Connect with us

Technology

Everything You Need To Know About The New MacBook Pro

Published

on

Yesterday, Microsoft unveiled its vision for 3D content creation and interaction by introducing a more powerful Surface Book and the new Surface Studio All-In-One computer. Today, it was Apple’s turn to update its hardware lineup.

Apple TV

Apple TV

Apple unveiled a new app for the Apple TV, simply called “TV”. This aggregates all the TV shows and movies from all the media apps installed on Apple TV such as HBO, Starz, and others. The TV app is also available for iPhone and iPad for watching on the go. There is also Siri integration to allow spoken queries such “what football games are on?”.

Macbook Touch Bar Apple

MacBook Pro

There were leaked photos earlier this week of the new MacBook Pro showing a touch panel above the keyboard. Those leaks were officially confirmed as Apple (finally) unveiled new 13” and 15” MacBook Pros. To start off, both versions are slimmer and lighter than their predecessors, feature a touchpad that is twice as big as before, and feature second generation butterfly keyboard switches that were originally introduced on the 12” MacBook.

The 15” version has a quad core Intel i7 processor with AMD Radeon Pro (Polaris) graphics. Apple says the 15” MacBook Pro has 130% faster 3D graphics performance than the outgoing model, 60% better gaming performance, and 57% faster video editing. The 13” version has an i5 or i7 processor and Intel Iris integrated graphics. Both MacBook Pros feature four USB Type C ports which support Thunderbolt 3 as well as other display technologies such as HDMI, DisplayPort, and VGA.

The star of the show was the new touch panel above the keyboard called the “Touch Bar”. This is a touch screen strip across the top of the keyboard that can change what it displays depending what application is open. For example, if a music app is open, the Touch Bar will display music playback controls.

In an email app, the Touch Bar can show relevant email shortcuts for sending, composing, and adding contacts to the email. While typing, the Touch Bar can even do word suggestions like you can on the iPhone/iPad keyboard. Finally, Touch ID was built right into Touch Bar on the far right. This not only enables authentication for logging in but also allows Apple Pay authentication in the browser. Siri also has a dedicated space on the Touch Bar. Many applications already have Touch Bar support including the Microsoft Office suite and Adobe Photoshop.

But wait there’s more! For all of you who were waiting for a new MacBook Air, you’re in luck…kind of. Since it’s been awhile since Apple has made updates to its Air line (see what I did there?), Apple made a version of the new 13” MacBook Pro that eschews the Touch Bar for traditional function keys and only has two USB-C ports. That means the MacBook Air brand is officially dead with the only brands going forward being MacBook and MacBook Pro. Regardless, the Touch Bar-less MacBook Pro should be a worthwhile upgrade for MacBook Air stalwarts.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Tech Trends Changing The Way We Do Business

Published

on

tech trends

Whether you’re an established name in the business world or you’re just making your start, you ignore the march of technology at your own peril. For companies with even the smallest footprints, some of the tech trends emerging today may be life-changing. Here’s a brief tour.

Cleaner Materials, Packaging and Standards

With just a few stubborn exceptions, most folks in America and throughout the world agree: Life on Earth can’t continue if we keep squandering our resources. Developments in more energy-efficient production equipment save us cash money on our utility bills all the time and bring us ever-closer to true energy independence. The materials being pursued are lighter, stronger and cheaper base materials to make products more durable and inexpensive to manufacture. What about some of the other exciting opportunities in new packaging and packing materials? Besides looking potentially awesome, these outside-the-box ideas help us remove lots of the more harmful chemicals and plastics from our supply chains. This action will keep them out of the hands of our clients and customers — and out of the environment for good. Tech trends that include better technologies, plus social pressures, let us design less wasteful and more appealing products and packaging all the time to ultimately help raise our shared definition of excellence.

Crowdsourced Design and Troubleshooting

Maybe it was inevitable, but modern technology has given businesses something they just didn’t have in decades past: the opportunity to get their customers to do some of the work. We’ve all had to become citizen journalists, the needs and wants of our globalized world mean we’ve also had to become hobbyist creators in our own small ways. Plus, it’s just really fun to take part in the creation process! Kickstarter was the first company to take “democratized creation” — to borrow/turn/re-coin a phrase — mainstream, but that kind of crowdsourcing is just the tip of the iceberg. Current tech trends has made product creation a more social process from nearly top to bottom, letting brands from all types and sizes a chance to engage with their intended audience. This allows brands to gather valuable feedback about the development phase of product design. Engaging directly with the most creative minds in your audience also lets you iron out any kinks as they crop up and effectively “rev” a brand-new product for a more confident official rollout.

