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What Type of Bookkeeping is Best for Business?

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Regardless of industry or number of employees, every business requires bookkeeping in some capacity. Larger businesses might employ one, two or even more full time bookkeepers, while smaller businesses may hire a part-timer to review the books once a month. No matter the business, it’s important that owners and managers understand that there is no “one-size-fits-all” approach to bookkeeping.

While cost is always a dominant factor when choosing the bookkeeping process for a business, it is not the only one to consider – after all, businesses should not bank on a bargain when it comes to the person in charge of overseeing their finances. To better understand the different “types” of bookkeeping, here are three categories to consider:

1. Traditional bookkeeper

Whether your business is small or large, you’ll need to hire an experienced bookkeeper with a formal education and accreditations. Specifically, the bookkeeper should have substantial experience in business accounting, preferably in your particular industry. This way, you can rely on their previous learnings, which will allow for a shorter onboarding period.

It’s important to consider the role a bookkeeper will play in relation to your business’s Certified Public Accountant (CPA). Typically, bookkeepers are in charge of processing an organization’s financial transactions and documents, including purchases, receipts, sales and payments. Those transactions are recorded in a ledger or journal. In addition to the daily ledger, most businesses use software, (think QuickBooks or Sage), to keep track of entries, debits and credits. Keeping two separate recordings, one manual and one virtual, results in a trial balance with a final total of debits and credits that match. The ideal bookkeeper, particularly those who are certified, will classify and summarize financial information into financial reports, balance sheets, income statements and cash flow statements.

A CPA’s priority should be analyzing business processes and reporting, and providing advice to the business owner, especially for complex tax filing concerns. While a bookkeeper handles the businesses’ day-to-day transactions, the CPA will review and analyze the financials at specified times throughout the year. To ensure cohesion and integrity of the business’s finances, it is critical that the bookkeeper and CPA work as parts of a system.

2. Advanced bookkeeping technology

All businesses should implement some level of technology into the accounting workflow to lessen their financial and administrative burden. When considering advanced bookkeeping technologies, businesses must ensure that the technology works harmoniously across the board, while solving for particularly tedious tasks within the workflow.

For example, one of the more time-consuming, monotonous tasks in the average accounting workflow is data entry. From invoices to expense receipts, businesses are flooded with excessive yet necessary documents on a daily basis. For more streamlined and efficient data entry, businesses should employ expense tracking and management technology. Proper expense tracking ensures that employees are getting reimbursed for their expenses on the job while maximizing tax deductions and protecting the business in case of an audit.

To ensure the business’s expense management technology seamlessly plugs into their existing accounting workflow, owners and managers should be on the lookout for three features:

1. Mobile capture: Bulky scanners are office gadgets of the past. In today’s business world, mobile apps and software can turn your smartphone camera into a mobile scanner, allowing business owners and employees to simply snap a photo to extract data points, like totals, dates and vendor names, and import them into the proper location.

2. Integrate with advanced accounting software: Proper “locations” are often powerful accounting software, like QuickBooks or Sage. Through integration with the accounting software, the data entry process is not only streamlined, but ensures the correct information is being put into the correct data field.

3. Cloud Capabilities: In today’s increasingly-connected world, business owners and employees need access to their most important business documents at all times, so it’s important that their expense management systems are connected to the cloud. In addition to ease of access, the cloud promotes a collaborative work environment and allows coworkers to always be on the same page.

While most businesses use some combination of advanced technology and a traditional bookkeeper, those that are looking for a completely hands-off (and expensive) approach should consider a virtual bookkeeper.

3. Virtual bookkeeper

With the ubiquity of cloud technology and the popular practice of remote collaboration, some businesses are employing new virtual bookkeeping services. Virtual bookkeepers stand in as an entire outsourced accounting department for a business. With a team of bookkeepers, businesses have a unique system of checks and balances giving the owner peace of mind.  While they may lose the personal approach of a single bookkeeper, they can rely on availability and speed with multiple bookkeepers available at a moment’s notice.

When deciding what kind of bookkeeper will work best, it’s important for businesses to realize that advanced technology can supplement (or even replace) certain aspects of the bookkeeping workflow. While a full-time bookkeeper can certainly manage the entire process, businesses that implement certain software can eliminate tedious steps of the process, saving time and money. By allowing technology to solve for menial tasks, business owners may be able to move to a part-time bookkeeper or even take over the role themselves.

