Connect with us

Business

An Inside Look Into Camden’s Newest Startup: Penji

Published

on

penji

Within the developing City of Camden, there are gems popping up in their business district. We sat down with Penji’s co-founder, Johnathan Grzybowski. In this conversation, we learned about the problem with design and what Penji is doing to resolve it.

Penji is a dependable on-demand design service that helps marketing teams receive custom design at an affordable monthly cost.

How did you come up with the idea of Penji?

It’s the culmination of our journey as a design agency and our desire provide jobs for students in Camden. Penji is a product we built from the ground up to give our customers a better experience working with a designer, meanwhile we focus on training and hiring students in Camden.

We believe our platform can give customers high quality design at a set monthly cost while giving internships, jobs, and opportunities to students within our community.

 

What does Penji mean?

Let’s just say that there are a lot of hints out there in the digital universe and we will leave it up to you to decide what you think Penji means.

 

What is the problem with design today?

The main problem with design is that “pick two” stigma in business. Typically, clients want affordability, quality, and speed, but never have all three.

For example, if you’re a startup looking to expand your marketing strategies, you’re stuck scouring the internet to find a high quality and affordable designer. So then you hire that designer, but you get your affordable and quality design delivered…late. The problem here is speed.

If you’re an established company, you’ll likely hire an expensive agency to deliver high quality design on time, however you’ll be paying an arm and a leg for it. The problem here is cost.

We believe that we are in an age where we can build just about anything we put our minds to, but the greatest differentiator we have in business is design. We shatter the pick two stigma by helping marketing teams to obtain cost-effective, quality design, on time – every time.

 

What is your mission?

We strive to be a community conscious design platform that delivers an exceptional service while providing learning and job opportunities for students in underprivileged communities.

We’ve been in Camden for almost three years and have seen a complete transformation throughout the city. New businesses are coming into the city and are now opening their headquarters here in Camden. We want to set the precedent as one of the first community conscious tech startups to relocate to the city and pave the way for others to follow.

We also believe greatly in the entrepreneurship and business community as a whole. We set out to develop a product that entrepreneurs, business professionals, and marketing teams want to use.

Finding a quality designer is hard, but at Penji, we believe there are great designers hidden within our community. That’s why we provide design internships, workshops, and learning opportunities to help students learn about design and further hone their design skills.

We are allocating our resources by focusing on the future of design and it begins here in Camden. By giving resources to educate students and professionals about design, it will allow for a smarter workforce, paid internship opportunities, and help grow the local economy.

 

Can you describe your team?

One of the hardest things to do in a business is to find a reliable team that sees our vision and believes in our mission.

It starts with our core team:

Jie is the glue that brings everyone together. She’s that fiery outgoing personality that is an absolute joy to be around. She’s the person you first want to meet at a networking event, because she will set the tone of incredible people you’ll meet during the rest of your event.

Then there’s Liam, we call him our “Damn Good Designer.” Well, actually, he calls himself that, but that’s a different story. Liam first started as a young and talented designer, now he’s head of design, and sets the tone for everything that’s delivered to our clients. Liam has thorough process and focus on our quality control to make sure that when we design an item for a client, it’s met with the highest quality.

Our dark horse is Steven. The quietest person in the room and the individual with the biggest brain. He’s our problem solver and is dedicated to providing a memorable experience to our customers. What makes Steven so amazing is his ability to do all of his tasks, with little involvement from the founders.

One of the hardest workers on our team is our sales manager, Andria. If you’ve received a phone call, a cold email, or an ask for a guest post or podcast interview, it more than likely came from the focused mind of Andria. With her efforts, we’ve had the opportunity to grow as quickly as we have.

I would be remissed if I didn’t mention the efforts of our outreach specialists, Thomas. He’s the slider of all sliders of DM’s. He’s handling an exceptional campaign for cold outreach and has the ability to execute the most difficulty of tasks. Our interns are also a major asset to our success. The willingness of our team to take these individuals in as our own, and have the ability to constantly teach, is the foundation to who we are today, and the community conscious platform Penji is.

Lastly, my cofounder is the ying to my yang. We are the perfect balance and level each other out. During the entire process of creating Penji, we stuck to each other’s strengths and maintained focus. I couldn’t have done it without him.