Direct-to-Consumer Delivery

Nobody likes the middleman. There are growing tech trends of brands working to engage directly with you through smartphone apps and push notifications. It’s also why we’re seeing more subscription-based and home delivery services pop up all the time. It took a tech giant like Amazon to throw down the gauntlet in the home grocery delivery space, and more are continuing to lead the way as consumers demand more convenience from the products they want most. For example, Marketview Liquor will not only help you find the best wine for the season, they’ll also deliver your wine right to your door. The whole point is that customers know how to do research. If you’ve made yourself visible and your presence suggests a superior product without the hassle of brick-and-mortar shopping with the middlemen, and if you provide truly measurable incentives like cheap or free shipping for repeat customers and discounts for recurring deliveries, they’ll probably choose your expert wine curation or your hand-selected ski bindings over those offered online by a more faceless corporate brand every time. For the faceless corporations, all of this works for you, too. A major point here is that each of the tech trends on this list are, in their own way, leveling the playing field. The little guy, more each day, has the means to compete with “known quantities” and familiar retailers.

Hobbyist Home Production

We’ve talked a little bit about how crowdsourced design like Scooterboard can help lead to more thoughtfully designed products in the run-up to a major product hitting the market. Thanks to 3D printing and other technologies, the very act of producing some of those projects is also vastly more open and accessible. Today, you can pick up a 3D printer with limited capabilities for around the $300 markConsider the nearly countless advantages of allowing consumers to print their own “OEM” replacement products — or even modifications to existing products. Then there’s this: What if you don’t need to ship them a product at all? This is one step beyond even direct-to-consumer delivery: It’s a state where consumers could purchase blueprints for general product types, add their own features and embellishments to then build it right in their home using 3D-printed components in a variety of plastics and metals. This is the future. It’s not quite here yet, but it’s coming. If you sell a physical product yourself, how might you take advantage of this situation?

Apps and Subscriptions

Information powers our lives. But information isn’t a physical product. Apps have changed everything about how we consume products and do business. Back when there was a physical counterpart — a CD, DVD or even a thumb drive — to the software we used, you paid once and had access to a “finished” product for a year or so. Some of us even remember waiting in line for Mac OS X Tiger on DVD! Now that “app culture” is here, it means consumers expect a constant drip-feed of new products and user experiences. That means subscriptions. Those colorful little squares on your smartphone are now windows. You can open and look through some of those windows for free, but the view you enjoy takes a lot of hard work to maintain. It’s a rich garden full of features with diligent developers trying to keep features bloat and bugs at bay while refreshing the UI often enough to keep you interested.

App-based subscriptions have had a shaky rollout, with even seasoned fans giving their favorite developers “the business” for pivoting to a subscription model instead of sticking to the pay-once-and-receive-updates-for-life model we’ve all been enjoying until recently. Smartphones are nearly indispensable in our personal and business lives. Now, those of us who use them will need to be more selective about the companies we do business with, and become patrons of the ones who truly excel in their field. For business, it’s a huge challenge as well as an opportunity. Apps like Ulysses and Weather Atlas are now available via subscription, ensuring their talented coders a chance to eat and their users in getting new products as soon as they’re ready. Even websites like Medium and The Atlantic are trying out new membership platforms to monetize information and business in a world where technology has delivered users from advertisements. Publishers still need a revenue stream however.

Your primary product may not be an app at all. App culture is a tech trend that gives you an opportunity to turn your presence on somebody’s Home Screen into a money-making, brand-expanding opportunity. Make yourself indispensable.

Technology, Business and Destiny

To say technology will let us achieve our dreams would be a flowery statement. We’re all still trying to make sense of most of it, but it’s clear that there are exciting tech trends in front of us all — most particularly for excelling in business. For the many reasons touched on above and lots more, it’ll pay off in the end to stay informed about new technologies as they emerge. If you’re not, somebody else definitely will be.

