Business

Sephora SEA Digital Teams With Adyen

sephora ayden

Recently announced, the Dutch leading payments technology company for international work, Adyen, is reaching to work with Sephora SEA Digital’s customers in Hong Kong. The beauty retail company’s online store in Hong Kong has reported to be the first ever users of UnionPay SecurePlus globally. For a more stabilized payment flow, SecurePlus accepts credit, as well as debit payments to appear within the merchant site. Due to various business advantages, UnionPay is enabled to issue 6.5 billion cards worldwide. “As validation of Adyen’s local know-how and our close working relationship, we are thrilled to be the first retailer to offer UnionPay SecurePlus on our Ecommerce site in Hong Kong.” said Alexis Horowitz-Burdick, Managing Director of Sephora SEA Digital. Sephora is excited to provide the solution for cross-border transactions, with the help of Adyen.We look forward to continue delivering a seamless shopping experience for our customers in the city,” said Alexis Horowitz-Burdick, Managing Director of Sephora SEA Digital.

Technology has revolutionized its impact on today’s events, in their most momentous work with online payments. In simplifying the process to reach worldwide consumers, Adyen makes the paying process easier on every channel, for target audiences from all around. The company is already working behind 8 of the 10 largest U.S. companies in the world, that includes the famously known Facebook, Uber, and Netflix. In recruiting Sephora next onto the list, it’s an addition to one of the 4,500 businesses that Adyen serves. Sephora however, is the first of its kind to be users of UnionPay SecurePlus.

Currently, Sephora’s online stores across Asia Pacific are issued to accept UnionPay debit and credit card payments. Although credit cards will remain the top choice for shoppers, UnionPay is one of the world’s largest and preferred card networks for global payment. UnionPay is growing in popularity, since no local entity is required for international transactions. This also goes for a grant to accepting payments in the domestic currency, with an easy promise for a settlement in the same money, with zero influence on currency conversion. In relation, SecurePlus will also permit access to recurring payments for both credit cards and debit cards. It has been recorded, UnionPay is widely used by Chinese shoppers internationally. Due to benefits that show the authenticity of your shoppers, to its exception into more than 125 markets, Sephora is more than glad to be getting in on this collaboration. “We are excited to work together with Adyen to offer our new solution, UnionPay SecurePlus to www.sephora.hk’s customers,” said Shuan Ghaidan, Director of Products, UnionPay International.  

China is the big on Ecommerce opportunity globally, in terms of consumers and transaction value. President of the Asia-Pacific region at Adyen, Warren Hayashi, explained that SecurePlus is the key to innovate shopping experience. “Brands like Sephora SEA put the customer at the center of the online experience and work hard to ensure a frictionless e-commerce experience, Hayashi said. “Trusted, seamless payment options via any device is key to delivering a great customer experience.” UnionPay is the answer to reaching the critical mass of Chinese customers.

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