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iPhone X – Everything You Need to Know

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iphone-x

Here’s everything you need to know about the iPhone X. Yesterday Apple debuted not one, but 3 iPhones. Much has been under speculation about the 10th anniversary iPhone that Apple’s been keeping under wraps. Ironically, as soon as Tim Cook announced how Apple would “double-down” on securing leaks, the internet started leaking more and more information about the new iPhone. So by the time Apple came around yesterday to announce the iPhone X, few were surprised by the revolutionary edge to edge OLED screen. This doesn’t mean we aren’t amazed or blown away by it, we were just not surprised.

So what exactly is the iPhone X? What are it’s features? What’s it useful for? How do you pronounce it? To answer those questions, we’re going to save you countless hours of reading as well as avoid watching people’s rehash of the Apple event on Youtube. This article will show you everything there is to know (and more) about the iPhone X.

 

1. The Specs

Color options: It will be available in Black and Silver.

Storage options: 64GB and 256GB

Price: Starting at $999

Front Camera: 7MP with TruDepth and FaceID

Rear Camera: Dual 12MP with OIS (Optical Image Stabilization)

Processor: A11 Bionic Chip

Dust/Water Resistance: IP67

2. How is it pronounced?

Let’s start here. It’s pronounced iPhone TEN, not EX. Don’t walk around like an uneducated fool calling it iPhone X.

3. Availability

Pre-order starts October 27th. Shipping on November 3rd.

4. What’s it made of?

The back is made entirely of durable glass that Apple claims should be shatter proof. Stainless steel band wraps around phone.

5. Why is it call the iPhone X (Ten)?

Because of the iPhone’s 10th year anniversary. The first iPhone was released in 2007, and 10 years later is today’s 10th year anniversary. Technically, the iPhone 8 and 8 plus should be called iPhone 7S and 7S Plus given that it’s not a complete re-design. Apple’s usual trend in naming is that an iPhone deserves a full numerical bump if and only if it’s a complete transformation. Think back to the iPhone 3 to iPhone 4 overhaul. Remember how drastic the iPhone 4 was to the iPhone 5? And who could forget the dramatic change from the iPhone 5 to iPhone 6. The iPhone 8 and 8 plus are basically iPhone 7 in terms of design with internal CPU and camera upgrades.

So why isn’t it called the iPhone 7S then? Because this year Apple decided  to break away from traditions. They went from 8 to 10 in the same year without batting an eye, so…I don’t think they care about 7S at this point.

iphone x screen

6. New Screen

The iPhone X sports a 5.8 inch edge-to-edge Super Retina (2436 x 1125 OLED display), with a pixel density of 458 pixels-per-inch, and a 1 million to one contrast ratio. Having an OLED display of this caliber means the phone can support Dolby Vision and HDR10, HDR-ready display, 3D Touch, and True Tone support.

Being an OLED screen also gives you a richer and more “realistic” black color. In a traditional LCD screen when you’re viewing a black image, the screen still has to display some level of light underneath the darkened pixel. It can’t actually turn OFF the pixel and give you true-black. In the case of an OLED screen, it has the ability to completely turn off the Pixel, giving you an accurate true-black.

The OLED display is expensive, much more than the previous Retina LCD screens Apple used. This is one of the reason why the iPhone X starts at $999.

7. Home button

No. You swipe up to go home.

iphone x dual cameras

8. Rear Cameras

Get ready, this is going to be a long one.

The iPhone X has DUAL 12 MP camera one, one with wide-angle f/1.8 aperture lens and the other has telephoto f/2.4 aperture lens. But they’re not ordinary cameras. They come with dual Optical Image Stabilization to reduce motion blur and better images in low lighting. The cameras can now record videos in 4K at 60FPS and slow-motion videos at 240FPS.  The lens can also zoom up to 10x for photos and 6x for videos.

In short, the front cameras are good…really good. Probably the best we’ve ever seen on an iPhone.

9. Front Camera (Selfie camera)

The front (selfie side) cameras are revolutionary. It’s a 7MP camera that takes better selfies than any other previous iPhones. The new Portrait Lighting mode allows users to take stunning selfies, adjust lighting in real-time, and cycle through different modes such as natural light, studio light, contour light, stage light and stage light mono. Portrait Lighting is supported by both the front and rear cameras.

The front camera is also capable of 360 Selfies and Augmented Reality, unlocking a world of possibilities for new app features to roll out in October.

The new “Selfie Scene” feature will utilize depth data (from TruDepth) to overlay your face over a variety of landscapes and scenes.

