Jobs are difficult to come by for millennials, so it’s no surprise that many create jobs for themselves as entrepreneurs. Launching a company is not as easy as it sounds and requires tons of hard work, but the rewards are incomparable. With more and more people aspiring to become entrepreneurs instead of working a 9-5, there may be some questions that are overlooked in the process. To give a clear look into the life of an entrepreneur, we connected with Nehemiah Burney-Porter, Founder of Ram Media Group. He runs a digital marketing agency that specializes in maximizing marketing ROI and measuring content effectiveness. Nehemiah recognized value and demand in digital marketing early on, giving him a head start in the industry. He was able to give insight into building a business and what you have to do in order to differentiate yourself from your competitors.
What are some surprises that have risen after the start of your own business?
Honestly, the biggest surprise for me was the amount of legal and tax paperwork that was needed to make the company legitimate. Everything from insurance, corporate quarterly tax reporting and the legal aspects of registering for an LLC. Not to mention figuring out how to pay myself and separate the two incomes. You go from working your job from 9 to 5 and then going home, to having to be an accountant, HR manager and salesperson in your non-working hours.
Another surprise was realizing how fluid I needed to be in my product offerings. I went into business thinking I would just sell my Google Analytics and Adobe Analytics reporting expertise like I did when I was consulting for other companies. But I quickly realized that if I wanted to continue relationships with these clients that I would have to be their go to for any new supplemental tools they were looking at getting into. Essentially, I was already a SME (Subject Matter Expert) at the reporting sides of Google and Adobe but most of these companies need an data strategy SME who is tool agnostic. In less than a year, I had to learn the pros and cons and how to implement at an enterprise level close to 20 different tools all ranging from cloud based data lakes to machine learning implementations.
What are some risks that you have had to take when starting your own business?
The biggest risk that I take over and over again is putting my name or brand on the line to prove my value as an expert. In my industry, people aren’t paying you to get work done, but instead they’re essentially paying you to know more than them on a specific subject. Because of this I find myself going toe-to-toe with very intelligent and powerful people within these companies. And if I’m wrong about something, that’s it. There’s no training or conference they will send me to to get smart on a subject. That contract would be cancelled and they’ll get someone else in there.
I also picked up and moved my life when I signed my first major client because they were 2 hours away and I needed to give them a lot of face time. Its unnerving putting everything on the line with no real safety net. Knowing if it doesn’t work out I would have to move again, or downgrade my life a bit to make ends meet. But honestly that became sort of a driving force for me. Knowing how easily I can lose everything makes me work even harder to stay ahead in this industry.
Have you had to ever make an irrational decision to safeguard your business?
Yes. Before when my biggest client wasn’t enough to go full time with, I got wind that one of my smaller clients were thinking about switching providers so they could get more face time or whatever. Work was good and they were happy with results, but there’s something about southern culture that they want to see you every once in awhile. Anyway, they were meeting with a local agency the next day out in Houston (or so I thought). I bought a last minute plane ticket and popped into their offices to take him to lunch. Come to find out, once I landed I get an email telling me he was working out of the florida offices. So I bought another ticket and that lunch became dinner. Well $1300 and many hours later I was able to keep that $400 a month client. The worst part was a couple of months later I had to let that client go to make time for a bigger one. I don’t know if it all was worth it.
How do you enter an industry and make a lasting impression?
To put it simply, do good work. I was lucky enough to be doing the same exact work for a number of different companies before I branched out on my own. I was already getting recruiting calls on a regular basis and I changed those to sales leads. The Philadelphia data analytics industry is a pretty small tight knit community. So by doing well at a number of different companies, word spreads. The problem is Nehemiah Burney-Porter is already a proven data analyst and business strategist with a strong resume. But Ram Media Group isn’t. That’s the part I haven’t figured out yet. How to take the name that I built for myself in this industry and get my company name to outshine that.
Why do you think business owners fail more frequently?
In my experience, people don’t market themselves well enough to stay afloat. You can have a great product but at the end of the day you need people to buy into whatever you’re selling. It’s not easy and at times you can start to take rejection personally. But once you find your niche or specific target demographic it becomes easier. Or you may have to be open to change the product somewhat to give it an edge. At first I thought I knew my target (smaller ecommerce companies just starting to get into online sales). And I was missing left and right. But then I kept signing large services based companies. The work changed significantly and the pressure of perfection was significantly higher and not exactly what I wanted. But I adjusted and kept working. Learning from failure is a big necessity when trying to go out on your own. A “no” isn’t an “I don’t need this product.” It’s an “I don’t need your version of this product.” Your job as an owner is to figure out and produce what version sells.
