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How To Use Blogs To Build Your Brand

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blog for your brand

Branding is a very important aspect of business, big or small. By using an effective branding strategy, your business could have an edge, especially in competitive markets. The process of creating a unique name and company image in the customer’s mind is a delicate one. Businesses utilize different tactics and strategies to create a brand that people like. For ordinary people, branding is just a business buzzword. Businesses on the other hand, see branding as a new way of selling something. If your branding efforts are not paying off, blogging could be a tool to help you improve.

Creates an Online Persona

Branding experts want to achieve what is known as “franchise in the mind”. When you think of soft drinks, what brand comes to mind? How about insurance? Companies like Coca-Cola, Allstate, and Amazon spent millions of dollars to achieve franchise in your mind. In today’s information loaded market, being identified easily is very important and blogging is a good way to achieve this goal. Blogging enables businesses to tell stories about your brand so that the consumer becomes familiar with them. Blogging allows for personalization. It’s like putting a face to your brand.

Allows For Conversation

Blogging is about engaging your customers. It is about speaking to them and encouraging them to respond. By utilizing this personal conversation, you are getting to know each other and building trust. As you build this trust, relationships can prosper on a more personal level.

Helps Build Connections

One of the advantages of branding through blogging is connecting more personally with your target audience. By establishing relationships, you can influence how people think about your business. Your connection is what makes your blog successful. When you share yourself – experiences and expertise – people will begin to trust you and your brand.

Cost Effective

Many brands like to blog because they are inexpensive to deploy. You don’t have to be a professional writer or have a degree in journalism to start blogging. All you need is time and the willingness to share what you know. Aside from this, launching a blog can be inexpensive depending on the platform you use. For example, Blogger is free and so is the .com version of WordPress.  As your knowledge in blogging increases, you can utilize tools and customize your blog so that it looks professional.

Allows For Word-of-Mouth Advertising

When people talk about your blog to their friends, this is word of mouth advertising. Your readers become your evangelists and help you spread your message throughout their network. A viral word-of-mouth marketing is the best possible scenario. There is no dollar value that can be assigned when you can get somebody to talk about your business in a positive light.

A helpful and humanized blog that encourages good relationships with customers can forge real connections between businesses and people. This helps enhance brand resonance and brand loyalty. If you want new ways to build your brand, try blogging.

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Business

We need to talk to Marketing and PR Agencies about Amazon

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Owner’s Magazine is writing an article featuring the top Marketing and PR Agency’s perspectives on why Amazon should choose their city as it’s next HQ. We’re reaching out to all marketing and PR agencies in each of the 20 cities on Amazon’s list for a private interview. If you’re a marketing or PR agency, then we want to talk to you to get your perspective of your city. Your interview and responses will be featured in an article published featuring your city.

Here are requirements to qualify to be featured in article:

  1. Must be legally classified as a Marketing or PR Agency (cannot only be a service you offer)
  2. Company must either be headquartered in a prospective HQ2 city or have an active office there (No satellite offices)
  3. Company must be at least $1MM+ revenue anually

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Camden

First Tech Startup to join Camden NJ

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Penji

First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj

 

Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran

Penji

The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”

 

 

 

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Business

0 – 100 With Peter Hwang CEO of Bite App Inc.

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bite app inc.

0 – 100 With Peter Hwang CEO of Bite App Inc. Exclusive interviewed Peter Hwang, current CEO of Bite App Inc., a startup company based in Philadelphia that’s changing the way you discover your next meal.

“Bite is a mobile app that makes deciding what to eat easy by mitigating the time and energy required to evaluate a restaurant dish. It also provides a platform for users to share useful, concise reviews that help improve others’ dining experiences.”

 

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