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Quartz Bottle: The Water Bottle That Cleans Itself

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Maybe you’ve finally started getting serious about cutting down on soda and coffee and drinking more water. You may have taken some swigs from a reusable container and wrinkled your nose in distaste afterward. That’s because cleaning water bottles can be challenging — and it’s hard to do it as thoroughly as necessary. Who has time for cleaning tablets and specially designed brushes, anyway? The inconvenient necessity of keeping your water bottle clean is one of the main concepts behind the Quartz Bottle. How does it work and why should you put one on your must-buy list as soon as possible? Keep reading to find out.

quartz bottle

A Light Inside the Cap Cleans the Water for You

Sometimes, the most helpful components of an innovative product aren’t the largest or most visible ones. The Quartz water bottle has a patented UV-C light inside the cap. You might not immediately notice it due to the product’s sleek design, but it’s arguably one of the hardest-working parts of the container.

The light is a purifier that neutralizes up to 99.9999 percent of germs in only a minute. You can also choose between manual purification and a cleansing process that happens automatically every four hours. That latter option is especially helpful on days when you’re trying to balance a schedule of yoga practice, taking your toddler to daycare, meeting your business partner over coffee and more — all while knowing you can’t spare a thought for keeping your water clean.

The Co-Founder Has a Long-Term, All-Encompassing Mindset

While reading about the Quartz Bottle, you’ll find that many of the selling points focus on making your life easier. By using the product, you’ll enjoy constant access to water that tastes great and never have to deal with downsides like smelly bottles or cumbersome cleaning techniques again.

However, Justin Wang, a co-founder of the company that manufacturers the Quartz, had an Earth-minded view when engineering the item, too. While writing a post about the bottle, he pointed out that people collectively dump one million plastic containers into landfills each minute.

Also, if you like to consciously buy things that have large impacts by promoting the greater good, the Quartz is for you. The creators decided that 1 percent of every purchase gets donated to Charity:Water. The organization works to provide people around the world with improved access to safe hydration.

Design Scrutiny During Development

In another interview, Wang confessed having a very relatable problem. He successfully cut down on using disposable water bottles but still found himself reaching for one when another type of purified water wasn’t available or the reusable bottle he had been using became too gross to use.

Wang spoke to friends and found their experiences echoed his own. The Quartz water bottle was born when Wang decided to tackle the issues that made him use disposable containers despite better intentions.

However, he and the rest of the design team understood it was necessary to poll people in the target market. Only then would they find out about the factors that could turn them into Quartz devotees versus individuals who try the bottle once and decide they don’t like it. Some could fail to even get that far by coming to the conclusion there’s no need to switch to another water storage product because the ones they own are good enough.

First, Wang toted a 3-D-printed prototype of the Quartz for weeks and gradually tweaked it. While pretending to drink from it to mimic an actual user experience, he got weird looks but knew the process was necessary.

Next, members of the design team talked to hundreds of people and asked them about characteristics they’d identified that could cause problems. The potential issues ranged from a too-wide opening on the top of the bottle to a cap that might not twist easily enough. After taking these issues into account, the designers had a product they felt met user needs and made them feel proud.

quartz bottle

A Kickstarter Success Story Based on User Needs

If the story behind the Quartz Bottle fascinates you, you’re not alone. One of the most impressive milestones in the product’s history is how it quickly achieved funding through Kickstarter. In only a day, it earned 600 percent of the total amount necessary to bring the project to life.

Most of the Kickstarter content speaks to the clearly defined needs users have. It mentions the double-insulated construction of each bottle that keeps water cold for 24 hours or maintains its warmth for half that amount. Kickstarter page viewers also got details about how their decision to buy a Quartz bottle could save them up to $1,000 per year that they’d ordinarily spend on bottled water.

Then, what about people who felt uncertain about whether they’d remember to charge their Quartz bottles to make them keep working? Since each charge lasts up to two months, they only have to make reminders for themselves six times a year. Quartz bottles are compatible with USB outlets, too, so it’s easy to power up the bottle while you’re embarked on a road trip or otherwise away from home.

Speaking of taking your Quartz bottle on the go, maybe you’re a backcountry hiker or someone who otherwise needs to exercise special precautions before consuming water. If so, no worries! The Quartz has an adventure mode that increases the purification power for your peace of mind.

All these features and others were part of the Kickstarter pitch, so it’s not hard to see why the project gained momentum so quickly. Not surprisingly, then, many customers (12,758 backers, to be exact!) turned their desires into pledges.

How to Purchase a Quartz Bottle

You might think such a high-tech water bottle would be a substantial investment. However, you can get yours for only $79 by pre-ordering it on Indiegogo (Another site that helped the product secure more backers).

Choose from several pleasing colors to pick one that suits your personality or intended use. Pre-ordering requires being patient until June 2018 to get your Quartz Bottle, but you know what they say about good things coming to people who wait.

