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Advice From Millennial Entrepreneurs

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millennial entrepreneurs

Millennials are underrated when it comes to work ethic. As the biggest age group in the country at 80 million strong, entrepreneurs sprout from all over, creating jobs for a variety of industries. Success comes in many forms, and we at Owner’s Magazine had the opportunity to talk to a few successful entrepreneurs about culture, motivations, and how to achieve your goals. Many of these entrepreneurs are founders and CEO’s of their own businesses, and they are here to give some advice on how to grow.

 

Greg Star, Founding Partner of Carvertise

Carvertise

“Why finding a mentor is the worst advice I ever received. You may be confused by this title. After all, a mentor is crucial for personal development. They can provide hard earned wisdom that only comes from experience facing similar challenges that you are up against. Additionally, a mentor can open up a network of contacts that you would not meet otherwise. So why would finding a mentor be considered bad advice? Isn’t this a no brainer? The answer is no- and here’s why.
Finding a single mentor limits your thinking. You should be trying to find multiple mentors. Here are three important benefits you get from surrounding yourself with a team of mentors as compared to one.
1. Different viewpoints– Having several mentors with different specialties to bounce problems off of will give you broader insight on the problems you are facing. Your one mentor may have a biased that can only be seen if your getting multiple points of view.
2. Larger network– A mentor can open up a lot of doors to a lot of key introductions for you from a personal and professional standpoint. Thus, the more mentors you have, the larger your network becomes.
3. It teaches you how to ask for help– This is probably the best lesson for finding multiple mentors. The act of constantly reaching out to different people asking help is an incredibly important skill. It teaches you to put your ego aside,  which is incredibly important in developing personally and professionally. I personally reach out for help 3-4x a month to people who I think I can learn from, and the benefits have been exponential.
Bringing it together:
Next time someone tells you to find a mentor, stop them, and let them know why they are wrong!”

Andrew Nakkache, Co-founder & CEO of Habitat LLC

Habitat

“7 core attributes or traits that I think are important for entrepreneurs (at least for me):
Share Ideas – I’m big on sharing a raw idea with everyone. Ideas are typically worthless, and the only way they get better is through talking to enough people (and customers). 9/10 ideas I have are terrible.
Delusional Optimism – You need to have a deep-seeded belief that you and your team are exceptional, and you are the ones that are going to fix the problem you’re solving.
Everlasting Paranoia – Simultaneously, you have to believe that what your building is worthless
Shameless Persistence – Again, tell everyone your idea and ask everyone who you think can help..for help. Most people like to help entrepreneurs, those relationships can turn into mentors.
Impulse Control – You need to have the ability to resist temptation.
Level Headed – This ties into Impulse Control, you’re going to have a lot of internal battles. It’s important to keep a level head, and your team needs to see that.
High Integrity – Always be thankful and courteous to everyone you meet. You never know how someone may be helpful down the road.”

David Feinman, Co-founder & CEO of Viral Ideas

Viral Ideas

“For new entrepreneurs, it is important to just get started, to do something that you can take to market. Be it a product, a consulting concept, or something small, that you are able to take to a few customers that are willing to pay you something, for your idea or for your concept so that you can test, learn, and grow from that initial starting base, and really build on top of that.”

 

Benjamin Fuller, Associate of Montgomery McCracken’s Business Department

Montgomery McCracken’s Business Department

“While every situation is different, I often recommend that the partners in start-ups have honest and frank discussions their goals. I find that they rarely have accounted for disagreement and difficult circumstances that are likely to arise in any business. It is always easier to have a discussion about these issues up front.
With respect to growing companies, I counsel them on how investment may dilute their equity. For founders of any company it is important to understand what they are giving up in order to gain investment. The bottom line is it’s important to include your lawyer in these types of conversations early and often. We often act as the facilitators of these discussions and can provide specific insight sometimes based on “war stories” – both good and bad – from past representations.”

