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iPhone X – Everything You Need to Know



2017 gift guide

Here’s everything you need to know about the iPhone X. Apple recently debuted not one, but 3 iPhones. Much has been under speculation about the 10th anniversary iPhone that Apple’s been keeping under wraps. Ironically, as soon as Tim Cook announced how Apple would “double-down” on securing leaks, the internet started leaking more and more information about the new iPhone. So by the time Apple came around yesterday to announce the iPhone X, few were surprised by the revolutionary edge to edge OLED screen. This doesn’t mean we aren’t amazed or blown away by it, we were just not surprised.

So what exactly is the iPhone X? What are it’s features? What’s it useful for? How do you pronounce it? To answer those questions, we’re going to save you countless hours of reading as well as avoid watching people’s rehash of the Apple event on Youtube. This article will show you everything there is to know (and more) about the iPhone X.


1. The Specs

Color options: It will be available in Black and Silver.

Storage options: 64GB and 256GB

Price: Starting at $999

Front Camera: 7MP with TruDepth and FaceID

Rear Camera: Dual 12MP with OIS (Optical Image Stabilization)

Processor: A11 Bionic Chip

Dust/Water Resistance: IP67

2. How is it pronounced?

Let’s start here. It’s pronounced iPhone TEN, not EX. Don’t walk around like an uneducated fool calling it iPhone X.

3. Availability

Order on Apple’s website.

4. What’s it made of?

The back is made entirely of durable glass that Apple claims should be shatter proof. Stainless steel band wraps around phone.

5. Why is it call the iPhone X (Ten)?

Because of the iPhone’s 10th year anniversary. The first iPhone was released in 2007, and 10 years later is today’s 10th year anniversary. Technically, the iPhone 8 and 8 plus should be called iPhone 7S and 7S Plus given that it’s not a complete re-design. Apple’s usual trend in naming is that an iPhone deserves a full numerical bump if and only if it’s a complete transformation. Think back to the iPhone 3 to iPhone 4 overhaul. Remember how drastic the iPhone 4 was to the iPhone 5? And who could forget the dramatic change from the iPhone 5 to iPhone 6. The iPhone 8 and 8 plus are basically iPhone 7 in terms of design with internal CPU and camera upgrades.

So why isn’t it called the iPhone 7S then? Because this year Apple decided  to break away from traditions. They went from 8 to 10 in the same year without batting an eye, so…I don’t think they care about 7S at this point.

iphone x screen

6. New Screen

The iPhone X sports a 5.8 inch edge-to-edge Super Retina (2436 x 1125 OLED display), with a pixel density of 458 pixels-per-inch, and a 1 million to one contrast ratio. Having an OLED display of this caliber means the phone can support Dolby Vision and HDR10, HDR-ready display, 3D Touch, and True Tone support.

Being an OLED screen also gives you a richer and more “realistic” black color. In a traditional LCD screen when you’re viewing a black image, the screen still has to display some level of light underneath the darkened pixel. It can’t actually turn OFF the pixel and give you true-black. In the case of an OLED screen, it has the ability to completely turn off the Pixel, giving you an accurate true-black.

The OLED display is expensive, much more than the previous Retina LCD screens Apple used. This is one of the reason why the iPhone X starts at $999.

7. Home button

No. You swipe up to go home.

iphone x dual cameras

8. Rear Cameras

Get ready, this is going to be a long one.

The iPhone X has DUAL 12 MP camera one, one with wide-angle f/1.8 aperture lens and the other has telephoto f/2.4 aperture lens. But they’re not ordinary cameras. They come with dual Optical Image Stabilization to reduce motion blur and better images in low lighting. The cameras can now record videos in 4K at 60FPS and slow-motion videos at 240FPS.  The lens can also zoom up to 10x for photos and 6x for videos.

In short, the front cameras are good…really good. Probably the best we’ve ever seen on an iPhone.

9. Front Camera (Selfie camera)

The front (selfie side) cameras are revolutionary. It’s a 7MP camera that takes better selfies than any other previous iPhones. The new Portrait Lighting mode allows users to take stunning selfies, adjust lighting in real-time, and cycle through different modes such as natural light, studio light, contour light, stage light and stage light mono. Portrait Lighting is supported by both the front and rear cameras.

