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iPhone X – Everything You Need to Know

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Here’s everything you need to know about the iPhone X. Apple recently debuted not one, but 3 iPhones. Much has been under speculation about the 10th anniversary iPhone that Apple’s been keeping under wraps. Ironically, as soon as Tim Cook announced how Apple would “double-down” on securing leaks, the internet started leaking more and more information about the new iPhone. So by the time Apple came around yesterday to announce the iPhone X, few were surprised by the revolutionary edge to edge OLED screen. This doesn’t mean we aren’t amazed or blown away by it, we were just not surprised.

So what exactly is the iPhone X? What are it’s features? What’s it useful for? How do you pronounce it? To answer those questions, we’re going to save you countless hours of reading as well as avoid watching people’s rehash of the Apple event on Youtube. This article will show you everything there is to know (and more) about the iPhone X.

 

1. The Specs

Color options: It will be available in Black and Silver.

Storage options: 64GB and 256GB

Price: Starting at $999

Front Camera: 7MP with TruDepth and FaceID

Rear Camera: Dual 12MP with OIS (Optical Image Stabilization)

Processor: A11 Bionic Chip

Dust/Water Resistance: IP67

2. How is it pronounced?

Let’s start here. It’s pronounced iPhone TEN, not EX. Don’t walk around like an uneducated fool calling it iPhone X.

3. Availability

Order on Apple’s website.

4. What’s it made of?

The back is made entirely of durable glass that Apple claims should be shatter proof. Stainless steel band wraps around phone.

5. Why is it call the iPhone X (Ten)?

Because of the iPhone’s 10th year anniversary. The first iPhone was released in 2007, and 10 years later is today’s 10th year anniversary. Technically, the iPhone 8 and 8 plus should be called iPhone 7S and 7S Plus given that it’s not a complete re-design. Apple’s usual trend in naming is that an iPhone deserves a full numerical bump if and only if it’s a complete transformation. Think back to the iPhone 3 to iPhone 4 overhaul. Remember how drastic the iPhone 4 was to the iPhone 5? And who could forget the dramatic change from the iPhone 5 to iPhone 6. The iPhone 8 and 8 plus are basically iPhone 7 in terms of design with internal CPU and camera upgrades.

So why isn’t it called the iPhone 7S then? Because this year Apple decided  to break away from traditions. They went from 8 to 10 in the same year without batting an eye, so…I don’t think they care about 7S at this point.

iphone x screen

6. New Screen

The iPhone X sports a 5.8 inch edge-to-edge Super Retina (2436 x 1125 OLED display), with a pixel density of 458 pixels-per-inch, and a 1 million to one contrast ratio. Having an OLED display of this caliber means the phone can support Dolby Vision and HDR10, HDR-ready display, 3D Touch, and True Tone support.

Being an OLED screen also gives you a richer and more “realistic” black color. In a traditional LCD screen when you’re viewing a black image, the screen still has to display some level of light underneath the darkened pixel. It can’t actually turn OFF the pixel and give you true-black. In the case of an OLED screen, it has the ability to completely turn off the Pixel, giving you an accurate true-black.

The OLED display is expensive, much more than the previous Retina LCD screens Apple used. This is one of the reason why the iPhone X starts at $999.

7. Home button

No. You swipe up to go home.

iphone x dual cameras

8. Rear Cameras

Get ready, this is going to be a long one.

The iPhone X has DUAL 12 MP camera one, one with wide-angle f/1.8 aperture lens and the other has telephoto f/2.4 aperture lens. But they’re not ordinary cameras. They come with dual Optical Image Stabilization to reduce motion blur and better images in low lighting. The cameras can now record videos in 4K at 60FPS and slow-motion videos at 240FPS.  The lens can also zoom up to 10x for photos and 6x for videos.

In short, the front cameras are good…really good. Probably the best we’ve ever seen on an iPhone.

9. Front Camera (Selfie camera)

The front (selfie side) cameras are revolutionary. It’s a 7MP camera that takes better selfies than any other previous iPhones. The new Portrait Lighting mode allows users to take stunning selfies, adjust lighting in real-time, and cycle through different modes such as natural light, studio light, contour light, stage light and stage light mono. Portrait Lighting is supported by both the front and rear cameras.

