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Holiday 2017 Gift Guide for Stocking Stuffers

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2017 gift guide

Stockings are a traditional ornament to Christmas, but the stuffings inside are what makes it jolly. Stocking stuffers redefine gift giving, that neither size or price matters in the premise of giving a present. These miniature gifts give entrepreneurs the advantage to pick up gifts last minute. The standards for stocking stuffers are to simply be small and compact, but that shouldn’t reflect on the quality of the gift. When entrepreneurs want to impress their receivers, these are the gifts to provide for them in the 2017 Gift Guide:

Vanacci

2017 gift guide

 

The Vanacci lockstone bracelet is the bracelet that I have been waiting for. I have been using the Vanacci bracelet for about a month now and I haven’t taken it off since. Not only is there quality fantastic, there is the added benefit of the my unique scent/cologne will follow me around throughout the day.

Like most men, I did not follow the original directions of spraying the bracelet and letting it sit. I sprayed directly on the arm, and rarely have to reapply. My personal band is black and goes with just about anything. This is a great gift for the fashionable male.

Moment Lenses

2017 gift guide

The size and quality of Moment Lenses are impressive. The detail on each glasses are built professionally, while the weight of the lens are kept at a decent size. These attractive lenses are perfect for either starters or professionals in photography, since the product is easy to navigate through. The lenses offered are in the shape of a Wide 18mm lens, or a Macro 25mm lens, and also includes a 170 degree Superfish field of vision lens. Moment Lenses now have a battery case as well, that is also equipped with its new mounting system. They now offer external shutter buttons, travel cases, and other accessories all on their website. With finally an attached via a mounting clip(these new lenses twist 180 degrees). The perfect gift for self-proclaimed photographers from the 2017 Gift Guide.

Nomad’s Leather Charging Wallet

2017 holiday gift guide

Nomad brings the perfect combo to solving iPhone’s battery problem and wallet situation. The wallet contains a thin lithium-ion battery that holds a 2400 mAh charge in their built in cable. Mobile users are saved from a sudden battery shortage with this unique product. The idea of applying a charger within a wallet stems from the belief that we will always have our wallets with us. Now, with a charger embedded into our wallets, you can charge your phone whenever or wherever. Displayed in brown, the advanced SoC (system on chip) microprocessor additionally enable the battery to fully charge your mobile device. A first choice gift to a loved one from the 2017 Gift Guide. 

PrideBites Custom Stocking

2017 gift guide

Stockings are a sentimental decoration to Christmas. The sock-shaped bag is traditionally hung on Christmas Eve to be later filled with miniature gifts. Most families tend to do this, but they seem to have forgotten about one important member. PrideBites allow dogs to become a part of the holiday spirit, so that for once they are considered family. With PrideBites, you can customize your pet’s stocking by adding in their picture and name. The control is all yours, from 19 colors to choose from and their different regulating fonts. Good pet owners are supposed to include their dog(s) in celebrated holidays like Christmas. PrideBites acquire the perfect toys and accessories to add in the stocking stuffers, in order to complete the whole stocking.

Upright Go

2017 gift guide

The device that is about 4.25’ long, 1.5’ wide, and 1’ thick, Upright Go is the perfect gift for people who slouch. The product is made of silicone rubber material and can be used up to 10 days on a single charge. Upright is also connected to your iOS or Android smartphone app, with individual training plan for gradual change. The strict reinforcements in Upright’s gentle vibration delivers a cue to help you remember to sit up. The method is taken from B.F. Skinner’s operant conditioning theory, that is effectively used in Upright technology today. The obvious gift to offer in the 2017 Gift Guide. 

Anker SoundBuds Curve Bluetooth Headphones

2017 gift guide

Anker headphones are the perfect fit for athletes. The headphones have an earhook with a waterproof nano coating for complete comfort, this also includes a gym and running workout headset with pouch. Athletes can continue their rigorous workouts with Anker headphones on due to their lightweight condition. The product itself is durable with a strong connection to devices up to 30 feet. Their most special quality is within their CVC noise cancellation feature that runs on 12.5 hours of battery. Although Anker’s bluetooth headphones have amazing qualities, a headphone can’t be rated without mentioning their sound. With that, Anker provides a quality sound with it’s ample bass, that will allow users to really capture a feel for their music. 

