One of Philly’s top startups, PiperWai, was founded by Jess Edelstein and Sarah Ribner, two entrepreneurs with a knack for building a brand and staying authentic. They penetrated the highly competitive deodorant market by introducing a natural deodorant that actually works as advertised. Whether you are health conscious or just a regular user, PiperWai was introduced to solve your sweat and odor problems. The team has no plans on moving anytime soon. According to Jess, “Philly startups are extremely supportive.”
PiperWai is a natural charcoal based deodorant free of aluminum and other harsh chemicals that are usually found in conventional antiperspirants. Jess and Sarah started off with a creme deodorant and recently launched a stick applicator by popular demand. Activated charcoal is becoming an increasingly popular ingredient in cosmetics because of the health benefits and various uses. By using it in PiperWai’s deodorant mixture, it absorbs moisture and fights odor without staining your clothes. The essential oils give off a spa-like scent that appeals to both men and women. And, in case you’re wondering, it’s perfect for sensitive skin!
I had the opportunity to connect with Jess Edelstein, Co-Founder of PiperWai, and was heavily impressed by the perseverance that she and Sarah Ribner has shown for their brand’s success long before appearing on Shark Tank. From being 9 year old entrepreneurs in elementary school with their lemonade stand to self-made moguls, there’s no stopping Jess and Sarah. As any entrepreneur can tell you, the process is difficult and the hours are long, but the result is worth it’s weight in gold. This is the story of two best friends that embarked on an amazing journey together, and there seems to be no stopping them.
Before reaching their height of success with PiperWai, Jess’s day job was a real estate agent, selling houses to make ends meet. When PiperWai first launched, Jess and Sarah worked 80-100 hours per week pumping out the mixture into jars by hand. PiperWai has always been a business that has been bootstrapped, even after appearing on Shark Tank. Their first office was a closet, but expanded exponentially as demand began to rise. Real estate money became less significant and PiperWai became the core focus. Jess and Sarah moved production from making 300 jars at their home office to a copacker to keep up with demand. PiperWai is now the 3rd fastest company on Shark Tank to reach $1 million in revenue and the business has grown 6000% since.
You can now find PiperWai in every GNC in the country and every Whole Foods in the Mid-Atlantic region. You can also find them at over 200 independent retailers and online on websites like Lucky Vitamin. When they first appeared on HSN, they completely sold out. Not only is PiperWai good for your body, they do good for the community as well. They donate a portion of their sales to non-profits. Bloggers rave about PiperWai and express how much the natural charcoal based deodorant has changed their daily routine.
One of the best piece of advice Jess has is, “Bootstrap everything until you cannot anymore. Work out of your apartment. You do not need to appear fancy early on. Reinvest back into your product. It’s going to be hard. No matter how hard you work, it is going to be difficult. The short term discomfort is beneficial.” Entrepreneurship is not for everyone, but for those, like Jess and Sarah, who persevere and continue to invent in the business, the benefits are astronomical. They enjoy the flexibility of not being chained to a desk. Jess has not set an alarm in 2 years. Entrepreneurship feels more rewarding to these founders, especially after all the effort and looking back how far they’ve come.
Finding the right deodorant takes a large amount of commitment, something that these young founders understand. PiperWai went all natural with their product and is quickly cornering the market by outperforming their competitors. Jess and Sarah has come a long way since mixing the PiperWai formula in a closet to the sound of Taylor Swift.
Why Amazon’s Second Headquarters Should Choose Northern Virginia
Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.
While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.
The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.
Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.
A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”
Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.
If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
Why The Second Amazon Headquarters Should Choose Toronto
Amazon is considering their first international city for their second Amazon headquarters. The bids for HQ2 have reached Mexican regions too but the tech company have their eyes on Toronto. Prior to this announcement, Toronto has been established as a major technology center. Their advancement will only grow from here, perhaps even more when Amazon arrives.
The city reported that they are not offering Amazon much financial incentives, but is offering a 100-acre land as a potential site for their second Amazon headquarters that is approximately close to downtown Toronto. Although this site is outside of the United States border, Toronto is the best option for the innovative company.
