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Anna Greenwald of On The Goga Believes Health Culture Is Good Business

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Anna Greenwald

Anna Greenwald is the founder and CEO of On the Goga, a company that specializes in helping corporations focus their corporate culture on mindfulness and wellbeing. On the Goga offers a variety of services like corporate yoga, meditation, nutrition workshops, company retreats, and more. Anna Greenwald has built a mobile corporate yoga studio that takes care of all their clients’ corporate wellness needs. Her holistic approach has brought her clients like L’Oréal, Drexel University, and the Philadelphia Eagles. She uses evidence based practices that increase employee well being, creativity, and productivity. 

People sitting together

What inspired you to become an entrepreneur in the corporate wellness sector?

I came into this sector completely by accident. I trained most of my life as a classically trained singer. When I was a sophomore in college, I got a vocal injury that prevented me from talking or singing. To help recover, my voice teacher recommended I do anything possible to relax my muscles including yoga. I had never tried yoga before – in fact, I hated the idea of it – but that first class in a small studio in West Philadelphia changed my entire mindset. Within a year, I was practicing 4-6 times a week and the practice changed my mind and body. It helped me realize so much about myself and what I’m capable of. I wanted share that experience with others, and from that came the original idea for On the Goga: make yoga and mindfulness accessible to people who wouldn’t normally go to a yoga studio.People in Nature

What was your biggest challenge in founding On The Goga and how did you overcome it?

The biggest challenge in founding On the Goga has been to discover exactly how to present yoga and mindfulness to individuals who haven’t already experienced its benefits. Even I only tried it when I was told it would help my singing. In actuality, yoga is the physical practice of mindfulness, and mindfulness is simply the practice of noticing what is happening right now. This can apply to sweating it out on a yoga mat, or noticing the temperature of the cold beer in your hand when you’re at a happy hour with coworkers. So we teach yoga and mindfulness both ways now. We meet people where they are in terms of physicality level and interests. We teach the tools of mindfulness through traditional yoga, mindful happy hours, hikes, retreats, cooking classes, and more. People doing yoga

What, if any, connection exists between productivity at work and yoga in your opinion?

Yoga improves employees performance through improving their mental and physical health. But since all of our programming is research-based, rather than give you my opinion I’ll share some research on the subject:

  • “In a randomized study of employees from a British government authority… in comparison to the control group, the yoga [group’s] scores were significantly lower for perceived stress, back pain, sadness and hostility, and substantially higher for feeling self-assured, attentive and serene.” – Journal: Occupational Medicine (Lond), 2012
  • “Yoga practices improved neural performance and reduced fatigue and stress level. Yoga reduced rescue medication use in bronchial asthma, and achieved the reduction earlier than conventional treatment alone. Yoga produced a reduction in resting pulse rate, systolic blood pressure, diastolic blood pressure, and mean arterial blood pressure irrespective of age, gender, and BMI.” – summarized from an article in the North American Journal of Medical Sciences 2012
  • After a 6-week yoga intervention for a randomized group of employees, “The yoga group reported marked improvements in feelings of clear-mindedness, composure, elation, energy, and confidence. In addition, the yoga group reported increased life purpose and satisfaction, and feelings of greater self-confidence during stressful situations.” – Summary and excerpt from the Scandinavian Journal of Environmental Science, 2011 People in Nature

What kinds of benefits can a business expect from participating in On The Goga classes?

 

We look at wellness as a form of professional development. In fact our driving principle is: Happy People Do Great Things. Each one of our programs are designed to make every employee feel cared about and supported, in turn increasing their loyalty to their company and pride in their work. We are also helping employees to learn sustainable habits of wellness that improve their performance at work and physical health over time. It’s a win-win situation for employers and employees. What’s the return on this investment? Again, I’ll point to some research sources:

  • Happy employees are 3x more creative, 31% more productive, and have 37% better sales – Harvard Business Review, Positive Intelligence, 2012
  • “Highly engaged teams… saw significantly lower turnover (25% in high turnover, 65% in low turnover organizations).” – Gallup, 2013

On an individual level, mindfulness has been shown to achieve the following benefits in as little as 10 sessions:

