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Why You Shouldn’t Be Ashamed Of Self-Promotion

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Many of us were told growing up that if we worked hard at school and at work, our efforts would be recognized and we would be rewarded. The sad news is that this is not the way it always works in real life. Sometimes you have to do some self promotion to get noticed. A little self-promotion can go a long way. The real world is very competitive and noisy. Singing your praises once in awhile can generate the attention you need to get ahead. So, here are reasons why it’s OK to self-promote.

It’s The New Normal

Your LinkedIn profile and other social medial platforms are essentially self-promotion tools. Nowadays posting about your success is the new normal. How many times have you seen a friend rave about a new job promotion or a company talking about their new product in social media? We expect to see these kinds of posts because it’s what everybody does and we like cheering for them. So why not get some cheers for you too?

Not Everybody Is Aware

Your mom might know about your new blog or new job but you can’t assume that everybody knows about it. Sometimes you have to tell the world about your triumphs in order to get more clients, sales or recognition. While everybody has their own agenda for self-promoting, sometimes you just have to make everybody aware of your achievements to get what you want.

If you’re a small start-up, you need your audience to be aware of what you are and what you’re selling. Self-promotion is a low-cost and efficient way of letting people know who you are.

It’s Necessary

If you’re an architect, photographer, web designer or singer; self-promotion is part of the creative process. Why? Because you can’t expect people to be aware of your talent. You have to tell them if you want to get their attention.

Self-promotion will give you not only the recognition you need but also the limelight. When you’re creative, you want people to be aware of what you can do so that you can be made aware of the opportunities your talent can open.

It Motivates You

Now that everybody in the world knows about your talent or skills, you need to be able to back up your claims. When this happens, it can motivate you to do better. Self-promoting will lead people to have expectations because you chose to broadcast your achievements. This can also lead to better opportunities. When a manager needs somebody to do a job, he or she will think of you because they’ve heard that you’re doing great things.

It Can Help Other People

When you are confident enough to self-promote, it can help other people overcome their fear of self-promoting. A friend might say that if you can do it, then they can too. When you are self-promoting, doors and opportunities not available could suddenly open and this could be true for other people too. Giving others confidence to believe in themselves makes the world less scary.

Boost Confidence

Doesn’t it cheer you up every time somebody likes your posts about your achievement? Doesn’t it give you a confidence boost? It might just be the something you need to help you finish a very hard project or a confidence booster when you’re facing challenges.

Information Dissemination

People need information and one of the best ways of doing so is through self-promotion. Sometimes, the best information comes from the source. Communication lines can get muddled and consumers end up with the wrong information. What better way to avoid this than by self-promotion. You can start by spreading the word yourself before letting other people handle the information. This way, you have it right the first time.

Never be ashamed of self-promoting even it’s about you or if the idea is yours. Self-promotion is now the new default and thinking that it is shameful might be hindering you from opportunities. People who are afraid of self-promotion might be afraid of being scrutinized. So if you’re not one of these people go ahead and start promoting.

Business

10 Ways to Maximize On Your Social Media Messaging

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Figuring out what you really want to do with life and share with others is not easy. There are so many options nowadays, and if there isn’t something out there that you want to do, you can create the opportunity. After deciding on your social media messaging strategy, these steps below will help you maximize your reach and spread your message through social skills and social media.

 

Have a clear message

When it comes to your social media messaging strategy, have a clear message that is short, to the point and simple to understand. Someone who is viewing your content for the first time should be able to know what you are providing them in a couple of seconds. Don’t lose a potential client/follower because they did not know what you are marketing.

Hook your audience in three seconds and keep their attention. People scroll through social media feeds very quickly. Your content needs to stop them in their tracks then have them scroll back to see what you posted. It can be an attention grabbing title, a stunning location they would want to visit, an adrenaline pumping video or an abstract photo that gets them confused and wanting to figure out what is going on.

Once you’ve hooked them, they will now want to check out the rest of your content. Stay constant with your message throughout your content. Focus on one message at a time. What is your core value and the first thing you want your audience to know? Once you have grown your first message then you can expand and pick up another message to share.

