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Is Nintendo Switch The Console For You?

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Last year, rumors swirled around Nintendo’s new console, codenamed NX, to replace the ailing Wii U. On October 2016, Nintendo officially unveiled the NX to the world, now named the Switch. The company showed off a slick video that showed how the Switch could transform from a home console connected to a TV, to a handheld console to be played on the go. It’s a logical evolution from the Wii U’s tablet controller that could stream games from the Wii U console to the controller. Earlier this month, Nintendo held a presentation that detailed more features that the Switch would have as well as a definitive launch date and price. The Nintendo Switch will be launching on March 3rd for $299. Nintendo looks to revolutionize how and where we play our games. With that said, here are three things you need to know about the Nintendo Switch

JoyCon Controllers

 

switch controllers

The JoyCon controllers are the key to the Switch’s versatility. The two small controllers slide onto either side of the Switch console, turning it into a mobile gaming console. The JoyCon can also slide out and be used independently as separate controllers, useful for split screen multiplayer games like Mario Kart. While playing single player games, the JoyCon can either be used in each hand similar to the original Wiimote and Nunchuk or they can slide into a separate JoyCon Grip for a more traditional gaming experience. If that wasn’t enough, Nintendo revealed during their January 12th press conference that the controllers are also motion controllers with gyroscopes and accelerometers. Nintendo showed off different games such as ARMS and 1-2 Switch, which make use of the motion controls for gameplay. The left JoyCon has a share button that allows you to share screenshots and videos. The right JoyCon has an NFC sensor for Amiibo figurines. Finally, both JoyCon have what Nintendo calls “HD Rumble” which just a marketing term to describe enhanced rumble features to detect more subtle and realistic vibrations. For those hardcore gamers out there who prefer the feel of a regular controller, Nintendo will also be selling a Pro controller for the Switch.

Switch Console

nintendo switch

The main console itself is a tablet with a 6.2-inch capacitive touchscreen with a 720p resolution. It can connect to the Dock which enables gameplay on an TV and keeps the Switch charged. Speaking of charging, one welcome feature is the inclusion of a USB Type C connector. This allows other devices such as a battery pack to be connected…which is good because the battery life varies wildly depending on the game. Nintendo says battery life is anywhere from 2 ½ hours to 6 hours. Graphic intensive games like Splatoon or Legend of Zelda: Breath of the Wild are likely to tax the battery heavily while lighter titles like NES/SNES games will last a bit longer. Spec-wise, little is still known about the Switch as Nintendo has been reticent to release any detailed information. The only confirmed hardware spec is the custom NVIDIA graphics processor. Most analysts believe it is the NVIDIA X1 Tegra chip using the Maxwell architecture instead of the latest Pascal architecture. This would mean that the Switch is more powerful than the Wii U but not nearly as powerful as the PS4 and Xbox One. On the positive side, the Switch can connect to other Switch consoles to engage in local multiplayer sessions (now you can trash talk in person instead of online!).

What About The Games?

nintendo switch

Back in October, Nintendo announced a bevy of third party developers that would be creating games for the Switch. Unfortunately, the day one launch games doesn’t contain as many system selling games as one might expect. The games releasing on March 3rd are:

  • The Legend of Zelda: Breath of the Wild
  • 1-2 Switch
  • Just Dance 2017
  • Skylanders Imaginators
  • Super Bomberman R

As you can see, the major first party game on launch day is The Legend of Zelda. Fortunately, more hard hitting games will come out this year such as:

  • Mario Kart 8 Deluxe
  • ARMS
  • Splatoon 2
  • Super Mario Odyssey
  • Minecraft
  • Sonic Mania
  • Steep
  • Elder Scrolls V: Skyrim
  • I Am Setsuna
  • LEGO City Undercover
  • NBA 2K18
  • Binding of Isaac: Afterbirth

