Amazon had made October a busy month for city officials. The bid for Amazon HQ2 had a deadline of Oct. 19, 2017. The city to make the top 20 list featured Austin, Texas. The Greater Austin Chamber of Commerce had presented the city’s proposal for Amazon’s HQ2 on Wednesday, a day ahead of the deadline. Austin officials confirmed that there were no local financial incentives included in the proposal for Amazon HQ2. Despite the bid, this does not eliminate Austin from the competition. Instead, this forces companies to focus on the great surroundings of Austin and of what the community has to offer.
The city of Austin is the fastest growing city in the United States with an economic growth rate of 6.1% from 2011-2016. This is due to their status of being the next Silicon Valley. Austin is gradually morphing their city into a tech hub. This version of Silicon Valley offers high affordability to Austin investors, which is unlike the original hub. The community preserves a young, educated population and is surrounded by Venture Capitals. The living factors include a thriving restaurant and music culture. The city of Austin is an attraction to young techies and entrepreneurs.
“Texas is a hotbed for the tech industry, and both Austin and Dallas have proven themselves to be among the most sought after locations for companies looking to grow and thrive,” Governor Abbott said. “… I am confident that the economic advantages of an Amazon expansion in Texas speak for themselves, and make either Austin or Dallas an ideal fit for Amazon’s HQ2.”
The job growth for Austin predicted a production of 9,000 new tech jobs in 2017. Professional engineers, researchers, and etc were already flooding the city. When Amazon decides to pick Austin as their new home for HQ2, it won’t be difficult to search for employment. Perhaps Amazon will relocate to the next Silicon Valley.
“Austin, for several years, has been getting global recognition as a great place to work with. When you look at South by Southwest (festival) … the (Formula) 1 race, (Austin City Limits) festival … that certainly puts Austin on the map for not only Amazon, but other companies that may decide this is the right place for them.” told Mike Berman of the Greater Austin Chamber of Commerce.
The tech company will announce the winning city later in 2018. Meanwhile, small businesses and agencies within Austin are able share their professional insight to Amazon also. This is why Amazon HQ2 Should Choose Austin:
How will Amazon HQ2 affect the economy of the city?
‘With Amazon HQ2 in Austin, we will see the opening of 50,000 new direct and indirect jobs, most of which will north of six figures, not at all surprising given the nature of the business and the high demand for tech professionals in the area’. Told Ricardo Casas of Fahrenheit.io.
‘It will obviously have a big boost, especially if it landed in one of our suburban communities. When you talk about each job equaling more than one person entering the community, and all the rest of the jobs created in the community because of it, it becomes a tremendous addition’. Redroc Austin spoke from Redroc Advertising.
“The impact on Amazon HQ2 to the Austin Metropolitan area would be significant. As a city Austin has a thriving tech and startup scene, one of the best in the country; but when you look at the list of publicly traded companies with headquarters in Austin it is extremely minimal compared to other cities of our size. Amazon building their new HQ2 in Austin would impact infrastructure, urban growth, tech talent pool and countless other aspects similar to what has happened in Seattle”. -Darryl Stevens of DIGITECH Web Design.
“With intentions to invest $5 billion into new construction and create 50,000 new jobs, the Amazon HQ2 will undoubtedly boost the local economy through the tax roll alone. The ripple effects of the HQ2 will also give the economy an added boost. More companies will follow suit and set up their headquarters in the same city, more jobs will be created, trade activity will increase, then the population and house prices will rise…. all of which will keep generating more and more tax revenue”. -James Trumbly of HMG Creative.
Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?
‘Austin has one of the most vibrant tech communities in the country boasting of a strong higher education system and a strong pull from other tech hubs, offering relatively affordable housing, high culture, and growth potential to newcomers’ – Ricardo Casas of Fahrenheit.io.
‘The Austin area is about as good as you can get for tech. Lots of universities. A great environment for you people. SXSW. The list goes on and on’, Redroc Austin spoke from Redroc Advertising.
