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How To Read One Book A Week



book a week

Bibliophiles have no problem reading books they love because they find solace in it. Other people, on the other hand, struggle to retain their attention no matter how interesting the book is. Just like losing weight, training for the Olympics or deciding to follow a healthier lifestyle, learning to read a book a week takes discipline and determination. But that’s not all. If you want to learn how to read a book a week, you’re on the right page because we have tips on how you can achieve this feat.

Read Where You Relax

One way to make a habit of reading is to keep a book where you relax. Placing a book in a relaxing area removes any friction. You “don’t have to” read it just because it’s there. Once you start reading in a relaxing area, your brain will begin to associate the reading with the area and the action will begin to become automatic. Over time, your brain will begin to see reading as relaxing and you will find yourself reading whenever you want to relax.

Break It Down

People who love to read cannot get enough of the book especially if it’s a good one. Non-lovers on the other hand will find themselves sweating when faced with a really thick book. You can stop the sweating by committing to read 10% of the book every day. So if it’s a 1000 page book, commit to reading 140 pages or so and you’ll be done in a week.

Another way to break it down is to commit to time. If you want to read a book a week, set aside a specific amount of time and read uninterrupted during this time frame. You can set aside 45-60 minutes per day to read a section of a book before going to bed. If you can spend 40 minutes per day reading your newsfeed, you can do this by reading a book.

Read What You Want To Read

There are readers who want to read biographies, others non-fiction while others love their romance novels. It doesn’t matter what you read as long as you read what you want to. Don’t be pressured by other people. Reading should be an enjoyable experience and not all people experience a book the same way. For example, there are people who do not find non-fiction books interesting. There are also people who love to read adventure books because it allows them to go on an adventure vicariously. By reading what you want to read, you are creating your own enjoyable experience and learning things that you find interesting.


Yes, thrillers are exciting but they can be boring if you read one after the other. Don’t be afraid to explore other genre like the classics, horror, biographies, non-fiction, documentaries and others. Find out what’s on the New York Time’s Best Seller’s list and see what’s the top book for fiction, non-fiction, e-books and challenge yourself to read these books. Exploring will help you identify the different kinds of genres you like and help you find topics that you find interesting.

Keep Distractions At Bay

One of the reasons why people find it hard to read is because they are distracted. Once their phones ping to herald an email or social media notification, they instantly stop what they’re doing to check their phones. TV shows, responsibilities and children are also good distracters. However, if you really want to read a book a week, find a setting that does not have distractions to let you read uninterrupted. By choosing a distraction-free setting you will be able to stick to your goal of reading a book a week. For example, you designate one hour before bedtime for reading. Make sure that your kids are already asleep and chores are already done before starting on your reading.

Reading a book a week enables you to read 52 books a year! Isn’t this amazing? Books are not only relaxing, they are also empowering. You can learn new ideas, cultures, ways of thinking and explore faraway places by reading a book. All it takes is commitment and you can explore the world of books without having to leave your home.

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First Tech Startup to join Camden NJ




First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj


Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran


The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”




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Marketing Lingo you need to know for 2018



7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.


Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 


Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).


Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.


This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.


This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Low Cost Business Ideas



Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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