The front camera is also capable of 360 Selfies and Augmented Reality, unlocking a world of possibilities for new app features to roll out in October.

The new “Selfie Scene” feature will utilize depth data (from TruDepth) to overlay your face over a variety of landscapes and scenes.

10. FaceID

FaceID stands for Face Identification. The 7MP front selfie camera can be used for unlocking your device and Apple claims it’s even secure enough to authorize Apple Pay. We’ve seen Facial Recognition in Sci-fi flicks but never imagined the day would come. Apparently Apple isn’t the first company to attempt Facial Identification. Samsung and a few other manufacturers have attempted this technology before however couldn’t make it secure enough for commercial use. Apple on the other hand, is able to make Face Identification secure and easy to use.

11. How does Face ID Technology work?

The front facing camera utilizes TrueDepth technology to map more than 50 muscle movements and points of articulation on your face. It will also adapt to your face over a period of time and Apple claims it can recognize you regardless of hairstyle, hats, glasses, facial hair, etc. It’s also smart enough to distinguish you from masks and photos of you. Is it reliable? Apple claims it’s a yes, however Face ID is currently an unproven biometric security measure. Only time will tell if it holds up.

12. A11 Chip

The iPhone X is being deployed with the all new A11 Chip. It’s a 64 bit 6-core processor, 4 High Efficiency cores and 2 Performance cores.

It’s faster + more efficient: In theory, with 4.3 billion transistors the 4 Efficiency cores are 70% faster than Apple’s A10 Fusion and the 2 Performance cores are 25% faster. In a nutshell, the new A11 Bionic chip is 30% faster and consumes 50% less power than the A10 chip. Apple claims it is the most powerful chip ever installed in a smartphone. The Neural Engine is said to be capable of 600 billion operations per second.

Good for gaming: The chip is also optimized for 3D gaming.

It can learn: The iPhone X is also capable of machine learning thanks to Apple’s Metal 2 platform.

Better Pictures: The A11 Bionic gives the front and rear cameras a significant boost by implementing Apple-designed Image Signal Processor (ISP). The new chip also allows the cameras to process pixels faster, better auto-focus under low lighting, and overall better image noise reduction.

Better Videos: The chip also has Apple-designed video encoder. This mean it can process frames faster and analyze images and motion in real time for improved video quality.

13. Better Life

Apple claims the iPhone X’s battery can handle 21 hours for just talk, 12 hours for internet usage, 13 hours for videos, and up to 60 hours if you’re just listening to music (not sure if this is through speaker or plugged in earbud).

14. Fast Charging Feature

The iPhone X is capable of “fast-charge capable,” meaning it can be be charged to 50 percent of battery life in 30 minutes. This is useful for fast moving business professionals and entrepreneurs.

15. Wireless Charging

The new iPhone X also comes with QI charging capability, meaning you can charge wirelessly. Upon release, you can purchase the Apple Airpower to charge up to 3 of your QI enabled devices at once without plugging anything in (except the Airpower mat). Pricing is currently unavailable, however you can get a Belkin mat for about $60 on Amazon. Also, more devices (including computer cases) are starting to have QI charging platforms built in.  We recently reviewed a custom computer case call the Dark Base Pro 900 that features a QI charging platform.

iphone x water and dust resistant

16. Water and Dust Resistance

The new iPhone X is both water and dust resistance. Don’t be fooled into thinking you can go swimming with this. Apple claims the iPhone X has a rating of IP67 under IEC standard. Let’s break that down so you know exactly what IP67 means.

The 6: It’s 100% completely dust resistance, so you never have to worry about dust leaking inside and short circuiting components.

The 7: The phone can be submerged up to 1 meter underwater for at most 30 minutes.

So there you have it, it’s pretty good. But don’t go swimming with it, or try to take underwater shots.

There you have it…

That’s literally everything you need to know about the new iPhone X and more. The phone currently is sold out in most retail locations. Chances are you’ll have a tough time getting your hands on one of these. Fortunately, it’s being sold in 55 countries so someone on Ebay will be selling it for a ridiculous price. But hey…you were going to spend 1K on it anyway, what’s an extra few hundred?