Each option comes with pros and cons, and it is determining the best fit for each individual business that is paramount.   Business owners and managers should keep their bookkeeping process current; both to the market and their businesses’ ever-changing requirements. There is always room for improvement, so constant evaluation and tweaking of workflows to ensure an efficient bookkeeping process, and ultimately, a better return on investment, should always be employed.

Business

You Need To Know What Happened To Snapchat Stock

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Released in September 2011, Snapchat brought time-sensitive photos to the social media realm. It encouraged users to rely on those images to show their friends interesting, funny or memorable things. March 2018 data reveals Snapchat stock is down more than 15 percent compared to the previous month, leading some people to wonder if it’s too risky to own Snapchat shares. Well-known pop culture stars can capture the attention of people all over the world by posting material on social media. Snapchat got reminded of that twice recently. What’s happened with the brand recently to cause the downward trend in Snapchat stock? And what’s likely ahead for the app?

The App Got a Recent Redesign

In November 2017, Snapchat revamped the application’s interface, but that decision caused an uproar among some users. Despite the pushback, Snapchat is sticking with the new look. Before rolling it out, site representatives acknowledged some users find Snapchat “difficult to understand or hard to use”. The app partially prompted a different layout that allows people to sort the content they see, among other things. Snapchat clearly aims to keep the service fresh and exciting for current and potential users. But, besides the new layout that’ll reportedly be tweaked throughout this year, what else can people expect?

Snapchat CEO Evan Spiegel spoke favorably about the facelift, saying, “While we are still very early in the rollout, we are optimistic about the potential to unlock additional growth with the redesign of our application. As expected, it will take time for our community to get used to the changes, but overall, we are pleased with the initial results and will be making the redesign available to our entire community in the first quarter.”

Indeed, it does take time for people to adjust to change, and user bases often aren’t happy when their favorite social media sites debut significant changes. That’s why I expect this displeasure about Snapchat’s evolution will blow over soon. However, that’s not the only problem the service has dealt with lately, and you can see it in Snapchat stock.

Unfavorable Mentions From Two High-Profile Celebrities

 

First, in February 2018, Kylie Jenner confessed she doesn’t open Snapchat anymore and asked if anyone else had stopped using it. Afterward, Snapchat stock prices sank 6.1 percent, causing a loss of $1.3 billion in market value.

kylie jenner

Then, less than a month later, Snapchat came under fire again for allowing a phone game advertisement to run that asked viewers if they’d rather “slap Rihanna or punch Chris Brown.”

Many angrily took screenshots of the offensive ad and recalled the 2009 incident, which involved Rihanna and then-partner Chris Brown. He was arrested after an assault on her that occurred the night before that year’s Grammy Awards ceremony.

Soon, Rihanna posted a response on her Instagram feed. It’s no longer visible there, but people quickly took screenshots of it while reporters quoted the singer’s irate words.

Rihanna Snapchat

In a quote given to the BBC, Snapchat said, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

The apology did not stop people from accusing Snapchat of allowing content that made light of domestic violence. The site might be doomed after Kylie Jenner and Rihanna’s comments. After Rihanna’s statement, Snapchap stock plunged again by nearly 5 percent.

Also, people chimed in to say if Rihanna advised people to delete their Snapchat accounts, they would. The hubbub even caught the attention of former first daughter Chelsea Clinton, who called the ad “just awful” in her own tweet.

It’s also likely there will be more sudden action with Snapchat stock prices. Despite the plunges due to Kylie Jenner’s and Rihanna’s comments, the company had the biggest one-day jump in Snapchat stock history this February due to news it added nearly 9 million more daily users.

Snapchat Bans ICO Ads

Snapchat announced a ban of all advertisements for initial coin offerings (ICOs). They’re following the lead of fellow social media site Facebook, which outlawed all cryptocurrency ads of a non-educational nature. The news came in mid-March shortly after the Rihanna incident. T could cause some people to wonder if the site is cracking down on other kinds of advertising.