Nintendo also plans to release their online service to enable multiplayer online play. It will be a system like Xbox Live and PlayStation Plus where players can subscribe to the online service for a monthly or yearly price. Like Xbox Live and PlayStation Plus, Nintendo will allow subscribers to download a free NES or SNES game per month…with a HUGE caveat. While Xbox and PlayStation allow subscribers to keep their downloaded games, Nintendo will only allow subscribers to keep the downloaded game for the month it is available. Afterwards, the subscriber loses access to the game unless it is bought. The Switch is likely Nintendo’s last ditch effort to win back gamers after the failed Wii U. Business moves such as not allowing players to keep their free NES/SNES games may come back to haunt Nintendo as a potentially anti-consumer policy. Regardless, the Switch is an innovative and exciting entry into the gaming market. Time will tell if Nintendo is able to woo gamers (and third party developers) back to its platform. It will also be interesting to see how Nintendo will juggle the Switch with its other handheld offering, the 3DS. Nintendo is betting on mobility and based on their massive sales of the 3DS, it looks like they might just be onto something.

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Influencers

Augmented Reality With Microsoft HoloLens And Project Tango

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augmented reality

If you’ve been reading Owner’s Magazine lately, you’ve probably read my article about virtual reality. There I detailed information about the latest VR headsets to make a proper buying decision. However, I intentionally left out augmented reality. Augmented reality, or AR, is different from VR in which VR fully immerses the user inside of another world, AR (also known as mixed reality) superimposes virtual objects onto the real world. Holograms are an example of augmented reality. Popular AR games such as Pokémon Go are also examples of AR where your smartphone camera superimposes the virtual Pokémon on a live video feed making it seem as if the Pokémon were standing in the real world. The technology behind AR is nothing new. Even in today’s world of smartphones, many augmented reality apps were released on iPhone and Android devices back in 2008 and 2009. However, with the seemingly popularity of VR, more attention is also being given to AR solutions. Two of the biggest players in this space are Microsoft and Google.

Microsoft HoloLens

Hololens

One of the more interesting AR devices comes from Microsoft. The HoloLens is a head mounted device that allows the user to view “holograms” through the lenses (hence the term “HoloLens”). The HoloLens features a bevy of sensors such as an accelerometer, gyroscope, magnetometer, four IR sensors for mapping the environment, a depth camera, ambient light sensors, 2.4-megapixel front camera, and microphone array. Along with an Intel CPU, Microsoft developed a custom chip called the “Holographic Processing Unit” or HPU. The HPU processes the sensor data as well as hand gestures and voice recognition. The HoloLens runs full Windows 10 and can run Universal Windows Programs. Regarding the hand gestures, there are two main gestures: bloom and tap. Bloom is simply balling your fist up palm facing up, and opening the fingers up like a flower (hence “bloom”). The bloom gesture activates the shell which allows you to access other programs. This is akin to pressing the Windows key on a PC or the Xbox button on the Xbox One. The second gesture is the tap. You aren’t literally tapping the air but it’s more like holding your index finger up then touching your thumb. This is used to select objects and windows. Windows can even be dragged around and pinned to walls or tables. Microsoft isn’t technically marketing this towards consumers yet. This is primarily for developers to create applications although anyone can buy the development kit for a wallet busting $3000.

Project Tango

project tango

Project Tango is the augmented reality platform developed by Google. While the Microsoft HoloLens is an actual headset, Tango goes a more practical route and utilizes a smartphone or tablet form factor for AR. The devices provide the hardware necessities such as various sensors and RGB-IR camera for depth sensing. The Tango software uses the hardware to enable motion tracking and visual recognition of the environment. The IR camera allows Tango to map the environment including distance, sizes, and depth. That information is then stored for future applications to use. This has many practical uses such as navigating through stores, mapping, and visualizing data. For example, you could use Tango to see exactly how a piece of furniture would look in your home before buying it. Google partnered with Lenovo to release the Phab 2 Pro, the first commercially available smartphone with Tango built in. At CES 2017, ASUS announced that it will also be releasing a Tango enabled phone along with Daydream VR.