Why Amazon’s Second HQ Should Choose Nashville



Amazon's Second HQ

Nashville is amongst 20 cities being considered for Amazon’s second headquarters site. The “Country Music Capital of the World” hopes to boost their state’s job market with the new Amazon Headquarters. Amazon’s second HQ expects to invest more than $5 billion to build the 8-million-square-foot facility and promises to create as many as 50,000 high-paying jobs over the next 15 years. Before any decisions are made, the company created specific requirements to be met for each city. Some of the requirements include a metropolitan area with over a million people, a time distance of 45 minutes from an international airport, direct access to public transportation, and to be able to expand 8 million square feet in the next decade.

The Unemployment rate is on the rise in Nashville. City officials have their sights set on the on the jobs that Amazon’s Second HQ will provide for 50,000 residents. “It is going to increase the size of the economy,” University of Tennessee Economist Bill Fox stated, “It is going to bring in a really highly skilled labor force that is not already there, a lot of community leaders. To have somebody with the worldwide vision of Amazon look at Nashville and say, ‘This is the place we want to be’ is really good for the brand.”

The aspect of new jobs may not be enough for some to welcome the online retailer with open arms. Residents of Nashville fear the new site would affect the housing market for low income families  in the process. “If you look at the size of Nashville, a headquarters like this bringing tens of thousands of jobs, it’s going to radically affect what the housing landscape looks like,” said Javier Vivas,’s director of economic research. Amazon’s decision creates an atmosphere for the conservation of gentrification not only for Nashville, but the other 19 cities in the running. “We have a housing crisis now and all this would do is throw gasoline on the fire,” said John Summers, a former Metro Council member who now leads the Coalition for Nashville Neighborhoods. “We cannot build affordable housing to replace what’s being lost by the rapid gentrification in all of our inner-city neighborhoods.”

The community of Nashville are now able to broadcast their opinions on Amazon. While state officials deal with the financial benefits, agencies and businesses within Nashville are now able to give insight on their city as well. This is why Amazon’s second HQ should choose Nashville.

If you are an agency from Nashville, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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Why Amazon’s Second Headquarters Should Choose Northern Virginia



Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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Why The Second Amazon Headquarters Should Choose Toronto



Second Amazon Headquarters

Amazon is considering their first international city for their second Amazon headquarters. The bids for HQ2 have reached Mexican regions too but the tech company have their eyes on Toronto. Prior to this announcement, Toronto has been established as a major technology center. Their advancement will only grow from here, perhaps even more when Amazon arrives.

The city reported that they are not offering Amazon much financial incentives, but is offering a 100-acre land as a potential site for their second Amazon headquarters that is approximately close to downtown Toronto. Although this site is outside of the United States border, Toronto is the best option for the innovative company.

The mayor of Toronto, John Troy expressed how proud he was of the city when Toronto attracted Amazon without offering significant tax breaks. Toronto does not have to resort to selling themselves for the second Amazon headquarters, unlike other competitors on the top 20 shortlist. Toronto is already home to a significant Google engineering operation, a major artificial research center and quantum computing institute. Due to the massive influence in technology, there are plans to direct Toronto’s waterfront into a massive tech-city for the near future. This environment will foster Amazon and future companies moving to Toronto.

 Second Amazon Headquarters

The second Amazon headquarters require proximity to a metropolitan area with a large population for employment, mass transit, an area that is 45 minutes from an international airport, and an 8-million-square-foot facility that will eventually expand to 740,000 square metres over the next decade. Toronto would be an ideal location to attract talent from overseas. This move will put Amazon’s name outside of the United States and begin their serious international affairs. North America acknowledged the massive tech company’s capability when Jeff Bezos was announced as the richest man alive in 2017. After Amazon CEO Jeff Bezos dethrones Bill Gates, the entrepreneur should look to invest in talent from overseas. This plan can start with a move to Toronto for the second Amazon headquarters.

Toronto holds a strong quality of life. Canada is notorious for their free healthcare, something that the United States is lacking. The affordable area is attractive to employees. “We’re excited to have this opportunity and to be able to tell Toronto’s unique story,” told John Troy. “There is no other place in North America that can boast the same talent, the same quality of life, the same vibrancy, the same economic strength.”

Small businesses and agencies within Toronto are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Toronto.

If you are an agency from Toronto, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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