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6 Reasons Why You Need A New Business Website

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Websites are very important for businesses because it can provide your business credibility and gives instant access to your potential customers. If you’ve had your website for a while now, you probably know your way around the block. But managing a business website is not just about putting content and delivering orders. It is also about monitoring the on goings and activities of your visitors. If you feel like you’re sales are slipping or if conversions and leads are lagging, it might be time to upgrade or get a new website. Here are reasons to do so.

No Links To Social Media Sites

According to statistics over 78% of Americans are connected to social media networks. These people share, like and follow not only people they know but also businesses they like or want to know about. If you’re business has no social media presence or if your website has no buttons to link you, then you’re missing a lot.

An integral part of sales is prospecting and establishing relationships. Social media is a good tool for these activities. Having a presence on Twitter, Facebook or Pinterest does not only make you accessible, it also makes it easy for you to become close to your target market. If people share your posts, it can reach potential clients and lead to conversions. It is also a good venue to launch new products and awareness for your brand.

Not Mobile Friendly

According to reports 4 out of 5 consumers use their smartphones to shop. If you’re site is not mobile friendly you are losing a lot of potential customers. Mobile friendly websites are different from your typical websites because the mobile friendly version is smaller, more compact and usually loads faster. If you’ve ever tried loading a webpage on a browser on your phone, you know what we mean. Text is smaller and it takes forever to scroll sideways or down, not to mention that the buttons look positively tiny, trying to click them is a nightmare.

Many websites including business websites are making sure that their sites are mobile friendly because more and more people access the internet through their phones. This is where they do their shopping, book tickets, check reviews or go on social media. Mobile friendly sites are more readable, easier to navigate, have concise text and load quickly compared to websites created for desktops.

Not Set Up To Convert

When a guest lands in our website you want to take them by the hand and give them a tour so that they can look around. You will want to show them videos, products, services and let them get to know your brand just like you would if they entered your brick and mortar store. If your website does not invite them to look around or give them opportunities to explore or interact, you might be losing visitors and missing opportunities to convert their visits into leads or sales.

Your website should not just be an online brochure. It should also be user friendly and inviting to the visitor. Look at your home page; are there opportunities where you can get them to sign-up for a news letter? Do you have a call to action button? Do you have a button to click for new products or service?

Loads Slowly

Page loading time is an important metric when you have a website. It is also important to the user’s experience. According to statistics, slow loading pages are one of the top reasons for high bounce rates In fact, 47% of users expect a website to load in 2 seconds and 40% abandon the site if it does not load in 3 seconds. Every page load delay of 100 milliseconds has a 1 percent decrease in conversion. 44% of shoppers will tell their friends about a bad online shopping experience.

These are surprising statistics, but what can you expect in the competitive world of the internet? If somebody can do it better, then why wait for your site to load?

No Visual Appeal

When people go to your website, they see it as a reflection of your company or business. If it has lots of relevant information, looks professionally put together then they will view your website and organization as credible and authoritative. If your website looks outdated, has poor structure or bad design then they might make negative assumptions about your company and business. Your website should highlight your product or services with a harmonious and consistent layout.

Outdated SEO

If you notice a slip in your search engine rankings, it could be because of outdated SEO. Search engines like updated content and reward websites that provide fresh content with high rankings. This is because they want to provide users with the most relevant and updated results. If your old website still has the same content as it did 5 years ago, search engine crawlers might stop indexing it because it will think that this content is outdated.

The world of web development is always changing. If your business website is more than 3 years old, it might be time to get a new website or an update. There are many new options, integrations, widgets, apps, coding, language and many more. These upgrades can make your website more user-friendly or more appealing to your visitors.

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Business

Memobottle Raises Over $30,000 On Kickstarter In Under 10 Hours

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Memobottle

Jesse Leeworthy and Jonathan Byrt, the entrepreneurs behind Memobottle, designed a reusable plastic water bottle with a mission to decrease the use of disposable plastic water bottles and create a more sustainable society. Growing up in Melbourne, Australia they often saw heaps of disposable water bottles littering the beach. They decided to create a beautiful and reusable alternative to these disposable bottles. Their creations feature stylish design and durable construction to make them a solid accessory for everyday use.