The mayor of Toronto, John Troy expressed how proud he was of the city when Toronto attracted Amazon without offering significant tax breaks. Toronto does not have to resort to selling themselves for the second Amazon headquarters, unlike other competitors on the top 20 shortlist. Toronto is already home to a significant Google engineering operation, a major artificial research center and quantum computing institute. Due to the massive influence in technology, there are plans to direct Toronto’s waterfront into a massive tech-city for the near future. This environment will foster Amazon and future companies moving to Toronto.
The second Amazon headquarters require proximity to a metropolitan area with a large population for employment, mass transit, an area that is 45 minutes from an international airport, and an 8-million-square-foot facility that will eventually expand to 740,000 square metres over the next decade. Toronto would be an ideal location to attract talent from overseas. This move will put Amazon’s name outside of the United States and begin their serious international affairs. North America acknowledged the massive tech company’s capability when Jeff Bezos was announced as the richest man alive in 2017. After Amazon CEO Jeff Bezos dethrones Bill Gates, the entrepreneur should look to invest in talent from overseas. This plan can start with a move to Toronto for the second Amazon headquarters.
Toronto holds a strong quality of life. Canada is notorious for their free healthcare, something that the United States is lacking. The affordable area is attractive to employees. “We’re excited to have this opportunity and to be able to tell Toronto’s unique story,” told John Troy. “There is no other place in North America that can boast the same talent, the same quality of life, the same vibrancy, the same economic strength.”
Small businesses and agencies within Toronto are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Toronto.
If you are an agency from Toronto, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
Why The Second Amazon Headquarters Should Choose Raleigh
Raleigh, North Carolina has been in the spotlight ever since they were listed on the top 20 short-list for the second Amazon headquarters. North Carolina’s capital city is currently competing against 19 other cities for HQ2. Although this was an unexpected city to reach the list, Raleigh is one of the few that makes sense. Raleigh is also definitely the city that Amazon should choose.
The bid for the second Amazon headquarters from Raleigh, North Carolina have been kept private currently, while other cities have publicly announced the billion dollar tax break to Amazon if they were picked. Raleigh is the only city that does not need to buy their way to Amazon’s heart like Newark’s $7 billion financial incentives.
Raleigh is often scored first for best quality of life due to the thriving tech community. The monthly median house price is $1,051 with an average commute time of 26 minutes. This offer is not detected anywhere in New York, New York. Additionally, the weather of North Carolina is the ideal condition for transportation and living. Traffic is often not heavy, as compared to other cities on the top 20 shortlist. The area is simply a comfortable region to expand and conduct business nationally.
The city already accommodates tech companies like Citrix and Red Hat. The region is not new to working with tech, even to one as massive as Amazon. Possible sites include the Wake, Durham, and Chatham counties for the second Amazon headquarters if they are chosen.
Amazon’s arrival will grow the job market and expand the city’s economy through technology advancement. Even if Amazon does not pick Raleigh, the city is rapidly expanding already. “Raleigh is a thriving community that would be attractive for any business, large or small,” Mayor Nancy McFarlane said. “We are proud of the investments and partnerships we’ve made that enhance our many attributes, such as our world-class university system, well-trained workforce, diverse economy, strong infrastructure and emerging entrepreneurial spirit.”
The absolute advantage that Amazon has is the potential tax reimbursement for up to 100% of the new jobs created for the next 25 years. The second Amazon headquarters would be given about $50 million for infrastructure in rail access, water, and more. Additionally, the tech company could be qualified for another program called the One North Carolina Fund for $5,000 per year in the next 5 years.
Small businesses and agencies within Raleigh are able share their professional insight to Amazon now as well. Many advocate for Amazon to choose Raleigh and they even share what the community has to offer.
“The thought of Amazon potentially bringing 50,000 new jobs to The Triangle excites me. The Triangle is always on the US best places to live list. It has a wealth of restaurants, great schools including three colleges, and great accessibility from all of the US. I think the installation of this type of business would have an even greater effect across the community as other companies would then also be attracted by the area”. -Neil Boyd of Neil Boyd Photography INC. This is why Amazon HQ2 Should Choose Raleigh.
If you are an agency from Raleigh, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
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