“Austin has one of the best tech scenes in the country outside of Silicon Valley according to most major editorial reports and industry research, what we are missing is a stable presence of large publicly traded companies”. -Darryl Stevens of DIGITECH Web Design.
“The tech scene in the capital of Texas is thriving. Tech giants such as IBM and Dell have their headquarters in Austin. Facebook, Amazon, and Apple also have offices here. This is just to name a few. SXSW alone attracts thousands of influential people in tech every year”. -James Trumbly of HMG Creative.
How will the community welcome Amazon HQ2?
‘Austin will benefit tremendously from this new investment. Our roads and developments, however, will suffer with the inflow of new workers. Higher real estate prices and more congested roads will be the most obvious immediate changes’, told Ricardo Casas of Fahrenheit.io.
‘It would be mixed. Everyone knows the boost it could bring, but one of our biggest issues in this town is transportation. No one can fathom how rough this could be on our already saturated freeways. We also don’t seem to have a local government that interested on making transportation better as it is, much less with the addition of Amazon. The HQ2 would certainly need to be on the fringes of town where there would be more room for development’, Redroc Austin spoke from Redroc Advertising.
“Austin is known as a forward thinking city that thinks outside the box, but we are still in the south. We will welcome Amazon with open arms and roll out the red carpet to make HQ2 a success”. -Darryl Stevens of DIGITECH Web Design.
“I think there will be a mixed reaction. I think some members of the community will be excited about the employment opportunities and the value of their property increasing, whereas others will be angry about the growing population. Many feel that Austin is already too overcrowded and traffic is definitely a problem here”. -James Trumbly of HMG Creative.
Do you support the major’s proposal? Why, or why not?
‘As a tech professional myself, I do support the proposal and hope we follow this major investment with substantial investment in infrastructure and high density urban living…and please…lots of parking!’ told Ricardo Casas of Fahrenheit.io.
“We support the major’s proposal because we feel that it will be a benefit to the economy and culture of the city as a whole”. -Darryl Stevens of DIGITECH Web Design.
“I support the proposal because of the tremendous amount of capital this will bring to the city. It will help develop the infrastructure, provide employment opportunities for local talent (at all skill levels) and it will ultimately catapult the growth of the city. I think it will be a big win, not just for Austin, but for all of Texas”. -James Trumbly of HMG Creative.
Besides financial incentives, what does your city offer?
‘Austin offers a vibrant culture, young demographics, buzzing music scene and great night life. It also offers relatively inexpensive housing and a growing pool of qualified workers’, told Ricardo Casas of Fahrenheit.io.
“Austin. Everyone wants to be here these days to be a part of the city and the energy. People want to move here. That makes it so much easier to hire and bring people in’, Redroc Austin spoke from Redroc Advertising.
“While not all details have been disclosed, our cities offers one of the largest university campuses in the nation; The University of Texas. This would provide a constant stream of new talent for the brand including other major institutions in the area such as St. Edwards University, Texas State University and Texas A&M”. -Darryl Stevens of DIGITECH Web Design.
“A business-friendly environment, an exciting networking scene, a well-educated recruitment base, an international airport, plenty of culture and great weather. Amazon wouldn’t have to worry about regular snowstorms disrupting business”. -James Trumbly of HMG Creative.
What is in your city that isn’t found anywhere else?
‘Austin has a very unique vibe and a culture that is only found in much larger centers. It is fun, it’s smart, it’s fit and healthy, it’s outdoors and it’s inclusive’. – Ricardo Casas of Fahrenheit.io.
‘SXSW. ACL Fest. “Live Music Capital of the World” Texas state capitol. Willie Nelson’, Redroc Austin spoke from Redroc Advertising.
“We offer a similar culture to San Diego and San Francisco in which the cost of living is still actually affordable. This is truly the only place in the country that can still be found”. -Darryl Stevens of DIGITECH Web Design.
“A unique kind of weirdness that everybody loves”. -James Trumbly of HMG Creative.
