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Sticker Graffiti Artist El Toro Stuck On Philly

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philly el toro

Graffiti Artist El Toro is a popular name in Philly. If you’re traveling in the city of Philadelphia, you might notice the large amount of street art around every corner, particularly stickers. Since the early 2000’s, Philly graffiti artist Frost215 has been creating El Toro and posting him everywhere. He is arguably one of the first to pioneer stickering in the City of Brotherly Love along with Bob Will Reign. His presence has been solidified and now creates more than just stickers, including his very own pin that launched earlier this year.

The mastermind behind El Toro tells us about how graffiti has evolved and a few surprises coming up very soon.

Graffiti Artist El Toro

 

How did it all begin?


I went to Art Institute of Philadelphia in 2001 for graphic design. I was already toying around with graffiti in high school, but coming from a small town in North Jersey I wasn’t exposed to the talent and dedication Philly writers had. I was excited to see so much creativity and style oozing from the walls. For 2 years I worked on my craft, studied Philly writers, admired artists from Europe and drew almost every day. I knew I couldn’t compete with these established writers in Philly. I knew I had to come up with something unique of my own. In 2003, I read
Shepard Fairey’s manifesto about Phenomology and loved everything it stood for. I remember I was in class, I was doodling like usual, that’s where I ended up drawing the very first EL TORO head. As soon as I drew him, I thought of the name and I was hooked, I wanted to draw more of him.

Describe your creative process.

Draw, draw and draw some more. Walt Stanchfield said

“We all have 10,000 bad drawings in us. The sooner we get them out the better.”

What inspires you?

Everything inspires me. From a phrase I heard walking down the street, the music I listen to, podcasts, cartoons, comics, and pop culture. I try to take a lil piece of everything and then combine it to make it my own.

Graffiti Artist El Toro


What are your goals?

My goal is to continue to make art for a living with EL TORO like my heroes: Jeremy Fish, Bigfoot, Flying Fortress and D Face. They have all made iconic characters that helped them be successful artists and now they just create beautiful works of art for other people to enjoy. I would like to create with that freedom and not deal with any financial responsibilities hanging over me.

How has the street art scene changed since you first started?

The street art scene has grown beyond what I could’ve ever imagined. With the internet and content being so accessible to the masses, the information on how to do things and how to achieve them has become so much easier. I think I bridge the gap of old and new school. When I was starting out, you really had to dig for street art pics, especially sticker art, in different Graffiti Forum pages around the web.  There wasn’t much social media back then. I think my first page was a fotolog.com. It was mostly international users, so I got exposed to artists in Europe, Australia and South America in my early years. I wanted to see that same culture, passion and art work in the streets of Philadelphia.

What are some obstacles that you’ve come across?

There was this one time where a rogue police officer tried to bait me to engage with him online and off. I knew right away to get a lawyer and make sure my civil rights were not being broken while he was taunting me and seizing my works. My lawyer did a great job in protecting me and it quickly got dropped. I even sold some work to my lawyer and his colleagues.  Plus, ended up in the front page of Arts & Entertainment section of the Philadelphia Inquirer. I think I still got a stockpile of those somewhere in my mom’s basement.

Who are some of your favorite artists?

I mentioned several above. Those guys are pros and doing their thing. My other favorite artists are my fellow crew members who constantly inspire, motivate and when needed tell the truth about your work. You can check them on Instagram: Bob Will Reign, UnderWaterPirates, slobnoxious, deelove, Downtimer, Revilo.33, etorious33, phillyticky, werms two, Old Broads, Question Josh

Who would you like to collaborate with in the future?

I’d love to collaborate with Nickelodean, Cartoon Network or Adult Swim. I’ve always wanted to see an EL TORO cartoon!

Graffiti Artist El Toro

What are some of your favorite materials to use?

My favorite piece of tool right now is my red pencil. It’s a Prismacolor Col-Erase 20045 Carmine Red. I sketch and doodle so much with these I buy them by the dozens.

What is the biggest lesson you’ve learned so far?

The biggest lesson I’ve learned is you have to me be self motivated. No one else is going to pick up that pencil, write that email, pursue that client or send that file. I don’t have a team working for me, it’s all me. If I don’t like where I’m at it’s simply because I didn’t push hard enough to where I want to be.

What motivates you to continue creating art after so many years?