  • DECREASE STRESS LEVELS – Source: “What Are The Benefits of Mindfulness,” a Meta Analysis from American Psychological Association, 2012
  • INCREASE FOCUS – Source: “Meditation, Mindfulness, and Cognitive Flexibility,” The Journal of Consciousness and Cognition, 2009
  • LOWER OVERALL ANXIETY – Source: “Short-Term Meditation Training Improves Attention and Self-Regulation,” PNAS, 2007
  • REDUCE EMOTIONAL REACTIVITY – Source: “Mindfulness Meditation and Reduced Emotional Interference on a Cognitive Task,” Journal of Motivation and Emotion, 2007
  • INCREASE QUALITY OF LIFE – Source: Study from Massachusetts General Hospital, 2011
  • INCREASE HAPPINESS- Source: “A randomized controlled trial of compassion cultivation training: Effects on mindfulness, affect, and emotion regulation,” The Journal of Motivation and Emotion, 2014 On the Goga Classes

What are some memorable On The Goga milestones, and what developments do you project for this year?

We’ve had the opportunity to work with and for some amazing organizations and individuals so far. Some of our past clients and partners include L’Oreal and Pureology, Philadelphia Eagles players, and The Children’s Hospital of Philadelphia. 2018 is shaping up to be a big growth year for us. We’ve got an amazing team of top-notch coaches, and have forged some tremendous strategic partnerships that are helping us bring our services to more and more companies.

What is one character trait that defines you and why?

Resilience. This is a character trait I have grown over the years through my yoga practice. I wasn’t always as resilient to failure, rejection, or criticism as I am today (and I still work to strengthen this personality trait). Through my yoga practice, I’ve come to realize the beauty of resilience: you don’t have to do well. You don’t have to handle each failure perfectly, each rejection with grace, or each criticism humbly – you just have to try. Over time, if you keep putting one foot in front of the other, you get better at all these things. When you look back down the road, you realize that the only differentiator between you and the people who have dropped off along the way, is that you kept walking.

What are your tips for aspiring entrepreneurs?

My two mottos since the start of this business have remained the same:

  • Value courage, not success. You can’t practice success, but you can practice courage, and if you practice courage over and over and over again, success happens.
  • The difference between people who do cool shit and the people who don’t, is that the people who do cool shit do it.

Aaditi Tamhankar is a student at the University of Pennsylvania Wharton School of Business. In her free time she can be found cooking healthy food, running, and watching too much Youtube.

Business

Tech Trends Changing The Way We Do Business

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Whether you’re an established name in the business world or you’re just making your start, you ignore the march of technology at your own peril. For companies with even the smallest footprints, some of the tech trends emerging today may be life-changing. Here’s a brief tour.

Cleaner Materials, Packaging and Standards

With just a few stubborn exceptions, most folks in America and throughout the world agree: Life on Earth can’t continue if we keep squandering our resources. Developments in more energy-efficient production equipment save us cash money on our utility bills all the time and bring us ever-closer to true energy independence. The materials being pursued are lighter, stronger and cheaper base materials to make products more durable and inexpensive to manufacture. What about some of the other exciting opportunities in new packaging and packing materials? Besides looking potentially awesome, these outside-the-box ideas help us remove lots of the more harmful chemicals and plastics from our supply chains. This action will keep them out of the hands of our clients and customers — and out of the environment for good. Tech trends that include better technologies, plus social pressures, let us design less wasteful and more appealing products and packaging all the time to ultimately help raise our shared definition of excellence.

Crowdsourced Design and Troubleshooting

Maybe it was inevitable, but modern technology has given businesses something they just didn’t have in decades past: the opportunity to get their customers to do some of the work. We’ve all had to become citizen journalists, the needs and wants of our globalized world mean we’ve also had to become hobbyist creators in our own small ways. Plus, it’s just really fun to take part in the creation process! Kickstarter was the first company to take “democratized creation” — to borrow/turn/re-coin a phrase — mainstream, but that kind of crowdsourcing is just the tip of the iceberg. Current tech trends has made product creation a more social process from nearly top to bottom, letting brands from all types and sizes a chance to engage with their intended audience. This allows brands to gather valuable feedback about the development phase of product design. Engaging directly with the most creative minds in your audience also lets you iron out any kinks as they crop up and effectively “rev” a brand-new product for a more confident official rollout.