Continue Reading

Growth Hacking

SpaceX Trademarking Starlink As The Name For Their Internet

Published

on

SpaceX Internet

The multibillion-dollar SpaceX satellite network project created by SpaceX CEO Elon Musk was created in 2015 to provide cheap global internet to people around the world in an accessible manner. SpaceX is trademarking the name Starlink as the name for SpaceX internet.

The origin of Starlink comes from the US Patent and Trademark Office on August 21st as a trademark filing. The company wants to trademark SpaceX internet as Starlink to capture their motive for a wireless broadband communication services, high-speed wireless Internet access, telecommunications gateway services, and other various areas related to the satellite communication network.

The estimated budget towards the network project is going to cost up to $10 billion to even get started. Though the investment is large, Elon Musk sees this opportunity as a special type of revenue for the future once it is completed. As broadcasted by the Satellite Industry Association report, the satellite industry is at an estimated value at about $260 billion in 2016 and the launch services are totaled to $5.5 billion. This data further cements their advantage in pursuing the satellite network project.

Upon entering the satellite industry, Elon Musk seems to have an advantage with SpaceX. The reusable Falcon 9 rocket and future Falcon Heavy vehicle seems to be dominating the journey to orbit. SpaceX takes up all responsibilities and approaches to nearly all aspects of design and manufacturing by what’s known as a “vertically integrated approach”. In an effort to doing this, their project is at a lower-cost to launch compared to others entering the industry.

Elon Musk’s known scheme in doing the impossible with SpaceX and Tesla is coming into contact with his satellite network. The vision with this network is a revolutionary act, in their efforts to build internet access to underdeveloped grounds with difficulties in acquiring modern communications infrastructure. SpaceX CEO Elon Musk has been coordinating with the Federal Communications Commission to bring a satellite constellation to space for a better reach and expansion of internet access. Representatives from the SpaceX satellite network project met with FCC Chairman Ajit Pai in March to explore that venture deeper.

There are attempts from other companies to expand internet to more people around the world. A Virginia-based internet venture called OneWeb is racing to have an operational network. After securing another $1.2 billion in investment, they are planning on building satellites for SES, one of the world’s largest satellite operators, while organizing a medium-sized orbit network.

Their schedule is planned to launch sometime in 2019 and will continue through 2024, while SpaceX promises to regularly update their network to meet customer demand. Elon Musk is assumed to announce more on the the project when he speaks at the International Astronautical Congress in Australia. Expanding access to better communication with SpaceX internet is a step closer to a better world.

Continue Reading

Business

Scooterboard By InMotion Adds An Edge To Rideables

Published

on

scooterboard

After almost 3 years of product development and testing, the Scooterboard by InMotion has entered production, thanks to an impressive Kickstarter campaign where they were able to reach their funding goal in a mere 48 hours. The Scooterboard is a cross between a scooter and a skateboard, and the resulting product is a lightweight, front-axle steering rideable that is both easy to learn, is safe, and is sporty. Here is everything you need to know about Scooterboard.

scooterboard

The Scoop on InMotion:

The Scooterboard is the brain child of CEO Rose Wang, founder of InMotion, a company based out of San Diego, CA (You can read her full interview with Owner’s Magazine here). Formed in 2014, InMotion has been testing multiple prototypes and gathering user info from people all over the country, using that to tweak each iteration into what is being produced today. Thus, the Scooterboard is a product that is based solely on user feedback, merged into the creative idea that InMotion had. After three years of testing and re-testing, the final result is this unique rideable that caters to just about everyone.

Specifications

The Scooterboard weighs about 22 lbs, can carry up to 264.55 lbs, and has a top speed of 15.5 MPH, which it accomplishes through its 250w electric motorized rear wheel. It runs on a rechargeable, interchangeable lithium battery mounted on the undercarriage of the Scooterboard’s rider platform. Charging time is around 2.5 hours, which will grant its user about 7.5 miles of driving range. The included charger is equipped with an intelligent over-discharging system, which will cut off the power supply once the battery is full. The Scooterboard also has regenerative braking, a useful feature that pioneered the way for Hybrid Technology to be successful and gain traction (get it) in the motorized vehicle industry. How it works is that braking will generate kinetic energy, which will then be stored and reused as battery life.