Which Is The Future? VR vs AR?

There has been some debate over which platform is more viable for the future. Virtual reality completely immerses the user in a new world. These kinds of experiences are better suited to content consumption and entertainment. All three of the major VR platforms (HTC Vive, Oculus Rift, PlayStation VR) all focus on games as their primary use case although some of them do allow you to watch movies in your own personal theater. At Facebook’s Oculus Connect event back in October, Mark Zuckerburg unveiled a vision for new ways to use VR for social interactions. He used the Oculus Rift to interact with virtual representations of himself and two other colleagues in a totally virtual space. Imagine being able to debate politics and religion with your friends in real time in a virtual world…actually…that may not go so well. However, being able to interact with another person in virtual reality would dramatically change and revolutionize how we connect with our friends and family. The primary drawback with VR is the total disconnect from the real world. VR often involves putting on a somewhat bulky headset and tuning out the world around you. The advantage of AR is that it allows you to interact with virtual objects while still being cognizant of the real world around you. AR also allows more practical, everyday uses. Imagine having a digital map displayed on your windshield on your car that helps you navigate and alerts you to any hazards or speed limits. Imagine virtually placing a couch in your actual living room before buying the couch. Construction workers and architects could use AR to precisely build structures while seeing a virtual representation of the building. Google’s Translate app can already translate text into another language in real time. So which one is the future? I think one of two things will happen. Either AR will eventually become dominant and heavily used in everyday life or there will be a mixture of AR and VR depending on the medium. VR will likely dominate the entertainment space with movies and gaming while AR is what most people will interact with daily. Project Tango will further accelerate the adoption of AR into Android phones. Apple is rumored to working with Carl Zeiss for their own augmented reality solution. History has shown us that once Apple implements a feature, the market generally follows suit. Regardless of what happens, the dream of the Star Trek HoloDeck is slowly coming to fruition.

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Events

Snap Spectacles Drops Vending Machine In Philly

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snap spectacles

When you know Snapchat’s Snapbot is going to pop up in your city, you go. That’s exactly what happened today in Philadelphia, just in time for Valentine’s Day! Local non-profit Visit Philly was a big player in getting Snap Spectacles into the City of Brotherly Love.

 

 

Driving into Center City and parking a block away from the destination, we hurried into Dilworth Park and got in line as a drone flew over us documenting the entire thing. Seeing the Snapbot in person is an experience in itself. The bright yellow box with one eye and a smile stood solo in front of the infamous LOVE statue in front of City Hall as eager customers waited patiently in line to get their hands on a pair or two of the Spectacles. Going for $129.99 per pair, the Snapchat glasses ran out in just a few hours. For those who weren’t able to make it, see where they’re popping up next!

snap spectacles

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Business

Why Amazon HQ2 Should Choose Miami

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HQ2

The unexpected city to be on Amazon’s top 20 short-list is Miami,Florida. Information about the proposal for Amazon has yet to be released. South Florida is currently keeping it a secret, but from the looks of the region, Florida holds the best benefits. Florida has no state income tax, which can save Amazon a lot of money. The founder of Amazon holds personal ties with the city as well. CEO of Amazon Jeff Bezos spent some time in the Miami area. He spent his childhood there and was valedictorian of his class at Palmetto High in 1982. Bezos now has the opportunity to return to dominate the corporate scene of the region. Florida may be the perfect choice for Amazon HQ2.

The massive tech company seeks a city with a high population in order to attract employees. Miami holds a population of 453,579 people and is growing. The location is perfect in size and the site holds special features. The area will cover the southern-region for Amazon, but is still remotely close to the East Coast. South Florida is also a pipeline for Amazon to connect with Latin America. This represents a positive, diverse company. The southern location also emphasizes the importance of weather forecast. South Florida embodies the perfect temperature for businesses. There won’t be any delay due to snow or low temperature, so traveling and delivery will hardly get affected.

