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How To Get Prospects To Notice Your Business

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business prospects

It may be very easy to start a venture, but making it profitable requires a lot of planning and the right execution strategies.

When you start a business, you should be aware of the competition in the market. You need to grab the attention of your prospects to survive in the industry. This requires the adoption of some out-of-the-box marketing strategies to stand out in the crowd and make your presence known. You must customize and update these innovative ideas from time to time as per the market conditions and your projected roadmap.

1. Create quality marketing tools.

You do not have to spend a fortune on marketing at a very young stage. A step by step milestone based approach would be a great option. Understand what the consumer wants and have all the essentials which you may need to contact a prospective client or buyer. Keep the brochure, stationary package, and the presentation tools handy. Hire a designer or a copywriter to present the attributes of your business in the most professional way.

2. Conduct competitive intelligence online.

In today’s digital era, it is easy to get all the information about your competitors. The kind of clients they deal with or the price they charge for the services. Use this information to your benefit. You can customize your strategies accordingly to attract your customers by offering superior services or products at competitive prices.

3. Hold a giveaway.

Hosting an online giveaway is one of the most common ideas to catch the attention of your target audience for the B2C businesses. You can give away an attractive gift voucher to a lucky winner or offer discounts on some products. Get involved with people and ask them to follow your page on Facebook various social media platforms. As they get to know about your business, you get a chance to promote your products or services in the vast digital space.

However, you must be careful with the discounts offered, and they should not negatively impact your revenue model in a big way.

4. Feedback from happy clients.

Client referrals work wonders for a company’s image. The positive feedback of a happy customer is the best marketing tool and can definitely get you more clients. You can ask for LinkedIn recommendations or formal referrals from your older clients for B2B businesses and reviews and testimonials for B2C businesses.

5. Offer work samples.

To improve your client base, you can offer to do a complimentary work for them.  You can also send your product samples to some selected clients. They can inspect the quality of your offerings and endorse your brand.

6. Get local news coverage.

Get a personalized news release in the local newspaper. Improve your clientele by printing your success story.

7. Offer a warranty.

Most of the people will trust your products or services if you provide a warranty. It is perceived as the confidence of business in its offerings.

8. Attend network events

Attend more network events to get featured in online and offline publications. Keep your business cards ready to reach out to new clients. Participate in discussions, talk about your business and throw some light on your products. Talk intelligently and be informative in order to convince people.

9. Be creative to draw attention

To draw attention, you need to participate and socialize at events. You should host a fun event or an online contest. Create an interesting contest and give away some cool prizes. Customized t-shirts, hats, and backpacks are great options and is an excellent way to reach out to maximum people.

Use social media platforms to your advantage. Think and execute your plan correctly!

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Business

Increase Business During The Holiday Season

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holiday season

The holidays are quickly approaching and when running a business there is plenty to do to get ready. The holiday season is a busy time for shopping, gift giving, and should be a busy time for sales in your business. This is the time to ramp up with marketing in creative ways because of the influx of sales that will be coming your way. Making sure that your business is prepped for the return of loyal customers and for any new customers that may come your way will be vital. Here are some tips to prepare your business ahead of time for the holiday season.

 

Make sure your information is up-to-date

During the holiday sales rush, especially during Black Friday and Christmas you may see an influx of new customers. In order to prepare for this you must make sure that your information is up-to-date. Your website must have accurate contact information on it and your social media must be customer appropriate. If you have an office or location is the address on the website correct? You do not want to risk losing out on potential business because of careless errors or typos that could quickly make the customer lose interest. If someone is taking time to visit your website, making yourself easily accessible takes the hassle off of the customer.

 

Holiday Promotions

It never hurts to treat your current and new customers to discounts or promotions. In fact, this is an effective way to get customers excited about what is to come and gives incentive to loyal customers to return. Find creative ways to promote the deals through social media, giveaways, or contests so that it keeps people engaged. This will help your sales and also potentially bring a new wave of clients through the doors. If you have loyalty or rewards programs, modifying them during the holidays is a good idea, even if you need to offer bigger rewards or discounts.