 

 

Stephen Blackwell, Chief Strategy Officer of the Billboard-Hollywood Reporter Media Group

Billboard-Hollywood Reporter Media Group

“The Great Recession created a lot of uncertainty for my generation and how it viewed itself and its prospects. The status quo didn’t appear sustainable at the time and it forced a lot of us to think outside the box – and ultimately create jobs during that time. To me, success has been about educating yourself at length about the industry you’re entering and then taking the extra time to get creative. Find that niche your industry is looking for. It’s probably hiding in plain sight.”

 

 

Tony Cho, President of Metro 1 Properties

Metro 1 Properties“To me, culture is everything. That is why most, if not all, of our agents and employees chose Metro 1 over other more established companies. The culture we curate and create exudes and exemplifies who we are and who we aspire to be in the community. Providing regular yoga and meditation classes for staff and agents builds camaraderie and rapport between and among the team. Culture is key in business.”

 

 

Erica Dias, Co-Owner of The B Firm

The B Firm

“Never give up! Dreaming isn’t going to get you anywhere. DOING will! You’ve got this! Faith It Until You Make It!”

 

 

Ryan Shear, Principal of Property Markets Group

Property Markets Group

“I’ve found that so much of what dictates success in real estate development as a profession and an industry ultimately boils down to effective management, whether it’s managing time, resources, personnel, etc. From the beginning, I recognized an opportunity to do things at PMG differently from the typical development shop. We have a great blend of really experienced industry veterans working hand-in-hand with ambitious young professionals that has left us with a very atypical culture relative to the other companies in our field. We have fun together and support one another, but we are also constantly pushing. When it comes to incentivizing employees based on project performance, I think we are more aggressive than just about any other developer of our size and that gets the team to reach for that higher gear. I am very demanding of my team, but they have become even more demanding of themselves and that is what makes me most proud.”

 

 

Karen Elmir, CEO of The Elmir Group

The Elmir Group

“To maximize sales, one must be creative and think outside the box. Push beyond ordinary marketing tools by investing in your listing and always look for new channels of communication and sales. Remember, it takes money to make money. Additionally, professionalism and dedication are key. Make sure to consistently be knowledgeable about your product, as well as the state of the market and its trends.”

 

 

Ali Grant, Founder of Be Social

Be Social PR

“As your business expands, you will soon understand the need to scale efficiently. It can be difficult giving ownership to others, but putting trust in your team allows you to conquer, grow, and scale.”

 

 

Elizabeth Convery, Founder of Very Real Estate

Very Real Estate

“I have been fortunate to build my entire book of business at VERY Real Estate on word-of-mouth referrals. It is my belief if you do right by one person, and put their needs above your own, treating them with respect, dignity, and acting in a thoughtful way on their behalf, that you leave a lasting and memorable impression. Naturally, when people have a positive experience, they tell their friends and your business grows like a tree. I strive to always have people smile when they hear my name. Making someone feel special is the key to building trusting, lasting relationships and having a reputation that leaves people feeling great.”

 

 

Zubin Teherani, Co-Founder of LeagueSide

LeagueSide

“Sell your idea before you sell your product. Youth sports sponsorships have unique advantages over other forms of marketing. They provide a captivated audience for hours every weekend, guarantees digital and in-person impressions to the same group of families, and supports the families you’re marketing to by subsidizing their costs. We always, always, always, start by selling the merits of sponsoring youth sports organizations before we get into how it works. Selling the big picture helped us close big clients and investors in our early days before we ever built a product.
“Fake it till ya make it” – When we started LeagueSide, we focused on selling before we ever built a product. We pitched clients, youth sports leagues, and investors and got yeses before we committed to LeagueSide full-time. This validated that this was a business worth pursuing, saved us months of time, and gave us perfect clarity of what we needed to do next.”

