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MSI 1080 TI Duke Unboxing & Review

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Today we get to unbox and review and new MSI 1080 Ti Duke. MSI released another version of 1080 TI Graphics Card recently under the brand name Duke. The new graphics card boasts 352-bit memory interface with a core base clock of 1480MHz, boost clock of 1582MHz, and 11GB of GDDR5X memory at 11016MHz. Today we’re going to do an unboxing of the MSI Duke 1080Ti, review the specs, and also do some real world benchmarking with it to see how it ranks amongst other 1080TI graphics card.

First, we want to make it clear that this isn’t MSI’s first 1080Ti graphics card, they have an entire lineup of them. You may be more familiar with the MSI Gaming X which features dual fan, a shorter profile, and has MSI’s signature red on the casing. We did an overview on the MSI Gaming X previously, you can check it out here.

Unboxing the MSi Duke 1080Ti

The MSI Duke ships in a beautiful carbon fiber skinned box with the essential letterings on the front side. The backside is more feature heavy and goes into details with all the offering you’re getting for a $750 graphics card.

One very nice and small touch that MSI added are the tabs to pull out the entire inside. Usually you’d have to do a little bit of wiggling to get everything out without ripping the box apart. Thanks to these little thumb tabs, you can pull the entire inside box easily.

Upon pulling everything out, we’re greeted with MSI’s subtle logo printed on the matted cardboard box. The top is a thin cardboard box containing the essential manual, some marketing materails, a 6 to 8 pin power adepter (if you’re using an older power supply, this is a nice little bonus), and the vestigial installation CD. If you’re building a gaming machine and throwing down $750+ on a graphics card, something tells me you’re not installing a CD drive. Not sure why manufacturers still include these in the higher end graphics card. For lower end cards it makes more sense.

 

The graphics card itself is encased snuggly inside the foam cushion wrapped in anti-static bag. Opening the wrap reveals a the magnificent looking MSI 1080 TI Duke. It’s construction is mostly hard plastic with carbon fiber print tastefully decorated on the face. Make sure you remove the plastic stickers on the fan plates before installing into your machine. The backplate is solid metal and features MSI’s logo and some more carbon fiber streaks for aesthetics.

 

Cooling

The graphics card features MSI’s proprietary Tri-Frozr fans. MSI claims the TORX fans have a combined of 2 different blade designs infused into one fan to give superior cooling capabilities. The unique about this card is that the fans actually stop spinning when temperatures are below 60C and only starts when temperatures are above 60C.  Keeping the graphics card cool is a cornerstone of design and one many third party manufacturers focus on optimizing.

In addition to the fans, MSI also put a massive 8MM heatpipes that also helps dissipate heat during intense operation. The heatpipes also connect to a reinforced metal plate that acts as an additional heatsink and also prevent flexing due to the size of the graphics card.

The MSI Duke is also noticeable larger than the MSI X gaming therefore flexing may be an issue. Take a look at the picture below and you’ll noticed there’s 2 layers of reinforced plating sandwiching the circuitboard to provide both optimal heat dissipation and also anti-flexing. The anti-flexing held true as we did try to bend the graphics card and to no avail.

The Ports

The MSI 1080 TI Duke comes with your standard DVI port for those with older monitors. It has 2 HDMI 2.0 that can support 4K at 60Hz. You also get 2 1.4 Display ports that can support 4K at 120Hz or 8K at 60Hz (currently we don’t have any 8K displays yet, but in the future when we do, you’ll have a graphics card that can take advantage of it). This is the perfect configuration if you’re planning to setup your machine for VR.

For power, this graphics card (like all 1080 TI really) requires two 8-pin PCI Express power connectors that’s rated at 250 Watts. If your power supply doesn’t support 8-pin PCI, MSI graciously included an adapter for your 6-pin.

 

RGB Lighting

MSI promised that this is an RGB model meaning there will be configurable lights. The back plate looks nice and clean featuring MSI logo in all white and carbon fiber streaks, however it doesn’t light up. We don’t mind this, as when installed, the backplate is hardly visible anyway.