Direct-to-Consumer Delivery

Nobody likes the middleman. There are growing tech trends of brands working to engage directly with you through smartphone apps and push notifications. It’s also why we’re seeing more subscription-based and home delivery services pop up all the time. It took a tech giant like Amazon to throw down the gauntlet in the home grocery delivery space, and more are continuing to lead the way as consumers demand more convenience from the products they want most. For example, Marketview Liquor will not only help you find the best wine for the season, they’ll also deliver your wine right to your door. The whole point is that customers know how to do research. If you’ve made yourself visible and your presence suggests a superior product without the hassle of brick-and-mortar shopping with the middlemen, and if you provide truly measurable incentives like cheap or free shipping for repeat customers and discounts for recurring deliveries, they’ll probably choose your expert wine curation or your hand-selected ski bindings over those offered online by a more faceless corporate brand every time. For the faceless corporations, all of this works for you, too. A major point here is that each of the tech trends on this list are, in their own way, leveling the playing field. The little guy, more each day, has the means to compete with “known quantities” and familiar retailers.

Hobbyist Home Production

We’ve talked a little bit about how crowdsourced design like Scooterboard can help lead to more thoughtfully designed products in the run-up to a major product hitting the market. Thanks to 3D printing and other technologies, the very act of producing some of those projects is also vastly more open and accessible. Today, you can pick up a 3D printer with limited capabilities for around the $300 markConsider the nearly countless advantages of allowing consumers to print their own “OEM” replacement products — or even modifications to existing products. Then there’s this: What if you don’t need to ship them a product at all? This is one step beyond even direct-to-consumer delivery: It’s a state where consumers could purchase blueprints for general product types, add their own features and embellishments to then build it right in their home using 3D-printed components in a variety of plastics and metals. This is the future. It’s not quite here yet, but it’s coming. If you sell a physical product yourself, how might you take advantage of this situation?

Apps and Subscriptions

Information powers our lives. But information isn’t a physical product. Apps have changed everything about how we consume products and do business. Back when there was a physical counterpart — a CD, DVD or even a thumb drive — to the software we used, you paid once and had access to a “finished” product for a year or so. Some of us even remember waiting in line for Mac OS X Tiger on DVD! Now that “app culture” is here, it means consumers expect a constant drip-feed of new products and user experiences. That means subscriptions. Those colorful little squares on your smartphone are now windows. You can open and look through some of those windows for free, but the view you enjoy takes a lot of hard work to maintain. It’s a rich garden full of features with diligent developers trying to keep features bloat and bugs at bay while refreshing the UI often enough to keep you interested.

App-based subscriptions have had a shaky rollout, with even seasoned fans giving their favorite developers “the business” for pivoting to a subscription model instead of sticking to the pay-once-and-receive-updates-for-life model we’ve all been enjoying until recently. Smartphones are nearly indispensable in our personal and business lives. Now, those of us who use them will need to be more selective about the companies we do business with, and become patrons of the ones who truly excel in their field. For business, it’s a huge challenge as well as an opportunity. Apps like Ulysses and Weather Atlas are now available via subscription, ensuring their talented coders a chance to eat and their users in getting new products as soon as they’re ready. Even websites like Medium and The Atlantic are trying out new membership platforms to monetize information and business in a world where technology has delivered users from advertisements. Publishers still need a revenue stream however.

Your primary product may not be an app at all. App culture is a tech trend that gives you an opportunity to turn your presence on somebody’s Home Screen into a money-making, brand-expanding opportunity. Make yourself indispensable.

Technology, Business and Destiny

To say technology will let us achieve our dreams would be a flowery statement. We’re all still trying to make sense of most of it, but it’s clear that there are exciting tech trends in front of us all — most particularly for excelling in business. For the many reasons touched on above and lots more, it’ll pay off in the end to stay informed about new technologies as they emerge. If you’re not, somebody else definitely will be.

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Scooterboard By InMotion Adds An Edge To Rideables

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scooterboard

After almost 3 years of product development and testing, the Scooterboard by InMotion has entered production, thanks to an impressive Kickstarter campaign where they were able to reach their funding goal in a mere 48 hours. The Scooterboard is a cross between a scooter and a skateboard, and the resulting product is a lightweight, front-axle steering rideable that is both easy to learn, is safe, and is sporty. Here is everything you need to know about Scooterboard.

scooterboard

The Scoop on InMotion:

The Scooterboard is the brain child of CEO Rose Wang, founder of InMotion, a company based out of San Diego, CA (You can read her full interview with Owner’s Magazine here). Formed in 2014, InMotion has been testing multiple prototypes and gathering user info from people all over the country, using that to tweak each iteration into what is being produced today. Thus, the Scooterboard is a product that is based solely on user feedback, merged into the creative idea that InMotion had. After three years of testing and re-testing, the final result is this unique rideable that caters to just about everyone.