 

Provide value with your content

Now that you have a clear message with what you are marketing, how will it provide value to your audience? Whether you are selling a product or a service, how does it make your user’s life easier? A value doesn’t have to be something monetary or physical. Provide social media messaging that can inspire your audience. Something to motivate them to get up and do something. Believe it or not, envy is also a good motivation. That’s why social media influencers have the job they do. They market their content in a why that makes you want to be in their shoes.

Everyone who is following you is doing so for the same reason, they like whatever you are offering them. That is at least one thing they all have in common. Build a community where they can connect with you and each other on a more personal level than just commenting on each other’s post. Give them somewhere to go to talk about and share similar ideas.

 

Understanding and responding to your audience

Understand what excites your audience. Understand what made them follow you in the first place. If you can find out what gets them excited and wanting to share your product, you will have them doing half of the marketing for you. Take the Starbucks social media messaging strategy for example. People like personalized things. Something as simple as writing their name on a cup will have them taking a picture of it and sharing it on social media and with friends. Free publicity for Starbucks. Add some hearts or funny misspellings and you’ve got yourself a winning cup.

When you are provided feedback, listen to them. Gather what your friends, family and audience has said and respond if the request or advise is reasonable and in good taste. They will feel like they are a part of your journey and appreciate it. Surround yourself with positive people who want to see you succeed. You don’t have to remove anyone from your life, they just don’t have to be a part of your growing process. There is a difference between people who are shut down every idea you have and people who critique your work. Find people who will provide honest feedback to better yourself and your work. That can be people in your circle, in your interested community, Reddit or Facebook groups. Believe in yourself and your work. Also, you are your hardest critic. So don’t forget to celebrate how far you are come. And don’t forget to celebrate with your audience. They are part of the reason you are where you are. Create milestones and little celebrations.

 

Making connections

It’s not what you know, it’s who you know. Sadly, that cannot be true enough. Yes, you still need solid skills and products but the first step is to get in and get noticed. This is why people collaborate. In order to reach the audience of the other group. If you notice, social media influencers, Youtube especially, collaborate with each other through a combined social media messaging strategy. They understand that the audience of the person they are collaborating with are all potential new audience for themselves. When you see a new person mentioned in your favorite YouTuber’s video, you go and check out what they have to offer as well.

Collaboration and networking is very important. It can also be very annoying. If you are an introvert, networking is actually one of the most dreaded task. But not all networking has to be in a conference room. When you chatting and connecting with someone, whether it is your neighbor or the barista, that is networking. Those are the kind of networking that will last longer. They are more genuine. Neither side went hoping to get something out of the situation.

 

Understanding the different social media platforms and which ones work for you

Anyone who wants to get their message across needs to be on social media. Word of mouth is great but that can only spread so far. Being active on social media will draw in clients from all around the globe. But it’s not good enough to just be on every social platform. You need to be constantly active on each one with a clear social media messaging strategy catered to individual platforms. And learn all the ins-and-outs of what makes each platform unique. That can be very overwhelming. Pick one or two platforms to focus on first. Grow a real following with an active community and get in the swing of things before moving on to the next.

 

Have a unique offering

What makes what you are offering better than what is already out there? Like Apple, you do not have to be the first at something but you have to be better. Whether you are marketing a lifestyle or material goods, add your personal touches to it. People get tired of seeing the same things over and over. That makes social media messaging boring for you and your audience. Everybody is unique and different. And people get bored of the same old thing. So if you add a bit of your personality and style into your work, that will shine brighter and market better than if you were to stick with the standard.

But be ready. Have something to showcase your work whether it is a website or a media kit. You don’t want to throw something together last minute. The quality of a last minute project will never be as great as something well prepared and thought out. And make sure to keep it up to date. When the opportunity arises, you have to be prepared.

 

Quality over quantity

People like high quality things. This is why new models come out every year and video quality keeps getting higher. The quality of your content needs to be your best work. Make sure the photos you are sharing vibrant, your videos at the highest quality. Make people want to share your content on their site or tag a friend. Give them a story they want to be a part of.