 

Jenny Cipoletti, Founder of Margo & Me

Margo and Me

The Shift: I started reaching out to stylists to work with them on weekends. I worked PR during the week and started styling on the weekends with whoever needed an assistant at the time. From there, I started to realize I really enjoyed the styling more. I woke up at 25 and I had a grocery list of all of these amazing things: my health, my boyfriend, and my puppy, but I just wasn’t happy. I didn’t know what was wrong with me. I was alive but I wasn’t living. I was just going through the motions.
That Quit Moment: I said to myself, if I wake up at 30 years old and I’m still doing this, it’s not going to be pretty, so I left my PR job and went back to school. I did the nine month program at FIDM for fashion design, and it was incredible. For years and years, I hadn’t learned anything tangible applicable or creative — that changed overnight. I’d totally forgotten what it felt like to be a student again, totally immersed in a creative culture and constantly inspired by my teachers, my peers, and my work. I was thrown into a design program where you learned how to sketch, sew, drape, and create patterns. It was like this bubble just burst inside of me. I suddenly realized that this was what I’d been missing all along.
Start, Just Start: In addition to going back to school, I launched Margo and Me as a way to showcase what I was designing (Margo is my french bulldog). It started out as just a showcase for the dresses I was designing, but then I started posting outfits and styling tips as well. My husband is a director and was the one who originally inspired the idea because he was testing his new camera lens so I asked him to take a picture of me wearing one of my outfits. There were a few trendsetters out there, but this was before the huge blogging boom. There weren’t really many people doing it at the time. It was a whole new world.”

Kathleen McCabe, Founder of Syreni

Syreni

“In the early stages of starting a company the best way to stay motivated is hold yourself accountable by telling as many people as possible about what you are doing. This will help you gain confidence and allow you to practice your natural sales pitch while building your future network. Get a web presence early and publish your anticipated launch date. The excitement you see from your early followers will motivate you to keep going and not give up.”

 

 

Hayk Tadevosyan, Insurance Agent at State Farm

State Farm

“I always go back and use numbers to make things simple to understand as I strongly understand that numbers don’t lie. A powerful statistic and a very familiar one to business owners is “9 out of 10 businesses don’t make it past year One”, well what happens after year one?
Another interesting statistic, half the business owners that make it past year one don’t see year three and half of who makes it past year three don’t see year five…. Why is that?
During the starting phase of a business if you are part of the 9 out of 10 that doesn’t make it, it’s due to the fault of the person in charge, the business owner. You didn’t work hard enough, weren’t committed and were not putting in the hours. The only “silver bullet” in business success that I’m aware of is good old fashion Hard Work. SAME can be said by every successful entrepreneur I know.
The problem with year 3 is our business outgrown us in volume. As an individual there are only so many meeting we can attend, so many calls we can make, so many things we can manage. If we don’t duplicate ourselves, and in many cases duplicating ourselves several times, we will not keep up with the growth. When a demand exceeds the business structure, the business falls apart, which is why it’s crucial to start training and developing a team right away, and the right people take a while to develop. If you ask yourself the question of, “How long it took us to learn a skill and perfect it?” If the answer is years, then why do we get frustrated with our managers if they don’t get it right the first time and fire them?! We have to be patient and spend a lot of our time coaching, although sometimes we feel that time is better spend closing more deals. That’s a huge misconception, training and developing a team is the highest ROI time we can spend in a business.
Usually by year 5, the business owner is no longer working for money, but more for balance in life. At this point, we have to realize we don’t need a job and the business is not built to create a job for the business owner, it’s built to create jobs for others. If by year 5 the business owner doesn’t have a manager that manages his team and a team that manages the customers, there is a high chance of the business owners to get negative with the business, which takes away creativity, and with lack of creativity, there is no passion, and without having passion, business dies, either right away or slowly till it becomes more expensive to maintain the business than to just close doors.
There are a lot of moving parts to making a business work, but if I were to give anyone advice on what to focus on is this time schedule.
Year 1 – Be the hardest worker with longest hours. Become what you are looking to recreate as far as future employees in the business.
Year 2-3 – Since you are a machine, look to duplicate yourself. We always attract what we are, not who we want. So, if you are a hard and smart worker you will find a good team, if you don’t, then you need to ask yourself if you are leading by example.
Year 3-5 – One of your team members will shine more than the rest, put them in charge and train them on how to train others. Train the team to answer to the manager, so you only answer to your manager. It’s much easier long term to answer to few sharp leaders within your organization than thousands of clients. At this point, the machine is running, you have lots of time to spend on other business ventures, hobbies, family etc.
Your team is making lots of money and you have created good jobs in the community, and the business doesn’t stop growing as you are not a one man show.

