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Why Amazon HQ2 Should Choose Atlanta

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Amazon sparked a national contest with 238 proposals filling in for the role of Amazon HQ2. Recently, the list narrowed down to 20 notable cities as potential candidates. On the list, Atlanta Georgia offered a deal that may be difficult to refuse. From offering financial incentives to free land, there is great potential in occupying Amazon. Although that is a fact, there is an even bigger advantage for Amazon to move to Atlanta.

Amazon gave a promise to bring in 50,000 lucrative jobs and $5 billion in additional investments to the new location of HQ2. The impact of the tech innovative company will be net positive for Atlanta, Georgia. This includes fame and national respect to the region. The offer is appealing to Atlanta, however the city has prior recognition as they hosted the 1996 Olympics. Instead, Amazon may be the one getting the respect if they move to Georgia.

Amazon HQ2

The Atlanta region is already attracting the tech company due to their professionalism. The city is business driven as copious Fortune 500 companies are within the Metro Atlanta area. This will foster Amazon’s wish for a stable and business-friendly environment. The community welcomes businesses in with their title for high degree of affordability and a healthy economy.

Amazon is in search for employment in software development and related fields. On the forefront of their talent search is Atlanta Georgia with the surrounding schools of Emory University, Georgia Institute of Technology, Clark Atlanta University, Spelman College, and Morehouse College. The appeal does not end there, Kasim Reed, the mayor of Atlanta is offering incentives and development that would be worth more than $1 billion. Moreover, the whole state of Georgia seems to be in support of occupying HQ2. Georgia is also uniquely presenting a branding opportunity to Amazon, with the town Stonecrest offering to rename itself as Amazon, Georgia. The small town outside of Georgia finalized the deal by granting legal power in the town of Stonecrest to Amazon CEO Jeff Bezo.

Amazon HQ2

Image From Fortune

‘Think of Atlanta as a blank canvas, and every company that moves here has the opportunity to paint whatever picture they want which then becomes part of a tapestry that’s now making Atlanta an exciting place to live’, spoke Lilian M Raji from The Lilian Raji Agency.

The tech company will announce the winning city later in 2018. Meanwhile, proposals are still being presented to Amazon by representatives. As governors continue to voice their opinions, communities are silenced out by the public. Small businesses and agencies within Atlanta are able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Atlanta:

How will Amazon HQ2 affect the economy of the city?

“Amazon HQ2 will provide huge economic benefits to the city and state it ends up in, just as the headquarters in Seattle has served as a huge driver of their economic growth.  

The benefits of Amazon opening HQ2 in Atlanta are projected to include:
50,000+ high paying jobs created
Generating 5 Billion in real estate investment
Increased funding for the educational system, including new schools
Improvements in transportation links and transportation infrastructure

Additionally, Amazon’s presence would also help generate a lot of new supporting businesses.  For Atlanta, this could help grow our business and tech community, which includes small businesses”. -Alex Membrillo of Cardinal Digital Marketing.

Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?

“Atlanta has an awesome tech scene.  Not only are we home to many tech-forward companies, but we offer a thriving environment for tech startups.  Atlanta metro is home to a number of technology incubators and accelerates helping propel these companies’ success including Atlanta Tech Village and Advanced Technology Development Center (ATDC) at Georgia Tech.   

Georgia can support the creation of new jobs, including for software development.  We have top talent graduating from schools’ including Georgia Tech, University of Georgia, Emory, and Morehouse College.  According to HiringSolved, in 2016 Georgia Tech ranked 6th in the U.S. for most alumni working at Silicon Valley companies, and we’d love to keep that talent in Georgia”. -Alex Membrillo of Cardinal Digital Marketing.

How will the community welcome Amazon HQ2?

“Atlanta’s #PrimeUpATL campaign is showing that Amazon HQ2 is getting a lot of support from Atlantans.  People are excited to see the continued growth of our city in a variety of industries including film, automotive, and technology.  
If Amazon HQ2 chooses Atlanta, I think they’d see an overwhelming amount of support from the entire state”. -Alex Membrillo of Cardinal Digital Marketing.

