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How to Build Your Own Startup

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build your own startup

Ever wonder how to build your own startup? The startup world is full of entrepreneurs who want to take their dream business from Point A to point B. Getting your business off its feet can be hard because many people are not equipped with basic business skills. In the startup culture, getting your idea to become profitable is the dream, and it’s always a race to set it up. If you’re thinking about starting a business, here are some tips to consider to get yourself going.

Network to build your own startup

Look for people who have “been there and done that”. These people know what they are doing and can provide you with practical tips and advice on how to start. Also ask about mistakes to avoid and things to watch out for so you don’t have to learn the hard way.

Research Your Market

Market research can tell you if your idea is worth pursuing. Start your research by stating the problem and see if your business idea is the solution. Figure out how many people have this problem, and talk to them to see what they can say through a survey. Check out the competition to see how you are different and figure out how you can beat them.

Find A Mentor to help build your own startup

One of the best ways to start a startup is by finding a mentor that can guide you along the way.  Your mentor can be somebody whom you can bounce ideas off of. Mentors are some of the most important and valuable resource you can tap into. They can help you take your business from idea to success through their guidance and coaching.

Brand Your Business

Branding is not only about choosing a name for your business. It is about your business identity. Choose a name that conveys the idea of your startup or the problem it solves. By this time you should also have a domain name and have marketing materials ready.

Business Plan

A business plan is like a blueprint for your business that tells you what you are going to do and how you’re going to do it. Your business plan should also have an “attack” on how you can “battle” the competition. Determine what you want to accomplish with your business and steps on how you can get there.

Your Workplace

Where you decide to work has an impact on your startup. Some people choose to work at home to save money, while others rent space or share an office with other businesses. Don’t be afraid to experiment on locations for your workplace.

Accelerator Program to help build your own startup

Think about applying for an accelerator program. These are programs that provide startups with coaching, network or small investment to help the business take off quickly.  Take accelerator programs with a  grain of salt, because some of them will require you to part with equity.

Raise Capital

Capital for startups usually comes from the founders. Other startups get capital from venture capitalists, angel investors or loans. These investments can be a big help to startups. However, you should only take capital from sources that they understand. If you are raising capital from outside sources, figure out how much you need to raise and how it will affect your business.

Having an idea for a start up is easy. The hard part is in-between the idea and success. For startups, it is crucial that their idea become reality as quickly as possible, since delays can kill the idea. While there is no wrong or right way to start a startup, following the above steps can help save time.  

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0 – 100 With Peter Hwang CEO of Bite App Inc.

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bite app inc.

0 – 100 With Peter Hwang CEO of Bite App Inc. Exclusive interviewed Peter Hwang, current CEO of Bite App Inc., a startup company based in Philadelphia that’s changing the way you discover your next meal.

“Bite is a mobile app that makes deciding what to eat easy by mitigating the time and energy required to evaluate a restaurant dish. It also provides a platform for users to share useful, concise reviews that help improve others’ dining experiences.”

 

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Marketing Lingo you need to know for 2018

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7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.

SEM

Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 

PPC

Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).

SMM

Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.

CPC

This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.

Conversion

This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Quartz Bottle: The Water Bottle That Cleans Itself

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Maybe you’ve finally started getting serious about cutting down on soda and coffee and drinking more water. You may have taken some swigs from a reusable container and wrinkled your nose in distaste afterward. That’s because cleaning water bottles can be challenging — and it’s hard to do it as thoroughly as necessary. Who has time for cleaning tablets and specially designed brushes, anyway? The inconvenient necessity of keeping your water bottle clean is one of the main concepts behind the Quartz Bottle. How does it work and why should you put one on your must-buy list as soon as possible? Keep reading to find out.

quartz bottle

A Light Inside the Cap Cleans the Water for You

Sometimes, the most helpful components of an innovative product aren’t the largest or most visible ones. The Quartz water bottle has a patented UV-C light inside the cap. You might not immediately notice it due to the product’s sleek design, but it’s arguably one of the hardest-working parts of the container.

The light is a purifier that neutralizes up to 99.9999 percent of germs in only a minute. You can also choose between manual purification and a cleansing process that happens automatically every four hours. That latter option is especially helpful on days when you’re trying to balance a schedule of yoga practice, taking your toddler to daycare, meeting your business partner over coffee and more — all while knowing you can’t spare a thought for keeping your water clean.

