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Engineer Your Life Around Your Craft

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As the New Year is approaching, many people have goals, ambitions, and motivations to go out and do something new. Maybe it’s something that they left behind in the previous year, or something that they said they were going to do, but never really did. They are “planning” on how they want to attack these goals in the New Year, sharing with others on how they plan on going about it and achieving it.

But, all of this planning, talking, and thinking is getting them nowhere. A harsh reality? Sort of, but a reality nonetheless. This post is going to touch upon exactly that – why planning and thinking gets you no where, and how preparation and action gets you somewhere. I’m going to break down how and why you need to engineer your life around your goals and ambitions, and start to prepare for success instead of planning how you’re going to try (a very dangerous word, by the way) to achieve what you want. If you really want something as bad as you say you do, engineer your life around it. Make it the reason you wake up, start your day, and get going. You rest when you know you gave it your everything, but until then, work at it tirelessly.

People speak about how they want to be the best at what they do, or how they want to achieve success in their craft, they often start it off as, “next week, I plan on…,” or “tomorrow, I plan to…” Why not right now, right this very moment? See, the first major aspect that many people lack when they’re trying to achieve their goals is the fact that they always put a delayed start time on things. They lack urgency. While you’re sitting there thinking, planning, and worrying about how you want to do something, someone else has already done it, and I say this from experience. If you really do want something, stop thinking about it and and do it. Sitting there talking with others about what you want to do and asking for their opinion is a waste of time When you let an outside view have so much influence on your idea, it can be dangerous. You’re planning too much around what someone else thinks of your idea. Preparing personally is completely different. Instead of thinking, asking, and listening to what OTHERS think you should do, you listen to YOUR instincts and just do it. You give it a brief thought, briefly weigh it out, then trust your gut and instincts to go ahead with it. Take trying to make it in a sport as a professional for example, it’s as simple as saying, “Here’s my strengths, here’s my weaknesses; I need to make sure my strengths are always in top form so no one can beat them, and I need to make sure that my weaknesses are at least at a level where I can compete with others.” If you’re lying to yourself you won’t achieve anything. Thought followed by immediate action is the best way to achieve your goals. Plan your days around how you work on your strengths and weaknesses.

Another problem with those who are planning for success is the fact that they lose sight of their end goal when the work gets tough. Let’s be honest, when the work gets harder than you can imagine and the challenges seem unachievable, most people throw in the towel. Know that it comes with only kind of achieving your end goals and only kind of getting what you want. You don’t become the best from kind of working hard at something or kind of giving it your all. You become the best at your craft by giving every last ounce of effort that you have. Know that your work ethic will get you wherever you want. When you commit to something that you want to be in your life for a good chunk of time, you must be able to say, “I can do this no matter what. It may take me years, but I’ll get it.” Know and expect that there will be hard work in your path when you’re working towards your end goal, but know that the reward is so great, that the hard work is worth it.

You need to engineer your day around achieving your end goal. Maybe you need to put in extra hours at the office and sacrifice time with friends or that special someone, or maybe it means giving up a Friday or Saturday night. Find an end goal that speaks to you, honestly and truly. Engineer your life around the end goal you want. Make sure you can say at the end of the day that you left no stone unturned.

I know how many of you love your sleep, I used to as well. But, there will be a point in time where one day you will wake up knowing that you want to work towards your goal. It’s that moment that you know what your gut is trying to tell you, and you instinctively do it. It shapes your character and teaches you how to make a decision, stick to it, and excel in whatever it is you choose to do.

In the simplest terms, it starts with your mindset. How you think, feel, talk, and act is dictated by you, no one else. If you tailor your life around your goals, take immediate action, hold the vision, trust the process, and make the sacrifices, you can do whatever it is that you want. It’s like Kobe Bryant said, “We all can be masters at our craft, but you have to make a choice. What I mean by that is, there are inherent sacrifices that come along with that. Family time, hanging out with friends, being a great friend, being a great son, nephew, whatever the case may be. There are sacrifices that come along with making that decision.” Engineer your life around your definition of greatness.

Wishing you the most success.

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Camden

First Tech Startup to join Camden NJ

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Penji

First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj

 

Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran

Penji

The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”

 

 

 

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Business

Marketing Lingo you need to know for 2018

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7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.

SEM

Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 

PPC

Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).

SMM

Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.

CPC

This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.

Conversion

This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Business

Low Cost Business Ideas

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Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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