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How To Get Prospects To Notice Your Business

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business prospects

It may be very easy to start a venture, but making it profitable requires a lot of planning and the right execution strategies.

When you start a business, you should be aware of the competition in the market. You need to grab the attention of your prospects to survive in the industry. This requires the adoption of some out-of-the-box marketing strategies to stand out in the crowd and make your presence known. You must customize and update these innovative ideas from time to time as per the market conditions and your projected roadmap.

1. Create quality marketing tools.

You do not have to spend a fortune on marketing at a very young stage. A step by step milestone based approach would be a great option. Understand what the consumer wants and have all the essentials which you may need to contact a prospective client or buyer. Keep the brochure, stationary package, and the presentation tools handy. Hire a designer or a copywriter to present the attributes of your business in the most professional way.

2. Conduct competitive intelligence online.

In today’s digital era, it is easy to get all the information about your competitors. The kind of clients they deal with or the price they charge for the services. Use this information to your benefit. You can customize your strategies accordingly to attract your customers by offering superior services or products at competitive prices.

3. Hold a giveaway.

Hosting an online giveaway is one of the most common ideas to catch the attention of your target audience for the B2C businesses. You can give away an attractive gift voucher to a lucky winner or offer discounts on some products. Get involved with people and ask them to follow your page on Facebook various social media platforms. As they get to know about your business, you get a chance to promote your products or services in the vast digital space.

However, you must be careful with the discounts offered, and they should not negatively impact your revenue model in a big way.

4. Feedback from happy clients.

Client referrals work wonders for a company’s image. The positive feedback of a happy customer is the best marketing tool and can definitely get you more clients. You can ask for LinkedIn recommendations or formal referrals from your older clients for B2B businesses and reviews and testimonials for B2C businesses.

5. Offer work samples.

To improve your client base, you can offer to do a complimentary work for them.  You can also send your product samples to some selected clients. They can inspect the quality of your offerings and endorse your brand.

6. Get local news coverage.

Get a personalized news release in the local newspaper. Improve your clientele by printing your success story.

7. Offer a warranty.

Most of the people will trust your products or services if you provide a warranty. It is perceived as the confidence of business in its offerings.

8. Attend network events

Attend more network events to get featured in online and offline publications. Keep your business cards ready to reach out to new clients. Participate in discussions, talk about your business and throw some light on your products. Talk intelligently and be informative in order to convince people.

9. Be creative to draw attention

To draw attention, you need to participate and socialize at events. You should host a fun event or an online contest. Create an interesting contest and give away some cool prizes. Customized t-shirts, hats, and backpacks are great options and is an excellent way to reach out to maximum people.

Use social media platforms to your advantage. Think and execute your plan correctly!

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Business

Memobottle Raises Over $30,000 On Kickstarter In Under 10 Hours

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Memobottle

Jesse Leeworthy and Jonathan Byrt, the entrepreneurs behind Memobottle, designed a reusable plastic water bottle with a mission to decrease the use of disposable plastic water bottles and create a more sustainable society. Growing up in Melbourne, Australia they often saw heaps of disposable water bottles littering the beach. They decided to create a beautiful and reusable alternative to these disposable bottles. Their creations feature stylish design and durable construction to make them a solid accessory for everyday use.

The Memobottle features a flat, flask-like design that fits in pockets, bags, and purses. The bottles are made of durable Tritan plastic, are BPA free, and dishwasher friendly. They are suitable for hot or cold liquids, and are freezer safe. Coming in three different sizes, Memobottle is a convenient and sustainable alternative to plastic water bottles. Their Kickstarter campaign’s success enabled them to sell the bottles in two new sizes. The slim Memobottle is a tall, elegant addition to a bag or purse. It holds 15 fluid ounces of water. The A7 Memobottle is the most compact. It holds 6 ounces of water and is perfect for kids and people on the go. Their existing A5 bottle holds 25 fl oz and retails for $36.

Memobottle also has fun accessories like desk stands, lids, wrist straps and cases. Desk stands come in two dimensions and are copper plated. Lids come in matte black, copper, and stainless steel. Wrist straps and cases are made of leather.

Their Kickstarter campaign is donating 1% of the money to a charity called water.org that seeks to increase access to clean drinking water in parts of the developing world. 1 in 9 people do not  have access to clean drinking water, and in developing countries without access to safe water and sanitation, women and girls spend an average of 6 hours a day collecting water. They are unable to attend school and stay trapped in a cycle of poverty. Water.org provides small loans to these families to enable them to access water easily and break the cycle of poverty.

The mission, philosophy, and high quality products have made the Memobottle Kickstarter a resounding success with it raising over $45,000 of its initial $30,000 goal in just a few hours.

 

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Sales

Preparing For Sales Calls

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sales calls

Preparing for sales calls. This fear of sales calls usually stem from being rejected. Nobody likes to hear a no, even if you’re trained to handle this kind of job. If you’re brave enough to put yourself in a position of being rejected, you will find long-term rewards, especially if you are prepared for the job. Here are some points to consider when preparing for a sales calls.

Personal Greeting

When calling a potential client, be different and come up with a personal greeting. There are agents that simply say “hello” and dive down to their speech. If you’re the client, calls like these are annoying. To avoid offending a potential client, be courteous and greet them professionally. Start your call by saying “Good morning Mrs. Smith” to set the tone and keep your customers at ease.

Introduce Yourself

When making sales calls do not forget to introduce yourself before launching into your spiel. Do not go into details yet. Mentioning what your company does immediately will give clients opportunity to decline your services. They might say that they are happy with so and so company, and you will not have a chance to tell them why you could be more beneficial to them.

Say Thank You

Always thank the receiver of your sales calls for talking to you. Express gratitude by saying something like, “Thank you for taking my call. This won’t take much of your time and will only take a moment so that you can get back to you busy schedule.” Saying thank you shows you know their time is important and recognize they are busy.

Purpose

State the purpose of your sales calls. Remember that you don’t want to waste time, because clients are busy like you. The best way to state your purpose is by asking a question. “What if I can tell you that we can cut your expenses to help you double your profit? Would you be interested in learning more?” Questions like these are more likely to get a yes.

 Set Up A Meeting

At this point you are ready to set up a meeting or teleconference, so you can do your presentation. If the receiver is interested, be prepared to do it over the phone.

For a face-to-face meeting, offer them 2 alternatives. For example, say, “Mr. Jones, can I drop by your office at 1:30 this afternoon to discuss this further, or how does tomorrow at 10 am sound?” By giving them alternatives you control the time of the meeting. Do not ask, “When are you free?” This will give them time to stall and you might never get that meeting.

Say Thanks For Time

End the sales calls by thanking them for their time and upcoming appointment. Reconfirm the date and time. Ask for directions if you have to. Give them your contact info with the best time to reach you in case they have something to share.

Follow-up

If your meeting is days away, email a follow-up to confirm date and time. Follow the same if the meeting is tomorrow. Keep your follow-up upbeat and concise.

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Business

Low Cost Business Ideas

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Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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