 

Update your website

Many people want to avoid going out to stores during the holidays and do the majority of their shopping online. This growing trend can be an advantage for you if you have a functional, optimized, updated website. If you sell products or services online you need to have your website prepared for traffic. There are a number of factors that need to be in place before your website is ready. Your images should be high quality and related to the products, your content should be optimized for SEO, and your inventory should be up to date. You should be paying close attention to what items are available so that you can quickly re-stock what sells out. Having deals for online shopping customers only is another way to present incentives to customers and bring traffic to the website.

 

Create a gift guide

Creating a gift guide is a fun way to get customers excited about your products. The holidays are the time that people are searching extensively for what to buy their loved ones. There are even holiday gift guides for pet owners! In this case, a gift guide is a great way to influence those decisions. Getting a spot in the gift guides of influential websites and blogs can be huge for your brand’s marketing campaign! In some cases you may have to pay for this promotion, but in many cases it can be earned through general interest in your product.

 

Engage on social media

It is great to have a holiday gift guide, an up-to-date website, and marketing campaign but without an audience these things are pointless. If you have a brand that has been running for awhile the rise of social media should be one of the biggest outlets that you use for promotion. Your campaign cannot market itself, and social media is key for expanding your reach in a fast way. A creative visual campaign on social media can go viral and cause your business to blow up in hours. Take advantage of the direct connection to customers and engage your base while humanizing your brand.

 

The holiday season is a festive time and can be a great time for your business if you make sure that all of these things are in order, this holiday season can be a successful one for your business. Some things to remember: reach out on social media even when you are not in promotion mode, create a visual campaign, promotions and loyalty rewards programs go a long way, and make sure your website is updated. If your holiday sales season goes great that can snowball into bigger and better things for the rest of the year and the new year.

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Business

Using Facebook Ads To Double Your Business

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facebook ads

As a business owner, you know how challenging getting new customers can be. There are so many rabbit holes you can find yourself falling into – Google AdWords, Amazon ads, Bing ads, etc. Yet, these ads are expensive and do not even yield results at times. Facebook has over 3 Billion people on the planet that are on this social media platform. Imagine having a place the size of India and China at your fingertips to market. Facebook is constantly trying to acquire new members from around the world on the Internet to get on this mega social media platform, since only 40% of the world is on the internet. Facebook ads can take your business to the next step.

Over A Billion People To Choose From.

You can find your true prospective client, especially if you know your customer avatar to a tee. Most ads out there are not targeting specific demographics that are your customer. You need ads that are very specific at targeting key metrics, that it’s the customer that wants to buy your product.

Test Your Product Or Service In The Marketplace

There is an easy way to spend that same money to test out your business and see what works. You can test the market and gauge interest by advertising your product/service cheaply through Facebook Ads.  All you need to do is set the Facebook Ads spend Daily Limit and let it run. You won’t have to spend a whole lot of money in developing a marketing test budget, it’s easy and cheaper than hiring a company to conduct actual surveys. Facebook Ads are cheaper than your lunch, you can run an ad for less than 10 dollars/day.

You Can Target Your Customer

Using a particular region or location is huge if your service is specific to a certain demographic. If you know your customer is at a specific age group then there is no need to advertise a car product to a teenager. Targeting gender is another tactic. Your product/service can be marketed towards either men or women. Interests are the huge selling point that Facebook has as a marketer. Facebook does a good job with their algorithms to know what their users like. They keep track with the pages you like, the videos that you watch, and the posts that you read. It’s amazing how many different interests exists on the platform that you can go after, like targeting homeowners or a specific profession, since a job title is placed on the profile. You can market to doctors, dentists, lawyers, etc.

