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History of Online Advertising

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Online Advertising History

The first online ad ever came out in September, 1994 on Hotwired, and ever since then ad agencies have been devising ways to find new ways to reap off of this great medium. In the last 12 years, online advertising has been such a huge part of our lives.  

Let’s look at the timeline for the history of online advertising:

  • The origin of online advertising dates all the way back to 1978 when Gary Thuerk, “the father of spam,” sent out the first spam email campaign. Thuerk, who was the marketing manager at the Digital Equipment Corporation, pulled a recipient list of 400 users from the Advanced Research Projects Agency Network (ARPAnet). His goal was to reach out to West Coast technological enthusiasts to invite them to a product demonstration of the new Decsystem-20 by Digital.
  • The next step forward for online advertising came in 1984 when Prodigy was invented. Prodigy was a user-friendly online service – the first to provide access to news, sports, email, bulletin boards, weather, and, advertising, all in one place. It was the future of online activity, and it caught on like wildfire. Big names like IBM and Sears recognized the potential in Prodigy and backed the initiative. In exchange, their ads were displayed at the bottom of every Prodigy page. While these ads were unclickable, they provided a huge opportunity to reach millions of the service’s users.
  • Prodigy paved the way for online advertising to burst onto the scene. The first commercial website to sell clickable banner ads was Global Network Navigator (GNN) in 1993.
  • In 1994, Hotwired debuted as the first commercial web-based magazine. Like any print magazine, they had a large inventory of ad space to offer to big name companies. Hotwired was also a pioneer on the banner ad frontier.
  • In 1997, GeoCities’ Information Architect and Technical Project Manager, John Shiple, was faced with the challenge of finding a way to make advertisements more effective than traditional banner ads. His solution: pop-up ads that open a new window when a user tries to access a website, making them nearly impossible to ignore.
  • Online advertising revenues hit $1.92 billion in 1998, more than double the $907 million spent in 1997. Total online ad revenues in 1998 surpassed the $1.58 billion spent on outdoor advertising the same year.

Cut to today when we have thousands of online ads, which each company creating individual consumer profile dedicated to each person online. Let’s take a brief look at how advertising online works today:

Text-based ads

May display separately from a web page’s primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser’s websites. Text ads may also be delivered through email marketing or text message marketing. They often render faster than graphical ads and can be harder for ad-blocking software to block.

Social media marketing

Is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.

Content marketing

Is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides, and more.

CPC (Cost Per Click) or PPC (Pay Per Click)

Means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors on their sites, but it’s a less accurate measurement for advertisers looking to build brand awareness. CPC’s market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.

Pop Up Ads

On your Facebook or Twitter feed always happen to feature something that you are interested in Today, we have companies that follow your every movement on the internet. They look into your interests and sites you navigate to create a very organized profile containing all your likes, dislikes, opinions and whatever you have kept public on your social media. They display only the ads they think you will be interested in and will most likely click on. Evolution of social media and online advertising has come to an amazing period, where for any business to flourish, regardless of whether they are big or small, need social media, and online advertising. Thorough knowledge are the very first steps to success.

Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call ‘content marketing’ anything other than simply ‘marketing’. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.

19. Writer. Dreamer.I live to create something beautiful.

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Business

How To Attract Millennials To Your City

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Location matters in the means of professional success. Millennials are reported to be getting married and starting families later than their parents. This means that their main focus is strictly on their professional career, so these matters are taken seriously, as they involve these factors into determining where to live. Millennials select cities that will help them thrive. This goes vice versa, cities need to attract people in order to be sustainable. The city of Camden has been successful with this process. With the increase of millennial entrepreneurs entering the city, the better the economy gets, as it is shown around the waterfront.

To create more jobs and attraction, cities must attract the job-seeking millennials. There are 3 determinants for millennials to move into your city:

Affordability

Someone who is financially responsible will always consider the cost of living foremost. Cities that contain a high population of millennials often have low employment rates and affordability. If the city is popular but does not meet within millennial’s budget, then it wouldn’t be worth the cost. Money is the only physical asset that holds us restricted. The city of Camden holds that title of affordability. Tax cuts are what attracts entrepreneurs mainly, however the overall value of the stay is well worth it. Camden is located outside of Philadelphia, just close enough to go into their city to network without paying Philadelphia’s cost of living.

Entrepreneurship

Millennials are an ambitious generation. A reporting claimed that 54% have either wanted to start a business or have started one already. This characterized millennials as hard-working and motivated individuals. A location that showcases trails of entrepreneurship deliver a desirable reality to people. Silicon Valley embodies this example, as it is the most known startup hub for technology companies in America. Famous companies like Apple, Facebook, and Google are in that area, so the status of Silicon Valley is held at a high standard.

Another location that is maintaining that status is Camden. Due to Camden’s location outside of Philadelphia and surrounding fortune 500 companies, millennial entrepreneurs are inspired to bring their startup here. There are multiple different types of organizations located here with 76ers as one.