Owning a business is not easy, what recommendations would you make to an aspiring business owner?
The biggest mistake you can make when starting out is trying to make something that everyone thinks is great. Find the people you want to sell to and listen to them. A lot of people that have nothing to do with your offerings may try to give you advice, but from a business standpoint they’re not important. Take failure as a learning experience and the biggest thing is don’t give up. There is A LOT you will have to learn along the way that may not have anything to do with your main product but everything to do with running a business. Lastly, you don’t have to be ahead of all the competition, just ahead of your clients’ needs.
Why Amazon’s Second Headquarters Should Choose Northern Virginia
Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.
While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.
The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.
Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.
A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”
Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.
If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
Why Amazon HQ2 Should Choose Chicago
Most of the cities on the top 20 shortlist for Amazon HQ2 had given some extreme proposals. The majority of the pick is located on the East Coast with an important city that is Chicago, Illinois. The city of Chicago is an important business hub that is currently attracting millennial entrepreneurs and corporate talents. The region offers a broad selection of professionals that are specialized in tech, logistics, advertising, and more. This is a huge bonus for Amazon if the tech company picks Chicago as the rightful city for HQ2.
Chicago ranks high in tech, affordability, and infrastructure. These benefits will fulfill Amazon in their search for employment, land, and logistics. The city offers the O’Hare International Airport and Chicago Midway International Airport to the company for traveling affairs. This is just one of the city’s proposal, the entire bid for Chicago was put together by Mayor Rahm Emanuel and Governor Bruce Rauner. There is a promising bid that if Amazon chooses Chicago, then the massive tech company will collect at least $2 billion in incentives and $1.3 billion in tax revenue back. Employees are still expected to pay the taxes, however, it would be Amazon who is receiving that money back and not Illinois.
There are 10 total potential sites to situate HQ2. One includes the Sterling Bay’s 70-acre Lincoln Yards, and many more sites including the Illinois Medical District. The forefront for a new location is The River District, Riverside Investment and Development in River West. This 37-acre site connects to Chicago’s downtown, River North, Fulton Market, and more. The best deal for any other location.
Amazon will be able to create a substantial amount of benefits from Chicago’s bid for Hq2. Illinois has given over $1.4 billion of tax money to companies like Amazon ever since 2001 when EDGE was created. The EDGE Tax Credit Program provides tax credits for businesses that make capital investments in Illinois and more. The massive tech company is more than qualified for this program and this will be deemed beneficial to Amazon if they participate.
The Chicago metro area grew by 0.6% and it will only get better from here. The region is populated by a big number of young and educated students from the notable schools of University of Chicago, Northwestern University, Loyola University Chicago, and the University of Illinois at Chicago. The work force in Chicago are tech driven and strives for professional support, which is an attractive atmosphere for all companies. Amazon should be using up that advantage as well.
Proposals are still being presented to Amazon by representatives. Small businesses and agencies within Chicago are now able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Chicago.
If you are an agency from Chicago, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
How The Technology of 23andMe Benefits You
Tracing down our ancestry is a difficult but possible task thanks to 23andMe. Ancestry research is an obsessive hobby that is provoked by curiosity. You can discover historical events, trace medical conditions, find birth parents, and understand yourself through DNA testing. With 23andMe, people can now discover the truth about their genes. Through extensive DNA analysis, 23andMe can interpret your biological roots from a simple saliva sample.
More than 500,000 consumers have bought a test from 23andMe. For it to work, consumers have to spit into a tube and ship it to the company. To retrieve your results, you must first create an account on the 23andMe website and log in within six-to-eight weeks to view your data.
The massive biotech company employs scientific researchers to study customer data for research on inherited disorders. The team is filled with quality workers and a pool of professional partners in fields like pharmaceutical and biotechnology. 23andMe hopes to provide consumers who wanted to know about their DNA information on any potential genetic disorders or diseases. For the first time ever, the genetics company offers direct to consumer genetic tests on breast cancer. Anyone who is curious about their future health risk, 23andMe is the ideal service to get answers from.
In tracing back your genetic roots to compare you to a total of 150 regions, people can now discover their DNA background. 23andMe have united many disconnected families from their service. The option to publicize your results to rekindle with other family members have proved to serve a great purpose to users.
The precision of 23andMe is impressive. The results are not vague responses. The scores show percentages and specific breakdowns on your ancestry. With a total of 150 regions, 23andMe ensures an informative report to fulfill your curiosity. The ancestry discovery has given people an identity and the chance to reconnect with their culture. Customers have the opportunity to share their results for research purposes, so most have consented while others chose to remain anonymous.
