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History of Online Advertising

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Online Advertising History

The first online ad ever came out in September, 1994 on Hotwired, and ever since then ad agencies have been devising ways to find new ways to reap off of this great medium. In the last 12 years, online advertising has been such a huge part of our lives.  

Let’s look at the timeline for the history of online advertising:

  • The origin of online advertising dates all the way back to 1978 when Gary Thuerk, “the father of spam,” sent out the first spam email campaign. Thuerk, who was the marketing manager at the Digital Equipment Corporation, pulled a recipient list of 400 users from the Advanced Research Projects Agency Network (ARPAnet). His goal was to reach out to West Coast technological enthusiasts to invite them to a product demonstration of the new Decsystem-20 by Digital.
  • The next step forward for online advertising came in 1984 when Prodigy was invented. Prodigy was a user-friendly online service – the first to provide access to news, sports, email, bulletin boards, weather, and, advertising, all in one place. It was the future of online activity, and it caught on like wildfire. Big names like IBM and Sears recognized the potential in Prodigy and backed the initiative. In exchange, their ads were displayed at the bottom of every Prodigy page. While these ads were unclickable, they provided a huge opportunity to reach millions of the service’s users.
  • Prodigy paved the way for online advertising to burst onto the scene. The first commercial website to sell clickable banner ads was Global Network Navigator (GNN) in 1993.
  • In 1994, Hotwired debuted as the first commercial web-based magazine. Like any print magazine, they had a large inventory of ad space to offer to big name companies. Hotwired was also a pioneer on the banner ad frontier.
  • In 1997, GeoCities’ Information Architect and Technical Project Manager, John Shiple, was faced with the challenge of finding a way to make advertisements more effective than traditional banner ads. His solution: pop-up ads that open a new window when a user tries to access a website, making them nearly impossible to ignore.
  • Online advertising revenues hit $1.92 billion in 1998, more than double the $907 million spent in 1997. Total online ad revenues in 1998 surpassed the $1.58 billion spent on outdoor advertising the same year.

Cut to today when we have thousands of online ads, which each company creating individual consumer profile dedicated to each person online. Let’s take a brief look at how advertising online works today:

Text-based ads

May display separately from a web page’s primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser’s websites. Text ads may also be delivered through email marketing or text message marketing. They often render faster than graphical ads and can be harder for ad-blocking software to block.

Social media marketing

Is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.

Content marketing

Is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides, and more.

CPC (Cost Per Click) or PPC (Pay Per Click)

Means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors on their sites, but it’s a less accurate measurement for advertisers looking to build brand awareness. CPC’s market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.

Pop Up Ads

On your Facebook or Twitter feed always happen to feature something that you are interested in Today, we have companies that follow your every movement on the internet. They look into your interests and sites you navigate to create a very organized profile containing all your likes, dislikes, opinions and whatever you have kept public on your social media. They display only the ads they think you will be interested in and will most likely click on. Evolution of social media and online advertising has come to an amazing period, where for any business to flourish, regardless of whether they are big or small, need social media, and online advertising. Thorough knowledge are the very first steps to success.

Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call ‘content marketing’ anything other than simply ‘marketing’. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.

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Business

Home Office Safety Tips

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home office safety

Here’s some home office safety tips. In today’s digital world more and more companies are allowing their employees to work from home. The employees can increase their productivity when they do not need to commute daily. The only requirement is an internet connection. However, there come some security issues with this freedom and flexibility. You need to create a safe home office environment to reap the benefits of telecommuting.

Security of sensitive data (Home Office Safety)

Cyber security is a big concern for the business houses as more and more people are electing the ‘work from home’ option for freedom and flexibility. It is vital to work from a secured Wi-Fi connection to keep all the sensitive data away from the prying eyes. The companies provide VPN access to its employees, but if someone hacks the home Wi-fi connection or public hotspot, your data could be compromised. Make sure you secure your sensitive data to have proper home office safety.

So, you need to be extra cautious about other devices connected to your wi-fi. You should also invest in a robust anti-virus software. Do not let your family members use your work laptop. You should always follow the company policy of accessing the company network remotely. Your computer should have up-to-date operating systems, antivirus software and regular scanning programs. You should take extra care about storing office files and backup. The storing location should be approved and accessible by your company.