I am grateful and honored to have such an inspiring team.

 

Who is your ideal customer?

Our ideal customers are marketing teams seeking to improve the overall quality of their marketing materials, having designs done on time – every time, and to lower their overhead.

Our clients consist of Rutgers University here in Camden, Camden County College, Cooper’s Ferry, Hardenbergh Insurance Group, Boomerang Office Furniture, just to name a few. These are organizations with large marketing/sales teams that have integrated Penji into their business with ease to better their digital products.

Then you have startups and other small businesses like Only Good Things that just started their business and need help to brand their digital imprint. Level5Wealth that has been in business for years. They are absolutely killing it, but their previous designer left a lot to be desired. Waterfront Lab that’s doing incredibly awesome things for the city of Camden. They have an event every week that needs a graphic for promotion on their social and email channels. These organizations are using Penji to help get their time back, so they can spend more time on their business.

Finally you have non-profits and other economic development organizations like Cathedral Kitchen, Kingsway Learning Center, and Waterfront Ventures. We are so proud to have these organizations as clients because we are artistically telling their story through our digital design efforts.

 

What differentiates Penji from your competitors?

We’re a monthly subscription service that starts at $349/m for 15 hours of design. Penji is a project management service that allows you and your entire marketing team to work seamlessly and efficiently with our designers and project managers. Gone are the days of going back and forth with emails and poorly marked revisions.

We wanted to make a product that is so simple and easy for our customers to use. Every piece to our backend was done with purpose. Khai, our internal design team, and our development team did a brilliant job.

As soon as you sign up you are met with a screen that allows us to understand your brand. It takes less than five minutes to complete. As soon as you’re complete with that task, you’re set to begin submitting your projects.

Once projects are submitted, your project manager and design team begins working. In under 24-48 hours you will receive the first draft of your design.  If a revision is needed, Penji’s project management service is intuitive enough for you to easily communicate your changes. A simple click of the mouse will unlock an edit section on that design for you to submit your request.

We also transparent to our clients. We bill on recurring monthly basis, which makes using Penji predictable. You’ll never have to wonder if a design is going to go over your budget. Our clients will always know the status of their project, which team member approved what, or who on their team submitted which revisions. Penji provides both transparency and control for marketing teams of all sizes.

 

What are some challenges that you faced with Penji?

Well, our first challenge was to prove that we have a viable product with a good product/market fit. We introduced the idea to our closest friends, networking groups, and cold called close to 400 local businesses to see if what we were building is a product that marketing teams want. We received a ton of feedback making it difficult at first to understand what each person wanted from the product. We continued this process for about three to four months before designing a single aspect of Penji.

Although this challenge was rather tedious, it did two things for our business:

  1. It allowed us to get feedback to create a better product.
  2. It allowed us the opportunity to get initial interest and beta users before the product launched.

Having general interests in our product was a huge lifesaver because we didn’t have to go far to get our first initial customers. We brought our contacts into our sales process. We told them what we were doing, how we were doing it, and what they needed to know about the product itself. We used things like email newsletter, blogging techniques, and even vlogging to document our process and the production of what Penji is today.

 

How do you plan on scaling?

In the beginning we needed to solve two huge issues within our business; sales and delivering design in a cost efficient and timely manner. To scale design, i’ll leave that up to my cofounder to discuss in more detail. What has made us so successful is sticking to our roles and not straying away or butting into one another’s process.

 

So then, how were you able to scale sales and get your first 100 customers?

We’re not at 100 yet, but we’re getting there! It started with documenting every single process, number, and interaction that we had with a prospect (Cold lead). We became a numbers and analytics company. Salesforce and other CRM were not cutting it for us, so we developed an internal CRM that allowed our sales team to be more efficient while allowing us to see the data in real time.

Our cold call and cold email strategies are not revolutionary by any means. We did the work that others didn’t want to do and continued to refine the process over time. If you’re curious how we are doing it, we’ve documented every single strategy and step on my personal vlog/blog. All of our scripts, templates, and internal processes are all there for the taking.

Once we had our process down, we then created a workflow and then hired accordingly. We knew who to hire and how to hire based off of our numbers. We knew that if we wanted to grow by 25% we needed to increase our efforts by hiring two additional people doing x. Because of the numbers we knew what they needed to do, how they needed to do it, and were plugged into the process.

