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Holiday SEO Tips

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seo holiday tips

In most cases, retailers focus on email marketing along with traditional advertising to help boost sales during the holidays. However, SEO can help too. SEO takes time to take effect so it is better to start early. Here are some SEO tips to help businesses with their holiday campaigns.

Holiday Themed Content

Many website owners shift to the holiday theme around October. This is usually the time when owners put up holiday decorations to make their websites look festive. This is a great idea too but don’t neglect holiday SEO in favor of decorations. During the holidays, shoppers are looking for different types of information. Writing content that will provide shoppers information could lead to more traffic to your website. For example, a website that is selling sports equipment would be better off blogging about different sporting gift ideas or the perfect gift for sports enthusiasts compared to something generic like choosing the best tennis shoes. People won’t be searching for gift ideas in October, since shopping usually starts late November until mid-December, but if you want your post to rank high in search engine results page, you have to start blogging about the holidays early.

Target Holiday-Related Queries for PPC

Just like changing your content to suit the holidays, you also need to change your PPC ads to target holiday-related searches. Many people are asking if this is necessary because the demographics of the products have not changed. While this is true, the target buyer does change during the holiday season. To continue with the analogy above, the avid sports buff will still love sports equipment, but during the holidays, the target market becomes the wife, son, or friend of the sports buff. These are people who might not be into sports. If changing your blogs to the perfect holiday gift or gift ideas makes sense, so does changing your PPC ads to target holiday shoppers.

Emphasize Local Shopping and Free Shipping Options

One of the reasons why holiday shopping is so hectic is because everybody wants to complete their shopping before Christmas. This deadline can lead to product shortages, delays in delivery, or even shipment of wrong products. Website owners can take advantage of this by making it clear on their website that they offer store pick-ups, free shipping, guaranteed delivery, and the like. A recent study conducted by Eyeview reveals that 52% of shoppers research products online before going to the store. Retailers can use this to their advantage by making sure that the product is available on their website and offering guaranteed shipping will make shopping online more irresistible. As Christmas gets closer, guaranteeing delivery before the 25th becomes more important. Marketers need to get this information out so that their website can enjoy the SEO benefit during the holiday season.

SEO Friendly Images & Review

SEO marketers sometimes forget the importance of SEO-friendly images and reviews, especially during the holidays. While it is considered bad taste for brands to write their own reviews, they should instead search for reviews that mention gift giving. A good example would be to look for reviews that say “best gift for mom” or “best gift ever”. This will increase the likelihood of the page showing up on search engines and it also helps when customers search for the products and the reviews shows up on the results page. Best of all, it also helps customers figure out if the product is good as a gift.

For pictures, brands should include holiday themed images. Descriptions should include words like “gift”, “holidays” or “Christmas”. This is because the alt-text for images is used by algorithms which SEO marketers can take advantage. For example an image of sports equipment with a Christmas-themed background can be captioned as “best holiday gifts for dad” is a good way to legitimately put those words on your website.

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Business

We need to talk to Marketing and PR Agencies about Amazon

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Owner’s Magazine is writing an article featuring the top Marketing and PR Agency’s perspectives on why Amazon should choose their city as it’s next HQ. We’re reaching out to all marketing and PR agencies in each of the 20 cities on Amazon’s list for a private interview. If you’re a marketing or PR agency, then we want to talk to you to get your perspective of your city. Your interview and responses will be featured in an article published featuring your city.

Here are requirements to qualify to be featured in article:

  1. Must be legally classified as a Marketing or PR Agency (cannot only be a service you offer)
  2. Company must either be headquartered in a prospective HQ2 city or have an active office there (No satellite offices)
  3. Company must be at least $1MM+ revenue anually

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Camden

First Tech Startup to join Camden NJ

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Penji

First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj

 

Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran

Penji

The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”

 

 

 

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Business

0 – 100 With Peter Hwang CEO of Bite App Inc.

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bite app inc.

0 – 100 With Peter Hwang CEO of Bite App Inc. Exclusive interviewed Peter Hwang, current CEO of Bite App Inc., a startup company based in Philadelphia that’s changing the way you discover your next meal.

“Bite is a mobile app that makes deciding what to eat easy by mitigating the time and energy required to evaluate a restaurant dish. It also provides a platform for users to share useful, concise reviews that help improve others’ dining experiences.”

 

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