Accessibility

Millennials are attracted to cities that cater to their needs. About 66% of Millennials identified  decent quality transportation as a main influence to choosing a location to live. People typically pick the option that meets their social needs. To obtain that, a low cost transit is ideally looked for in a city. Cities with an ineffective quality transit fail to attract Millennials. 

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How Millennials Are Changing The Workplace

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Millennials are reshaping the traditional corporate structure. With new CEOs entering the workforce, more companies have been adapting new tactics for managing, motivating, and improving. Millennial entrepreneurs have set the new standards to doing business, focusing on collaboration and efficiency. Soon by 2025, millennials will accommodate 75% of the workforce. This will replace the baby boomers, who have been recorded as the largest generation in the workforce. This instant switch leaves other generations questioning their management. These are 4 ways millennials are changing the workplace:

Emphasizing Technology

Millennials are the generation born after year 1982 and before 2004. This was essentially the era of technology beginnings. To be raised in the ever changing state of development, this generation foresees big things for the digital future. This need for rapid growth has created various platforms for creators, entrepreneurs, and more. Millennials have a profound belief that technology is the future, and so we should precisely use it to our advantage. Networking has been perfected with Linkedin, while Youtube is colonized by content creators, and Slack has better connected employees.

Open To Change

Millennials were born to alternate between innovation and tradition. To be raised in the era of constant development, generation Y has cultivated the skill to be open to change. Arguably, change is intended for growth, so that is how Millennials greet it. The digital age has disrupted traditional systems for the better, a concept that was impossible in the past. Due to the inconsistency they’ve experienced growing up, millennials have subdue their harsh conditions by advocating innovation. Although innovation is a new idea, generation Y strictly believes this is an optimal lifestyle.

This generation does not believe in a constant, that everything has potential. Camden embodies that figure of high potential. Organizations are racing into the city of Camden, for it is the next startup hub for Millennial entrepreneurs. With the economy’s rapid growth and welcoming nature, businesses are rushing in to secure their space. Just outside of Philadelphia, the city of Camden possess hope, just what entrepreneurs need.

Work With Purpose

Millennials differ from baby boomers in one drastic motive. The new generation seek a sense of control and innovation that past generations seem to lack. Millennials deeply value purpose, to even go the extra mile in changing jobs for content. Perhaps it’s due to their entitlement, but Millennials are stubborn to the belief of following your inclination. 60% of employees confess that it is critical to allow them the capacity to do what they do best. Many Millennials will settle in the lower paying job, as long as it allows them the ability to express their talents.

As observed in the city of Camden, non-profit organizations scatter throughout in order to rebuild the city of hope. Devoted organizations and passionate millennial entrepreneurs in the city are growing and giving back to the community.

Work Flexibility

The typical 9-5 business hour job is declining as Millennials continue to enter the workforce. The Census Bureau estimated that 13.4 million Americans work from home. The data will only increase when more Millennials start to work. This new career outlook stems from the disfavored opinion against office confinement. In the strong devotion for both work and freedom, Millennials compromised with the issue by creating careers from the comfort of their own home. Freelance work has been the popular option for Millennials, since it allows independency.  

 

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10 Ways to Maximize On Your Social Media Messaging

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Figuring out what you really want to do with life and share with others is not easy. There are so many options nowadays, and if there isn’t something out there that you want to do, you can create the opportunity. After deciding on your social media messaging strategy, these steps below will help you maximize your reach and spread your message through social skills and social media.

 

Have a clear message

When it comes to your social media messaging strategy, have a clear message that is short, to the point and simple to understand. Someone who is viewing your content for the first time should be able to know what you are providing them in a couple of seconds. Don’t lose a potential client/follower because they did not know what you are marketing.

Hook your audience in three seconds and keep their attention. People scroll through social media feeds very quickly. Your content needs to stop them in their tracks then have them scroll back to see what you posted. It can be an attention grabbing title, a stunning location they would want to visit, an adrenaline pumping video or an abstract photo that gets them confused and wanting to figure out what is going on.

Once you’ve hooked them, they will now want to check out the rest of your content. Stay constant with your message throughout your content. Focus on one message at a time. What is your core value and the first thing you want your audience to know? Once you have grown your first message then you can expand and pick up another message to share.

 

Provide value with your content

Now that you have a clear message with what you are marketing, how will it provide value to your audience? Whether you are selling a product or a service, how does it make your user’s life easier? A value doesn’t have to be something monetary or physical. Provide social media messaging that can inspire your audience. Something to motivate them to get up and do something. Believe it or not, envy is also a good motivation. That’s why social media influencers have the job they do. They market their content in a why that makes you want to be in their shoes.

Everyone who is following you is doing so for the same reason, they like whatever you are offering them. That is at least one thing they all have in common. Build a community where they can connect with you and each other on a more personal level than just commenting on each other’s post. Give them somewhere to go to talk about and share similar ideas.

 

Understanding and responding to your audience

Understand what excites your audience. Understand what made them follow you in the first place. If you can find out what gets them excited and wanting to share your product, you will have them doing half of the marketing for you. Take the Starbucks social media messaging strategy for example. People like personalized things. Something as simple as writing their name on a cup will have them taking a picture of it and sharing it on social media and with friends. Free publicity for Starbucks. Add some hearts or funny misspellings and you’ve got yourself a winning cup.