 

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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Tech Trends Changing The Way We Do Business

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tech trends

Whether you’re an established name in the business world or you’re just making your start, you ignore the march of technology at your own peril. For companies with even the smallest footprints, some of the tech trends emerging today may be life-changing. Here’s a brief tour.

Cleaner Materials, Packaging and Standards

With just a few stubborn exceptions, most folks in America and throughout the world agree: Life on Earth can’t continue if we keep squandering our resources. Developments in more energy-efficient production equipment save us cash money on our utility bills all the time and bring us ever-closer to true energy independence. The materials being pursued are lighter, stronger and cheaper base materials to make products more durable and inexpensive to manufacture. What about some of the other exciting opportunities in new packaging and packing materials? Besides looking potentially awesome, these outside-the-box ideas help us remove lots of the more harmful chemicals and plastics from our supply chains. This action will keep them out of the hands of our clients and customers — and out of the environment for good. Tech trends that include better technologies, plus social pressures, let us design less wasteful and more appealing products and packaging all the time to ultimately help raise our shared definition of excellence.

Crowdsourced Design and Troubleshooting

Maybe it was inevitable, but modern technology has given businesses something they just didn’t have in decades past: the opportunity to get their customers to do some of the work. We’ve all had to become citizen journalists, the needs and wants of our globalized world mean we’ve also had to become hobbyist creators in our own small ways. Plus, it’s just really fun to take part in the creation process! Kickstarter was the first company to take “democratized creation” — to borrow/turn/re-coin a phrase — mainstream, but that kind of crowdsourcing is just the tip of the iceberg. Current tech trends has made product creation a more social process from nearly top to bottom, letting brands from all types and sizes a chance to engage with their intended audience. This allows brands to gather valuable feedback about the development phase of product design. Engaging directly with the most creative minds in your audience also lets you iron out any kinks as they crop up and effectively “rev” a brand-new product for a more confident official rollout.

Direct-to-Consumer Delivery

Nobody likes the middleman. There are growing tech trends of brands working to engage directly with you through smartphone apps and push notifications. It’s also why we’re seeing more subscription-based and home delivery services pop up all the time. It took a tech giant like Amazon to throw down the gauntlet in the home grocery delivery space, and more are continuing to lead the way as consumers demand more convenience from the products they want most. For example, Marketview Liquor will not only help you find the best wine for the season, they’ll also deliver your wine right to your door. The whole point is that customers know how to do research. If you’ve made yourself visible and your presence suggests a superior product without the hassle of brick-and-mortar shopping with the middlemen, and if you provide truly measurable incentives like cheap or free shipping for repeat customers and discounts for recurring deliveries, they’ll probably choose your expert wine curation or your hand-selected ski bindings over those offered online by a more faceless corporate brand every time. For the faceless corporations, all of this works for you, too. A major point here is that each of the tech trends on this list are, in their own way, leveling the playing field. The little guy, more each day, has the means to compete with “known quantities” and familiar retailers.

