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Guide To Choosing The stst VR Headset



VR guide

You’re about to take the plunge in virtual reality (VR). You see how much fun your friend is having playing with his Oculus Rift. Your Galaxy S7 toting friends are showing off their Gear VR. You’ve played with an HTC Vive in the store, and now you are ready to get into VR. How exactly do you do that? What VR platform should you invest in? Virtual reality broke out in a big way in 2016 with big names such as Sony and Facebook (via Oculus) releasing VR headsets for the masses.

While virtual reality isn’t new by any means (the first VR headset was built in 1968), 2016 was the year that VR truly broke out into the mainstream. Cheap VR headsets can now be found in several big box stores and even grocery stores such as Wegmans. Despite the coming out party for VR, it’s still very much an early adopters market. How the rest of the market responds to VR in the long term remains to be seen since we’re still on the first versions of current VR headsets. With that said, here are the top VR headsets to look at:


Oculus Rift


Starting out this list is the Oculus Rift. The Rift started out as the brainchild of Oculus founder Palmer Luckey and id Software cofounder John Carmack. After Luckey created a Kickstarter for the Rift back in 2012, it quickly became the darling of the gaming industry and raised upwards of $2.5 million. The Rift has gone through several iterations starting with the Development Kit 1 or DK1. Each successive iteration of the Rift improved on the specs dramatically such as screen resolution, refresh rate, and frame rate.

In 2014, Oculus was bought by Facebook for $2 billion. The influx of cash from Facebook allowed Oculus to finish development of the Rift and it finally went on sale on March 28, 2016 for $600. Oculus formed a partnership with Microsoft to allow Rift games to be played natively with the Xbox One controller (which was also packaged in with the Rift headset). Initial reviews of the Rift were overwhelmingly positive with many reviewers praising the comfort of the headset and truly high end graphics that don’t compromise.

The major drawback was the lack of the Oculus Touch controllers at launch. The Oculus Touch Controllers free the user’s hands and allow more immersive VR experiences. The Touch controllers were later released in early December. The Touch Controllers connect to the Rift via Bluetooth thereby freeing up a USB port. However, even with the two cameras, the tracking may occasionally go out.

The solution is to buy a 3rd camera sensor which eats up another USB port and costs $80. Unfortunately, in order to render the detail required of Rift in a manner that doesn’t make the user nauseous, a PC with a high-end graphics card was required (NVIDIA GTX 970 or AMD Radeon R9 290).

In October 2016, Oculus lowered the system requirements a little by adopting the “motion interpolation” technology which allows games to run at lower frame rates. This would also allow cheaper computers with lower specs to run VR games on the Rift. That said, computers that can run VR games comfortably still cost around $600-700 not to mention the cost of the Rift itself.


HTC Vive


Up until March 2015, HTC was primarily known as a smartphone maker. The Taiwan based company unveiled the Vive at Mobile World Congress on March 2015 as a collaboration with gaming company Valve. HTC engineered the actual VR headset while Valve created SteamVR operating system for use on the Vive. The Vive was designed as a whole room experience from the beginning.

It utilizes two IR cameras placed on opposite sides of the room as well as two motion controllers to allow full movement in a VR environment. Up until the release of the Oculus Touch Controllers for the Rift, the HTC Vive was the only one allowing full room scale VR.

Most early VR games for the Rift were created for traditional couch gaming using the Xbox One controller, just with the added benefit of VR head tracking. In order to prevent users from bumping into the wall or furniture, the Vive has a feature called Chaperone which actually shows a cool “Tron” view of the real world using the built-in camera on the front once the user gets too close to an obstacle.

Reviews for the Vive were also favorable with many lauding the complete immersion offered by the motion controllers. Unfortunately, some reviewers complained how bulky and uncomfortable the Vive headset was compared to the Rift.

Additionally, be prepared to set aside about 15-20 minutes setting up the play space if you want the full room-scale games. The Room-Scale mode requires you to place the IR cameras (called Lighthouses) on opposite sides of the room. The space requirement can be as small as 6.5ft by 5ft or as large as 15ft by 15ft.

Fortunately, there is a Standing-Only setting that allows you to use the Vive in tighter spaces. Like the Rift however, all of that VR goodness doesn’t come cheap.

In fact, the HTC Vive retails for about $800, a good $200 more expensive than the base Oculus Rift. That’s also not factoring in the cost of the high-end computer needed to render the VR graphics on the Vive.  