Regardless of your current opinions about conventional water bottles, Quartz might manage to change them. Justin Wang and his fellow designers worked hard to create a product that readily eliminated consumer annoyances.

This dedication paid off with successful crowdfunding attempts — plus a significant amount of positive press from news outlets and early reviewers.

In several months, you might realize the Quartz Bottle makes you feel genuinely excited about drinking water and not polluting the planet while you’re at it.

 

Kayla Matthews

Kayla Matthews is a tech journalist and writer whose work has been featured on The Week, VICE and MakeUseOf. Read more posts by Kayla on productivitybytes.com.

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0 – 100 With Peter Hwang CEO of Bite App Inc.

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bite app inc.

0 – 100 With Peter Hwang CEO of Bite App Inc. Exclusive interviewed Peter Hwang, current CEO of Bite App Inc., a startup company based in Philadelphia that’s changing the way you discover your next meal.

“Bite is a mobile app that makes deciding what to eat easy by mitigating the time and energy required to evaluate a restaurant dish. It also provides a platform for users to share useful, concise reviews that help improve others’ dining experiences.”

 

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Marketing Lingo you need to know for 2018

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7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.

SEM

Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 

PPC

Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).

SMM

Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.

CPC

This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.

Conversion

This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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iPhone X – Everything You Need to Know

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2017 gift guide

Here’s everything you need to know about the iPhone X. Apple recently debuted not one, but 3 iPhones. Much has been under speculation about the 10th anniversary iPhone that Apple’s been keeping under wraps. Ironically, as soon as Tim Cook announced how Apple would “double-down” on securing leaks, the internet started leaking more and more information about the new iPhone. So by the time Apple came around yesterday to announce the iPhone X, few were surprised by the revolutionary edge to edge OLED screen. This doesn’t mean we aren’t amazed or blown away by it, we were just not surprised.

So what exactly is the iPhone X? What are it’s features? What’s it useful for? How do you pronounce it? To answer those questions, we’re going to save you countless hours of reading as well as avoid watching people’s rehash of the Apple event on Youtube. This article will show you everything there is to know (and more) about the iPhone X.

 

1. The Specs

Color options: It will be available in Black and Silver.

Storage options: 64GB and 256GB

Price: Starting at $999

Front Camera: 7MP with TruDepth and FaceID

Rear Camera: Dual 12MP with OIS (Optical Image Stabilization)

Processor: A11 Bionic Chip

Dust/Water Resistance: IP67

2. How is it pronounced?

Let’s start here. It’s pronounced iPhone TEN, not EX. Don’t walk around like an uneducated fool calling it iPhone X.

3. Availability

Order on Apple’s website.

4. What’s it made of?

The back is made entirely of durable glass that Apple claims should be shatter proof. Stainless steel band wraps around phone.

5. Why is it call the iPhone X (Ten)?

Because of the iPhone’s 10th year anniversary. The first iPhone was released in 2007, and 10 years later is today’s 10th year anniversary. Technically, the iPhone 8 and 8 plus should be called iPhone 7S and 7S Plus given that it’s not a complete re-design. Apple’s usual trend in naming is that an iPhone deserves a full numerical bump if and only if it’s a complete transformation. Think back to the iPhone 3 to iPhone 4 overhaul. Remember how drastic the iPhone 4 was to the iPhone 5? And who could forget the dramatic change from the iPhone 5 to iPhone 6. The iPhone 8 and 8 plus are basically iPhone 7 in terms of design with internal CPU and camera upgrades.

So why isn’t it called the iPhone 7S then? Because this year Apple decided  to break away from traditions. They went from 8 to 10 in the same year without batting an eye, so…I don’t think they care about 7S at this point.

iphone x screen

6. New Screen

The iPhone X sports a 5.8 inch edge-to-edge Super Retina (2436 x 1125 OLED display), with a pixel density of 458 pixels-per-inch, and a 1 million to one contrast ratio. Having an OLED display of this caliber means the phone can support Dolby Vision and HDR10, HDR-ready display, 3D Touch, and True Tone support.

Being an OLED screen also gives you a richer and more “realistic” black color. In a traditional LCD screen when you’re viewing a black image, the screen still has to display some level of light underneath the darkened pixel. It can’t actually turn OFF the pixel and give you true-black. In the case of an OLED screen, it has the ability to completely turn off the Pixel, giving you an accurate true-black.

The OLED display is expensive, much more than the previous Retina LCD screens Apple used. This is one of the reason why the iPhone X starts at $999.

7. Home button

No. You swipe up to go home.

iphone x dual cameras

8. Rear Cameras

Get ready, this is going to be a long one.