The front camera is also capable of 360 Selfies and Augmented Reality, unlocking a world of possibilities for new app features to roll out in October.

The new “Selfie Scene” feature will utilize depth data (from TruDepth) to overlay your face over a variety of landscapes and scenes.

10. FaceID

FaceID stands for Face Identification. The 7MP front selfie camera can be used for unlocking your device and Apple claims it’s even secure enough to authorize Apple Pay. We’ve seen Facial Recognition in Sci-fi flicks but never imagined the day would come. Apparently Apple isn’t the first company to attempt Facial Identification. Samsung and a few other manufacturers have attempted this technology before however couldn’t make it secure enough for commercial use. Apple on the other hand, is able to make Face Identification secure and easy to use.

11. How does Face ID Technology work?

The front facing camera utilizes TrueDepth technology to map more than 50 muscle movements and points of articulation on your face. It will also adapt to your face over a period of time and Apple claims it can recognize you regardless of hairstyle, hats, glasses, facial hair, etc. It’s also smart enough to distinguish you from masks and photos of you. Is it reliable? Apple claims it’s a yes, however Face ID is currently an unproven biometric security measure. Only time will tell if it holds up.

12. A11 Chip

The iPhone X is being deployed with the all new A11 Chip. It’s a 64 bit 6-core processor, 4 High Efficiency cores and 2 Performance cores.

It’s faster + more efficient: In theory, with 4.3 billion transistors the 4 Efficiency cores are 70% faster than Apple’s A10 Fusion and the 2 Performance cores are 25% faster. In a nutshell, the new A11 Bionic chip is 30% faster and consumes 50% less power than the A10 chip. Apple claims it is the most powerful chip ever installed in a smartphone. The Neural Engine is said to be capable of 600 billion operations per second.

Good for gaming: The chip is also optimized for 3D gaming.

It can learn: The iPhone X is also capable of machine learning thanks to Apple’s Metal 2 platform.

Better Pictures: The A11 Bionic gives the front and rear cameras a significant boost by implementing Apple-designed Image Signal Processor (ISP). The new chip also allows the cameras to process pixels faster, better auto-focus under low lighting, and overall better image noise reduction.

Better Videos: The chip also has Apple-designed video encoder. This mean it can process frames faster and analyze images and motion in real time for improved video quality.

13. Better Life

Apple claims the iPhone X’s battery can handle 21 hours for just talk, 12 hours for internet usage, 13 hours for videos, and up to 60 hours if you’re just listening to music (not sure if this is through speaker or plugged in earbud).

14. Fast Charging Feature

The iPhone X is capable of “fast-charge capable,” meaning it can be be charged to 50 percent of battery life in 30 minutes. This is useful for fast moving business professionals and entrepreneurs.

15. Wireless Charging

The new iPhone X also comes with QI charging capability, meaning you can charge wirelessly. Upon release, you can purchase the Apple Airpower to charge up to 3 of your QI enabled devices at once without plugging anything in (except the Airpower mat). Pricing is currently unavailable, however you can get a Belkin mat for about $60 on Amazon. Also, more devices (including computer cases) are starting to have QI charging platforms built in.  We recently reviewed a custom computer case call the Dark Base Pro 900 that features a QI charging platform.

iphone x water and dust resistant

16. Water and Dust Resistance

The new iPhone X is both water and dust resistance. Don’t be fooled into thinking you can go swimming with this. Apple claims the iPhone X has a rating of IP67 under IEC standard. Let’s break that down so you know exactly what IP67 means.

The 6: It’s 100% completely dust resistance, so you never have to worry about dust leaking inside and short circuiting components.

The 7: The phone can be submerged up to 1 meter underwater for at most 30 minutes.

So there you have it, it’s pretty good. But don’t go swimming with it, or try to take underwater shots.