PlayStation VR


Not to be left in the dust, Sony released their PlayStation VR (PSVR) on October 13, 2016. Unlike the HTC Vive and the Oculus Rift, the PSVR was designed to be connected to the PlayStation 4 console instead of a PC. The PSVR is meant to be a more affordable entry into the VR space as most people who purchase it will probably already own a PS4. Also, the price the PSVR itself is only $400.

The complete system consists of the headset itself, a processor box to output video to the TV and 3D audio, the PS camera, and two PlayStation Move controllers. Some readers may recognize the Move controllers from Sony’s previous foray into motion controllers to compete with the Nintendo Wii.

The main drawbacks to the PSVR is that it’s not quite as powerful as the Rift or the Vive. The PS4 is much weaker than high end gaming computers and thus the PSVR is limited to 1080p resolution. While 1080p is crisp from a distance, the pixels can be seen when viewed up close.

Also, while the Move controllers are a welcome addition and do provide more immersion than a PS4 DualShock controller, the limited viewing angle of the camera can cause the loss of tracking of the Move controllers. While the setup doesn’t require you to place cameras everywhere, the plethora of cords can be a real pain. Regardless, for the price, the PSVR remains a solid entry into the VR market.


Google Daydream View

daydream view

Google’s Daydream View headset utilize smartphones to provide the VR experience. Before Daydream, there was Google Cardboard. It’s literally what you think it is: a cardboard box with two lenses inside that had a slot for sliding in a smartphone. Google wanted a cheap and easy way for people to experience VR for themselves.

Google also positioned Cardboard for education and schools. Teachers could use Cardboard in the classroom for more immersive learning experiences. Unfortunately, VR on phones was still a budding concept and experiences, while novel, were not the best.

To remedy that, Google unveiled the Daydream VR platform and Daydream View headset alongside the Pixel smartphone on October 4, 2016. Initially designed just for the Pixel, Daydream View is a small VR headset made of fabric that has an opening for the Pixel.

It also came with a simple motion controller for pointing and interacting with virtual objects. Nothing as fancy as the Rift and Vive or even the PSVR Move controllers but for affordable VR, it gets the job done. Google is leveraging the Daydream VR platform on Android to allow developers to easily create VR experience for Android based devices such as smartphones.


Samsung Gear VR


Samsung also stepped into the virtual reality ring with its Gear VR. The Gear VR was originally released in November 2015 for use with Samsung’s flagship smartphones such as the Galaxy S6/S7. It was developed with input from Oculus and provides a cheaper alternative to high end VR headsets.

The first edition of the Gear VR was released to developers in December 2014 and only worked with the Galaxy Note 4. Technically, consumers could buy it as well but it was marketed towards developers so they could get a handle on the technology in order to create applications for it.

There are currently around 185 applications for the Gear VR. In fact, Six Flags Magic Mountain partnered with Samsung to create the first roller coaster with VR in North America.

So which VR headset should you pick? That question largely hinges on what your bank account is looking like. If you own a gaming PC with a relatively newer graphics card then go for the HTC Vive or Oculus Rift. Both offer uncompromised VR experiences allowing you to fully utilize a room. Because of the high-end graphics and resolution, there’s much less chance of feelings of nausea or motion sickness.

If you own a PS4 and don’t want to shell out for a high end gaming PC, then the PSVR would make a better bet. While the screen resolution isn’t as high as the Vive/Rift, it’s not so distracting that it takes away from the experience. Plus, because the PS4 already has a huge install base, game developers are more likely to create games for it.

On the downside, the Rift, Vive, and PSVR all suffer from a copious amount of cables that must be managed. If you don’t own a PS4 or high end gaming PC (or maybe you just don’t want to shell out $400 for PSVR), the Samsung Gear VR or Google Daydream View are viable options especially if you own a Samsung or Google phone.

In fact, most people will probably use these as stepping stones into the world of VR. However, the VR experiences on these devices still pale in comparison to the higher end VR headsets, not to mention significantly eating into battery life on the smartphone. If you’re interested in the Daydream View but don’t own a Pixel, don’t fret.

Google announced that companies such as Samsung (ironically), HTC, LG, Alcatel, Xiaomi, Huawei, ZTE, and Asus will all create Daydream ready smartphones.


