Connect with us

Growth Hacking

How To Erase Your Online Identity



Online Identity Erase

So you want to go off the grid. There are various reasons why you might want to erase your online identity. You don’t like potential employers Googling you, or maybe you just want to be hard to find. Going off the grid depends on how much you put out there.

Erase or Deactivate All Social Media Accounts

Most of us have Facebook, Twitter, and LinkedIn accounts. Removing or deleting these accounts is the first step to deleting your online identity. Try to do a Google search of your name and chances are, the first results are the ones of your social media accounts. If you want to remove search results, set your profiles to private. It won’t erase your online identity, but at least you won’t show up on search engines. For Facebook and Twitter, there is a deactivate button that can erase your profile. LinkedIn has a “close your account” link. Google+ is trickier because it is tied to your entire Google account, including email, calendar, and other accounts you use Google to sign in for.

Remove Search Engine Results

Now that you’ve erased your social media footprint, start deleting unwanted search results. You will want to know where you’re showing up so the first step is to Google yourself and bookmark the search results. You have to be patient here, because the only way to remove yourself from these websites is to communicate with the site owner directly. Drop them a quick email to ask them to delete you. These might be websites of old employers, family members who blog and mentioned you in one of their posts or donation pages you supported. This takes time, but eventually your name will be erased from these sites.

You can also ask the search engine to remove the pages. Google, Google Images, and Bing have a request form you can fill out with the URL you don’t want to be indexed again. It does not always work, but it’s still worth a shot.

Remove Background Check or Public Record

Information could still be out there so your next step is to check personal data by digging into databases. Some sites to check are:

 Zabasearch  – a database for telephone numbers and addresses.

 Intelius – They perform background checks and criminal records. You can pay them to get results, but they can also be used so that you get the general idea by searching your name.

 Spokeo – is like Intelius where you have to pay to get the exact results but can be used to get the general idea of what’s out there.

 Pipl – aggregates searches and can be used to look for info that have slipped through the cracks.

If you don’t want to go through results one by one, you can use services like DeleteMe to do all of this for you. 

Delete Email Accounts

If you really want to stay off the grid, you will need to delete your email accounts. You can usually find instruction on how to delete your email account and profile by following instructions given by your email provider.

Be Anonymous

The Internet can be useful, but if you don’t want more records of yourself on the web, you can become anonymous by making fake accounts. You can join social media again by using a fake identity. This way, you remain anonymous but can still use the web. If you want access to email, you can create one with a different name with Gmail or Outlook. You can also use a pseudonym for services you need.

Do not expect immediate results if you want to erase your online identity. Going off the grid cannot be accomplished in a day. Chances are, there will still be info about you even if you thought you’ve deleted everything and you will just have to learn to accept that.


First Tech Startup to join Camden NJ




First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj


Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran


The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”




Continue Reading


Marketing Lingo you need to know for 2018



7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.


Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 


Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).


Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.


This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.


This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

Continue Reading


Low Cost Business Ideas



Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

Continue Reading

Like us on Facebook