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Interview With Bear Mattress Founder Scott Paladini



bear mattress

For those with an active lifestyle, sleep is a time for recovery and recharging your batteries. Scott Paladini is the founder of Bear Mattress, a bed-in-a-box targeting athletes that you can purchase online. The mattress is made with Quick Response foam, Graphite gel-infused foam, and Celliant™ technologies and is designed to improve sleep and increase energy levels. With Bear Mattress, you will sleep cool because the foam technology helps regulate heat transfer from your body to the mattress. Their return policy is simple. Put the mattress to the test for 100 days, and if you don’t like it, you can return it hassle free.

Bear Mattress recently launched several accessories including the Bear Pillow. The best differentiating factor of Bear Pillow to traditional pillows is that Bear Pillow remains cool and provides optimal support for your neck and head as you sleep. It is made with Loft-X foam on the inside and Double Ice Fabric Technology on the outside, which offers the contouring support of memory foam along with some resistance and bounce that you would not get from a conventional pillow. Choosing a pillow is a personal process, so they allow you to try it out to see if it is the right fit.

Along with having professional athletes like Cole Beasley of the Dallas Cowboys promoting their product, Bear Mattress has partnered with Good Sports, a nonprofit that gives opportunities to kids to participate in sports. With each Bear Product sold, 1% of the proceeds will be donated to Good Sports, allowing children to partake in athletic and fitness opportunities. The donations support schools, community programs, after school programs, and equipment for over 3200 organizations across the country.

Scott Paladini opens up about Bear Mattress.

What keeps you motivated?

I draw motivation from a number of places both personally and professionally, but the biggest overall influence in my life is my family — my wife and my newborn son. Branching out and starting your own business is one of the biggest risks you can take and my wife has been there in support every step of the way. Having a newborn is exhilarating, exhausting and comes with its own set of added pressures, but at the end of the day I want to make this business work for them as much for them as for myself. They help me stay motivated and keep things in perspective.

Why mattresses?

A good mattress is essential to getting a better, healthier sleep. It was while training for a marathon that I noticed the important role that rest played in muscle recovery. I saw a need for an affordable mattress specifically created for athletes, and set out to create a mattress designed to help promote muscle recovery. After over a year of product development and testing, we launched Bear Mattress in September 2015.

Utilizing eco-friendly materials and the latest advancements in sleep technology, Bear Mattress improves muscle recovery, promotes cooling and elevates overall sleep quality. Bear Mattress has quickly become the brand of choice for professional athletes, weekend warriors and casual fitness lovers alike.

That said, Bear is more than just a great mattress. We have grown tremendously over the past year and recently launched a line of sleep accessories that help people get a cooler, healthier and more restorative sleep.  

What makes your customers different from traditional mattress customers?

Our customers are a new generation of mattress customers. They are conscious of their time, money, and understand the value that a great night’s sleep provides. They don’t have the time to go to the mattress store, and they don’t want to pay the middleman.

That said, I don’t think there is such a thing as a ‘traditional’ mattress customer. In fact, we’re actually seeing an influx in Baby Boomers purchasing the mattress online. These customers are looking to increase muscle recovery time (and often times reduce back pain), and are convinced by our nearly 500 genuine 5-star reviews.

What helped you the most when starting Bear Mattress?

I think my experience in the mattress industry, coupled with my interest in health and athletics, has been instrumental to Bear’s success.

What is your team like?

For the first year in business there was no Bear “team”- I ran all operations myself. I was very conscious to grow the business at a manageable and realistic rate. When we surpassed seven figures in revenue I knew to get to the next level we needed more hands on deck, and we began the hiring process.

Today the Bear team is comprised of industry experts who aren’t afraid to think outside the box and roll-up their sleeves to get things done. We have a team mentality in the office, and genuinely enjoy working together. Everyone has a voice and brings different ideas to the table.

Who inspires you?

I’m most inspired each day by the real-life feedback we receive from customers. From the beginning, our goal with Bear has been to help people sleep better, but at the outset I didn’t fully realize just how tangible the positive impact of our product could be. Literally everyday we receive calls and messages from satisfied customers, many of whom have struggled with chronic back pain for years. They tell us all about their story and the different ways in which Bear has helped to improve their quality of life across the board. These are special interactions that make us feel good and inspire us to continually evaluate how our products can be optimized to meet customer needs.

What are some things we can look forward to in 2017 from Bear Mattress?

In 2017 you can expect to see new, innovative products from Bear. We recently launched Bear Pillow, Bear Protect and Bear Foundation, and are looking forward to introducing new products that will improve muscle recovery, promote cooling and elevate overall sleep quality. We’re also eager to expand our customer base into Canada this year.

What is some advice you can give to entrepreneurs?