When you are provided feedback, listen to them. Gather what your friends, family and audience has said and respond if the request or advise is reasonable and in good taste. They will feel like they are a part of your journey and appreciate it. Surround yourself with positive people who want to see you succeed. You don’t have to remove anyone from your life, they just don’t have to be a part of your growing process. There is a difference between people who are shut down every idea you have and people who critique your work. Find people who will provide honest feedback to better yourself and your work. That can be people in your circle, in your interested community, Reddit or Facebook groups. Believe in yourself and your work. Also, you are your hardest critic. So don’t forget to celebrate how far you are come. And don’t forget to celebrate with your audience. They are part of the reason you are where you are. Create milestones and little celebrations.

 

Making connections

It’s not what you know, it’s who you know. Sadly, that cannot be true enough. Yes, you still need solid skills and products but the first step is to get in and get noticed. This is why people collaborate. In order to reach the audience of the other group. If you notice, social media influencers, Youtube especially, collaborate with each other through a combined social media messaging strategy. They understand that the audience of the person they are collaborating with are all potential new audience for themselves. When you see a new person mentioned in your favorite YouTuber’s video, you go and check out what they have to offer as well.

Collaboration and networking is very important. It can also be very annoying. If you are an introvert, networking is actually one of the most dreaded task. But not all networking has to be in a conference room. When you chatting and connecting with someone, whether it is your neighbor or the barista, that is networking. Those are the kind of networking that will last longer. They are more genuine. Neither side went hoping to get something out of the situation.

 

Understanding the different social media platforms and which ones work for you

Anyone who wants to get their message across needs to be on social media. Word of mouth is great but that can only spread so far. Being active on social media will draw in clients from all around the globe. But it’s not good enough to just be on every social platform. You need to be constantly active on each one with a clear social media messaging strategy catered to individual platforms. And learn all the ins-and-outs of what makes each platform unique. That can be very overwhelming. Pick one or two platforms to focus on first. Grow a real following with an active community and get in the swing of things before moving on to the next.

 

Have a unique offering

What makes what you are offering better than what is already out there? Like Apple, you do not have to be the first at something but you have to be better. Whether you are marketing a lifestyle or material goods, add your personal touches to it. People get tired of seeing the same things over and over. That makes social media messaging boring for you and your audience. Everybody is unique and different. And people get bored of the same old thing. So if you add a bit of your personality and style into your work, that will shine brighter and market better than if you were to stick with the standard.

But be ready. Have something to showcase your work whether it is a website or a media kit. You don’t want to throw something together last minute. The quality of a last minute project will never be as great as something well prepared and thought out. And make sure to keep it up to date. When the opportunity arises, you have to be prepared.

 

Quality over quantity

People like high quality things. This is why new models come out every year and video quality keeps getting higher. The quality of your content needs to be your best work. Make sure the photos you are sharing vibrant, your videos at the highest quality. Make people want to share your content on their site or tag a friend. Give them a story they want to be a part of.

Keep an idea or inspiration board to pull from for days you need a little motivation. Also, think about what made you inspired by their content. Did it invoke a feeling? Was it something you always wanted to do? What was it about the photo that made you want to save it? Keep those things in mind and think about how you can bring those feelings to your work.

 

Make it searchable

If you were to Google something related to what you are marketing, what phrases would you search? When creating social media messaging content, keep in mind the phrases or words you yourself would search for. Have a good caption or description. Use keywords. There are tons of resources online that provide you with a list of words to make your content more searchable. A good course to learn more about this is the Google Adword course. You can read more about that course here.

 

 

Spend money to make money (not just literally)

Invest in yourself. Invest in your hobby and your passion. More importantly, invest in your business. Investments are not just material goods but also skills as well and marketing social media messaging tactics that will help maximize your reach and impact.

Yes, you still need to have proper gear whether it is a tripod if you are a photographer, software or hardware if you are a designer, a good blender if you are a chef. Do your research based on your budget and availability.

If you are providing a skilled based service, take classes and attend workshops. You can practice, network and get fresh perspective from people in your class. Sometimes, the newbie asking the “dumb” questions will actually be the one with the most out-of-the-box brilliant ideas. They are not used to what the “standard” is so they will have a different frame of mind than what you are so used to.

Once you have some solid content, you are ready to start marketing. Along with marketing through social media, friends, family and your network, look into paid marketing. Think about how much big companies pay for ads. They would not be spending that kind of money if it did not work. You probably don’t need a big billboard on the side of the highway but you will benefit from ads and marketing on social media. Do your research on what social media platforms your target audience would most likely be on, what time of day they are most active, what other things do they follow.

 

 

Timing

Time your content to coincide with special events or holidays. Is there a random holiday that you can work your content around? National llama day is coming up, December 9th. If the holiday is big enough or silly enough, social media accounts have special features on them. Work your content around those holidays to get your content featured on the main page.

Keep an ear out for what is trending at the moment? Get into high school gossip mode! What are people talking about? Whether it is good or bad, how does your content apply? Get creative but always make sure you are true to your message.

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