Hobbyist Home Production

We’ve talked a little bit about how crowdsourced design like Scooterboard can help lead to more thoughtfully designed products in the run-up to a major product hitting the market. Thanks to 3D printing and other technologies, the very act of producing some of those projects is also vastly more open and accessible. Today, you can pick up a 3D printer with limited capabilities for around the $300 markConsider the nearly countless advantages of allowing consumers to print their own “OEM” replacement products — or even modifications to existing products. Then there’s this: What if you don’t need to ship them a product at all? This is one step beyond even direct-to-consumer delivery: It’s a state where consumers could purchase blueprints for general product types, add their own features and embellishments to then build it right in their home using 3D-printed components in a variety of plastics and metals. This is the future. It’s not quite here yet, but it’s coming. If you sell a physical product yourself, how might you take advantage of this situation?

Apps and Subscriptions

Information powers our lives. But information isn’t a physical product. Apps have changed everything about how we consume products and do business. Back when there was a physical counterpart — a CD, DVD or even a thumb drive — to the software we used, you paid once and had access to a “finished” product for a year or so. Some of us even remember waiting in line for Mac OS X Tiger on DVD! Now that “app culture” is here, it means consumers expect a constant drip-feed of new products and user experiences. That means subscriptions. Those colorful little squares on your smartphone are now windows. You can open and look through some of those windows for free, but the view you enjoy takes a lot of hard work to maintain. It’s a rich garden full of features with diligent developers trying to keep features bloat and bugs at bay while refreshing the UI often enough to keep you interested.

App-based subscriptions have had a shaky rollout, with even seasoned fans giving their favorite developers “the business” for pivoting to a subscription model instead of sticking to the pay-once-and-receive-updates-for-life model we’ve all been enjoying until recently. Smartphones are nearly indispensable in our personal and business lives. Now, those of us who use them will need to be more selective about the companies we do business with, and become patrons of the ones who truly excel in their field. For business, it’s a huge challenge as well as an opportunity. Apps like Ulysses and Weather Atlas are now available via subscription, ensuring their talented coders a chance to eat and their users in getting new products as soon as they’re ready. Even websites like Medium and The Atlantic are trying out new membership platforms to monetize information and business in a world where technology has delivered users from advertisements. Publishers still need a revenue stream however.

Your primary product may not be an app at all. App culture is a tech trend that gives you an opportunity to turn your presence on somebody’s Home Screen into a money-making, brand-expanding opportunity. Make yourself indispensable.

Technology, Business and Destiny

To say technology will let us achieve our dreams would be a flowery statement. We’re all still trying to make sense of most of it, but it’s clear that there are exciting tech trends in front of us all — most particularly for excelling in business. For the many reasons touched on above and lots more, it’ll pay off in the end to stay informed about new technologies as they emerge. If you’re not, somebody else definitely will be.

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Scooterboard By InMotion Adds An Edge To Rideables

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scooterboard

After almost 3 years of product development and testing, the Scooterboard by InMotion has entered production, thanks to an impressive Kickstarter campaign where they were able to reach their funding goal in a mere 48 hours. The Scooterboard is a cross between a scooter and a skateboard, and the resulting product is a lightweight, front-axle steering rideable that is both easy to learn, is safe, and is sporty. Here is everything you need to know about Scooterboard.

scooterboard

The Scoop on InMotion:

The Scooterboard is the brain child of CEO Rose Wang, founder of InMotion, a company based out of San Diego, CA (You can read her full interview with Owner’s Magazine here). Formed in 2014, InMotion has been testing multiple prototypes and gathering user info from people all over the country, using that to tweak each iteration into what is being produced today. Thus, the Scooterboard is a product that is based solely on user feedback, merged into the creative idea that InMotion had. After three years of testing and re-testing, the final result is this unique rideable that caters to just about everyone.

Specifications

The Scooterboard weighs about 22 lbs, can carry up to 264.55 lbs, and has a top speed of 15.5 MPH, which it accomplishes through its 250w electric motorized rear wheel. It runs on a rechargeable, interchangeable lithium battery mounted on the undercarriage of the Scooterboard’s rider platform. Charging time is around 2.5 hours, which will grant its user about 7.5 miles of driving range. The included charger is equipped with an intelligent over-discharging system, which will cut off the power supply once the battery is full. The Scooterboard also has regenerative braking, a useful feature that pioneered the way for Hybrid Technology to be successful and gain traction (get it) in the motorized vehicle industry. How it works is that braking will generate kinetic energy, which will then be stored and reused as battery life.