Anker PowerLine + Lightning Cable with Pouch

2017 gift guide

The charging cable for many apple products, including the new iPhone X to the iPod touch. The product is named the lightning cable simply due to their fast speed charge, due to their wide diameter wires and minimized cord resistance. Like many of Anker’s products, the lightning cable is durable. The cable is 5x more durable than other original products also. The product’s performance remained constant, no matter how many times the cable has been bent. The 3ft toughest and fastest cable product comes in black, grey, white, red, and blue. 

Anker PowerCore Portable Charger

2017 gift guide

The Anker powercore ultra-compact 10000mAh portable charger is designed to be smaller than a candy bar. Their unique cut ridged-surface brings a new experience to users, allowing a precise grip to the charger. The surface is also intended to avoid smudges so the product is looking presentable always. This includes an output temperature control, high voltage protection, current regulation, and more. Their most distinctive feature is within their 8-light led sensor to detect the power percentage on the charger. One of Anker’s most unique product and a good choice for the 2017 Gift Guide.

Mikol Marble Notebook

2017 gift guide

For writers, sketch artists, or simply anyone, Mikol provides an attractive notebook for a gift. The Mikol notebooks offer a Carrara white and the Nero Marquina style, made of 100% real natural stone from Spain. With this, their brand name is engraved in gold on the front. This can be altered by an additional $25 for a word of your choice engraved below. The notebook contains 180 pages of cream colored paper, while each section is divided up by a variety of different types of styles. One section of the notebook provided lined pages, the next a grid, and the last section, blank pages. A quality notebook for all types of talents.

Sudio AB

2017 gift guide

Headphones are an essential asset due to the digital age, Sudio AB are as aesthetically pleasing as it is practical. The wireless headphones are lightweight, easy to use, and are perfect for entrepreneurs who desire functionally and beautifully designed products. Tres headphones are ideally for office use, with the 9-hour battery life and quick charge capability. The packaging is simplistic and mirrors Apple’s minimal designs. The headphones themselves come in neutral colors with an accent of black, gold, or rose gold that appears more like pink in person. Different size ear comforters allow fit for a variety of users, although long term wear can leave the ear a bit sore.

 

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0 – 100 With Peter Hwang CEO of Bite App Inc.

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bite app inc.

0 – 100 With Peter Hwang CEO of Bite App Inc. Exclusive interviewed Peter Hwang, current CEO of Bite App Inc., a startup company based in Philadelphia that’s changing the way you discover your next meal.

“Bite is a mobile app that makes deciding what to eat easy by mitigating the time and energy required to evaluate a restaurant dish. It also provides a platform for users to share useful, concise reviews that help improve others’ dining experiences.”

 

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Marketing Lingo you need to know for 2018

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7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.

SEM

Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 

PPC

Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).

SMM

Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.

CPC

This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.

Conversion

This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Quartz Bottle: The Water Bottle That Cleans Itself

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Maybe you’ve finally started getting serious about cutting down on soda and coffee and drinking more water. You may have taken some swigs from a reusable container and wrinkled your nose in distaste afterward. That’s because cleaning water bottles can be challenging — and it’s hard to do it as thoroughly as necessary. Who has time for cleaning tablets and specially designed brushes, anyway? The inconvenient necessity of keeping your water bottle clean is one of the main concepts behind the Quartz Bottle. How does it work and why should you put one on your must-buy list as soon as possible? Keep reading to find out.

quartz bottle

A Light Inside the Cap Cleans the Water for You

Sometimes, the most helpful components of an innovative product aren’t the largest or most visible ones. The Quartz water bottle has a patented UV-C light inside the cap. You might not immediately notice it due to the product’s sleek design, but it’s arguably one of the hardest-working parts of the container.

The light is a purifier that neutralizes up to 99.9999 percent of germs in only a minute. You can also choose between manual purification and a cleansing process that happens automatically every four hours. That latter option is especially helpful on days when you’re trying to balance a schedule of yoga practice, taking your toddler to daycare, meeting your business partner over coffee and more — all while knowing you can’t spare a thought for keeping your water clean.