Keep an idea or inspiration board to pull from for days you need a little motivation. Also, think about what made you inspired by their content. Did it invoke a feeling? Was it something you always wanted to do? What was it about the photo that made you want to save it? Keep those things in mind and think about how you can bring those feelings to your work.

 

Make it searchable

If you were to Google something related to what you are marketing, what phrases would you search? When creating social media messaging content, keep in mind the phrases or words you yourself would search for. Have a good caption or description. Use keywords. There are tons of resources online that provide you with a list of words to make your content more searchable. A good course to learn more about this is the Google Adword course. You can read more about that course here.

 

 

Spend money to make money (not just literally)

Invest in yourself. Invest in your hobby and your passion. More importantly, invest in your business. Investments are not just material goods but also skills as well and marketing social media messaging tactics that will help maximize your reach and impact.

Yes, you still need to have proper gear whether it is a tripod if you are a photographer, software or hardware if you are a designer, a good blender if you are a chef. Do your research based on your budget and availability.

If you are providing a skilled based service, take classes and attend workshops. You can practice, network and get fresh perspective from people in your class. Sometimes, the newbie asking the “dumb” questions will actually be the one with the most out-of-the-box brilliant ideas. They are not used to what the “standard” is so they will have a different frame of mind than what you are so used to.

Once you have some solid content, you are ready to start marketing. Along with marketing through social media, friends, family and your network, look into paid marketing. Think about how much big companies pay for ads. They would not be spending that kind of money if it did not work. You probably don’t need a big billboard on the side of the highway but you will benefit from ads and marketing on social media. Do your research on what social media platforms your target audience would most likely be on, what time of day they are most active, what other things do they follow.

 

 

Timing

Time your content to coincide with special events or holidays. Is there a random holiday that you can work your content around? National llama day is coming up, December 9th. If the holiday is big enough or silly enough, social media accounts have special features on them. Work your content around those holidays to get your content featured on the main page.

Keep an ear out for what is trending at the moment? Get into high school gossip mode! What are people talking about? Whether it is good or bad, how does your content apply? Get creative but always make sure you are true to your message.

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Business

Using Facebook Ads To Double Your Business

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As a business owner, you know how challenging getting new customers can be. There are so many rabbit holes you can find yourself falling into – Google AdWords, Amazon ads, Bing ads, etc. Yet, these ads are expensive and do not even yield results at times. Facebook has over 3 Billion people on the planet that are on this social media platform. Imagine having a place the size of India and China at your fingertips to market. Facebook is constantly trying to acquire new members from around the world on the Internet to get on this mega social media platform, since only 40% of the world is on the internet. Facebook ads can take your business to the next step.

Over A Billion People To Choose From.

You can find your true prospective client, especially if you know your customer avatar to a tee. Most ads out there are not targeting specific demographics that are your customer. You need ads that are very specific at targeting key metrics, that it’s the customer that wants to buy your product.

Test Your Product Or Service In The Marketplace

There is an easy way to spend that same money to test out your business and see what works. You can test the market and gauge interest by advertising your product/service cheaply through Facebook Ads.  All you need to do is set the Facebook Ads spend Daily Limit and let it run. You won’t have to spend a whole lot of money in developing a marketing test budget, it’s easy and cheaper than hiring a company to conduct actual surveys. Facebook Ads are cheaper than your lunch, you can run an ad for less than 10 dollars/day.

You Can Target Your Customer

Using a particular region or location is huge if your service is specific to a certain demographic. If you know your customer is at a specific age group then there is no need to advertise a car product to a teenager. Targeting gender is another tactic. Your product/service can be marketed towards either men or women. Interests are the huge selling point that Facebook has as a marketer. Facebook does a good job with their algorithms to know what their users like. They keep track with the pages you like, the videos that you watch, and the posts that you read. It’s amazing how many different interests exists on the platform that you can go after, like targeting homeowners or a specific profession, since a job title is placed on the profile. You can market to doctors, dentists, lawyers, etc.