There are other agencies however who actually believe, ‘I’m not sure I do think Austin’s the best place for an Amazon headquarters. We’re already bursting at the seams with so many people and don’t have the infrastructure for the population we have’, told Kristen Hicks of Austin Copywriter. While the opportunity is at large, many other agencies do not see fit in this business deal.
If you are an agency from Austin, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
These Are All of the Industries Experiencing The Amazon Takeover
Amazon’s continuous growth is prompting the company to expand into a variety of industries well beyond their initial scope of electronic commerce. Beginning as an online bookstore, Amazon now represents the most valuable United States retailer regarding market capitalization. Amazon founder Jeff Bezos is presently the world’s richest person. A combination of success and drive for constant expansion is resulting in an Amazon takeover of several important industries. Amazon still reigns supreme as an online retailer, though clearly that title alone is not enough to satisfy Bezos. His areas of interest are vast, including the following.
Just last year, the Amazon takeover included Whole Foods, where they were acquired for $13.7 billion. The move continues Amazon’s battle with Walmart to reign supreme in the retail space. On the other side, Walmart is continuing to refine their online space, while remaining America’s top employer. The battle between these two giants will continue to wage on, with Amazon’s interest in the brick-and-mortar space being no secret.
Even before the Whole Foods acquisition, Amazon’s plans to build convenience stores and curbside pickup locations shows a deep infatuation with becoming a strong brick-and-mortar presence. Beyond a mere presence, Amazon is confident that consumers will continue embracing a model that allows them to order online and pick up in person.
Amazon’s opening of the Amazon Go Store in Seattle in January marks an exciting time for these interests. Customers enter the store and scan their Amazon Go app as they do. Cameras and other sensors track customers’ activity as their browse, registering an item into their virtual cart when they take it off the shelf. Customers are charged when they leave the store with their goods. Amazon terms the idea “Just Walk Out” shopping and hopes to attract customers who despise waiting in lines, as many do.
Amazon’s reshaping of the typical brick-and-mortar presence is introducing consumers to new ideas like “Just Walk Out” shopping. Combined with the acquisition of Whole Foods, the company will without a doubt continue to redefine the brick-and-mortar shopping experience.
Amazon has been shaping the delivery industry for many years now, especially since Amazon Prime’s introduction in 2005. The company’s vow to deliver items to Prime customers in two days or less still presents a challenge to online retail competition, who are well aware that they must match these shipping expectations or compensate in some other way, like offering lower prices. Meeting Amazon’s delivery promises and their costs is a major challenge, especially to new eCommerce businesses.
Beyond Amazon Prime’s major influence on shipping expectations among online retailers, Amazon is redefining what the delivery space means through their utilization of drone technology. Specifically, Amazon Prime Air is introducing a new delivery system, where unmanned aerial vehicles can safely get packages to customers in 30 minutes or less.
Amazon, already familiar with quick parcel delivery, is upping the ante even more in the delivery industry with such lofty ambition. Still, with a private trial already underway in the UK, Amazon Prime Air and the use of drones in delivery is a very real aspect of the future. Upon receiving the regulatory support, we can anticipate Amazon Prime Air to be an option for many.
It makes sense that Amazon is continuing to make significant moves in the tech sphere. There’s no doubt regarding the company’s technical expertise and how technology can accommodate access to their variety of products.
Among their technological products is Amazon Fire TV, which streams live TV and enables users to watch hundreds of shows and movies. There’s also the Amazon Kindle Fire, which capitalizes on Amazon’s vast digital library in the form of a tablet computer with a seven-inch multi-touch display. Many still view Kindle Fire as a strong competitor to Apple’s iPad.
Amazon’s Dash buttons, while simple, are also an exciting addition to their array of tech. The Dash Button is a single-function controller that consumers can place around their house near items that need replenishing. Need a new order of Tide paper towels? Order a specific Dash button for Tide, put it near the towels and press the button when you notice them running low. They will then arrive on your doorstep in a couple of days.