Specifications

The Scooterboard weighs about 22 lbs, can carry up to 264.55 lbs, and has a top speed of 15.5 MPH, which it accomplishes through its 250w electric motorized rear wheel. It runs on a rechargeable, interchangeable lithium battery mounted on the undercarriage of the Scooterboard’s rider platform. Charging time is around 2.5 hours, which will grant its user about 7.5 miles of driving range. The included charger is equipped with an intelligent over-discharging system, which will cut off the power supply once the battery is full. The Scooterboard also has regenerative braking, a useful feature that pioneered the way for Hybrid Technology to be successful and gain traction (get it) in the motorized vehicle industry. How it works is that braking will generate kinetic energy, which will then be stored and reused as battery life.

There are two driving modes for the Scooterboard: Casual, and Power each of which changes riding experience drastically. Casual Mode keeps the motor quiet, the speeds smooth climbing and the brakes soft. It’s a mode for the leisurely rider to cruise easily. Power Mode is a different beast: Engine noise is heightened, acceleration is faster, and the brakes are firmer. Late to work? For a date? Want to feel more wind under the raw open-air of electric rideables? Use Power Mode.

scooterboard

scooterboard

Ergonomics

At first glance, the Scooterboard looks exactly like a spruced up, aggressive scooter, but that’s exactly what it isn’t. The Scooterboard sports three wheels instead of two, thanks to a front-axle, fork mounted steering system. The standing platform is sandpaper textured to avoid slipping in dry and wet weather, and gives the user a firm, planted feel when riding. On the single, ergonomic handlebar, there are two switches for acceleration and braking. Both are conveniently located right next to each other, but are situated where the thumb controls the brake, whereas the index finger controls the acceleration. Both are pressure sensitive, similar to the pedals on a car, or the handlebars on a motorcycle. There is also a mechanical brake in the rear wheel. Step on the rear wheel cover plate to brake via a small hidden brake pad. At 22 lbs, the Scooterboard is easily transportable, and the front handlebar folds down, allowing the user to carry it like a suitcase, or pull it along like a carry-on.

scooterboard

Rideability

With the unique concept of such a vehicle, rideability should be at the forefront of priorities. After all, being unique means it hasn’t been done. For a product such as the Scooterboard, rideability should be a special experience, but it should also be attractive and intuitive. The Scooterboard does just this by combining the best qualities of two popular terrains, the scooter, and the skateboard to allow its rider a fun, sporty platform that is also easy to learn (users claim it can be learned in a single session), practical, and convenient. To do this they crafted a single handle that curves like a cane right under the single handlebar. That allows for a perfectly balanced center of gravity. No other rideable on the market has employed this design, yet it works brilliantly with the Scooterboard’s ergonomics. The feet are planted sideways like a skateboard, or a snowboard (for the snowboarders, with the fork-mounted steering system, carving is possible, and encouraged), and steering is done in one of two possible ways: tilting the handlebar left or right, or by leaning the body. Leaning allows for sharp turns, and even full U-turns in small spaces, a useful feature not found in many other electric rideables. For novices, leaning to steer is a skill that takes some practice, but once attained is immeasurably helpful. For those wanting to get on the road right away, the handlebar exists to easily compensate. It is easy to use, and the mastery is almost immediate. Together, the handlebar and the lean to steer system combine to create a useful method of steering that is as useful as carving on a snowboard, without the months of learning associated with carving. It can be employed to take quick, sharp angled turns, and control speed which, on the Scooterboard, is surprisingly sharp. On a flat, level plain, the Scooterboard can hit top speed in about 4 seconds.

With the motor turned off, it can be kicked off manually. Conveniently, there is no resistance from the motor when it’s off, so users can kick off and enjoy a manually powered vehicle post shut-off.