There are two driving modes for the Scooterboard: Casual, and Power each of which changes riding experience drastically. Casual Mode keeps the motor quiet, the speeds smooth climbing and the brakes soft. It’s a mode for the leisurely rider to cruise easily. Power Mode is a different beast: Engine noise is heightened, acceleration is faster, and the brakes are firmer. Late to work? For a date? Want to feel more wind under the raw open-air of electric rideables? Use Power Mode.

scooterboard

scooterboard

Ergonomics

At first glance, the Scooterboard looks exactly like a spruced up, aggressive scooter, but that’s exactly what it isn’t. The Scooterboard sports three wheels instead of two, thanks to a front-axle, fork mounted steering system. The standing platform is sandpaper textured to avoid slipping in dry and wet weather, and gives the user a firm, planted feel when riding. On the single, ergonomic handlebar, there are two switches for acceleration and braking. Both are conveniently located right next to each other, but are situated where the thumb controls the brake, whereas the index finger controls the acceleration. Both are pressure sensitive, similar to the pedals on a car, or the handlebars on a motorcycle. There is also a mechanical brake in the rear wheel. Step on the rear wheel cover plate to brake via a small hidden brake pad. At 22 lbs, the Scooterboard is easily transportable, and the front handlebar folds down, allowing the user to carry it like a suitcase, or pull it along like a carry-on.

scooterboard

Rideability

With the unique concept of such a vehicle, rideability should be at the forefront of priorities. After all, being unique means it hasn’t been done. For a product such as the Scooterboard, rideability should be a special experience, but it should also be attractive and intuitive. The Scooterboard does just this by combining the best qualities of two popular terrains, the scooter, and the skateboard to allow its rider a fun, sporty platform that is also easy to learn (users claim it can be learned in a single session), practical, and convenient. To do this they crafted a single handle that curves like a cane right under the single handlebar. That allows for a perfectly balanced center of gravity. No other rideable on the market has employed this design, yet it works brilliantly with the Scooterboard’s ergonomics. The feet are planted sideways like a skateboard, or a snowboard (for the snowboarders, with the fork-mounted steering system, carving is possible, and encouraged), and steering is done in one of two possible ways: tilting the handlebar left or right, or by leaning the body. Leaning allows for sharp turns, and even full U-turns in small spaces, a useful feature not found in many other electric rideables. For novices, leaning to steer is a skill that takes some practice, but once attained is immeasurably helpful. For those wanting to get on the road right away, the handlebar exists to easily compensate. It is easy to use, and the mastery is almost immediate. Together, the handlebar and the lean to steer system combine to create a useful method of steering that is as useful as carving on a snowboard, without the months of learning associated with carving. It can be employed to take quick, sharp angled turns, and control speed which, on the Scooterboard, is surprisingly sharp. On a flat, level plain, the Scooterboard can hit top speed in about 4 seconds.

With the motor turned off, it can be kicked off manually. Conveniently, there is no resistance from the motor when it’s off, so users can kick off and enjoy a manually powered vehicle post shut-off.

Learnability

InMotion prides itself in the fact that its product has a very low learning curve. Users agree that through intuitive adaptation, riders can be comfortable on a Scooterboard by the end of a first session. There are a few things to get used to, however. 15.5 MPH may be drab in a car, but on a vehicle as small as a Scooterboard, the speed can be intimidating, especially for beginners. The lean-to-steer system has the biggest learning curve, there is a feeling associated with the vertigo of being close to falling that users have to overcome to fully utilize this method. But regardless, the Scooterboard can be driven any which way, however the user is most comfortable. CEO Rose Wang said herself that during conceptualization, she wanted to:

create a unique and accessible vehicle that is easy to learn and more affordable. With Scooterboard, we want to make the e-board culture more inclusive so that more people can participate in the electric vehicle movement. We want to challenge the e-board industry to innovate with inclusion in mind so it’s not just a cliché. E-boarding is a fun and awesome experience that’s good for the environment – why wouldn’t we want to get more people involved?”