Amazon Prime offers much more than free two-day shipping. One of Prime’s most notable benefits is the increasingly impressive Amazon Video platform. The Amazon Prime Video show Transparent won the Golden Globe Award for Best Television Series, Musical or Comedy in 2005, while 2017 Oscar Best Picture nominee Manchester by the Sea is also developed by Amazon Studios.
Amazon is increasing their influence in both TV and film by producing excellent content, including many notable releases in development. They’re emerging as a viable competitor to cable, Netflix and Hulu.
Whether a consumer prefers reading a book or watching a movie, Amazon is seeking to have the entertainment niche covered.
Is This Amazon’s Peak?
Amazon’s firm grasp across multiple industries begs the question: Is this Amazon’s peak? While it’s impossible to tell definitively, stockholders should monitor the situation closely. Amazon has been a model of consistent growth since 2000. Presently, Amazon’s stock trades for approximately 130 times the business’s projected earnings for 2018 and almost four times its projected sales for 2018.
These growth prospects rely on revenue per customer growth. Although there will certainly be customers who increase their spending on Amazon, it’s difficult to think of any huge breakthroughs or offerings that will prompt more revenue per customer, especially upon Prime’s increase to $119 per year. Many customers may opt to spend that on a Costco membership instead.
Additionally, it’s important to note that Amazon’s acquisition of Whole Foods plays a significant role in the stock increases the past year for Amazon. The market seems to be operating under an assumption that Amazon will make a similarly buzzworthy acquisition this year, which is far from a given.
Still, even if market projections seem a bit optimistic at the moment for Amazon, there’s no doubting that the company will continue playing a significant role in shifting expectations within several industries, from delivery and entertainment to the brick-and-mortar experience.
Why Amazon’s Second Headquarters Should Choose Northern Virginia
Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.
While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.
The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.
Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.
A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”
Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.
If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
Why Amazon HQ2 Should Choose Chicago
Most of the cities on the top 20 shortlist for Amazon HQ2 had given some extreme proposals. The majority of the pick is located on the East Coast with an important city that is Chicago, Illinois. The city of Chicago is an important business hub that is currently attracting millennial entrepreneurs and corporate talents. The region offers a broad selection of professionals that are specialized in tech, logistics, advertising, and more. This is a huge bonus for Amazon if the tech company picks Chicago as the rightful city for HQ2.
Chicago ranks high in tech, affordability, and infrastructure. These benefits will fulfill Amazon in their search for employment, land, and logistics. The city offers the O’Hare International Airport and Chicago Midway International Airport to the company for traveling affairs. This is just one of the city’s proposal, the entire bid for Chicago was put together by Mayor Rahm Emanuel and Governor Bruce Rauner. There is a promising bid that if Amazon chooses Chicago, then the massive tech company will collect at least $2 billion in incentives and $1.3 billion in tax revenue back. Employees are still expected to pay the taxes, however, it would be Amazon who is receiving that money back and not Illinois.
There are 10 total potential sites to situate HQ2. One includes the Sterling Bay’s 70-acre Lincoln Yards, and many more sites including the Illinois Medical District. The forefront for a new location is The River District, Riverside Investment and Development in River West. This 37-acre site connects to Chicago’s downtown, River North, Fulton Market, and more. The best deal for any other location.
Amazon will be able to create a substantial amount of benefits from Chicago’s bid for Hq2. Illinois has given over $1.4 billion of tax money to companies like Amazon ever since 2001 when EDGE was created. The EDGE Tax Credit Program provides tax credits for businesses that make capital investments in Illinois and more. The massive tech company is more than qualified for this program and this will be deemed beneficial to Amazon if they participate.
The Chicago metro area grew by 0.6% and it will only get better from here. The region is populated by a big number of young and educated students from the notable schools of University of Chicago, Northwestern University, Loyola University Chicago, and the University of Illinois at Chicago. The work force in Chicago are tech driven and strives for professional support, which is an attractive atmosphere for all companies. Amazon should be using up that advantage as well.
Proposals are still being presented to Amazon by representatives. Small businesses and agencies within Chicago are now able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Chicago.
If you are an agency from Chicago, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
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