 

On the side, the MSI DUKE logo does light up and can be configured. The Geforce GTX doesn’t light up, probably not a bad thing for us because our poor wiring covers it anyway. Overall, the lighting aspect of the MSI 1080 TI Duke is disappointing as only the DUKE logo lights up.

Benchmark

Now it’s time to put the card to test. We decided to test single-player games instead of going online to really test the graphics card capabilities. Online games have the added layer of internet connection that could mislead our results.

For testing, we installed the MSI 1080 TI Duke into our rig. Below are the specs for our rig.

 

Owner’s Magazine’s Custom Rig

Case Dark Base 900 Pro (Premium case, bit expensive but definitely worth every penny. Check out our first look HERE)

Power SupplyDark Power Pro 11 850W 

CPU – Intel 7700K Kaby Lake

CPU Cooler – Dark Rock 3 

Motherboard – MSI Z270 Carbon Gaming Pro

RAM – 32GB DDR4 G.Skill Ripjaws 32

Graphics Card – MSI 1080 TI Duke

Monitor of Choice

We chose Pixio’s new 347c Prime monitor to review most of the higher end graphics card. Pixio’s 347c Prime is a $600 34″ monitor with aspect ratio of 21:9 giving us ultra-wide 1440p viewing with up to 5MM pixels. This is considerably more challenging output than traditional 1080P monitors, however not quite as demanding as 4K monitors. We enjoy the sweet spot in the middle and also enjoy the extra wide dimension of the Pixio 347c Prime. Review for the Pixio 347c Prime is coming soon.

Pixio 347c Prime

 

Keyboard

For this review, we decided to use Das Keyboard 4 Professional keyboard. It’s a professional grade german-made keyboard that’s used by many pros in E-Sport. Review for Das Keyboard 4 Professional coming soon.

 

Disclaimer: Owner’s Magazine wasn’t paid by either MSI, Be Quiet! or Pixio to promote products. All of the parts in our PC were chosen due to their respected quality and value determined by our engineers. We used quite a bit of Be Quiet!’s products due to their products generally being whispers even during heavy operation. And we chose Pixio’s monitor due to it’s value and desirable pixel density for testing high end graphics card. 

Witcher 3

Max FPS: 100

Low FPS: 92

Avg Temperature: 66C

The witcher 3

Battlefield 1

Max FPS: 100

Low FPS: 77

Avg Temperature: 71C

Battlefield 1 high end graphics card 1080 ti test

Doom

Max FPS: 100

Low FPS: 74

Avg Temperature: 68C

Doom PC gaming test

Dishonored 2

Surprisingly dropped below 60FPS during intense fight scenes.

Max FPS: 100

Low FPS: 55

Avg Temperature: 64C

Dishonored 2 1080 ti test

 

Call of Duty Infinity Warfare

Max FPS: 80

Low FPS: 52

Average Temperature: 79C

Call of Duty infinity warfare 1080ti test

Tital Fall 2

Max FPS: 100

Low FPS: 66

Avg Temperature: 72C

Tltan fall 2 1080 ti test

 

MSI 1080 Ti Duke Verdict

After testing the MSI 1080 TI Duke for several hours the card never got over 77C, and fan speed was silent for the most part. The unit handle most games on the list without a hitch. However that’s not surprisingly since 1080 TI typically are made to handle higher end games. Cooling was not an issue with the triple Frozr fans silently doing their job. Frame-rate was capped at 100 for our testing, and most games remained at 100 FPS even during intense fight sequences. The only game that gave us any issue was Call of Duty: Infinity Warfare. The graphics card could only output 80FPS maxed and even dipped below 60FPS during a few sequences. All of this was on a 34″ 1440P ultra-side Pixio 347c Prime monitor, not a 4K monitor.

When you’re shopping for 1080 TI, whether you’re looking at Asus, PNY, EVGA, or MSI they’re all relatively great performing cards. What separates them are the options, features, and bonuses that they come with. At the time of writing, the MSI 1080 TI DUKE is priced at $750 shipped on Amazon and that’s quite a steal given everything you get with it. It’s a solid performing card that comes with all essential ports for VR, has phenomenal cooling, rigid construction with additional heat plates (why the cooling was so good), slim profile (much thinner than the Asus Strix 1080 ti) making it easy to have SLI configuration, and it runs at no louder than a quiet whisper. The only drawback is the lackluster RGB lighting which they may as well not have done at all. Other than that, we put the MSI 1080 TI Duke right up there with all the other big boys.