The Co-Founder Has a Long-Term, All-Encompassing Mindset

While reading about the Quartz Bottle, you’ll find that many of the selling points focus on making your life easier. By using the product, you’ll enjoy constant access to water that tastes great and never have to deal with downsides like smelly bottles or cumbersome cleaning techniques again.

However, Justin Wang, a co-founder of the company that manufacturers the Quartz, had an Earth-minded view when engineering the item, too. While writing a post about the bottle, he pointed out that people collectively dump one million plastic containers into landfills each minute.

Also, if you like to consciously buy things that have large impacts by promoting the greater good, the Quartz is for you. The creators decided that 1 percent of every purchase gets donated to Charity:Water. The organization works to provide people around the world with improved access to safe hydration.

Design Scrutiny During Development

In another interview, Wang confessed having a very relatable problem. He successfully cut down on using disposable water bottles but still found himself reaching for one when another type of purified water wasn’t available or the reusable bottle he had been using became too gross to use.

Wang spoke to friends and found their experiences echoed his own. The Quartz water bottle was born when Wang decided to tackle the issues that made him use disposable containers despite better intentions.

However, he and the rest of the design team understood it was necessary to poll people in the target market. Only then would they find out about the factors that could turn them into Quartz devotees versus individuals who try the bottle once and decide they don’t like it. Some could fail to even get that far by coming to the conclusion there’s no need to switch to another water storage product because the ones they own are good enough.

First, Wang toted a 3-D-printed prototype of the Quartz for weeks and gradually tweaked it. While pretending to drink from it to mimic an actual user experience, he got weird looks but knew the process was necessary.

Next, members of the design team talked to hundreds of people and asked them about characteristics they’d identified that could cause problems. The potential issues ranged from a too-wide opening on the top of the bottle to a cap that might not twist easily enough. After taking these issues into account, the designers had a product they felt met user needs and made them feel proud.

quartz bottle

A Kickstarter Success Story Based on User Needs

If the story behind the Quartz Bottle fascinates you, you’re not alone. One of the most impressive milestones in the product’s history is how it quickly achieved funding through Kickstarter. In only a day, it earned 600 percent of the total amount necessary to bring the project to life.

Most of the Kickstarter content speaks to the clearly defined needs users have. It mentions the double-insulated construction of each bottle that keeps water cold for 24 hours or maintains its warmth for half that amount. Kickstarter page viewers also got details about how their decision to buy a Quartz bottle could save them up to $1,000 per year that they’d ordinarily spend on bottled water.

Then, what about people who felt uncertain about whether they’d remember to charge their Quartz bottles to make them keep working? Since each charge lasts up to two months, they only have to make reminders for themselves six times a year. Quartz bottles are compatible with USB outlets, too, so it’s easy to power up the bottle while you’re embarked on a road trip or otherwise away from home.

Speaking of taking your Quartz bottle on the go, maybe you’re a backcountry hiker or someone who otherwise needs to exercise special precautions before consuming water. If so, no worries! The Quartz has an adventure mode that increases the purification power for your peace of mind.

All these features and others were part of the Kickstarter pitch, so it’s not hard to see why the project gained momentum so quickly. Not surprisingly, then, many customers (12,758 backers, to be exact!) turned their desires into pledges.

How to Purchase a Quartz Bottle

You might think such a high-tech water bottle would be a substantial investment. However, you can get yours for only $79 by pre-ordering it on Indiegogo (Another site that helped the product secure more backers).

Choose from several pleasing colors to pick one that suits your personality or intended use. Pre-ordering requires being patient until June 2018 to get your Quartz Bottle, but you know what they say about good things coming to people who wait.

Regardless of your current opinions about conventional water bottles, Quartz might manage to change them. Justin Wang and his fellow designers worked hard to create a product that readily eliminated consumer annoyances.

This dedication paid off with successful crowdfunding attempts — plus a significant amount of positive press from news outlets and early reviewers.

In several months, you might realize the Quartz Bottle makes you feel genuinely excited about drinking water and not polluting the planet while you’re at it.

 

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