The Co-Founder Has a Long-Term, All-Encompassing Mindset

While reading about the Quartz Bottle, you’ll find that many of the selling points focus on making your life easier. By using the product, you’ll enjoy constant access to water that tastes great and never have to deal with downsides like smelly bottles or cumbersome cleaning techniques again.

However, Justin Wang, a co-founder of the company that manufacturers the Quartz, had an Earth-minded view when engineering the item, too. While writing a post about the bottle, he pointed out that people collectively dump one million plastic containers into landfills each minute.

Also, if you like to consciously buy things that have large impacts by promoting the greater good, the Quartz is for you. The creators decided that 1 percent of every purchase gets donated to Charity:Water. The organization works to provide people around the world with improved access to safe hydration.

Design Scrutiny During Development

In another interview, Wang confessed having a very relatable problem. He successfully cut down on using disposable water bottles but still found himself reaching for one when another type of purified water wasn’t available or the reusable bottle he had been using became too gross to use.

Wang spoke to friends and found their experiences echoed his own. The Quartz water bottle was born when Wang decided to tackle the issues that made him use disposable containers despite better intentions.

However, he and the rest of the design team understood it was necessary to poll people in the target market. Only then would they find out about the factors that could turn them into Quartz devotees versus individuals who try the bottle once and decide they don’t like it. Some could fail to even get that far by coming to the conclusion there’s no need to switch to another water storage product because the ones they own are good enough.

First, Wang toted a 3-D-printed prototype of the Quartz for weeks and gradually tweaked it. While pretending to drink from it to mimic an actual user experience, he got weird looks but knew the process was necessary.

Next, members of the design team talked to hundreds of people and asked them about characteristics they’d identified that could cause problems. The potential issues ranged from a too-wide opening on the top of the bottle to a cap that might not twist easily enough. After taking these issues into account, the designers had a product they felt met user needs and made them feel proud.

quartz bottle

A Kickstarter Success Story Based on User Needs

If the story behind the Quartz Bottle fascinates you, you’re not alone. One of the most impressive milestones in the product’s history is how it quickly achieved funding through Kickstarter. In only a day, it earned 600 percent of the total amount necessary to bring the project to life.

Most of the Kickstarter content speaks to the clearly defined needs users have. It mentions the double-insulated construction of each bottle that keeps water cold for 24 hours or maintains its warmth for half that amount. Kickstarter page viewers also got details about how their decision to buy a Quartz bottle could save them up to $1,000 per year that they’d ordinarily spend on bottled water.

Then, what about people who felt uncertain about whether they’d remember to charge their Quartz bottles to make them keep working? Since each charge lasts up to two months, they only have to make reminders for themselves six times a year. Quartz bottles are compatible with USB outlets, too, so it’s easy to power up the bottle while you’re embarked on a road trip or otherwise away from home.

Speaking of taking your Quartz bottle on the go, maybe you’re a backcountry hiker or someone who otherwise needs to exercise special precautions before consuming water. If so, no worries! The Quartz has an adventure mode that increases the purification power for your peace of mind.

All these features and others were part of the Kickstarter pitch, so it’s not hard to see why the project gained momentum so quickly. Not surprisingly, then, many customers (12,758 backers, to be exact!) turned their desires into pledges.

How to Purchase a Quartz Bottle

You might think such a high-tech water bottle would be a substantial investment. However, you can get yours for only $79 by pre-ordering it on Indiegogo (Another site that helped the product secure more backers).

Choose from several pleasing colors to pick one that suits your personality or intended use. Pre-ordering requires being patient until June 2018 to get your Quartz Bottle, but you know what they say about good things coming to people who wait.

Regardless of your current opinions about conventional water bottles, Quartz might manage to change them. Justin Wang and his fellow designers worked hard to create a product that readily eliminated consumer annoyances.

This dedication paid off with successful crowdfunding attempts — plus a significant amount of positive press from news outlets and early reviewers.

In several months, you might realize the Quartz Bottle makes you feel genuinely excited about drinking water and not polluting the planet while you’re at it.

 

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