There are two driving modes for the Scooterboard: Casual, and Power each of which changes riding experience drastically. Casual Mode keeps the motor quiet, the speeds smooth climbing and the brakes soft. It’s a mode for the leisurely rider to cruise easily. Power Mode is a different beast: Engine noise is heightened, acceleration is faster, and the brakes are firmer. Late to work? For a date? Want to feel more wind under the raw open-air of electric rideables? Use Power Mode.

scooterboard

scooterboard

Ergonomics

At first glance, the Scooterboard looks exactly like a spruced up, aggressive scooter, but that’s exactly what it isn’t. The Scooterboard sports three wheels instead of two, thanks to a front-axle, fork mounted steering system. The standing platform is sandpaper textured to avoid slipping in dry and wet weather, and gives the user a firm, planted feel when riding. On the single, ergonomic handlebar, there are two switches for acceleration and braking. Both are conveniently located right next to each other, but are situated where the thumb controls the brake, whereas the index finger controls the acceleration. Both are pressure sensitive, similar to the pedals on a car, or the handlebars on a motorcycle. There is also a mechanical brake in the rear wheel. Step on the rear wheel cover plate to brake via a small hidden brake pad. At 22 lbs, the Scooterboard is easily transportable, and the front handlebar folds down, allowing the user to carry it like a suitcase, or pull it along like a carry-on.

scooterboard

Rideability

With the unique concept of such a vehicle, rideability should be at the forefront of priorities. After all, being unique means it hasn’t been done. For a product such as the Scooterboard, rideability should be a special experience, but it should also be attractive and intuitive. The Scooterboard does just this by combining the best qualities of two popular terrains, the scooter, and the skateboard to allow its rider a fun, sporty platform that is also easy to learn (users claim it can be learned in a single session), practical, and convenient. To do this they crafted a single handle that curves like a cane right under the single handlebar. That allows for a perfectly balanced center of gravity. No other rideable on the market has employed this design, yet it works brilliantly with the Scooterboard’s ergonomics. The feet are planted sideways like a skateboard, or a snowboard (for the snowboarders, with the fork-mounted steering system, carving is possible, and encouraged), and steering is done in one of two possible ways: tilting the handlebar left or right, or by leaning the body. Leaning allows for sharp turns, and even full U-turns in small spaces, a useful feature not found in many other electric rideables. For novices, leaning to steer is a skill that takes some practice, but once attained is immeasurably helpful. For those wanting to get on the road right away, the handlebar exists to easily compensate. It is easy to use, and the mastery is almost immediate. Together, the handlebar and the lean to steer system combine to create a useful method of steering that is as useful as carving on a snowboard, without the months of learning associated with carving. It can be employed to take quick, sharp angled turns, and control speed which, on the Scooterboard, is surprisingly sharp. On a flat, level plain, the Scooterboard can hit top speed in about 4 seconds.

With the motor turned off, it can be kicked off manually. Conveniently, there is no resistance from the motor when it’s off, so users can kick off and enjoy a manually powered vehicle post shut-off.

Learnability

InMotion prides itself in the fact that its product has a very low learning curve. Users agree that through intuitive adaptation, riders can be comfortable on a Scooterboard by the end of a first session. There are a few things to get used to, however. 15.5 MPH may be drab in a car, but on a vehicle as small as a Scooterboard, the speed can be intimidating, especially for beginners. The lean-to-steer system has the biggest learning curve, there is a feeling associated with the vertigo of being close to falling that users have to overcome to fully utilize this method. But regardless, the Scooterboard can be driven any which way, however the user is most comfortable. CEO Rose Wang said herself that during conceptualization, she wanted to:

create a unique and accessible vehicle that is easy to learn and more affordable. With Scooterboard, we want to make the e-board culture more inclusive so that more people can participate in the electric vehicle movement. We want to challenge the e-board industry to innovate with inclusion in mind so it’s not just a cliché. E-boarding is a fun and awesome experience that’s good for the environment – why wouldn’t we want to get more people involved?”

The Scooterboard by InMotion is now available for pre-ordering here for $649.00 (early bird pre-orders currently receive $50 off the full retail price of $699.00). Because InMotion wanted to keep prices low, they will be working closely with distributors and retailers. There are currently two colorways available: the one found on the final tested prototype of a sleek black and blue, or the more enigmatic, bold black and green.

Continue Reading

Trending