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Build A Dream Team For Your Startup



startup team

Building a great start-up team is the biggest challenge for an entrepreneur. No matter how great your idea, its success or failure depends on the team which executes it. It is essential that you choose your team carefully and selectively. The first few members of the team along with the founders are critical in shaping the future of the start-up. This initial team would be instrumental in hiring further co-workers as the business grows. So, how do you build a startup team? Here are some steps to build a dream team for your new venture:

Identify the roles

Founders are the most important members of the team. They have to mutually agree on the decision-making process. So for example, if one is an expert in marketing and other in technology, then the structure of the startup can be determined accordingly. Once that has been settled, the next step is to identify the roles which you need to fill up to complete your team. So whether it is for PR, social media, or SEO, you need to decide mutually and hire the right talent. It is essential to hire the required talent according to your priorities, because there is no point hiring two project managers when there is a need for one programmer. Also keep in mind that you will have to pay them lucrative salaries in order to attract the best talent to the startup ecosystem.

Full timers’ vs Contractors

Hiring a full-time employee is a commitment which you make to pay that person irrespective of the work, whereas contractual employees are paid according to the work done. Contractual employees can be converted as full-timers as and when there is a need. You need to have a vision and hire accordingly. You should have the ability to forecast demand and match the supply.

Identifying the candidates

This is the most challenging step when building an ideal team. While identifying the candidate, one should ensure that the candidate has an experience in the field that other team members do not. It is always beneficial to hire a candidate who has been referred by someone known to you.  Apart from that, the most important factor while hiring is the candidate should be willing to work in a fast paced startup ecosystem and should believe in your start up business.

Hiring process

Once the candidates are identified, the process of hiring begins. The hiring process starts with an interview. It is always beneficial to be prepared in advance when you are about to conduct an interview. Keep your questions ready in categories such as creative thinking, problem-solving, fact checking, and behavioral. Post interview, if you find the candidate eligible, do a background check and then hire the employee.


The process of team building does not end when the candidate is hired, it goes beyond that. A post hire assessment needs to be done with the employee. This includes developing methods for training, path for career development and promotions. All these will serve as an incentive for your employees.


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We need to talk to Marketing and PR Agencies about Amazon



Owner’s Magazine is writing an article featuring the top Marketing and PR Agency’s perspectives on why Amazon should choose their city as it’s next HQ. We’re reaching out to all marketing and PR agencies in each of the 20 cities on Amazon’s list for a private interview. If you’re a marketing or PR agency, then we want to talk to you to get your perspective of your city. Your interview and responses will be featured in an article published featuring your city.

Here are requirements to qualify to be featured in article:

  1. Must be legally classified as a Marketing or PR Agency (cannot only be a service you offer)
  2. Company must either be headquartered in a prospective HQ2 city or have an active office there (No satellite offices)
  3. Company must be at least $1MM+ revenue anually

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First Tech Startup to join Camden NJ




First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj


Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran


The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”




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0 – 100 With Peter Hwang CEO of Bite App Inc.



bite app inc.

0 – 100 With Peter Hwang CEO of Bite App Inc. Exclusive interviewed Peter Hwang, current CEO of Bite App Inc., a startup company based in Philadelphia that’s changing the way you discover your next meal.

“Bite is a mobile app that makes deciding what to eat easy by mitigating the time and energy required to evaluate a restaurant dish. It also provides a platform for users to share useful, concise reviews that help improve others’ dining experiences.”


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