Why Amazon’s Second HQ Should Choose Nashville



Amazon's Second HQ

Nashville is amongst 20 cities being considered for Amazon’s second headquarters site. The “Country Music Capital of the World” hopes to boost their state’s job market with the new Amazon Headquarters. Amazon’s second HQ expects to invest more than $5 billion to build the 8-million-square-foot facility and promises to create as many as 50,000 high-paying jobs over the next 15 years. Before any decisions are made, the company created specific requirements to be met for each city. Some of the requirements include a metropolitan area with over a million people, a time distance of 45 minutes from an international airport, direct access to public transportation, and to be able to expand 8 million square feet in the next decade.

The Unemployment rate is on the rise in Nashville. City officials have their sights set on the on the jobs that Amazon’s Second HQ will provide for 50,000 residents. “It is going to increase the size of the economy,” University of Tennessee Economist Bill Fox stated, “It is going to bring in a really highly skilled labor force that is not already there, a lot of community leaders. To have somebody with the worldwide vision of Amazon look at Nashville and say, ‘This is the place we want to be’ is really good for the brand.”

The aspect of new jobs may not be enough for some to welcome the online retailer with open arms. Residents of Nashville fear the new site would affect the housing market for low income families  in the process. “If you look at the size of Nashville, a headquarters like this bringing tens of thousands of jobs, it’s going to radically affect what the housing landscape looks like,” said Javier Vivas,’s director of economic research. Amazon’s decision creates an atmosphere for the conservation of gentrification not only for Nashville, but the other 19 cities in the running. “We have a housing crisis now and all this would do is throw gasoline on the fire,” said John Summers, a former Metro Council member who now leads the Coalition for Nashville Neighborhoods. “We cannot build affordable housing to replace what’s being lost by the rapid gentrification in all of our inner-city neighborhoods.”

The community of Nashville are now able to broadcast their opinions on Amazon. While state officials deal with the financial benefits, agencies and businesses within Nashville are now able to give insight on their city as well. This is why Amazon’s second HQ should choose Nashville.

If you are an agency from Nashville, and wish to contribute, please fill out this form here:

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Why Amazon’s Second Headquarters Should Choose Northern Virginia



Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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Why The Second Amazon Headquarters Should Choose Toronto



Second Amazon Headquarters

Amazon is considering their first international city for their second Amazon headquarters. The bids for HQ2 have reached Mexican regions too but the tech company have their eyes on Toronto. Prior to this announcement, Toronto has been established as a major technology center. Their advancement will only grow from here, perhaps even more when Amazon arrives.

The city reported that they are not offering Amazon much financial incentives, but is offering a 100-acre land as a potential site for their second Amazon headquarters that is approximately close to downtown Toronto. Although this site is outside of the United States border, Toronto is the best option for the innovative company.

The mayor of Toronto, John Troy expressed how proud he was of the city when Toronto attracted Amazon without offering significant tax breaks. Toronto does not have to resort to selling themselves for the second Amazon headquarters, unlike other competitors on the top 20 shortlist. Toronto is already home to a significant Google engineering operation, a major artificial research center and quantum computing institute. Due to the massive influence in technology, there are plans to direct Toronto’s waterfront into a massive tech-city for the near future. This environment will foster Amazon and future companies moving to Toronto.

 Second Amazon Headquarters

The second Amazon headquarters require proximity to a metropolitan area with a large population for employment, mass transit, an area that is 45 minutes from an international airport, and an 8-million-square-foot facility that will eventually expand to 740,000 square metres over the next decade. Toronto would be an ideal location to attract talent from overseas. This move will put Amazon’s name outside of the United States and begin their serious international affairs. North America acknowledged the massive tech company’s capability when Jeff Bezos was announced as the richest man alive in 2017. After Amazon CEO Jeff Bezos dethrones Bill Gates, the entrepreneur should look to invest in talent from overseas. This plan can start with a move to Toronto for the second Amazon headquarters.

Toronto holds a strong quality of life. Canada is notorious for their free healthcare, something that the United States is lacking. The affordable area is attractive to employees. “We’re excited to have this opportunity and to be able to tell Toronto’s unique story,” told John Troy. “There is no other place in North America that can boast the same talent, the same quality of life, the same vibrancy, the same economic strength.”

Small businesses and agencies within Toronto are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Toronto.

If you are an agency from Toronto, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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