Along the same lines of documenting, we also put an emphasis on content marketing. The vlog did an incredible job bringing more people together. It’s funny, sometimes you may not get the comments or the “likes” directly within a social media post, but people are always watching. Get your information and message out to your audience, whatever way that works best for you. Stop thinking, stop waiting, stop believing that you need this huge and expensive set up, because you don’t. I recorded every vlog on my iPhone 7 Plus. I edited on my Macbook Pro using Final Cut and occasionally used my DJI Mavic Pro for b-roll. Other than that, that’s about it. I focused all of my energy on the story.

 

Where do you see Penji five 5 years from now?

I’ll revert back to our mission, we strive to be a community conscious design platform that delivers while providing learning and job opportunities for students in underprivileged communities.

It starts right here in Camden. In five years, as our organization grows, we will expand our efforts to other cities. For us, success means that we are able to give back to our community, provide learning opportunities for others to succeed, and allow businesses  to differentiate themselves through quality design from Penji.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Home Office Safety Tips

Published

on

home office safety

Here’s some home office safety tips. In today’s digital world more and more companies are allowing their employees to work from home. The employees can increase their productivity when they do not need to commute daily. The only requirement is an internet connection. However, there come some security issues with this freedom and flexibility. You need to create a safe home office environment to reap the benefits of telecommuting.

Security of sensitive data (Home Office Safety)

Cyber security is a big concern for the business houses as more and more people are electing the ‘work from home’ option for freedom and flexibility. It is vital to work from a secured Wi-Fi connection to keep all the sensitive data away from the prying eyes. The companies provide VPN access to its employees, but if someone hacks the home Wi-fi connection or public hotspot, your data could be compromised. Make sure you secure your sensitive data to have proper home office safety.

So, you need to be extra cautious about other devices connected to your wi-fi. You should also invest in a robust anti-virus software. Do not let your family members use your work laptop. You should always follow the company policy of accessing the company network remotely. Your computer should have up-to-date operating systems, antivirus software and regular scanning programs. You should take extra care about storing office files and backup. The storing location should be approved and accessible by your company.

Workstation safety

Many organizations ask their employees to read and sign a telework agreement. These agreements clearly mention the home safely checklist. People who want to telecommute must have a separate and secure workstation. The work area should be peaceful and quiet. Your desk height and chair should be proper. You cannot work for longer periods if your table and chair are not comfortable. Your back should be adequately supported. Floors should be dry and free of hazards. You must also keep a first aid kit at your workplace. To avoid fire hazards, there should be more than one exit. You should keep a fire extinguisher too. The workspace should be free of clutter and trash. You should keep your work devices far from flammable items. Your office furniture and equipment should be ergonomically correct. Your table should have enough space for computer, printer, document holder, and phone.

Electrical safety

In recent years, computer-related accidents and falls have increased quite a bit. Experts suggest placing the computer or any other work devices away from the edges of desks. You need to organize and secure the open wires to avoid tripping over them. You should install safety covers on unused electrical outlets. You should keep your computer equipment connected to a surge protector. You should not keep any damaged or exposed wiring. Avoid use of extension cords. Keep the electrical plugs and panels in good condition.

The employer often overlooks the health and safety issues of a telecommuter. The teleworkers should have a proper understanding of the hazards of working alone at home. There should be a safety surveillance program to check the ‘work-at-home’ arrangement. Monitoring the safety of every telecommuter is difficult for the company, but they can provide proper safety guidelines to every teleworker. The employees can do self-inspections and send in regular reports to the company HR department.

Continue Reading

Business

Customer Satisfaction Should Be Your Number One Priority

Published

on

customer service

No matter what your product or service is, without customers you don’t have a business. This is because customers are the backbone of any business. In fact, customers are so important many businesses have adopted a “customer is always right” policy. Many companies strive to keep their clients happy. However, there are businesses that do not know why customers are important. Here are reasons why your customers should be your number one priority.

