The mission is to create a revolution amongst the streetwear scene. Founder, Terohn Hyatt, officially launched Wise Guy USA on April 2014, and has been working towards a community with no social or racial divides through apparel, photography, videography, and music. From the city that never sleeps to the beaches of Miami to the streets of Toronto, Wise Guy has been infiltrating the minds of millennials to create a lifestyle that is all-inclusive. Wise Guy USA began as apparel, and has grown to be about culture and creating a community where artists can come together to achieve success.
Terohn’s love for street fashion started when he was very young, and his creative abilities were noticed by a friend in high school, who pushed him to pursue his brand. Since then, he taught himself all the skills needed to be an entrepreneur, including photography, apparel design, and videography. He created Wise Guy USA and has produced sold out pieces since conception. The Wise Team are a representation of the brand, filled to the brim with remarkable skill. Their never ending commitment and perseverance is an indication of their work ethic and has been the fuel to their success.
The apparel produced by Wise Guy is exclusive to a specific amount of pieces, where once sold out, will no longer be available. Windbreakers have been a popular item, which has sold out three days into its launch. The style is fun, yet mature, where art has been a huge influence in the direction of each piece. The Wise Guy brand is expanding, infiltrating everything under the sun, from YouTube to music, there are no bounds. What they create will provide inspiration to the dreamers and entrepreneurs looking for a community. Fashion is a competitive industry, and Wise Guy is here to change that, unifying creatives instead of playing survival of the fittest.
Wise Guy is worn by free flowing individuals, those who are not afraid to express their opinions through creative outlets. Inspired by 90’s cartoons, the apparel is a bit nostalgic, speaking to millennials across the country. The lifestyle has a sense of rebellion, for those who are trying to set themselves apart from the masses. The brand has expanded into a community within their own, calling themselves “The Wise Nation.” These are the people who are at the shows, the collection of creatives, the fans who follow them on social media. Giving them a lifestyle is what the apparel is for, helping them feel like unity is a touchable thing.
Social media has also been an outlet for Wise Guy, reaching the urban streetwear market. It is no surprise that 90% of his customers are from Instagram. It has opened up opportunities they are increasingly grateful for, from connecting with fans to setting up shows in various cities. Recently, Wise Guy went on a summer tour called In Between the Lines. They traveled through Atlanta, Toronto, Philadelphia, New York, and many other cities. Each destination had its own vibe and rhythm, which helped enhance the culture behind Wise Guy USA. The lines produced is a representation of the people that they have met along the way, cultivating an urban feel with a hint of rebellion.
While some people dream, Terohn and his team are out there with their brand that never sleeps. No matter which city they end up next, Wise Guy USA will be sure to impress. The brand is about community and joining hands with other designers, musicians, photographers, and creatives to shake up the industry that is known for being ice cold to competition. These millennials are changing the fashion scene, not only through apparel, but also through individuals that share the same vision. There seems to be no stopping Wise Guy, with new products launching this coming November, there is much more to be excited for.