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Holiday Marketing Tips to Maximize Sales

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tips marketing holiday

The holiday season is here, and everyone is getting ready to fill their shopping carts with goodies. This is a great opportunity for business owners to increase their revenue. Entrepreneurs should start planning early to make the most of this excellent occasion. You need to have some definite strategies to attract more customers. Maximize profits this holiday season by following these expert tips.

Customer Expectations

Try to get a hint about customers’ expectations this season. Extensive research on the latest trends is vital to increase the sales. A consumer always wants a seamless experience from the retailer. You should balance the marketing and operations of the business to provide your customers with unmatched service. Creativity is the key to winning the customer’s heart. Promote your products while keeping in mind the trends of the season.

Limited edition offers

Try to market some limited-edition products this holiday season. Promote these products in a creative way to catch the interest of the customers. Get some attractive posters for your store and give some suggestions specific to the holiday season. You should keep some brochures ready for the shoppers and also promote your limited edition products on social media. If they know about the offers in advance, the chances are high that your products would be sold quickly.

Better promotion

Let your customers know about your holiday season offers and repeat them frequently. However, make sure that these promotions are interesting and not annoying. Repeating the same thing a number of times may reduce the interest levels of your potential customers. Send direct mailers or holiday cards to your loyal customers and make them feel special. Your special promotion plan can include a sneak peak of the new products launched, extended return policy, free shipping, and complimentary gift wrapping services. You can also include gift cards with every purchase. The customers can use the gift cards when they visit your store again.

Use social media

Social media is one of the smartest ways to promote your upcoming holiday deals. Let your customers know about the products and offers through multiple social media platforms. Develop special holiday themes for your Facebook or Instagram page or website. Share the news of ‘back in stock’ best sellers. The idea is to engage your target audience and catch their imagination.

Hire more staff

For brick and mortar shops, if the sales go up suddenly, you need more staff to handle your customers effectively. Customers always expect unmatched service from the retailers. So, hire some trainees for the holiday season. Before the holiday sale starts in your store, strategize how much pressure your existing staff can handle. If you have an online store, you should keep the shipping time consistent and ensure there are no delays. If you cannot deliver your products on time, your customers would definitely migrate to your competitor’s site.

Loyalty Program

Promote an exciting loyalty program as a part of your holiday sales promotion. Price-sensitive shoppers buy some products from your store only during the peak season, and they never come back again. Add some holiday shopper’s points to the loyalty cards. The customers will be tempted to return to spend those points and will drive sales.

Community Service

It is an excellent way to earn the respect of your customers. You can organize a charitable event or sponsor the prizes for a friendly competition. You can also raise money for a social cause or arrange a scholarship for a local talent. When you cannot make generous donations, these small gestures from your venture can create a positive vibe in the customers’ minds.

 

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Business

Memobottle Raises Over $30,000 On Kickstarter In Under 10 Hours

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Memobottle

Jesse Leeworthy and Jonathan Byrt, the entrepreneurs behind Memobottle, designed a reusable plastic water bottle with a mission to decrease the use of disposable plastic water bottles and create a more sustainable society. Growing up in Melbourne, Australia they often saw heaps of disposable water bottles littering the beach. They decided to create a beautiful and reusable alternative to these disposable bottles. Their creations feature stylish design and durable construction to make them a solid accessory for everyday use.

The Memobottle features a flat, flask-like design that fits in pockets, bags, and purses. The bottles are made of durable Tritan plastic, are BPA free, and dishwasher friendly. They are suitable for hot or cold liquids, and are freezer safe. Coming in three different sizes, Memobottle is a convenient and sustainable alternative to plastic water bottles. Their Kickstarter campaign’s success enabled them to sell the bottles in two new sizes. The slim Memobottle is a tall, elegant addition to a bag or purse. It holds 15 fluid ounces of water. The A7 Memobottle is the most compact. It holds 6 ounces of water and is perfect for kids and people on the go. Their existing A5 bottle holds 25 fl oz and retails for $36.

Memobottle also has fun accessories like desk stands, lids, wrist straps and cases. Desk stands come in two dimensions and are copper plated. Lids come in matte black, copper, and stainless steel. Wrist straps and cases are made of leather.

Their Kickstarter campaign is donating 1% of the money to a charity called water.org that seeks to increase access to clean drinking water in parts of the developing world. 1 in 9 people do not  have access to clean drinking water, and in developing countries without access to safe water and sanitation, women and girls spend an average of 6 hours a day collecting water. They are unable to attend school and stay trapped in a cycle of poverty. Water.org provides small loans to these families to enable them to access water easily and break the cycle of poverty.

The mission, philosophy, and high quality products have made the Memobottle Kickstarter a resounding success with it raising over $45,000 of its initial $30,000 goal in just a few hours.

 

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Sales

Preparing For Sales Calls

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sales calls

Preparing for sales calls. This fear of sales calls usually stem from being rejected. Nobody likes to hear a no, even if you’re trained to handle this kind of job. If you’re brave enough to put yourself in a position of being rejected, you will find long-term rewards, especially if you are prepared for the job. Here are some points to consider when preparing for a sales calls.

Personal Greeting

When calling a potential client, be different and come up with a personal greeting. There are agents that simply say “hello” and dive down to their speech. If you’re the client, calls like these are annoying. To avoid offending a potential client, be courteous and greet them professionally. Start your call by saying “Good morning Mrs. Smith” to set the tone and keep your customers at ease.

Introduce Yourself

When making sales calls do not forget to introduce yourself before launching into your spiel. Do not go into details yet. Mentioning what your company does immediately will give clients opportunity to decline your services. They might say that they are happy with so and so company, and you will not have a chance to tell them why you could be more beneficial to them.

Say Thank You

Always thank the receiver of your sales calls for talking to you. Express gratitude by saying something like, “Thank you for taking my call. This won’t take much of your time and will only take a moment so that you can get back to you busy schedule.” Saying thank you shows you know their time is important and recognize they are busy.

Purpose

State the purpose of your sales calls. Remember that you don’t want to waste time, because clients are busy like you. The best way to state your purpose is by asking a question. “What if I can tell you that we can cut your expenses to help you double your profit? Would you be interested in learning more?” Questions like these are more likely to get a yes.

 Set Up A Meeting

At this point you are ready to set up a meeting or teleconference, so you can do your presentation. If the receiver is interested, be prepared to do it over the phone.

For a face-to-face meeting, offer them 2 alternatives. For example, say, “Mr. Jones, can I drop by your office at 1:30 this afternoon to discuss this further, or how does tomorrow at 10 am sound?” By giving them alternatives you control the time of the meeting. Do not ask, “When are you free?” This will give them time to stall and you might never get that meeting.

Say Thanks For Time

End the sales calls by thanking them for their time and upcoming appointment. Reconfirm the date and time. Ask for directions if you have to. Give them your contact info with the best time to reach you in case they have something to share.

Follow-up

If your meeting is days away, email a follow-up to confirm date and time. Follow the same if the meeting is tomorrow. Keep your follow-up upbeat and concise.

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Business

Low Cost Business Ideas

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Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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