No Business

Let’s say that your product is so cool it solves many problems. This is very good but without customers to patronize it, you have no business. Customers are important because without them, your company does not need to exist. Businesses exist to provide products and services to customers. In the entrepreneur world, businesses exist to provide products and service that customers consume. Prioritizing customers will let you learn what they want so that the cycle is unbroken.

Helps You Improve

Customers are important not only because they consume your goods and services, but also because they help you improve. By listening to their feedback, you will learn what can make your product/service better. Many companies spend millions of dollars on R&D but there is no better source than the people who patronize your product. By listening to your customer’s feedback regularly, you can improve and tweak your product so that it gets better each time.

More Customers

Loyal customers are the best brand ambassadors for your products. If they really like your product, they will tell their friends about it. This is good news for businesses because it is free advertising and because it will bring in more customers. Having loyal customers rave about your product to other people is a good way to measure success. By listening to what they want, you are establishing a relationship with your customers. Prioritizing their feedback will gain their trust and they in turn will recommend you to other people.

Quality Feedback

Customers are also the best source of quality feedback. Remember that they are the ones who are using your products on a regular basis. Prioritizing customers means that you are engaging them. You will have good sources for feedback which allows you to analyze quality information. Following this strategy will let your company analyze and respond better to make your products or services improve which could help boost sales.

Make You Rich

When consumers are happy they consume more of your products which can make you rich. How? Customers like to buy from a brand they trust. They are happy to use a product that is of good quality and will recommend your product so that their friends are happy thereby expanding your customer base. The more people that buy from you, the more potential for profit. Most of the time, more profit means more money inside your pocket.

Ensuring that customers are happy and are prioritized is a good marketing plan. Making them number one is a good way to make your business successful. Prioritizing them could start a chain reaction that can propel your business forward.

Continue Reading

Business

Business Insurance And Why You Need It

Published

on

business insurance

Business insurance is a requirement that you should not ignore even if you are in a low-risk workplace. For certain business sectors such as healthcare industries, mechanical workshops or amusement parks, getting a liability insurance is essential. Finding the best insurance can be a challenging and complicated process, but it is better to get an insurance coverage. Disasters happen, and you need an authorized protection to save you from severe economic loss.

Why is business insurance necessary?

If you start a business and employ some people, you need to have business insurance. It is a legal requirement. The insurance coverage varies from one country to another. Almost all countries have made it compulsory for the companies to get a liability insurance. You may think that your business is small and has less risk. You can also think that you can afford the losses your companies might face. The business experts always advise getting a proper insurance for every kind of business. There can be natural disasters like floods or earthquakes. Fire accidents and thefts are not the only risks. Your business can incur massive losses due to disruption of work. There can be cash crunch, skilled labor crisis, road work, police barricades and criminal acts too. You should consider all the aspects before buying an insurance coverage for your company.

General Liability Insurance

Almost all trades have some liabilities. So, a general liability insurance is essential. Before you hire some employees for your business, get a liability insurance first. Your company becomes the ‘employer.’ It becomes a legal need if you wish to make your business a limited company. If any of your staff falls ill or faces any fatal accident during working hours, your company becomes liable. You need to discuss with your insurance broker about the amount of liability insurance cover your business needs. If there is any death because of their work in your company, you need to arrange appropriate compensation. So, you should avoid any expense trimming while buying insurance for the company.

Professional Liability Insurance

It is also known as errors & omissions (E&O) insurance. This is not a one-size-fits-all insurance. Each industry has different concerns while running the business. So, you need customized coverage for your business. The professional liability insurance protects the business from the claims that the company was negligent in performing their services accurately. When you buy the E&O insurance, make sure you appoint an attorney for your company who can defend the lawsuits filed against the company.

Property Insurance

Property Insurance is a must when you run a business. Be it your own building or leased property, you need coverage. This insurance covers your business inventory, equipment, signage, and furniture from any losses due to fire, storm or burglary. Home based businesses still do not get much coverage from property insurance. You need to ask your insurer for extra coverage.

Product insurance

Apart from the above-mentioned insurance policies, you should get an additional product insurance to cover your manufacturing business. It covers any loss due to manufacturing, distributing and retailing hitches.

Buying insurance for your business is complex. You need a trustworthy insurer. Every business needs a unique package based on the requirements of the company. You should always review your insurance policies and keep them in active status.

Continue Reading

Trending