‘Atlanta is finally growing in a very good way. The city experienced a boom of transplants after the 96 Olympics. Lately, it’s been experiencing a boom of new companies and headquarters’, spoke CEO Lilian M Raji of The Lilian Raji Agency. The community have been kindly welcoming in new businesses ever since the famous notice and will continue to do the same for Amazon. 

Amazon HQ2

Image From Georgia Department of Economic Development

Do you support the major’s proposal? Why, or why not?

“Georgia has offered an aggressive package to encourage bringing Amazon HQ2 to Atlanta.  
Our state’s Commissioner of Economic Development, Pat Wilson, has done an outstanding job of leading a unified effort, across the region, to attract Amazon. I completely support Atlanta’s bid for HQ2”. -Alex Membrillo of Cardinal Digital Marketing.

Besides financial incentives, what does your city offer?

“Atlanta offers a lot of things that make us a top contender for HQ2.  In addition to our top-tier high educational institutions and job talent, we have nationally ranked schools, a business-friendly, tech-driven culture, and low cost of living.

Atlanta is also a transportation hub for the southeast.  Three major Interstates cross through Atlanta, and we’re home to Hartsfield-Jackson Atlanta International Airport, the largest international airport in the world.

Many Fortune 500 companies already call metro Atlanta home.  This includes The Home Depot, UPS, Coco-Cola, Delta Air Lines, Aflac, and Southern Company.  Mercedes-Benz USA recently opened their new North American headquarters in metro Atlanta, which followed Porsche opening a headquarters in Atlanta in 2015.  Georgia is also number 1 in feature film productions, with a film presence that is continuing to expand.

While we first made the international spotlight when we hosted the 1996 Olympics, our city is continuing to shine.  In 2019 we’ll host the Super Bowl, and we are currently being considered by FIFA to host the 2026 World Cup”. -Alex Membrillo of Cardinal Digital Marketing.

 

‘Atlanta also has the busiest airport in the world, making executive travel here much easier.  And while I have a lot of issues with Delta, Delta has proven to be the best domestic airline amongst the major players and it’s based in Atlanta!’ from CEO Lilian M Raji  of The Lilian Raji Agency

Amazon HQ2

Image by Hartsfield-Jackson via ABC.

What is in your city that isn’t found anywhere else?

“Atlanta is an extremely unique place to live and work.  We have a diverse population, including many transplants.  As a southern city, we’re known for our friendly hospitality.  Here we still wave to friends and strangers alike as they pass by.  We also offer an extremely great place to live, which is important to businesses as employees must like where they live if you want to retain talent.  People can find an area that fits their personality, such as the hipster vibe in Little Five Points, the small-town feel of Decatur, or the suburban areas in Alpharetta.  If you want high-end luxury shopping or top notch dining, head to Buckhead.

Our residents are warm, just like the sunshine.  Nicknamed, a “City in a Forest”, you can spend the days in the lush, green outdoors or out on the town.  Atlanta has also revitalized areas for urban redevelopment. The Atlanta BeltLine, which has gained national attention, is comprised of 22 miles of unused railroad tracks circling the core of Atlanta’s intown neighborhoods.  Other popular trail systems include Big Creek Greenway, which spans 20 miles, and The Silver Comet Trail, which runs 61.5 miles, ending on the Georgia/Alabama state line. All these projects have enhanced our connectively and communities.  

To echo Migos’ sentiments, Amazonians can go from “Raindrop to Droptops” if Amazon chooses Atlanta”. -Alex Membrillo of Cardinal Digital Marketing.

‘Atlanta has SPACE.  There is so much land available in the Atlanta area that a new company can design exactly the type of headquarter they want to build.  As much as I love New York, New York can’t offer this’, says CEO Lilian M Raji of The Lilian Raji Agency.