Workstation safety

Many organizations ask their employees to read and sign a telework agreement. These agreements clearly mention the home safely checklist. People who want to telecommute must have a separate and secure workstation. The work area should be peaceful and quiet. Your desk height and chair should be proper. You cannot work for longer periods if your table and chair are not comfortable. Your back should be adequately supported. Floors should be dry and free of hazards. You must also keep a first aid kit at your workplace. To avoid fire hazards, there should be more than one exit. You should keep a fire extinguisher too. The workspace should be free of clutter and trash. You should keep your work devices far from flammable items. Your office furniture and equipment should be ergonomically correct. Your table should have enough space for computer, printer, document holder, and phone.

Electrical safety

In recent years, computer-related accidents and falls have increased quite a bit. Experts suggest placing the computer or any other work devices away from the edges of desks. You need to organize and secure the open wires to avoid tripping over them. You should install safety covers on unused electrical outlets. You should keep your computer equipment connected to a surge protector. You should not keep any damaged or exposed wiring. Avoid use of extension cords. Keep the electrical plugs and panels in good condition.

The employer often overlooks the health and safety issues of a telecommuter. The teleworkers should have a proper understanding of the hazards of working alone at home. There should be a safety surveillance program to check the ‘work-at-home’ arrangement. Monitoring the safety of every telecommuter is difficult for the company, but they can provide proper safety guidelines to every teleworker. The employees can do self-inspections and send in regular reports to the company HR department.

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Business

How To Get Rid Of Office Gossip

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office gossip

Office gossip is a negativity that affects almost every office. No company encourages rumor or gossip, but it is present everywhere. A little gossip is not that harmful. However, rumors and gossip can cast a spell of mistrust among employees. Handling harmful gossip can be difficult for managers. It is not very comfortable for them to bring the issue into the daylight. As a leader, you should control the gossip and let your employees know the actual situation. Here are some ways to get rid of the continuous flow of gossip.

Do not take work gossip to heart

In most of the cases, office gossip is deliberately created to spread malicious nonsense. Some people want to create a sense of fear and insecurity in the minds of the employees. So, you should not take the rumors personally or defensively. The management of the company should take strong actions against spreading false stories. Focus on the present and try to find the reason behind the rapid growth of gossip inside the company. You should try to deal with issue objectively avoiding all kinds of personal attacks.

Do not participate in any kinds of gossip

As a management head or a team lead, you should not participate in any kind of gossip inside the office premises. It would be a wrong signal for your subordinates. Do not belittle yourself in front of the employees of the company. Try to keep a distance from the groups who believe in big talks. Be aware of all the happenings in the company. Keep the facts ready to assure your team when they are in doubt. Motivate your team to stay away from the gossip mills.  

Get your facts right

You know you need to stop the flow of gossip and rumors to keep the office environment professional. Before you can act, you should know the true facts. Try to know where the office gossip started. Ask the team leads and departmental managers what they have heard. You should maintain an easy relationship with them. They can come and speak freely to you. It would be easier for you to fathom how much the gossip have spread and who are behind the wall.

Address the problem frankly

The first step to stopping the gossip is directly talking to the person who is spreading it. You should always remember that there are other people too who are indirectly related to it. There are some people who always believe the story and are responsible for spreading it in no time. So, as a leader of your company you need to address the entire team and if it is a very serious issue you need to address the entire company. If your employees are concerned about certain issues, answer them frankly. You can keep a suggestion box where your employees can post anything anonymously. If their identity is protected, they will cooperate with you to get rid of the harmful rumors spreading inside the company.

Make it a company policy to prevent gossip

It is important to draft a strong policy against spreading of rumors. All the employees should know how creating negative stories about the company will be treated. Provide them with examples how to keep the office environment free from rumors. Tell them how to curb negative interaction and discourage gossip-lovers.

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Camden

First Tech Startup to join Camden NJ

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Penji

First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj

 

Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran

Penji

The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”

 

 

 

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