Retargeting

Facebook has this interesting and unique tool called a pixel. It will allow you to retarget those individuals that were not initially sure about your primary offer. You’ve been that individual for sure, you saw an offering and wanted to see more about it. However, you then clicked onto their marketing funnel and saw that maybe it wasn’t the perfect time for buying it. Target those individuals that once landed on your page. You need to set up this pixel of code on your marketing funnel, the pixel will learn what individuals clicked on and what part of your marketing funnel they are on. You can then reset targeting ads for pennies on the dollar to re-advertise to those individuals that were on your marketing funnel, but never bought your product or service. The pixel is an amazing tool that is able to retarget all those potential buyers that come in and have engaged interest in your product. Using the pixel to retarget those non-initially buying customers can easily make for higher conversions for your product/service for your business. Imagine how many conversions are being lost by using other ads like super expensive Google AdSense or Yelp Ads.

Track Conversions And Performance

Facebook does a wonderful job of showing you how many clicks that you have and the cost per click ratios of your ads currently to see how you can really change your copy to make sure that you have a lead. You must split test those ads to make sure that your advertising is on point and figure out what ads really do work well for your campaign that you have set. Setting up a marketing funnel is key when running Facebook Ads. Make sure to use a marketing funnel like Lead Pages or Click Funnels to ensure you are getting those leads and demographics, not just hoping the customer will just land on your page to mysteriously make a purchase. I can’t say how many times that I’ve run into clients that have an amazing product, but just want the consumer to mysteriously run into their page offering.

What we need to do is ease the customer into the purchase. It’d be great to have a world where customer just sees it and buys it. The premise is that you need to show the customer what the problem that you are trying to solve and educate the customer more on how your product is the solution.

Facebook Ads are the hidden gem of 2017 that are efficient, target a demographic, and are cheaper than your lunch. Facebook Ads and a strong marketing funnel will double your profits and conversions to lead towards an amazing business year for 2017.

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Business

Memobottle Raises Over $30,000 On Kickstarter In Under 10 Hours

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Memobottle

Jesse Leeworthy and Jonathan Byrt, the entrepreneurs behind Memobottle, designed a reusable plastic water bottle with a mission to decrease the use of disposable plastic water bottles and create a more sustainable society. Growing up in Melbourne, Australia they often saw heaps of disposable water bottles littering the beach. They decided to create a beautiful and reusable alternative to these disposable bottles. Their creations feature stylish design and durable construction to make them a solid accessory for everyday use.

The Memobottle features a flat, flask-like design that fits in pockets, bags, and purses. The bottles are made of durable Tritan plastic, are BPA free, and dishwasher friendly. They are suitable for hot or cold liquids, and are freezer safe. Coming in three different sizes, Memobottle is a convenient and sustainable alternative to plastic water bottles. Their Kickstarter campaign’s success enabled them to sell the bottles in two new sizes. The slim Memobottle is a tall, elegant addition to a bag or purse. It holds 15 fluid ounces of water. The A7 Memobottle is the most compact. It holds 6 ounces of water and is perfect for kids and people on the go. Their existing A5 bottle holds 25 fl oz and retails for $36.

Memobottle also has fun accessories like desk stands, lids, wrist straps and cases. Desk stands come in two dimensions and are copper plated. Lids come in matte black, copper, and stainless steel. Wrist straps and cases are made of leather.

Their Kickstarter campaign is donating 1% of the money to a charity called water.org that seeks to increase access to clean drinking water in parts of the developing world. 1 in 9 people do not  have access to clean drinking water, and in developing countries without access to safe water and sanitation, women and girls spend an average of 6 hours a day collecting water. They are unable to attend school and stay trapped in a cycle of poverty. Water.org provides small loans to these families to enable them to access water easily and break the cycle of poverty.

The mission, philosophy, and high quality products have made the Memobottle Kickstarter a resounding success with it raising over $45,000 of its initial $30,000 goal in just a few hours.

 

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