Creating art to me is like an itch I NEED to scratch. If I haven’t drawn or doodle in a while I become a very grumpy person. I also like hearing the reactions of younger artists and how I motivate them to create and pursue art in their own fashion. That responsibility of teaching the younger generation has been instilled in me when I started with street art. I was fortunate enough to be surrounded with several writers that took time to explain what caps I should be using, what type of sticker I need and just explaining history of the craft. I like to repay that back and will answer anything a young artist may need help with.

Why did you move from Philly to LA?

Philly will be forever be my chosen home, but me and my wife had to leave it to get better work and experience for our careers. We miss Philly a ton and try to go back whenever we can. It has this gravitational pull on us.

Graffiti Artist El Toro

What are some of your proudest achievements?

One of my proudest achievements was celebrating my 10 years doing EL TORO at Ps & Qs. Before opening the art show, I held a small talk to showcase 10 years worth of work in front of about 90 – 100 people. Seeing the sea of faces looking at me and following my story was very touching for me. Especially seeing my mom, wife, in-laws and friends in the crowd. I remember taking a moment, breathing slowly and really taking it in.

I hear you recently launched an El Toro pin. Are there any other products in the works?

I got something awesome lined up for Black Friday this year that’s gonna be black and gold. Can’t say anything more than that for now.

How has your life changed because of your art?

I took an interest in art since I was around 7 and it has been dictating my life ever since. Art is like my north star, I knew if I kept following it, I couldn’t go the wrong way. It helped me get into college, establish a good paying career, and it even played a part in meeting my wife.

What is something you would like to tell your fans?

  1. Keep creating art that you enjoy. If it makes you smile or laugh, keep pursuing that.
  2. Be Excellent to Each Other and Party On Dudes!

 

Graffiti Artist El Toro

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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Home Office Safety Tips

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Here’s some home office safety tips. In today’s digital world more and more companies are allowing their employees to work from home. The employees can increase their productivity when they do not need to commute daily. The only requirement is an internet connection. However, there come some security issues with this freedom and flexibility. You need to create a safe home office environment to reap the benefits of telecommuting.

Security of sensitive data (Home Office Safety)

Cyber security is a big concern for the business houses as more and more people are electing the ‘work from home’ option for freedom and flexibility. It is vital to work from a secured Wi-Fi connection to keep all the sensitive data away from the prying eyes. The companies provide VPN access to its employees, but if someone hacks the home Wi-fi connection or public hotspot, your data could be compromised. Make sure you secure your sensitive data to have proper home office safety.

So, you need to be extra cautious about other devices connected to your wi-fi. You should also invest in a robust anti-virus software. Do not let your family members use your work laptop. You should always follow the company policy of accessing the company network remotely. Your computer should have up-to-date operating systems, antivirus software and regular scanning programs. You should take extra care about storing office files and backup. The storing location should be approved and accessible by your company.

Workstation safety

Many organizations ask their employees to read and sign a telework agreement. These agreements clearly mention the home safely checklist. People who want to telecommute must have a separate and secure workstation. The work area should be peaceful and quiet. Your desk height and chair should be proper. You cannot work for longer periods if your table and chair are not comfortable. Your back should be adequately supported. Floors should be dry and free of hazards. You must also keep a first aid kit at your workplace. To avoid fire hazards, there should be more than one exit. You should keep a fire extinguisher too. The workspace should be free of clutter and trash. You should keep your work devices far from flammable items. Your office furniture and equipment should be ergonomically correct. Your table should have enough space for computer, printer, document holder, and phone.

Electrical safety

In recent years, computer-related accidents and falls have increased quite a bit. Experts suggest placing the computer or any other work devices away from the edges of desks. You need to organize and secure the open wires to avoid tripping over them. You should install safety covers on unused electrical outlets. You should keep your computer equipment connected to a surge protector. You should not keep any damaged or exposed wiring. Avoid use of extension cords. Keep the electrical plugs and panels in good condition.

The employer often overlooks the health and safety issues of a telecommuter. The teleworkers should have a proper understanding of the hazards of working alone at home. There should be a safety surveillance program to check the ‘work-at-home’ arrangement. Monitoring the safety of every telecommuter is difficult for the company, but they can provide proper safety guidelines to every teleworker. The employees can do self-inspections and send in regular reports to the company HR department.

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Business

Customer Satisfaction Should Be Your Number One Priority

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No matter what your product or service is, without customers you don’t have a business. This is because customers are the backbone of any business. In fact, customers are so important many businesses have adopted a “customer is always right” policy. Many companies strive to keep their clients happy. However, there are businesses that do not know why customers are important. Here are reasons why your customers should be your number one priority.