Business

You Need To Know What Happened To Snapchat Stock

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snapchat stock

Released in September 2011, Snapchat brought time-sensitive photos to the social media realm. It encouraged users to rely on those images to show their friends interesting, funny or memorable things. March 2018 data reveals Snapchat stock is down more than 15 percent compared to the previous month, leading some people to wonder if it’s too risky to own Snapchat shares. Well-known pop culture stars can capture the attention of people all over the world by posting material on social media. Snapchat got reminded of that twice recently. What’s happened with the brand recently to cause the downward trend in Snapchat stock? And what’s likely ahead for the app?

The App Got a Recent Redesign

In November 2017, Snapchat revamped the application’s interface, but that decision caused an uproar among some users. Despite the pushback, Snapchat is sticking with the new look. Before rolling it out, site representatives acknowledged some users find Snapchat “difficult to understand or hard to use”. The app partially prompted a different layout that allows people to sort the content they see, among other things. Snapchat clearly aims to keep the service fresh and exciting for current and potential users. But, besides the new layout that’ll reportedly be tweaked throughout this year, what else can people expect?

Snapchat CEO Evan Spiegel spoke favorably about the facelift, saying, “While we are still very early in the rollout, we are optimistic about the potential to unlock additional growth with the redesign of our application. As expected, it will take time for our community to get used to the changes, but overall, we are pleased with the initial results and will be making the redesign available to our entire community in the first quarter.”

Indeed, it does take time for people to adjust to change, and user bases often aren’t happy when their favorite social media sites debut significant changes. That’s why I expect this displeasure about Snapchat’s evolution will blow over soon. However, that’s not the only problem the service has dealt with lately, and you can see it in Snapchat stock.

Unfavorable Mentions From Two High-Profile Celebrities

 

First, in February 2018, Kylie Jenner confessed she doesn’t open Snapchat anymore and asked if anyone else had stopped using it. Afterward, Snapchat stock prices sank 6.1 percent, causing a loss of $1.3 billion in market value.

kylie jenner

Then, less than a month later, Snapchat came under fire again for allowing a phone game advertisement to run that asked viewers if they’d rather “slap Rihanna or punch Chris Brown.”

Many angrily took screenshots of the offensive ad and recalled the 2009 incident, which involved Rihanna and then-partner Chris Brown. He was arrested after an assault on her that occurred the night before that year’s Grammy Awards ceremony.

Soon, Rihanna posted a response on her Instagram feed. It’s no longer visible there, but people quickly took screenshots of it while reporters quoted the singer’s irate words.

Rihanna Snapchat

In a quote given to the BBC, Snapchat said, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

The apology did not stop people from accusing Snapchat of allowing content that made light of domestic violence. The site might be doomed after Kylie Jenner and Rihanna’s comments. After Rihanna’s statement, Snapchap stock plunged again by nearly 5 percent.

Also, people chimed in to say if Rihanna advised people to delete their Snapchat accounts, they would. The hubbub even caught the attention of former first daughter Chelsea Clinton, who called the ad “just awful” in her own tweet.

It’s also likely there will be more sudden action with Snapchat stock prices. Despite the plunges due to Kylie Jenner’s and Rihanna’s comments, the company had the biggest one-day jump in Snapchat stock history this February due to news it added nearly 9 million more daily users.

Snapchat Bans ICO Ads

Snapchat announced a ban of all advertisements for initial coin offerings (ICOs). They’re following the lead of fellow social media site Facebook, which outlawed all cryptocurrency ads of a non-educational nature. The news came in mid-March shortly after the Rihanna incident. T could cause some people to wonder if the site is cracking down on other kinds of advertising.