10. FaceID

FaceID stands for Face Identification. The 7MP front selfie camera can be used for unlocking your device and Apple claims it’s even secure enough to authorize Apple Pay. We’ve seen Facial Recognition in Sci-fi flicks but never imagined the day would come. Apparently Apple isn’t the first company to attempt Facial Identification. Samsung and a few other manufacturers have attempted this technology before however couldn’t make it secure enough for commercial use. Apple on the other hand, is able to make Face Identification secure and easy to use.

11. How does Face ID Technology work?

The front facing camera utilizes TrueDepth technology to map more than 50 muscle movements and points of articulation on your face. It will also adapt to your face over a period of time and Apple claims it can recognize you regardless of hairstyle, hats, glasses, facial hair, etc. It’s also smart enough to distinguish you from masks and photos of you. Is it reliable? Apple claims it’s a yes, however Face ID is currently an unproven biometric security measure. Only time will tell if it holds up.

12. A11 Chip

The iPhone X is being deployed with the all new A11 Chip. It’s a 64 bit 6-core processor, 4 High Efficiency cores and 2 Performance cores.

It’s faster + more efficient: In theory, with 4.3 billion transistors the 4 Efficiency cores are 70% faster than Apple’s A10 Fusion and the 2 Performance cores are 25% faster. In a nutshell, the new A11 Bionic chip is 30% faster and consumes 50% less power than the A10 chip. Apple claims it is the most powerful chip ever installed in a smartphone. The Neural Engine is said to be capable of 600 billion operations per second.

Good for gaming: The chip is also optimized for 3D gaming.

It can learn: The iPhone X is also capable of machine learning thanks to Apple’s Metal 2 platform.

Better Pictures: The A11 Bionic gives the front and rear cameras a significant boost by implementing Apple-designed Image Signal Processor (ISP). The new chip also allows the cameras to process pixels faster, better auto-focus under low lighting, and overall better image noise reduction.

Better Videos: The chip also has Apple-designed video encoder. This mean it can process frames faster and analyze images and motion in real time for improved video quality.

13. Better Life

Apple claims the iPhone X’s battery can handle 21 hours for just talk, 12 hours for internet usage, 13 hours for videos, and up to 60 hours if you’re just listening to music (not sure if this is through speaker or plugged in earbud).

14. Fast Charging Feature

The iPhone X is capable of “fast-charge capable,” meaning it can be be charged to 50 percent of battery life in 30 minutes. This is useful for fast moving business professionals and entrepreneurs.

15. Wireless Charging

The new iPhone X also comes with QI charging capability, meaning you can charge wirelessly. Upon release, you can purchase the Apple Airpower to charge up to 3 of your QI enabled devices at once without plugging anything in (except the Airpower mat). Pricing is currently unavailable, however you can get a Belkin mat for about $60 on Amazon. Also, more devices (including computer cases) are starting to have QI charging platforms built in.  We recently reviewed a custom computer case call the Dark Base Pro 900 that features a QI charging platform.

iphone x water and dust resistant

16. Water and Dust Resistance

The new iPhone X is both water and dust resistance. Don’t be fooled into thinking you can go swimming with this. Apple claims the iPhone X has a rating of IP67 under IEC standard. Let’s break that down so you know exactly what IP67 means.

The 6: It’s 100% completely dust resistance, so you never have to worry about dust leaking inside and short circuiting components.

The 7: The phone can be submerged up to 1 meter underwater for at most 30 minutes.

So there you have it, it’s pretty good. But don’t go swimming with it, or try to take underwater shots.

There you have it…

That’s literally everything you need to know about the new iPhone X and more. The phone won’t be available for pre-order until October 27th and will ship on November 3rd (tentatively). Chances are you’ll have a tough time getting your hands on one of these. Fortunately, it’s being sold in 55 countries so someone on Ebay will be selling it for a ridiculous price. But hey…you were going to spend 1K on it anyway, what’s an extra few hundred?

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Business

Increase Business During The Holiday Season

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The holidays are quickly approaching and when running a business there is plenty to do to get ready. The holiday season is a busy time for shopping, gift giving, and should be a busy time for sales in your business. This is the time to ramp up with marketing in creative ways because of the influx of sales that will be coming your way. Making sure that your business is prepped for the return of loyal customers and for any new customers that may come your way will be vital. Here are some tips to prepare your business ahead of time for the holiday season.

 

Make sure your information is up-to-date

During the holiday sales rush, especially during Black Friday and Christmas you may see an influx of new customers. In order to prepare for this you must make sure that your information is up-to-date. Your website must have accurate contact information on it and your social media must be customer appropriate. If you have an office or location is the address on the website correct? You do not want to risk losing out on potential business because of careless errors or typos that could quickly make the customer lose interest. If someone is taking time to visit your website, making yourself easily accessible takes the hassle off of the customer.