I guess my advice to other entrepreneurs would be to not rush into things, particularly when it comes to investments from VC’s and others who may take an interest in your business. It’s important to remember that business is more a marathon than a sprint. If you believe in the product then take your time. Don’t jump at every opportunity that presents itself. Work towards creating a company with a solid foundation that’s built to last — not just to be sold.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.


Why Amazon’s Second HQ Should Choose Nashville



Amazon's Second HQ

Nashville is amongst 20 cities being considered for Amazon’s second headquarters site. The “Country Music Capital of the World” hopes to boost their state’s job market with the new Amazon Headquarters. Amazon’s second HQ expects to invest more than $5 billion to build the 8-million-square-foot facility and promises to create as many as 50,000 high-paying jobs over the next 15 years. Before any decisions are made, the company created specific requirements to be met for each city. Some of the requirements include a metropolitan area with over a million people, a time distance of 45 minutes from an international airport, direct access to public transportation, and to be able to expand 8 million square feet in the next decade.

The Unemployment rate is on the rise in Nashville. City officials have their sights set on the on the jobs that Amazon’s Second HQ will provide for 50,000 residents. “It is going to increase the size of the economy,” University of Tennessee Economist Bill Fox stated, “It is going to bring in a really highly skilled labor force that is not already there, a lot of community leaders. To have somebody with the worldwide vision of Amazon look at Nashville and say, ‘This is the place we want to be’ is really good for the brand.”

The aspect of new jobs may not be enough for some to welcome the online retailer with open arms. Residents of Nashville fear the new site would affect the housing market for low income families  in the process. “If you look at the size of Nashville, a headquarters like this bringing tens of thousands of jobs, it’s going to radically affect what the housing landscape looks like,” said Javier Vivas,’s director of economic research. Amazon’s decision creates an atmosphere for the conservation of gentrification not only for Nashville, but the other 19 cities in the running. “We have a housing crisis now and all this would do is throw gasoline on the fire,” said John Summers, a former Metro Council member who now leads the Coalition for Nashville Neighborhoods. “We cannot build affordable housing to replace what’s being lost by the rapid gentrification in all of our inner-city neighborhoods.”

The community of Nashville are now able to broadcast their opinions on Amazon. While state officials deal with the financial benefits, agencies and businesses within Nashville are now able to give insight on their city as well. This is why Amazon’s second HQ should choose Nashville.

If you are an agency from Nashville, and wish to contribute, please fill out this form here:

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Why Amazon’s Second Headquarters Should Choose Northern Virginia



Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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Why The Second Amazon Headquarters Should Choose Toronto



Second Amazon Headquarters

Amazon is considering their first international city for their second Amazon headquarters. The bids for HQ2 have reached Mexican regions too but the tech company have their eyes on Toronto. Prior to this announcement, Toronto has been established as a major technology center. Their advancement will only grow from here, perhaps even more when Amazon arrives.

The city reported that they are not offering Amazon much financial incentives, but is offering a 100-acre land as a potential site for their second Amazon headquarters that is approximately close to downtown Toronto. Although this site is outside of the United States border, Toronto is the best option for the innovative company.

The mayor of Toronto, John Troy expressed how proud he was of the city when Toronto attracted Amazon without offering significant tax breaks. Toronto does not have to resort to selling themselves for the second Amazon headquarters, unlike other competitors on the top 20 shortlist. Toronto is already home to a significant Google engineering operation, a major artificial research center and quantum computing institute. Due to the massive influence in technology, there are plans to direct Toronto’s waterfront into a massive tech-city for the near future. This environment will foster Amazon and future companies moving to Toronto.

 Second Amazon Headquarters

The second Amazon headquarters require proximity to a metropolitan area with a large population for employment, mass transit, an area that is 45 minutes from an international airport, and an 8-million-square-foot facility that will eventually expand to 740,000 square metres over the next decade. Toronto would be an ideal location to attract talent from overseas. This move will put Amazon’s name outside of the United States and begin their serious international affairs. North America acknowledged the massive tech company’s capability when Jeff Bezos was announced as the richest man alive in 2017. After Amazon CEO Jeff Bezos dethrones Bill Gates, the entrepreneur should look to invest in talent from overseas. This plan can start with a move to Toronto for the second Amazon headquarters.

Toronto holds a strong quality of life. Canada is notorious for their free healthcare, something that the United States is lacking. The affordable area is attractive to employees. “We’re excited to have this opportunity and to be able to tell Toronto’s unique story,” told John Troy. “There is no other place in North America that can boast the same talent, the same quality of life, the same vibrancy, the same economic strength.”

Small businesses and agencies within Toronto are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Toronto.

If you are an agency from Toronto, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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