There you have it…

That’s literally everything you need to know about the new iPhone X and more. The phone currently is sold out in most retail locations. Chances are you’ll have a tough time getting your hands on one of these. Fortunately, it’s being sold in 55 countries so someone on Ebay will be selling it for a ridiculous price. But hey…you were going to spend 1K on it anyway, what’s an extra few hundred?

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Business

These Are All of the Industries Experiencing The Amazon Takeover

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amazon takeover

Amazon’s continuous growth is prompting the company to expand into a variety of industries well beyond their initial scope of electronic commerce. Beginning as an online bookstore, Amazon now represents the most valuable United States retailer regarding market capitalization. Amazon founder Jeff Bezos is presently the world’s richest personA combination of success and drive for constant expansion is resulting in an Amazon takeover of several important industries. Amazon still reigns supreme as an online retailer, though clearly that title alone is not enough to satisfy Bezos. His areas of interest are vast, including the following.

Brick-and-Mortar Retail

Just last year, the Amazon takeover included Whole Foods, where they were acquired for $13.7 billion. The move continues Amazon’s battle with Walmart to reign supreme in the retail space. On the other side, Walmart is continuing to refine their online space, while remaining America’s top employer. The battle between these two giants will continue to wage on, with Amazon’s interest in the brick-and-mortar space being no secret.

Even before the Whole Foods acquisition, Amazon’s plans to build convenience stores and curbside pickup locations shows a deep infatuation with becoming a strong brick-and-mortar presence. Beyond a mere presence, Amazon is confident that consumers will continue embracing a model that allows them to order online and pick up in person.

Amazon’s opening of the Amazon Go Store in Seattle in January marks an exciting time for these interests. Customers enter the store and scan their Amazon Go app as they do. Cameras and other sensors track customers’ activity as their browse, registering an item into their virtual cart when they take it off the shelf. Customers are charged when they leave the store with their goods. Amazon terms the idea “Just Walk Out” shopping and hopes to attract customers who despise waiting in lines, as many do.

Amazon’s reshaping of the typical brick-and-mortar presence is introducing consumers to new ideas like “Just Walk Out” shopping. Combined with the acquisition of Whole Foods, the company will without a doubt continue to redefine the brick-and-mortar shopping experience.

Delivery

amazon

Amazon has been shaping the delivery industry for many years now, especially since Amazon Prime’s introduction in 2005. The company’s vow to deliver items to Prime customers in two days or less still presents a challenge to online retail competition, who are well aware that they must match these shipping expectations or compensate in some other way, like offering lower prices. Meeting Amazon’s delivery promises and their costs is a major challenge, especially to new eCommerce businesses.

Beyond Amazon Prime’s major influence on shipping expectations among online retailers, Amazon is redefining what the delivery space means through their utilization of drone technology. Specifically, Amazon Prime Air is introducing a new delivery system, where unmanned aerial vehicles can safely get packages to customers in 30 minutes or less.

Amazon, already familiar with quick parcel delivery, is upping the ante even more in the delivery industry with such lofty ambition. Still, with a private trial already underway in the UK, Amazon Prime Air and the use of drones in delivery is a very real aspect of the future. Upon receiving the regulatory support, we can anticipate Amazon Prime Air to be an option for many.

Technology

amazon

It makes sense that Amazon is continuing to make significant moves in the tech sphere. There’s no doubt regarding the company’s technical expertise and how technology can accommodate access to their variety of products.

Among their technological products is Amazon Fire TV, which streams live TV and enables users to watch hundreds of shows and movies. There’s also the Amazon Kindle Fire, which capitalizes on Amazon’s vast digital library in the form of a tablet computer with a seven-inch multi-touch display. Many still view Kindle Fire as a strong competitor to Apple’s iPad.

Amazon’s Dash buttons, while simple, are also an exciting addition to their array of tech. The Dash Button is a single-function controller that consumers can place around their house near items that need replenishing. Need a new order of Tide paper towels? Order a specific Dash button for Tide, put it near the towels and press the button when you notice them running low. They will then arrive on your doorstep in a couple of days.