The Memobottle features a flat, flask-like design that fits in pockets, bags, and purses. The bottles are made of durable Tritan plastic, are BPA free, and dishwasher friendly. They are suitable for hot or cold liquids, and are freezer safe. Coming in three different sizes, Memobottle is a convenient and sustainable alternative to plastic water bottles. Their Kickstarter campaign’s success enabled them to sell the bottles in two new sizes. The slim Memobottle is a tall, elegant addition to a bag or purse. It holds 15 fluid ounces of water. The A7 Memobottle is the most compact. It holds 6 ounces of water and is perfect for kids and people on the go. Their existing A5 bottle holds 25 fl oz and retails for $36.

Memobottle also has fun accessories like desk stands, lids, wrist straps and cases. Desk stands come in two dimensions and are copper plated. Lids come in matte black, copper, and stainless steel. Wrist straps and cases are made of leather.

Their Kickstarter campaign is donating 1% of the money to a charity called water.org that seeks to increase access to clean drinking water in parts of the developing world. 1 in 9 people do not  have access to clean drinking water, and in developing countries without access to safe water and sanitation, women and girls spend an average of 6 hours a day collecting water. They are unable to attend school and stay trapped in a cycle of poverty. Water.org provides small loans to these families to enable them to access water easily and break the cycle of poverty.

The mission, philosophy, and high quality products have made the Memobottle Kickstarter a resounding success with it raising over $45,000 of its initial $30,000 goal in just a few hours.

 

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Sales

Preparing For Sales Calls

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sales calls

Preparing for sales calls. This fear of sales calls usually stem from being rejected. Nobody likes to hear a no, even if you’re trained to handle this kind of job. If you’re brave enough to put yourself in a position of being rejected, you will find long-term rewards, especially if you are prepared for the job. Here are some points to consider when preparing for a sales calls.

Personal Greeting

When calling a potential client, be different and come up with a personal greeting. There are agents that simply say “hello” and dive down to their speech. If you’re the client, calls like these are annoying. To avoid offending a potential client, be courteous and greet them professionally. Start your call by saying “Good morning Mrs. Smith” to set the tone and keep your customers at ease.

Introduce Yourself

When making sales calls do not forget to introduce yourself before launching into your spiel. Do not go into details yet. Mentioning what your company does immediately will give clients opportunity to decline your services. They might say that they are happy with so and so company, and you will not have a chance to tell them why you could be more beneficial to them.

Say Thank You

Always thank the receiver of your sales calls for talking to you. Express gratitude by saying something like, “Thank you for taking my call. This won’t take much of your time and will only take a moment so that you can get back to you busy schedule.” Saying thank you shows you know their time is important and recognize they are busy.

Purpose

State the purpose of your sales calls. Remember that you don’t want to waste time, because clients are busy like you. The best way to state your purpose is by asking a question. “What if I can tell you that we can cut your expenses to help you double your profit? Would you be interested in learning more?” Questions like these are more likely to get a yes.

 Set Up A Meeting

At this point you are ready to set up a meeting or teleconference, so you can do your presentation. If the receiver is interested, be prepared to do it over the phone.

For a face-to-face meeting, offer them 2 alternatives. For example, say, “Mr. Jones, can I drop by your office at 1:30 this afternoon to discuss this further, or how does tomorrow at 10 am sound?” By giving them alternatives you control the time of the meeting. Do not ask, “When are you free?” This will give them time to stall and you might never get that meeting.

Say Thanks For Time

End the sales calls by thanking them for their time and upcoming appointment. Reconfirm the date and time. Ask for directions if you have to. Give them your contact info with the best time to reach you in case they have something to share.

Follow-up

If your meeting is days away, email a follow-up to confirm date and time. Follow the same if the meeting is tomorrow. Keep your follow-up upbeat and concise.

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Business

Low Cost Business Ideas

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Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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