The iPhone X has DUAL 12 MP camera one, one with wide-angle f/1.8 aperture lens and the other has telephoto f/2.4 aperture lens. But they’re not ordinary cameras. They come with dual Optical Image Stabilization to reduce motion blur and better images in low lighting. The cameras can now record videos in 4K at 60FPS and slow-motion videos at 240FPS.  The lens can also zoom up to 10x for photos and 6x for videos.

In short, the front cameras are good…really good. Probably the best we’ve ever seen on an iPhone.

9. Front Camera (Selfie camera)

The front (selfie side) cameras are revolutionary. It’s a 7MP camera that takes better selfies than any other previous iPhones. The new Portrait Lighting mode allows users to take stunning selfies, adjust lighting in real-time, and cycle through different modes such as natural light, studio light, contour light, stage light and stage light mono. Portrait Lighting is supported by both the front and rear cameras.

The front camera is also capable of 360 Selfies and Augmented Reality, unlocking a world of possibilities for new app features to roll out in October.

The new “Selfie Scene” feature will utilize depth data (from TruDepth) to overlay your face over a variety of landscapes and scenes.

10. FaceID

FaceID stands for Face Identification. The 7MP front selfie camera can be used for unlocking your device and Apple claims it’s even secure enough to authorize Apple Pay. We’ve seen Facial Recognition in Sci-fi flicks but never imagined the day would come. Apparently Apple isn’t the first company to attempt Facial Identification. Samsung and a few other manufacturers have attempted this technology before however couldn’t make it secure enough for commercial use. Apple on the other hand, is able to make Face Identification secure and easy to use.

11. How does Face ID Technology work?

The front facing camera utilizes TrueDepth technology to map more than 50 muscle movements and points of articulation on your face. It will also adapt to your face over a period of time and Apple claims it can recognize you regardless of hairstyle, hats, glasses, facial hair, etc. It’s also smart enough to distinguish you from masks and photos of you. Is it reliable? Apple claims it’s a yes, however Face ID is currently an unproven biometric security measure. Only time will tell if it holds up.

12. A11 Chip

The iPhone X is being deployed with the all new A11 Chip. It’s a 64 bit 6-core processor, 4 High Efficiency cores and 2 Performance cores.

It’s faster + more efficient: In theory, with 4.3 billion transistors the 4 Efficiency cores are 70% faster than Apple’s A10 Fusion and the 2 Performance cores are 25% faster. In a nutshell, the new A11 Bionic chip is 30% faster and consumes 50% less power than the A10 chip. Apple claims it is the most powerful chip ever installed in a smartphone. The Neural Engine is said to be capable of 600 billion operations per second.

Good for gaming: The chip is also optimized for 3D gaming.

It can learn: The iPhone X is also capable of machine learning thanks to Apple’s Metal 2 platform.

Better Pictures: The A11 Bionic gives the front and rear cameras a significant boost by implementing Apple-designed Image Signal Processor (ISP). The new chip also allows the cameras to process pixels faster, better auto-focus under low lighting, and overall better image noise reduction.

Better Videos: The chip also has Apple-designed video encoder. This mean it can process frames faster and analyze images and motion in real time for improved video quality.

13. Better Life

Apple claims the iPhone X’s battery can handle 21 hours for just talk, 12 hours for internet usage, 13 hours for videos, and up to 60 hours if you’re just listening to music (not sure if this is through speaker or plugged in earbud).

14. Fast Charging Feature

The iPhone X is capable of “fast-charge capable,” meaning it can be be charged to 50 percent of battery life in 30 minutes. This is useful for fast moving business professionals and entrepreneurs.

15. Wireless Charging

The new iPhone X also comes with QI charging capability, meaning you can charge wirelessly. Upon release, you can purchase the Apple Airpower to charge up to 3 of your QI enabled devices at once without plugging anything in (except the Airpower mat). Pricing is currently unavailable, however you can get a Belkin mat for about $60 on Amazon. Also, more devices (including computer cases) are starting to have QI charging platforms built in.  We recently reviewed a custom computer case call the Dark Base Pro 900 that features a QI charging platform.

iphone x water and dust resistant

16. Water and Dust Resistance

The new iPhone X is both water and dust resistance. Don’t be fooled into thinking you can go swimming with this. Apple claims the iPhone X has a rating of IP67 under IEC standard. Let’s break that down so you know exactly what IP67 means.

The 6: It’s 100% completely dust resistance, so you never have to worry about dust leaking inside and short circuiting components.

The 7: The phone can be submerged up to 1 meter underwater for at most 30 minutes.

So there you have it, it’s pretty good. But don’t go swimming with it, or try to take underwater shots.

There you have it…

That’s literally everything you need to know about the new iPhone X and more. The phone currently is sold out in most retail locations. Chances are you’ll have a tough time getting your hands on one of these. Fortunately, it’s being sold in 55 countries so someone on Ebay will be selling it for a ridiculous price. But hey…you were going to spend 1K on it anyway, what’s an extra few hundred?

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