The Scooterboard by InMotion is now available for pre-ordering here for $649.00 (early bird pre-orders currently receive $50 off the full retail price of $699.00). Because InMotion wanted to keep prices low, they will be working closely with distributors and retailers. There are currently two colorways available: the one found on the final tested prototype of a sleek black and blue, or the more enigmatic, bold black and green.

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Tesla News on Hurricane Irma Response

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tesla news

Tesla came to the rescue by unlocking the full 75 kilowatt-hour of energy within the car’s battery pack once a Tesla owner immediately needed about 30 more miles to escape their mandatory evacuation zone during Irma. When Tesla realized that an additional 15 kWh jolt could give 30 to 40 more miles to other car owners, the company temporarily unlocked more Tesla vehicles in that region so they could reach safety. It became Tesla news when the company assisted in many escapes during Hurricane Irma.

Hurricane Irma striked Florida for 11 days, receiving a record as the longest-lived Atlantic hurricane since 2004 with Hurricane Ivan. The storm left traces of tree debris, destroyed buildings, and even 26,000 bugs that were caught in the hurricane. Irma has devastated Florida with trails of wandering trash and floods, concluded Irma’s impact as the strongest storm in Atlantic history. Donations and help were given towards the tragedy, one of the most unexpected came from entrepreneur Elon Musk and Tesla.

Tesla is unlike other car manufacturers. The company is enabled to limit their battery capacity in its vehicles through a software. The Tesla Model S and Model X cars have a capacity of 75 kWh but are restricted to no more than 60-70 kWh. Tesla owners typically have to pay $9,000 more to unlock the extra 15 kWh of battery power, but in the time of need, Tesla came to help by offering all customers a temporary upgrade to escape the dangerous hurricane. Although most state laws demand customers to bring their cars into the dealerships to collect upgrades, Tesla has neglected traditional routes by deleting the third-party to connect with the company directly. Creating sparks of Tesla news and attention, the company is praised for being unique and away from traditional values. 

The CEO of Fetch Robotics, Melonee Wise commends Tesla’s act of courage during Irma. “One of the major benefits to being first to market is not only the ability to move quickly and decisively, but to offer a certain level of innovation and creativity that might not be available within a more established industry,” says CEO Melonee Wise.

Tesla is giving a prime example to other companies by doing their part in a time of disaster. To implement a sense of community and trust during tragic times will do more than just create sales. While Tesla is shaping that company culture gradually. What drives Tesla is innovation, their core branding is represented in how different they are from other manufacturers. “As a new, disruptive force in the automotive space with no established revenue base or embedded infrastructure to cannibalize, Elon Musk was able to completely reengineer the way cars were produced, serviced, and sold.” says Skywire Networks CEO Alan Levy. Tesla’s reply to immediately help during Hurricane Irma, further instructs the dependability of the company as a whole. Tesla is able to respond to their customer’s needs instantly.

Carbon Robotics CEO, Rosanna Myers emphasized on the issue that other companies face: don’t bite the hand that feeds you. “While disruptors can do what’s best for the customer. Tesla unlocking range to save lives is a prime example of how that agility is shifting the landscape.”  CEO Rosanna Myers also speaks upon a bigger topic trend: all major companies need to be software-centric. “Customers now expect continuous upgrades and improvements to their hardware, but a lot of old-school execs barely know how software works,” explains Rosanna Myers. “As we move to a world of connected devices, they’re being left in the dust.”

Among their activities, Tesla’s hurricane Irma response gave them copious amounts of praise, as they should. The bold act became the biggest Tesla news, for fans have more reason to purchase their cars. Their immediate reply to help can be used as an example for others to reshape company values. 

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