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How to Become a Successful Entrepreneur




I learned first hand that starting your own successful business is the same as any day job – you are only successful when you show up and put in the necessary time and work. For years, I worked for others as an employee, until the day I decided to take a leap of faith and opened my own business. What I discovered was that when you become an entrepreneur you get to make your own rules along the way and have fun while doing it!

Whatever product or service your business may offer, here are a few tips I wish someone had shared with me when I ventured down my entrepreneurial journey:

Find Your Passion

This is one of the biggest factors that attributed to my success. You need it, because there will be blood, sweat and tears (sometimes quite literally) to see your business through. For me, I was inspired from my childhood in Colombia to create bright and beautiful jewelry and handbags. Because I was so motivated, it was easy to dive in and work hard. I suggest sitting down and taking the time to find out what opportunities excite you and find a way to incorporate those into a future career.

Overcome Adversity With Resilience

I started my company after going through a tough time in my life. I stayed resilient and eventually overcame the rough patches with hard work, dedication and determination. I knew if I wanted to succeed, I was going to have to adopt a confident attitude and push through any obstacles that came my way. When you start your business, there will be lots of challenges, but if you have a good attitude you can accomplish anything!

Maintain Balance

Mental breaks and time with your family will ultimately make you so much better in your work. I created my business with this in mind and also set it up to empower other women to start their own businesses through our social selling model with a focus on maintaining balance in their lives by setting their own work schedules.

Mentor Others

You learn new things about yourself and your business by leading others down their own paths. For me, this comes in the form of working with our hundreds of consultants around the country to guide their own life-changing business under our corporate umbrella.

Continue Evaluating Your Model

I started selling my fashion line through traditional retailers. After some soul searching and a lot of research I refocused on direct sales – seeing the potential in the $30 billion industry behind 82%  of women in America who make more than $100,000 a year. Always reconsider shifts in your approach and never stop seeking out new information to guide your decisions.

Have A Support System

You’ll need it! Along with a strong personal network, build your business with professional support. As a social selling company, our consultants have a built-in close-knit network of support from other women who are always there for each other in all aspects of life. It’s something that empowers me personally and I hear feedback from our consultants all the time about the impact this has on their lives and careers.

Create A Network Of Referrals

One of the easiest ways to grow your business is through referrals. Consider asking your current customers and supporters to spread the word about your brand, and give them a reward for bringing in new traffic. This simple yet strategic move will help you increase customer loyalty, brand credibility, and reach.

Give Back

My favorite thing about owning my own business is that I have the opportunity to give back and donate to causes I am very passionate about. Think about making an annual company donation to a charity or contributing a percent of proceeds from one of your products to a nonprofit you care about. Giving back is good for the soul, but it also promotes goodwill among your customers and fans.

Above All, Remember To Have Fun!

I make a point to have fun every day at my job and at home. Following your dreams can be stressful but it is also a huge blessing to be able to pursue a passion for a living. If I ever feel overworked or stressed out I try to stop and unwind for 10-15 mins. Playing a mindless game or taking a mini-nap revitalizes me and allows me to continue working hard the rest of the day, while continuing to enjoy what I do!

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First Tech Startup to join Camden NJ




First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj


Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran


The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”




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Marketing Lingo you need to know for 2018



7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.


Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 


Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).


Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.


This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.


This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Low Cost Business Ideas



Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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