If you are an agency from Atlanta, and wish to contribute, please fill out this form here: https://ownersmagazine.com/attention-marketing-pr-agencies-atlanta/

*Sponsored by Penji

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These Are All of the Industries Experiencing The Amazon Takeover

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Amazon’s continuous growth is prompting the company to expand into a variety of industries well beyond their initial scope of electronic commerce. Beginning as an online bookstore, Amazon now represents the most valuable United States retailer regarding market capitalization. Amazon founder Jeff Bezos is presently the world’s richest personA combination of success and drive for constant expansion is resulting in an Amazon takeover of several important industries. Amazon still reigns supreme as an online retailer, though clearly that title alone is not enough to satisfy Bezos. His areas of interest are vast, including the following.

Brick-and-Mortar Retail

Just last year, the Amazon takeover included Whole Foods, where they were acquired for $13.7 billion. The move continues Amazon’s battle with Walmart to reign supreme in the retail space. On the other side, Walmart is continuing to refine their online space, while remaining America’s top employer. The battle between these two giants will continue to wage on, with Amazon’s interest in the brick-and-mortar space being no secret.

Even before the Whole Foods acquisition, Amazon’s plans to build convenience stores and curbside pickup locations shows a deep infatuation with becoming a strong brick-and-mortar presence. Beyond a mere presence, Amazon is confident that consumers will continue embracing a model that allows them to order online and pick up in person.

Amazon’s opening of the Amazon Go Store in Seattle in January marks an exciting time for these interests. Customers enter the store and scan their Amazon Go app as they do. Cameras and other sensors track customers’ activity as their browse, registering an item into their virtual cart when they take it off the shelf. Customers are charged when they leave the store with their goods. Amazon terms the idea “Just Walk Out” shopping and hopes to attract customers who despise waiting in lines, as many do.

Amazon’s reshaping of the typical brick-and-mortar presence is introducing consumers to new ideas like “Just Walk Out” shopping. Combined with the acquisition of Whole Foods, the company will without a doubt continue to redefine the brick-and-mortar shopping experience.

Delivery

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Amazon has been shaping the delivery industry for many years now, especially since Amazon Prime’s introduction in 2005. The company’s vow to deliver items to Prime customers in two days or less still presents a challenge to online retail competition, who are well aware that they must match these shipping expectations or compensate in some other way, like offering lower prices. Meeting Amazon’s delivery promises and their costs is a major challenge, especially to new eCommerce businesses.

Beyond Amazon Prime’s major influence on shipping expectations among online retailers, Amazon is redefining what the delivery space means through their utilization of drone technology. Specifically, Amazon Prime Air is introducing a new delivery system, where unmanned aerial vehicles can safely get packages to customers in 30 minutes or less.

Amazon, already familiar with quick parcel delivery, is upping the ante even more in the delivery industry with such lofty ambition. Still, with a private trial already underway in the UK, Amazon Prime Air and the use of drones in delivery is a very real aspect of the future. Upon receiving the regulatory support, we can anticipate Amazon Prime Air to be an option for many.

Technology

amazon

It makes sense that Amazon is continuing to make significant moves in the tech sphere. There’s no doubt regarding the company’s technical expertise and how technology can accommodate access to their variety of products.

Among their technological products is Amazon Fire TV, which streams live TV and enables users to watch hundreds of shows and movies. There’s also the Amazon Kindle Fire, which capitalizes on Amazon’s vast digital library in the form of a tablet computer with a seven-inch multi-touch display. Many still view Kindle Fire as a strong competitor to Apple’s iPad.

Amazon’s Dash buttons, while simple, are also an exciting addition to their array of tech. The Dash Button is a single-function controller that consumers can place around their house near items that need replenishing. Need a new order of Tide paper towels? Order a specific Dash button for Tide, put it near the towels and press the button when you notice them running low. They will then arrive on your doorstep in a couple of days.