That recent occurrence is not the only evidence that suggests the two social media sites pay attention to each other’s actions. Last spring, Facebook began letting people post content that disappears after 24 hours, just like Snapchat stories. Users could also personalize the Facebook content with stickers and filters, which Snapchat offers too.

New Features Are Continually Available

At the end of January 2018, Snapchat announced a way for people to depend on visual references from selfies while creating their Bitmojis. They are Snapchat avatars that represent site users. Snapchat calls the feature “Bitmoji Deluxe.” It lets people study selfies to make their bitmojis as realistic as possible.

A couple of years ago, Snapchat dropped hints about the possibility that people could create Bitmojis automatically with help from facial recognition technology. There’s no sign of that ability in this latest update. But since an increasing number of today’s gadgets identify people by their faces, it makes sense Snapchat might offer it relatively soon. They’re already focusing on making the Bitmojis better.

When Snapchat made the Snap Map feature available last summer, it attracted attention while catering to people’s desire to know what’s happening in real time. Although some might say Snap Map triggers FOMO, other people think the location-sharing feature is cool. Those who don’t want to use it have the option to stay in “Ghost Mode.”

Snapchat Merchandise

I think Snapchat will incorporate a much more stringent ad-screening process based on the recent Rihanna fiasco. Plus, 2018 could be the year Snapchat re-enters the physical merchandise realm after its 2016 foray that saw it offering glasses that take pictures from a first-person perspective and let people upload them to Snapchat.

The company is reportedly currently developing new versions of those spectacles that are water-resistant. They come in more than one color and could be available as soon as this fall. That effort for the company to diversify makes sense, especially if Snapchat wants to profit from indirect income streams.

Google recently debuted its Cilps camera, which uses artificial intelligence to decide when to snap photos that seem most interesting. Similarly, there are rumors Spotify wants to start selling products such as speakers.

The months ahead will be action-packed for people who use Snapchat regularly. Those who are curious about the performance of this social media service will be following closely. If the service can achieve the growth it seeks from the redesign and continual rollout of features, it’ll likely be in the headlines even more than usual.

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Why Amazon’s Second HQ Should Choose Nashville

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Amazon's Second HQ

Nashville is amongst 20 cities being considered for Amazon’s second headquarters site. The “Country Music Capital of the World” hopes to boost their state’s job market with the new Amazon Headquarters. Amazon’s second HQ expects to invest more than $5 billion to build the 8-million-square-foot facility and promises to create as many as 50,000 high-paying jobs over the next 15 years. Before any decisions are made, the company created specific requirements to be met for each city. Some of the requirements include a metropolitan area with over a million people, a time distance of 45 minutes from an international airport, direct access to public transportation, and to be able to expand 8 million square feet in the next decade.

The Unemployment rate is on the rise in Nashville. City officials have their sights set on the on the jobs that Amazon’s Second HQ will provide for 50,000 residents. “It is going to increase the size of the economy,” University of Tennessee Economist Bill Fox stated, “It is going to bring in a really highly skilled labor force that is not already there, a lot of community leaders. To have somebody with the worldwide vision of Amazon look at Nashville and say, ‘This is the place we want to be’ is really good for the brand.”

The aspect of new jobs may not be enough for some to welcome the online retailer with open arms. Residents of Nashville fear the new site would affect the housing market for low income families  in the process. “If you look at the size of Nashville, a headquarters like this bringing tens of thousands of jobs, it’s going to radically affect what the housing landscape looks like,” said Javier Vivas, Realtor.com’s director of economic research. Amazon’s decision creates an atmosphere for the conservation of gentrification not only for Nashville, but the other 19 cities in the running. “We have a housing crisis now and all this would do is throw gasoline on the fire,” said John Summers, a former Metro Council member who now leads the Coalition for Nashville Neighborhoods. “We cannot build affordable housing to replace what’s being lost by the rapid gentrification in all of our inner-city neighborhoods.”

The community of Nashville are now able to broadcast their opinions on Amazon. While state officials deal with the financial benefits, agencies and businesses within Nashville are now able to give insight on their city as well. This is why Amazon’s second HQ should choose Nashville.

If you are an agency from Nashville, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Why Amazon’s Second Headquarters Should Choose Northern Virginia

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Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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