 

Holiday Promotions

It never hurts to treat your current and new customers to discounts or promotions. In fact, this is an effective way to get customers excited about what is to come and gives incentive to loyal customers to return. Find creative ways to promote the deals through social media, giveaways, or contests so that it keeps people engaged. This will help your sales and also potentially bring a new wave of clients through the doors. If you have loyalty or rewards programs, modifying them during the holidays is a good idea, even if you need to offer bigger rewards or discounts.

 

Update your website

Many people want to avoid going out to stores during the holidays and do the majority of their shopping online. This growing trend can be an advantage for you if you have a functional, optimized, updated website. If you sell products or services online you need to have your website prepared for traffic. There are a number of factors that need to be in place before your website is ready. Your images should be high quality and related to the products, your content should be optimized for SEO, and your inventory should be up to date. You should be paying close attention to what items are available so that you can quickly re-stock what sells out. Having deals for online shopping customers only is another way to present incentives to customers and bring traffic to the website.

 

Create a gift guide

Creating a gift guide is a fun way to get customers excited about your products. The holidays are the time that people are searching extensively for what to buy their loved ones. There are even holiday gift guides for pet owners! In this case, a gift guide is a great way to influence those decisions. Getting a spot in the gift guides of influential websites and blogs can be huge for your brand’s marketing campaign! In some cases you may have to pay for this promotion, but in many cases it can be earned through general interest in your product.

 

Engage on social media

It is great to have a holiday gift guide, an up-to-date website, and marketing campaign but without an audience these things are pointless. If you have a brand that has been running for awhile the rise of social media should be one of the biggest outlets that you use for promotion. Your campaign cannot market itself, and social media is key for expanding your reach in a fast way. A creative visual campaign on social media can go viral and cause your business to blow up in hours. Take advantage of the direct connection to customers and engage your base while humanizing your brand.

 

The holiday season is a festive time and can be a great time for your business if you make sure that all of these things are in order, this holiday season can be a successful one for your business. Some things to remember: reach out on social media even when you are not in promotion mode, create a visual campaign, promotions and loyalty rewards programs go a long way, and make sure your website is updated. If your holiday sales season goes great that can snowball into bigger and better things for the rest of the year and the new year.

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Lo & Sons Introduces The Hanover Deluxe Tech Backpack

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Hanover Deluxe

Every techie entrepreneur needs a backpack equipped to handle a variety of gadgets, devices, and other miscellaneous travel items. Whether you are going on a short business trip or just need something to hold your laptop, the Hanover Deluxe provides the necessary versatility. The tech backpack is lightweight and ideal for traveling.

The Deluxe is an upgrade from the original Hanover and now has more storage space, which is good for fitting in a larger laptop. The original Hanover could fit a 13” laptop, while the deluxe can accommodate up to 15”. The Deluxe can be used by men and women and is perfect for everyday traveling, or even to be used as a spacious carry-on bag during a flight. The original Hanover weighed in at 1.75lbs and the Deluxe weighs in at only 2.2lbs but has a lot more storage space. If you decide to use the Deluxe as a carry-on during a flight the unique minimalist design can not only store all of your travel necessities, but can also fit comfortably under most airline seats.

Hanover Deluxe

Lo & Sons definitely hit the mark with the creation of the Hanover Deluxe. Similar to the original, the deluxe is also eco-friendly. The bag is made from recycled poly which, in a nutshell, is a highly resistant form of polyester made from recycled plastic water bottles. The poly is reinforced in a way that it prevents any unnecessary tears or rips that can occur from excessive travel or commuting. The process to making the bag is simple, yet effective and is part of their greater mission to protect the environment. The plastic bottles are collected, then they are washed and cut into small pieces. The plastic is melted and woven into fabric, and then turned into the Hanover travel backpack. Not only is the bag durable, it is spacious, lightweight, and convenient for commuters and consistent travelers.

Hanover Deluxe

Lo & Sons is dedicated to keeping the environment clean by removing plastic bottles that are clogging up landfills at an alarming rate. Recycled poly is a fairly new fabric which has given new life to plastic bottles. The goal is to take those plastic bottles and turn them into fabric in order to lengthen the lifespan of Polyethylene Terephthalate (often known as PET), and ultimately contribute to cleaning up the Earth. Lo & Sons is using the initiative to not only create products that are eco-friendly but to also purify some of the destinations that their customers will travel to with these backpacks. Recycling plastic makes a long term difference in ways such as producing less greenhouse gas emissions, keeping animals safe by having less plastic in the ocean, and keeping landfills clear.