No Business

Let’s say that your product is so cool it solves many problems. This is very good but without customers to patronize it, you have no business. Customers are important because without them, your company does not need to exist. Businesses exist to provide products and services to customers. In the entrepreneur world, businesses exist to provide products and service that customers consume. Prioritizing customers will let you learn what they want so that the cycle is unbroken.

Helps You Improve

Customers are important not only because they consume your goods and services, but also because they help you improve. By listening to their feedback, you will learn what can make your product/service better. Many companies spend millions of dollars on R&D but there is no better source than the people who patronize your product. By listening to your customer’s feedback regularly, you can improve and tweak your product so that it gets better each time.

More Customers

Loyal customers are the best brand ambassadors for your products. If they really like your product, they will tell their friends about it. This is good news for businesses because it is free advertising and because it will bring in more customers. Having loyal customers rave about your product to other people is a good way to measure success. By listening to what they want, you are establishing a relationship with your customers. Prioritizing their feedback will gain their trust and they in turn will recommend you to other people.

Quality Feedback

Customers are also the best source of quality feedback. Remember that they are the ones who are using your products on a regular basis. Prioritizing customers means that you are engaging them. You will have good sources for feedback which allows you to analyze quality information. Following this strategy will let your company analyze and respond better to make your products or services improve which could help boost sales.

Make You Rich

When consumers are happy they consume more of your products which can make you rich. How? Customers like to buy from a brand they trust. They are happy to use a product that is of good quality and will recommend your product so that their friends are happy thereby expanding your customer base. The more people that buy from you, the more potential for profit. Most of the time, more profit means more money inside your pocket.

Ensuring that customers are happy and are prioritized is a good marketing plan. Making them number one is a good way to make your business successful. Prioritizing them could start a chain reaction that can propel your business forward.

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Business

Business Insurance And Why You Need It

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Business insurance is a requirement that you should not ignore even if you are in a low-risk workplace. For certain business sectors such as healthcare industries, mechanical workshops or amusement parks, getting a liability insurance is essential. Finding the best insurance can be a challenging and complicated process, but it is better to get an insurance coverage. Disasters happen, and you need an authorized protection to save you from severe economic loss.

Why is business insurance necessary?

If you start a business and employ some people, you need to have business insurance. It is a legal requirement. The insurance coverage varies from one country to another. Almost all countries have made it compulsory for the companies to get a liability insurance. You may think that your business is small and has less risk. You can also think that you can afford the losses your companies might face. The business experts always advise getting a proper insurance for every kind of business. There can be natural disasters like floods or earthquakes. Fire accidents and thefts are not the only risks. Your business can incur massive losses due to disruption of work. There can be cash crunch, skilled labor crisis, road work, police barricades and criminal acts too. You should consider all the aspects before buying an insurance coverage for your company.

General Liability Insurance

Almost all trades have some liabilities. So, a general liability insurance is essential. Before you hire some employees for your business, get a liability insurance first. Your company becomes the ‘employer.’ It becomes a legal need if you wish to make your business a limited company. If any of your staff falls ill or faces any fatal accident during working hours, your company becomes liable. You need to discuss with your insurance broker about the amount of liability insurance cover your business needs. If there is any death because of their work in your company, you need to arrange appropriate compensation. So, you should avoid any expense trimming while buying insurance for the company.

Professional Liability Insurance

It is also known as errors & omissions (E&O) insurance. This is not a one-size-fits-all insurance. Each industry has different concerns while running the business. So, you need customized coverage for your business. The professional liability insurance protects the business from the claims that the company was negligent in performing their services accurately. When you buy the E&O insurance, make sure you appoint an attorney for your company who can defend the lawsuits filed against the company.

Property Insurance

Property Insurance is a must when you run a business. Be it your own building or leased property, you need coverage. This insurance covers your business inventory, equipment, signage, and furniture from any losses due to fire, storm or burglary. Home based businesses still do not get much coverage from property insurance. You need to ask your insurer for extra coverage.

Product insurance

Apart from the above-mentioned insurance policies, you should get an additional product insurance to cover your manufacturing business. It covers any loss due to manufacturing, distributing and retailing hitches.

Buying insurance for your business is complex. You need a trustworthy insurer. Every business needs a unique package based on the requirements of the company. You should always review your insurance policies and keep them in active status.

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