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Should You Get a Website?

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Nowadays most established businesses have websites, however more than 75% of businesses out of 22.5 Million registered businesses in the U.S still don’t have websites.  So is it really essential if most businesses seem to be doing alright without it?  There are 2 school of thoughts when it comes to this subject.

YES: Your business is your website

Most modern businesses that have been started and ran by millennials are gungho about having a strong web presence.  Their demographic tends to rely on online and social media searches and interests.  The philosophy here is simple, if you have a website, you can be found.  If you don’t have a website…well, you can’t be found.  So modern business owners rely on their website as a primary source of generating new leads and acquiring new customers.

NO: Good Service/Product is the best practice

More traditional business owners tend to rely less on websites, as their business may have been started long before the web revolution, and they tend to be smaller businesses and more localize.  Their philosophy is nonetheless, true.  By providing reliable and trustworthy products and services, they’re able to maintain a consistent staple of customers day in and day out.  However the downside to this practice is it can’t be scaled easily.  As you’re only as good as the locals around you.

No Website is better than a BAD Website

A better question than whether or not to have a website is whether or not it’s worth having a BAD website.  An out-dated and unresponsive website nowadays in 2016 will appear old and neglected, often times even hurting the business.  Locals will still visit your business, however having a poor web presence could deter prospects.

 

Conclusion?

It’s definitely worth getting a website for your business, however you need to make sure that you’re doing yourself a favor by making sure your web presence best represent your business.

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1 Comment

1 Comment

  1. Sable

    May 20, 2016 at 2:56 am

    but there are quite a few countries that have been taken out. Singapore seems to be an example of a country overlooked (though certainly reviled by leftists). Considering the psordo-uandem nature of the progressives, it is not particularly surprising that there would be a few of these.

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Camden

Superbowl 2018 Results – Eagles Won!

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superbowl 2018 results

Superbowl 2018 Results – Eagles Won! It was an incredible game played by both the Patriots and the Eagles. With a final score of 41 Eagles to 33 Patriots, the Eagles won their first ever Super Bowl bringing the championship home.

A genius offensive play

The Eagle’s play tonight was purely offensive – and they had to win at all costs. LeGarret Blount rushed for 90 yards and scored a touchdown. Corey Clement could be seen throughout the game rushing for the 108 total yards of offense. And Nelson Agholor’s perfect synchronization with Foles was able to catch 9 passes for a total of 84 yards throughout the game. And we can’t forget Zach Ertz, who scored the final touchdown in the 4th quarter after diving over Devin McCourty. It was a tense moment as everyone in the stadium and at home watching held their breath while waiting for the verdict. Ertz made a brilliant leap of faith and landed just over the end zone, but the ball bounced. Did it hit the ground before bouncing? Were his feet both in the end zone at the time of landing? Was he in possession of the ball in the final seconds of the landing in the end zone? The crowd went wild and Philadelphia has never been more lit when the referees announced it was a touchdown.

Rushing for the win

The Eagles were still behind. The Eagles kept pushing through yard by yard. Nick Foles made a daring move on 3rd-and-7 that ended with Foles completed a phenomenal 11 yard pass to Zach Ertz. Ertz made an olympic worthy leap over Devin McCourty and into the end zone. Ertz narrowly landed both feet in the end zone, but the ball bounced, and was caught again mid-air by Ertz. It was unclear if the ball made contact with the ground which caused the bouncing. It was a tense moment as everyone awaited the referees to review the footage to make the final call. It was determined that Ertz was in possession of the ball before landing on the ground and the touchdown ruling was upheld.

Brandon Graham and Derek Barnett – turning the tides

With 2 minutes and 21 seconds left on the timer and one timeout left, the Patriots were ahead and had everything lined up for the win. And that was when Brandon Graham decided to reveal himself. He’s been hiding from the camera all game and decided it’s now or never. Brandon Graham sacked Brady forcing a fumble which was picked up by Derek Barnett that decided the fate of the game. If it weren’t for Brandon Graham’s bravery and Derek Barnett’s keen reflexes, the game could have been very different. Tom  Brady could be seen on TV sitting on the field not getting up. He knew it was over at that moment. The Eagles had won decisively.

The underdogs and their Foles

Who would ever thought that the backup quarterback for the Philadelphia Eagles only took on the role of starting quarterback after Carson Wentz got injured on week 14 of the season. Foles completed 28 of 43 passes with a total 373 yards and scored 3 touchdowns. Foles even CAUGHT a touchdown in a last minute offensive play where Brady actually failed to catch the ball when attempting a similar play.

Foles was able to consistently convert those 3rd and 4th downs into game changing opportunities the entire game. If you doubted Foles before, he’s proven you and everybody wrong. If you’ve doubted the Eagles before, after tonight’s game, there’s not a doubt in anyone’s mind that these underdogs played their heart out and earned their world title as the winner of the 52nd Super Bowl Championship.

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Business

We need to talk to Marketing and PR Agencies about Amazon

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Owner’s Magazine is writing an article featuring the top Marketing and PR Agency’s perspectives on why Amazon should choose their city as it’s next HQ. We’re reaching out to all marketing and PR agencies in each of the 20 cities on Amazon’s list for a private interview. If you’re a marketing or PR agency, then we want to talk to you to get your perspective of your city. Your interview and responses will be featured in an article published featuring your city.

Here are requirements to qualify to be featured in article:

  1. Must be legally classified as a Marketing or PR Agency (cannot only be a service you offer)
  2. Company must either be headquartered in a prospective HQ2 city or have an active office there (No satellite offices)
  3. Company must be at least $1MM+ revenue anually

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Business

Marketing Lingo you need to know for 2018

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7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.

SEM

Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 

PPC

Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).

SMM

Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.

CPC

This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.

Conversion

This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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