Entertainment

amazon

Amazon Prime offers much more than free two-day shipping. One of Prime’s most notable benefits is the increasingly impressive Amazon Video platform. The Amazon Prime Video show Transparent won the Golden Globe Award for Best Television Series, Musical or Comedy in 2005, while 2017 Oscar Best Picture nominee Manchester by the Sea is also developed by Amazon Studios.

Amazon is increasing their influence in both TV and film by producing excellent content, including many notable releases in development. They’re emerging as a viable competitor to cable, Netflix and Hulu.

Whether a consumer prefers reading a book or watching a movie, Amazon is seeking to have the entertainment niche covered.

Is This Amazon’s Peak?

Amazon’s firm grasp across multiple industries begs the question: Is this Amazon’s peak? While it’s impossible to tell definitively, stockholders should monitor the situation closely. Amazon has been a model of consistent growth since 2000. Presently, Amazon’s stock trades for approximately 130 times the business’s projected earnings for 2018 and almost four times its projected sales for 2018.

These growth prospects rely on revenue per customer growth. Although there will certainly be customers who increase their spending on Amazon, it’s difficult to think of any huge breakthroughs or offerings that will prompt more revenue per customer, especially upon Prime’s increase to $119 per year. Many customers may opt to spend that on a Costco membership instead.

Additionally, it’s important to note that Amazon’s acquisition of Whole Foods plays a significant role in the stock increases the past year for Amazon. The market seems to be operating under an assumption that Amazon will make a similarly buzzworthy acquisition this year, which is far from a given.

Still, even if market projections seem a bit optimistic at the moment for Amazon, there’s no doubting that the company will continue playing a significant role in shifting expectations within several industries, from delivery and entertainment to the brick-and-mortar experience.

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Why Amazon’s Second Headquarters Should Choose Northern Virginia

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Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Why Amazon HQ2 Should Choose Chicago

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HQ2

Most of the cities on the top 20 shortlist for Amazon HQ2 had given some extreme proposals. The majority of the pick is located on the East Coast with an important city that is Chicago, Illinois. The city of Chicago is an important business hub that is currently attracting millennial entrepreneurs and corporate talents. The region offers a broad selection of professionals that are specialized in tech, logistics, advertising, and more. This is a huge bonus for Amazon if the tech company picks Chicago as the rightful city for HQ2.

Chicago ranks high in tech, affordability, and infrastructure. These benefits will fulfill Amazon in their search for employment, land, and logistics. The city offers the O’Hare International Airport and Chicago Midway International Airport to the company for traveling affairs. This is just one of the city’s proposal, the entire bid for Chicago was put together by Mayor Rahm Emanuel and Governor Bruce Rauner. There is a promising bid that if Amazon chooses Chicago, then the massive tech company will collect at least $2 billion in incentives and $1.3 billion in tax revenue back. Employees are still expected to pay the taxes, however, it would be Amazon who is receiving that money back and not Illinois.

HQ2

Image From PBS

There are 10 total potential sites to situate HQ2. One includes the Sterling Bay’s 70-acre Lincoln Yards, and many more sites including the Illinois Medical District. The forefront for a new location is The River District, Riverside Investment and Development in River West. This 37-acre site connects to Chicago’s downtown, River North, Fulton Market, and more. The best deal for any other location. 

Amazon will be able to create a substantial amount of benefits from Chicago’s bid for Hq2. Illinois has given over $1.4 billion of tax money to companies like Amazon ever since 2001 when EDGE was created. The EDGE Tax Credit Program provides tax credits for businesses that make capital investments in Illinois and more. The massive tech company is more than qualified for this program and this will be deemed beneficial to Amazon if they participate. 

The Chicago metro area grew by 0.6% and it will only get better from here. The region is populated by a big number of young and educated students from the notable schools of University of Chicago, Northwestern University, Loyola University Chicago, and the University of Illinois at Chicago. The work force in Chicago are tech driven and strives for professional support, which is an attractive atmosphere for all companies. Amazon  should be using up that advantage as well. 

HQ2

Proposals are still being presented to Amazon by representatives. Small businesses and agencies within Chicago are now able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Chicago.

If you are an agency from Chicago, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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