If you open the Facebook app on your phone, you might have noticed a slight change at the top of the app. Facebook is gradually rolling out ephemeral stories similar to Snapchat. In fact, this move is a direct shot at Snapchat which is encroaching on Facebook’s dominance in social media, particularly when it comes to sharing photos and videos. According to The Verge, the update to the Facebook app is in three parts: “a redesigned in-app camera, a new feed of ephemeral stories at the top of the News Feed, and a private messaging feature called Direct”. Facebook is recognizing that content creating is shifting for mostly text to photos and videos. Product manager for Facebook stories, Connor Hayes, even admits that Snapchat pioneered the stories concept. Just like Snapchat, Facebook stories disappear 24 hours after they are posted. Also like Snapchat, stories can be decorated with other media such as stickers, text, and of course filters. Facebook changes a few things such as swiping up and down to access filters you have favorited. There are more filters and skins than on Snapchat but emojis and stickers won’t be able to be added until after it’s posted. Videos can be up to 20 minutes long compared to 15 seconds on Instagram (which Facebook also owns) and 10 seconds on Snapchat. Facebook stories are currently only for regular users. Brands, publishers, celebrity pages, and advertisers cannot use stories. However, Facebook said it has deals with film studios to make promotional filters (think being able to add a Justice League filter when the movie comes out).
The popularity of video sharing sites like Snapchat and even Instagram have seemed to solidified stories as a new way of sharing with friends. Whether this leads to the downfall of text based sharing remains to be seen but Facebook seems to be trying to stay relevant in an age of social media that it largely help popularize. The downside of Facebook stories is one of privacy currently. Unlike the Timeline, posting to your “Story” makes it available to all your friends for 24 hours and there is currently no way to select who can see your stories outside of your friends. The ephemeral nature of the stories may make that somewhat irrelevant but we’ve seen the rise of people getting fired for their actions on social media. Regardless, video/photo sharing is drastically on the rise and younger millennials seem to prefer short form sharing rather than long form text based sharing. Apple has even thrown their hat in the ring somewhat with their new app Clips. The ubiquity of smartphones allows almost anyone to share anything at any time. Being the largest social media outlet, Facebook is trying to stay up on latest trends such as smartphones and allowing people to utilize their phones with Facebook in a way that caters to the new ways people are sharing and connecting with their friends. While Facebook’s reach is more global than Snapchat, time will tell if it will usurp Snapchat as the video sharing king.
First Tech Startup to join Camden NJ
First Tech Startup to join Camden NJ
Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.
Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought.
” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)
Penji’s unique mission
Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.
“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran
The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.
Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.
“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”
Marketing Lingo you need to know for 2018
7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself. Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves. Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.
SEO (Common marketing lingo)
The first is the most common marketing lingo. Search Engine Optimization. This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result. When someone online searches for a keyword that your business represent, your website will come up on the front page. They will then click on your link and be directed to your website. This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.
Search Engine Marketing. This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines. The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically. You know those ads on top and on the side? Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here.
Paid Per Click. How SEM does it’s work is through a Google service known as Paid Per Click. This is where you pay Google to place your business on the front page in the form of an advertisement. Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).
Social Media Marketing. The goal for this is to deliver traffic to your website via Social Media. Depending on your business certain social media platforms may be better suited for you. A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here.
Digital Marketing is a broad spectrum of online marketing services. Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers. Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services. Typically it doesn’t include direct mail, bill boards, or bus wraps.
This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.
This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here.
Low Cost Business Ideas
Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.
1. Ride Sharing Service
Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.
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