The health and wellness report will analyze your genetic risk for up to 10 diseases. This information is intended for people who are concern about their future health. The data comments on your potential variants to lactose intolerance, saturated fat and weight, alcohol flush reaction, genetic weight, deep sleep, muscle composition, sleep movement and more.
The more serious analysis are the findings of potential late-onset Alzheimer’s disease, Parkinson’s disease, AAT Deficiency (a lung and liver disease), Celiac Disease, Hereditary Hemochromatosis (iron-related) and Hereditary Thrombophilia (blood clots), and others. Users do not have to oblige and see the results, you can choose to keep the answer hidden.
Although the company have experienced issues with the FDA in the past, since last April, the FDA agreed to allow 23andMe to sell direct-to-consumer genetic predisposition tests for 10 diseases, including Parkinson’s, Alzheimer’s and Celiac disease. This innovative business idea is benefiting many consumers. 23andMe’s technology have reconnected families, provide useful knowledge, and give health warnings.
The innovative biotech company proves just how rapidly technology is advancing. DNA testing will only improve from this point on. 23andMe have benefited many customers with their technology. As they continue to grow and improve, a 23andMe spokesperson shares how the technology of 23andMe benefits you:
How does 23andMe work?
“You can read about the process on our website here. You choose from our two products – the Ancestry Service and Health + Ancestry Service. You can either buy the kits from one of our retailers (Target, Walgreens, CVS, Amazon, etc.) or from our website. Your kit will take 3-5 days to arrive, you follow the kit instructions to spit in the tube provided, register your kit with the 14-digit barcode associated with your kit, and mail the tube back in the prepaid package.
In approximately 6-8 weeks, we’ll send you an email letting you know your reports are ready in your online account!”
What inspired 23andMe?
“Our company’s founders believe that everyone has the right to access their personal genetic information. We believe in the power of genetics to transform health and empower people, and that your genetic information is the most valuable thing you can contribute to help accelerate research”.
How will people benefit from 23andMe?
“23andMe customers will benefit in three ways:
- Access Revolutionary Science
- The only crowdsourced data set for genotypic and phenotypic big data analysis.
- Health and ancestry reports driven by top-tier scientific rigor
- Data-driven drug development by accomplished scientists
- Discover Evolving Insights
- Explore your unique health, ancestry, wellness and personal trait data
- Engage with family members or connect with new ones
- Learn more as new reports are released
- Improve Healthcare
- Easily participate in disease-fighting research
- Drug development based on human genetics
- Stay informed about the impact you’re making”
Are the analysts completely accurate?
“We proved through the FDA review process our ability to accurately call, or find, these variants with 99.9% accuracy when compared to Sanger sequencing results, the gold standard for accuracy.
23andMe uses an Illumina genotyping chip, widely used in academic and medical research, to capture genetic information and samples are processed in a CLIA-certified laboratory, the gold standard for laboratory testing, that also adheres to CAP (College of American Pathologists) standards. These are the same standards applied to doctor-ordered tests. We also have a variety of proprietary validation processes and quality controls that are applied to data before information is ever returned to a customer”.
How does 23andMe stand out to other competitors?
“We offer the only FDA-authorized genetic health reports directly to consumers, without a prescription. We also have a unique Research division, in which our customers can consent to participate in research (over 80% of them do consent) and answer questions that we can then use for research. Our customers have contributed to over 100 studies/published papers to date!”
How does the company overcome setbacks?
“Our CEO has said she doesn’t shy away from conflict. If you put your head down, do the work you need to do, and don’t give up, persistence will pay off. In 2013, when we received the letter from FDA warning us to stop marketing the Ancestry + Health Service, we didn’t give up. We believe people have a right to their genetic information without going through a doctor, and we are committed to providing it in the most responsible way possible. We will continue to work with the FDA to get more genetic information out to the public”.
Are you looking to improve? If so, how?
“Yes, we are constantly looking to improving and working to provide additional information to our customers. Prior to November 2013 had more reports than we currently offer. As an FDA regulated company we’re working with the agency to provide health-related reports to our customers, beginning with carrier status, authorized by the FDA in February 2015, and genetic health risk reports, authorized by the FDA in April 2017. In fact, we just announced the FDA clearance of our BRCA 1/2 (Selected Variant) report, that is the first FDA authorized genetic test for cancer risk, and also expanded our Ancestry Composition product to over 150 populations around the world. We also just launched our Conditions pages, where customers can rate various treatments for common health conditions they suffer from, including asthma and depression”.
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