Learnability

InMotion prides itself in the fact that its product has a very low learning curve. Users agree that through intuitive adaptation, riders can be comfortable on a Scooterboard by the end of a first session. There are a few things to get used to, however. 15.5 MPH may be drab in a car, but on a vehicle as small as a Scooterboard, the speed can be intimidating, especially for beginners. The lean-to-steer system has the biggest learning curve, there is a feeling associated with the vertigo of being close to falling that users have to overcome to fully utilize this method. But regardless, the Scooterboard can be driven any which way, however the user is most comfortable. CEO Rose Wang said herself that during conceptualization, she wanted to:

create a unique and accessible vehicle that is easy to learn and more affordable. With Scooterboard, we want to make the e-board culture more inclusive so that more people can participate in the electric vehicle movement. We want to challenge the e-board industry to innovate with inclusion in mind so it’s not just a cliché. E-boarding is a fun and awesome experience that’s good for the environment – why wouldn’t we want to get more people involved?”

The Scooterboard by InMotion is now available for pre-ordering here for $649.00 (early bird pre-orders currently receive $50 off the full retail price of $699.00). Because InMotion wanted to keep prices low, they will be working closely with distributors and retailers. There are currently two colorways available: the one found on the final tested prototype of a sleek black and blue, or the more enigmatic, bold black and green.

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Tesla News on Hurricane Irma Response

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Tesla came to the rescue by unlocking the full 75 kilowatt-hour of energy within the car’s battery pack once a Tesla owner immediately needed about 30 more miles to escape their mandatory evacuation zone during Irma. When Tesla realized that an additional 15 kWh jolt could give 30 to 40 more miles to other car owners, the company temporarily unlocked more Tesla vehicles in that region so they could reach safety. It became Tesla news when the company assisted in many escapes during Hurricane Irma.

Hurricane Irma striked Florida for 11 days, receiving a record as the longest-lived Atlantic hurricane since 2004 with Hurricane Ivan. The storm left traces of tree debris, destroyed buildings, and even 26,000 bugs that were caught in the hurricane. Irma has devastated Florida with trails of wandering trash and floods, concluded Irma’s impact as the strongest storm in Atlantic history. Donations and help were given towards the tragedy, one of the most unexpected came from entrepreneur Elon Musk and Tesla.

Tesla is unlike other car manufacturers. The company is enabled to limit their battery capacity in its vehicles through a software. The Tesla Model S and Model X cars have a capacity of 75 kWh but are restricted to no more than 60-70 kWh. Tesla owners typically have to pay $9,000 more to unlock the extra 15 kWh of battery power, but in the time of need, Tesla came to help by offering all customers a temporary upgrade to escape the dangerous hurricane. Although most state laws demand customers to bring their cars into the dealerships to collect upgrades, Tesla has neglected traditional routes by deleting the third-party to connect with the company directly. Creating sparks of Tesla news and attention, the company is praised for being unique and away from traditional values. 

The CEO of Fetch Robotics, Melonee Wise commends Tesla’s act of courage during Irma. “One of the major benefits to being first to market is not only the ability to move quickly and decisively, but to offer a certain level of innovation and creativity that might not be available within a more established industry,” says CEO Melonee Wise.

Tesla is giving a prime example to other companies by doing their part in a time of disaster. To implement a sense of community and trust during tragic times will do more than just create sales. While Tesla is shaping that company culture gradually. What drives Tesla is innovation, their core branding is represented in how different they are from other manufacturers. “As a new, disruptive force in the automotive space with no established revenue base or embedded infrastructure to cannibalize, Elon Musk was able to completely reengineer the way cars were produced, serviced, and sold.” says Skywire Networks CEO Alan Levy. Tesla’s reply to immediately help during Hurricane Irma, further instructs the dependability of the company as a whole. Tesla is able to respond to their customer’s needs instantly.

Carbon Robotics CEO, Rosanna Myers emphasized on the issue that other companies face: don’t bite the hand that feeds you. “While disruptors can do what’s best for the customer. Tesla unlocking range to save lives is a prime example of how that agility is shifting the landscape.”  CEO Rosanna Myers also speaks upon a bigger topic trend: all major companies need to be software-centric. “Customers now expect continuous upgrades and improvements to their hardware, but a lot of old-school execs barely know how software works,” explains Rosanna Myers. “As we move to a world of connected devices, they’re being left in the dust.”

Among their activities, Tesla’s hurricane Irma response gave them copious amounts of praise, as they should. The bold act became the biggest Tesla news, for fans have more reason to purchase their cars. Their immediate reply to help can be used as an example for others to reshape company values. 

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