Retargeting

Facebook has this interesting and unique tool called a pixel. It will allow you to retarget those individuals that were not initially sure about your primary offer. You’ve been that individual for sure, you saw an offering and wanted to see more about it. However, you then clicked onto their marketing funnel and saw that maybe it wasn’t the perfect time for buying it. Target those individuals that once landed on your page. You need to set up this pixel of code on your marketing funnel, the pixel will learn what individuals clicked on and what part of your marketing funnel they are on. You can then reset targeting ads for pennies on the dollar to re-advertise to those individuals that were on your marketing funnel, but never bought your product or service. The pixel is an amazing tool that is able to retarget all those potential buyers that come in and have engaged interest in your product. Using the pixel to retarget those non-initially buying customers can easily make for higher conversions for your product/service for your business. Imagine how many conversions are being lost by using other ads like super expensive Google AdSense or Yelp Ads.

Track Conversions And Performance

Facebook does a wonderful job of showing you how many clicks that you have and the cost per click ratios of your ads currently to see how you can really change your copy to make sure that you have a lead. You must split test those ads to make sure that your advertising is on point and figure out what ads really do work well for your campaign that you have set. Setting up a marketing funnel is key when running Facebook Ads. Make sure to use a marketing funnel like Lead Pages or Click Funnels to ensure you are getting those leads and demographics, not just hoping the customer will just land on your page to mysteriously make a purchase. I can’t say how many times that I’ve run into clients that have an amazing product, but just want the consumer to mysteriously run into their page offering.

What we need to do is ease the customer into the purchase. It’d be great to have a world where customer just sees it and buys it. The premise is that you need to show the customer what the problem that you are trying to solve and educate the customer more on how your product is the solution.

Facebook Ads are the hidden gem of 2017 that are efficient, target a demographic, and are cheaper than your lunch. Facebook Ads and a strong marketing funnel will double your profits and conversions to lead towards an amazing business year for 2017.

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Growth Hacking

Interview Tips To Land Your Dream Job

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Interviews are accompanied by a mix of emotions. They require preparation and a positive frame of mind to excel in the meeting with your future manager.

The truth is that an interview is actually about the ability to justify your talent and sell your resume at the best possible price. Here are a few tips to help you land a Job.

Try not to be a prima donna.

One of the biggest mistakes many job contenders make is showing off their brashness. Even if you are proud of your work experience and the best contender for the job, no company wants to employ a diva. You only have a few minutes to impress the evaluator and your attitude can make or break it.

Your attire can give you that extra point you might need most.

You may be a big time follower of Mark Zuckerberg. An employer is least impressed by a candidate in a hoodie and torn jeans. The first impression is crucial, and you need to be sure about what to wear. Business attire is the safest option, but it can be customized depending on the industry or the job profile. However, you must be comfortable and confident in whatever you wear.

Follow the SOFTEN principle.

SOFTEN stands for Smile, Open Posture, Forward Lean, Touch, Eye Contact, and Nod. Always follow this golden rule to leave a lasting mark on the interviewer. Body language plays a very crucial role during your interview. Be eloquent, not tedious. No one wants to work with a person who makes them feel uncomfortable.

Be prepared.

Potential employees should always do their homework. A well-prepared candidate is always appreciated and recognized by the interviewer.

You might not know the exact questions that are going to be asked, but you need to prepare yourself to showcase your knowledge and expertise. The struggle to frame answers highlights your lack of knowledge and gives a negative impression.

Concentrate.

Keep your answers crisp, short, and to the point. Don’t bore the interviewer with your long, off track talks. Concentrate on the job and be a professional. Unwanted conversation and inept conduct can negate your points.

Let the compensation discussion begin from the other end.

Don’t start any salary negotiations on your own. If the interviewer talks about it, then it’s fine and you are free to discuss and negotiate. Remember, you will have enough time to negotiate on compensation once you are selected. But, during your interview never initiate salary matters.

Don’t be artificial, just be YOU.

The interviewers are smart enough to recognize your real self. It is your actual potential that your wannabe new boss wants to see and judge. Don’t try to pretend and set a bad impression. Don’t burden yourself with a fake attitude because authenticity always wins.

Follow-ups are vital.

Many people miss out on follow-ups or hesitate to do so. Follow-ups are critical. A small and courteous email thanking the interviewer for his time and reminding him of your seriousness about the job is sufficient.

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