That recent occurrence is not the only evidence that suggests the two social media sites pay attention to each other’s actions. Last spring, Facebook began letting people post content that disappears after 24 hours, just like Snapchat stories. Users could also personalize the Facebook content with stickers and filters, which Snapchat offers too.

New Features Are Continually Available

At the end of January 2018, Snapchat announced a way for people to depend on visual references from selfies while creating their Bitmojis. They are Snapchat avatars that represent site users. Snapchat calls the feature “Bitmoji Deluxe.” It lets people study selfies to make their bitmojis as realistic as possible.

A couple of years ago, Snapchat dropped hints about the possibility that people could create Bitmojis automatically with help from facial recognition technology. There’s no sign of that ability in this latest update. But since an increasing number of today’s gadgets identify people by their faces, it makes sense Snapchat might offer it relatively soon. They’re already focusing on making the Bitmojis better.

When Snapchat made the Snap Map feature available last summer, it attracted attention while catering to people’s desire to know what’s happening in real time. Although some might say Snap Map triggers FOMO, other people think the location-sharing feature is cool. Those who don’t want to use it have the option to stay in “Ghost Mode.”

Snapchat Merchandise

I think Snapchat will incorporate a much more stringent ad-screening process based on the recent Rihanna fiasco. Plus, 2018 could be the year Snapchat re-enters the physical merchandise realm after its 2016 foray that saw it offering glasses that take pictures from a first-person perspective and let people upload them to Snapchat.

The company is reportedly currently developing new versions of those spectacles that are water-resistant. They come in more than one color and could be available as soon as this fall. That effort for the company to diversify makes sense, especially if Snapchat wants to profit from indirect income streams.

Google recently debuted its Cilps camera, which uses artificial intelligence to decide when to snap photos that seem most interesting. Similarly, there are rumors Spotify wants to start selling products such as speakers.

The months ahead will be action-packed for people who use Snapchat regularly. Those who are curious about the performance of this social media service will be following closely. If the service can achieve the growth it seeks from the redesign and continual rollout of features, it’ll likely be in the headlines even more than usual.

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Why Amazon’s Second HQ Should Choose Nashville

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Amazon's Second HQ

Nashville is amongst 20 cities being considered for Amazon’s second headquarters site. The “Country Music Capital of the World” hopes to boost their state’s job market with the new Amazon Headquarters. Amazon’s second HQ expects to invest more than $5 billion to build the 8-million-square-foot facility and promises to create as many as 50,000 high-paying jobs over the next 15 years. Before any decisions are made, the company created specific requirements to be met for each city. Some of the requirements include a metropolitan area with over a million people, a time distance of 45 minutes from an international airport, direct access to public transportation, and to be able to expand 8 million square feet in the next decade.

The Unemployment rate is on the rise in Nashville. City officials have their sights set on the on the jobs that Amazon’s Second HQ will provide for 50,000 residents. “It is going to increase the size of the economy,” University of Tennessee Economist Bill Fox stated, “It is going to bring in a really highly skilled labor force that is not already there, a lot of community leaders. To have somebody with the worldwide vision of Amazon look at Nashville and say, ‘This is the place we want to be’ is really good for the brand.”

The aspect of new jobs may not be enough for some to welcome the online retailer with open arms. Residents of Nashville fear the new site would affect the housing market for low income families  in the process. “If you look at the size of Nashville, a headquarters like this bringing tens of thousands of jobs, it’s going to radically affect what the housing landscape looks like,” said Javier Vivas, Realtor.com’s director of economic research. Amazon’s decision creates an atmosphere for the conservation of gentrification not only for Nashville, but the other 19 cities in the running. “We have a housing crisis now and all this would do is throw gasoline on the fire,” said John Summers, a former Metro Council member who now leads the Coalition for Nashville Neighborhoods. “We cannot build affordable housing to replace what’s being lost by the rapid gentrification in all of our inner-city neighborhoods.”

The community of Nashville are now able to broadcast their opinions on Amazon. While state officials deal with the financial benefits, agencies and businesses within Nashville are now able to give insight on their city as well. This is why Amazon’s second HQ should choose Nashville.

If you are an agency from Nashville, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Why Amazon’s Second Headquarters Should Choose Northern Virginia

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Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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