Amazon is currently looking to adopt 500,000 square feet of space but will then move on to consume a total of 8 million square feet after 2027. South Florida had offered at least eight sites that is located in downtown Miami. Other locations include government buildings, so in total there are five in Miami-Dad, two in Broward, and another in Palm Beach. Florida had planned out this move drastically and is offering various options to fit the taste of Amazon.

HQ2

The University of Miami and Florida International University are within the region, along with other colleges. The region attracts a younger scene, which is beneficial to companies seeking employment. Miami also provides the Miami International Airport and Fort Lauderdale Hollywood International Airport to Amazon for transportation.

“There are a lot of cities that are showing off for Amazon … We took a different approach. We put out a challenge,” Commissioner Russell said. The message of the video, he said: Miami isn’t for everybody and if you are not welcoming of diversity, don’t come. “We believe that will resonate with Amazon because they do embrace a lot of the values that we have in Miami and they will recognize how this is really a jumping off point not only for South America but for Europe and the world.”

Small businesses and agencies within Columbus are able share their professional insight to Amazon now. This is why Amazon HQ2 Should Choose Miami:

How will Amazon HQ2 affect the economy of the city?

“Beyond the short-term construction and long-term full-time job direct economic benefits, delivering such a high-visibility endorsement of South Florida as the diverse, international and “enterprise-ready” region that is has become, would create the momentum needed for long-term prosperity. South Florida is about so much more than beaches and cruises and bringing HQ2 would reinforce that message for decades”. -Aaron Lee of The iluma Agency.

HQ2

Image From David Balyeat

Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?

“South Florida has seen a vast expansion of tech startups, incubator programs and higher education development. In fact, the 2017 Kauffman Index of Startup Activity recognized South Florida as the leading region for startup activity, ahead of Austin. As the President of the South Florida Chapter of the Entrepreneur’s Organization, I can also attest to our region’s thriving tech and entrepreneurship scene first hand. Our chapter is among the top 10 largest worldwide and continues to grow with mature, scaling businesses as well. Considering that Amazon is much more than just an online store, we also offer one of the few direct backbones to the global internet, right here in Miami. Finally, it’s no accident that several “unicorn” tech startups are based here already, including MagicLeap”. -Aaron Lee of The iluma Agency.

HQ2

How will the community welcome Amazon HQ2?

“Not with a parade, but with an unforgettable beach party. Seriously though, there is a unified and aligned vision across three counties and more than 9 million residents who are ready to embrace and support Amazon. We are also a perfect region for Amazon to test new innovations and reach a global audience, not just a domestic one. Our businesses, residents, organizations and local governments have spent years investing in ourselves to prepare for such an opportunity”. -Aaron Lee of The iluma Agency.

HQ2

Do you support the major’s proposal? Why, or why not?

“Absolutely. As a business owner and South Florida resident for nearly 4 decades, I have the shared opinion that our area has more of a branding problem for enterprise business, versus a lack of opportunity and infrastructure. We have been ready for Amazon HQ2 since before it was an idea”. -Aaron Lee of The iluma Agency.

HQ2

Image From Translating Cuba

Besides financial incentives, what does your city offer?

“South Florida offers a diverse metropolitan culture that combines international influences with a rich history of hard working, but equally fun loving people. We thrive on our diversity and it’s a community that celebrates living. From the arts, sports, entertainment and of course the fabulous weather and beaches, there’s no other part of America like it”. -Aaron Lee of The iluma Agency.

HQ2

What is in your city that isn’t found anywhere else?

“I’d have to say that the rich diversity of our people has helped build a community that reflects the global world we live in today. It’s a region that also reflects the nature of Amazon’s vision and scale as well. We are a city of the world, built by people who have come together from all around it, sharing their culture and experiences to create something truly unique”. -Aaron Lee of The iluma Agency.

HQ2

If you are an agency from South Florida, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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