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Why You Shouldn’t Be Ashamed Of Self-Promotion

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self-promotion

Many of us were told growing up that if we worked hard at school and at work, our efforts would be recognized and we would be rewarded. The sad news is that this is not the way it always works in real life. Sometimes you have to do some self promotion to get noticed. A little self-promotion can go a long way. The real world is very competitive and noisy. Singing your praises once in awhile can generate the attention you need to get ahead. So, here are reasons why it’s OK to self-promote.

It’s The New Normal

Your LinkedIn profile and other social medial platforms are essentially self-promotion tools. Nowadays posting about your success is the new normal. How many times have you seen a friend rave about a new job promotion or a company talking about their new product in social media? We expect to see these kinds of posts because it’s what everybody does and we like cheering for them. So why not get some cheers for you too?

Not Everybody Is Aware

Your mom might know about your new blog or new job but you can’t assume that everybody knows about it. Sometimes you have to tell the world about your triumphs in order to get more clients, sales or recognition. While everybody has their own agenda for self-promoting, sometimes you just have to make everybody aware of your achievements to get what you want.

If you’re a small start-up, you need your audience to be aware of what you are and what you’re selling. Self-promotion is a low-cost and efficient way of letting people know who you are.

It’s Necessary

If you’re an architect, photographer, web designer or singer; self-promotion is part of the creative process. Why? Because you can’t expect people to be aware of your talent. You have to tell them if you want to get their attention.

Self-promotion will give you not only the recognition you need but also the limelight. When you’re creative, you want people to be aware of what you can do so that you can be made aware of the opportunities your talent can open.

It Motivates You

Now that everybody in the world knows about your talent or skills, you need to be able to back up your claims. When this happens, it can motivate you to do better. Self-promoting will lead people to have expectations because you chose to broadcast your achievements. This can also lead to better opportunities. When a manager needs somebody to do a job, he or she will think of you because they’ve heard that you’re doing great things.

It Can Help Other People

When you are confident enough to self-promote, it can help other people overcome their fear of self-promoting. A friend might say that if you can do it, then they can too. When you are self-promoting, doors and opportunities not available could suddenly open and this could be true for other people too. Giving others confidence to believe in themselves makes the world less scary.

Boost Confidence

Doesn’t it cheer you up every time somebody likes your posts about your achievement? Doesn’t it give you a confidence boost? It might just be the something you need to help you finish a very hard project or a confidence booster when you’re facing challenges.

Information Dissemination

People need information and one of the best ways of doing so is through self-promotion. Sometimes, the best information comes from the source. Communication lines can get muddled and consumers end up with the wrong information. What better way to avoid this than by self-promotion. You can start by spreading the word yourself before letting other people handle the information. This way, you have it right the first time.

Never be ashamed of self-promoting even it’s about you or if the idea is yours. Self-promotion is now the new default and thinking that it is shameful might be hindering you from opportunities. People who are afraid of self-promotion might be afraid of being scrutinized. So if you’re not one of these people go ahead and start promoting.

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Camden

First Tech Startup to join Camden NJ

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Penji

First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj

 

Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran

Penji

The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”

 

 

 

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Business

Marketing Lingo you need to know for 2018

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7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.

SEM

Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 

PPC

Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).

SMM

Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.

CPC

This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.

Conversion

This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Business

Low Cost Business Ideas

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Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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