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Holiday Email Marketing Tips

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email marketing holiday

For many businesses, the holidays are the most profitable time of the year. According to the National Retail Federation, last year’s holiday retail sales climbed 3% resulting in $626.1 billion in sales. With many people relying on their cellphones and tablets to make purchases, shopping online has never been easier. One of the ways to get a slice of the retail sales pie is to have a solid email marketing plan. Here are some tips to make your holiday sales merry and bright.

 

Mobile Friendly Emails

With more and more people using their cellphones to do their internet shopping, you need to have a mobile friendly email template. Studies show that 48% of traffic came from mobile devices in 2015. The study also reveals that 76% of Black Friday shoppers and 63% of Cyber Monday sales were opened using mobile devices. These numbers show an increasing need for mobile friendly marketing emails.

 

Offer Good Deals

Make it hard for shoppers to pass up your products by offering deals even St. Nick can’t resist. The most tempting offers you can entice your customers with are: free cash back, free shipping, and product discounts. There is also a lot to gain by helping last minute shoppers. For example, you can send out really good deals the day before Christmas, Thanksgiving, Black Friday, or Cyber Monday.

 

Instant Buying

41% of buyers will use the Buy Now button in emails if it is easy for subscribers to make the purchase. Utilize your call to action button in your emails that will enable subscribers to buy a product with just a few clicks. This is very effective because customers are very busy and making it easy for them to buy something is a big load off their backs.

 

Holiday Gift Guide

One of the biggest reasons why many people put off shopping until the last minute is because they don’t know which products go on sale. Make it easier for them by sending them a holiday gift guide. 44% of shoppers last year said they were still weighing options up to 2 weeks before Christmas. What they need are ideas and inspiration. Make your email a gift guide with pictures and discounts so that they will feel inspired to shop.

 

Reward Referrals

Grow your customer base by giving gifts to clients who refer other customers. Give your current subscribers a good deal if they refer a friend. Alternatively you can pay for the subscription as a gift. Another great idea is to gift them with deluxe items if they refer friends who opt for a 1-year subscription.

 

Post Holiday Sales

When the holidays are over, it does not mean to say that you have to stop sending deals or marketing emails. You can still nab some sales and get customers who were sent gift cards to spend them by having a post-season sale.

By following the tips above you can create and send emails that are attractive to your customers. All it takes is a little planning and research and you’re all set to get a slice of some Christmas sales pie.

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Business

We need to talk to Marketing and PR Agencies about Amazon

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Owner’s Magazine is writing an article featuring the top Marketing and PR Agency’s perspectives on why Amazon should choose their city as it’s next HQ. We’re reaching out to all marketing and PR agencies in each of the 20 cities on Amazon’s list for a private interview. If you’re a marketing or PR agency, then we want to talk to you to get your perspective of your city. Your interview and responses will be featured in an article published featuring your city.

Here are requirements to qualify to be featured in article:

  1. Must be legally classified as a Marketing or PR Agency (cannot only be a service you offer)
  2. Company must either be headquartered in a prospective HQ2 city or have an active office there (No satellite offices)
  3. Company must be at least $1MM+ revenue anually

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Camden

First Tech Startup to join Camden NJ

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Penji

First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj

 

Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran

Penji

The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”

 

 

 

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Business

0 – 100 With Peter Hwang CEO of Bite App Inc.

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bite app inc.

0 – 100 With Peter Hwang CEO of Bite App Inc. Exclusive interviewed Peter Hwang, current CEO of Bite App Inc., a startup company based in Philadelphia that’s changing the way you discover your next meal.

“Bite is a mobile app that makes deciding what to eat easy by mitigating the time and energy required to evaluate a restaurant dish. It also provides a platform for users to share useful, concise reviews that help improve others’ dining experiences.”

 

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