Though the Hanover Deluxe incorporates some new and useful features, they kept some of the features from the original. The Hanover Deluxe still has padded shoulder straps, easy to use storage pockets for water bottles and such, a key leash to keep track of your keys, and removable inserts for easy storage. The Lo & Sons website even has a new cool feature that lets you look at different heights of people to see how the bag will look according to your particular body frame. Some of the changes include outer pockets that are easy to access using one hand (perfect for people rushing to catch a train, bus, etc). The new insert in the front compartment is now gray and see-through so that you can easily view the things that you’ve packed.

The Hanover Deluxe boasts a more organizational design than the original due to the complexity of the compartments that it has. The tech backpack now has removable pouches for your items, and are easy to remove to pack for the work week. The pouches in the front are more organized than the original and include a zippable compartment for smaller items that you may need but don’t want to forget. The tech backpack is engineered where the zippers can be opened using one hand. So, if you have your hands full you can easily reach and grab your water bottle or umbrella. The zippers were also woven together in a secure fashion so that they will endure constant traveling.

The Hanover Deluxe retails for $148.00 and is available through Lo & Sons official website. If you are looking for an affordable, durable, and eco-friendly tech friendly backpack, the Hanover Deluxe is perfect! Supporting the long term mission that Lo & Sons has to clean up the Earth is not only admirable, but also solves a big problem. Recycling plastic creates less gas emissions which leads to less waste in the environment and conserves natural resources. Not only is this bag convenient for traveling, but is spacious enough to fit all of your tech related equipment and even light clothes and accessories. The backpack is a great gift for the entrepreneurs in your life who are always on the go, and need a lightweight source to transport all of their precious devices.

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Dreampad: Sleep Technology That Calms Anxiety

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Some people can fall asleep anywhere in any situation. Unfortunately for others, that is not the case. Randall Redfield, Co-Founder of Dreampad is trying to solve this problem. He appeared on Shark Tank to pitch Dreampad. Not only did he create a pillow, Randall Redfield is on a mission to create products that uses neurotechnology to improve brain function. Dreampad is a pillow that converts music into vibrations that travels internally to your inner ear at prices starting at $149. It can be set to play your favorite soothing music or even sounds of waves as it guides your mind into relaxation. You can control the volume, music, and timer through an app. They even allow you to test out the music for Dreampad so you’ll know exactly which one is right for you.

What’s fascinating is the technology and science behind the pillow. You’ve heard of devices like the Fitbit measuring your sleep, but Dreampad has a goal to put you to sleep. As stated on their Kickstarter, “The Dreampad plays music through Intrasound Technology™, which converts sound into gentle vibrations that travel directly to your inner ear. This process signals the nervous system to relax, calming your body and mind. It’s safe, comfortable for all ages, supported by research, and it works.” Not only that, but they also make the music in-house for the Dreampad, like their rhythmic breathing breathing program that mimics the sound of a wave.

There may be nights where you’re stressed about your startup, thinking about how to get your next 100 customers or how you will make your employees lives easier. The best thing to do in this situation is usually to relax so you can tackle those business details with an open mind. Startup leaders suffer from multiple levels of anxiety. The technology that Dreampad introduced is trying to cure your sleepless nights. The Dreampad pillow is scientifically proven to reduce stress and engage the nervous system’s relaxation response. So instead of sitting at your desk at home basking in the glow of your computer, take a moment to free your mind.

 

We gave the pillow a try to see if it lives up to the hype. And, IT DOES! The music is very much contained to the pillow itself, and anyone laying next to you will not be able to hear it. It works in any sleeping position, so you don’t have to alter how you sleep. We received the medium Dreampad and it was delightfully fully and comfortable. It was like sinking into a cloud while listening to beach waves. The bluetooth option is fantastic if you don’t want your phone directly next to you. The only concern was having a pillowcase to fit the pillow. Not only is there a fear of getting it dirty, but it always makes your hair staticky. However, the material feels very high-end and soft to the touch. Overall, Dreampad really helped with falling asleep and decreasing anxieties.

It may take a few tries before getting use to the Dreampad pillow, as with any pillow. Knowing your favorite type of pillow is key when choosing one that fits your comfort. Dreampad comes in slim, medium, firm, and memory foam. Because of the technology that’s inside the pillow, it cannot be machine washed, so having a pillow case for it is something to keep in mind. As the hard-working entrepreneur that you are, it’s definitely worth a try. There are many things that you need to think about during the day. Figuring out how to fall asleep should not be one of them.

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