Entertainment

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Amazon Prime offers much more than free two-day shipping. One of Prime’s most notable benefits is the increasingly impressive Amazon Video platform. The Amazon Prime Video show Transparent won the Golden Globe Award for Best Television Series, Musical or Comedy in 2005, while 2017 Oscar Best Picture nominee Manchester by the Sea is also developed by Amazon Studios.

Amazon is increasing their influence in both TV and film by producing excellent content, including many notable releases in development. They’re emerging as a viable competitor to cable, Netflix and Hulu.

Whether a consumer prefers reading a book or watching a movie, Amazon is seeking to have the entertainment niche covered.

Is This Amazon’s Peak?

Amazon’s firm grasp across multiple industries begs the question: Is this Amazon’s peak? While it’s impossible to tell definitively, stockholders should monitor the situation closely. Amazon has been a model of consistent growth since 2000. Presently, Amazon’s stock trades for approximately 130 times the business’s projected earnings for 2018 and almost four times its projected sales for 2018.

These growth prospects rely on revenue per customer growth. Although there will certainly be customers who increase their spending on Amazon, it’s difficult to think of any huge breakthroughs or offerings that will prompt more revenue per customer, especially upon Prime’s increase to $119 per year. Many customers may opt to spend that on a Costco membership instead.

Additionally, it’s important to note that Amazon’s acquisition of Whole Foods plays a significant role in the stock increases the past year for Amazon. The market seems to be operating under an assumption that Amazon will make a similarly buzzworthy acquisition this year, which is far from a given.

Still, even if market projections seem a bit optimistic at the moment for Amazon, there’s no doubting that the company will continue playing a significant role in shifting expectations within several industries, from delivery and entertainment to the brick-and-mortar experience.

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Why Amazon’s Second Headquarters Should Choose Northern Virginia

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Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Why Amazon HQ2 Should Choose Chicago

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Most of the cities on the top 20 shortlist for Amazon HQ2 had given some extreme proposals. The majority of the pick is located on the East Coast with an important city that is Chicago, Illinois. The city of Chicago is an important business hub that is currently attracting millennial entrepreneurs and corporate talents. The region offers a broad selection of professionals that are specialized in tech, logistics, advertising, and more. This is a huge bonus for Amazon if the tech company picks Chicago as the rightful city for HQ2.

Chicago ranks high in tech, affordability, and infrastructure. These benefits will fulfill Amazon in their search for employment, land, and logistics. The city offers the O’Hare International Airport and Chicago Midway International Airport to the company for traveling affairs. This is just one of the city’s proposal, the entire bid for Chicago was put together by Mayor Rahm Emanuel and Governor Bruce Rauner. There is a promising bid that if Amazon chooses Chicago, then the massive tech company will collect at least $2 billion in incentives and $1.3 billion in tax revenue back. Employees are still expected to pay the taxes, however, it would be Amazon who is receiving that money back and not Illinois.

HQ2

Image From PBS

There are 10 total potential sites to situate HQ2. One includes the Sterling Bay’s 70-acre Lincoln Yards, and many more sites including the Illinois Medical District. The forefront for a new location is The River District, Riverside Investment and Development in River West. This 37-acre site connects to Chicago’s downtown, River North, Fulton Market, and more. The best deal for any other location. 

Amazon will be able to create a substantial amount of benefits from Chicago’s bid for Hq2. Illinois has given over $1.4 billion of tax money to companies like Amazon ever since 2001 when EDGE was created. The EDGE Tax Credit Program provides tax credits for businesses that make capital investments in Illinois and more. The massive tech company is more than qualified for this program and this will be deemed beneficial to Amazon if they participate. 

The Chicago metro area grew by 0.6% and it will only get better from here. The region is populated by a big number of young and educated students from the notable schools of University of Chicago, Northwestern University, Loyola University Chicago, and the University of Illinois at Chicago. The work force in Chicago are tech driven and strives for professional support, which is an attractive atmosphere for all companies. Amazon  should be using up that advantage as well. 

HQ2

Proposals are still being presented to Amazon by representatives. Small businesses and agencies within Chicago are now able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Chicago.

If you are an agency from Chicago, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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