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Lane Petrauskas Is Switching Up Your Saturdays With Skorch

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skorch

Picture this. It’s a Saturday night. You finally have a day off and you’re ready to let your hair down and release the tension of the week. Your friends shoot you text asking where is the best club or bar to go to and you are stuck. There are so many places to go to on the weekend and you are not particularly sure where to go for the night. This issue is why Lane Petrauskas took her background in advertising and designed Skorch, the new app taking review sites out of the equation with millennials in mind. Rather than aimlessly scrolling through geotags on social networks, Skorch is a curated heat map to show you what’s hot, in real time. Skorch functions both as a foodie finder and a social networking site, where users can follow friends, influencers, and add hotspots and so much more! Skorch has now launched in 14 cities across the United States and has more to come in the future. With such a promising future ahead, its time to get some insight on the company that solves the debate on “where to go tonight?”.

Tell me about yourself! What is your background?

Lane Petrauskas

I began my career in advertising as a Writer, creating ads and campaigns for major brands like Patrón Tequila, McDonald’s, PepsiCo, Zappos, JetBlue, and more. I had the opportunity to work at several world-renowned agencies in LA, Chicago and Boston, and learned a lot from working with some of the brightest minds in the ad industry. From pitching my ideas to the CMOs of major brands, to bringing those ideas to life, my career as a Creative in advertising really helped groom me for my entrepreneurial pursuit.

What attracted you to creating Skorch?

Finding great places to go was too much work! For too long, people have been forced to comb through pages of years-old, subjective reviews, skim lengthy articles, and scour social media for the geo-tags of friends and influencers. Plus, let’s be honest, we are all super skeptical of strangers’ opinions on the Internet. With Skorch, you won’t have to read someone’s long-winded rant just to discover they rated a place 1 star because they had to wait too long for the bathroom.

Skorch

Is Skorch different from its competitors?

Absolutely. Skorch is a super-selective, curated database. If a place isn’t awesome, it’s not on Skorch. The app is also inherently social. You can follow friends and influencers, post to Skorch while you’re out, submit locations for inclusion on the app, and create your own hotlist of your favorite #SkorchWorthy places. Finding somewhere to have fun should BE fun.

What is a major goal Skorch has this year?

This year, we’re looking forward to hosting events for our most active users in their cities. Skorch users are a group of people who love to have fun at the best and buzziest places, and it’s a priority for us to continue that sense of community off the app.

Who would benefit from using Skorch? Describe your customers.

Anyone who likes going to great places would benefit, i.e. everyone! Skorch was built with Millennials in mind, but turns out, it has broad appeal. My grandmother even once said “Honey, that’s nice.” In all seriousness, our users are a good time. They have discerning taste, they enjoy discovering new spots, and they love to share their experiences.

Lane Petrauskas

Who has inspired you in business?

I’m inspired by Whitney Wolfe Herd, the Founder and CEO of Bumble. As a fellow female app Founder, I admire the success she’s achieved while empowering Bumble’s user base. I believe that she has revolutionized that category of apps, and her brand is one to watch.

What advice would you give young entrepreneurs stepping out on their own?

Spend like a startup. I’ve seen too many young entrepreneurs secure early investments, and then exhaust the capital quickly. As a founder, you will grow with your business. Give yourself and your budget time to do that.

Where do you see Skorch in the next five years?

I see Skorch becoming the go-to source for discovering places to go and sharing your experiences. In five years, we will have expanded to several new markets, both nationally and internationally. What’s more, I see the brand growing beyond the app. This would be the perfect time to say something cliché like “stay tuned!” But really, stay tuned!

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Lifestyle

Things You Should Never Say During A Presentation

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Many people have cold feet when they are asked to present something in front of a live audience. A sales presentation is a make or break situation for the companies. An excellent presentation can bring in a lot of new prospects for the company. Similarly, a bad presentation can also sour the relationship with an eager prospect. Public speaking is intimidating, but you can avoid the common mistakes and make a mark as a public speaker. You should be calm, confident and organized during the presentation. Here are some points you should remember during a presentation

“Hello! Can everyone hear me?”

You can feel very nervous before your presentation, but do not begin with this question. It is your responsibility to check the audio, but try to arrive early to check everything. When you are speaking at a large conference hall, the chances are high that someone has already checked the audio-visual facilities. Take a deep breath and smile at the audience. Begin with full confidence.

“I’ve got a lot of information to cover, so let me get started.”

This statement can make your audience lose all interest in your presentation. People believe that longer presentations are boring. Starting with this statement assumes that it’s going to be a long boring lecture instead of a captivating presentation. If your presentation happens to be long, do the work to shorten it in advanced, and come prepared to give a more condensed presentation without losing the overall message. 

“I’ll keep it short”

This is a promise no one keeps. You should not use this statement before the presentation. Your audience comes to hear something promising and get inspired. It does not matter if your speech is long or short. When you say “I’ll keep it short”, you’re also underselling your ability to maintain your audience’s attention. 

“I did not have much time to prepare”

You should not begin your speech with an excuse. People in the audience look forward that the presentation will be a well-prepared one. They invest their time and money to be prepared for your presentation. It’s only fair that you should be prepared to present. 

Fillers

Never use the words like “Umm”, “you know” or “like” in your presentation. Your audience will assume that you are not confident about what you are saying. The fillers in your speech can distract them from the main point of the presentation. If you need to think about something, you can take a short pause in between.

“In Future, we plan to…”

Never reveal anything about the products that is still under production. Make public announcements of your new products and offers. Your audience expects detailed information of your new and ready products. If you have something exciting on the way, wait for it to actually be ready to start talking about it. 

“Avoid reading through the pages”

Do not just read aloud the pages or slides. This can turn the session dull for your audience. Try to present your points in an interesting way. You can begin with a small story or show some examples.

“I’ll get back to that later”

The audience is always eager to interact with you. They can ask many questions after your presentation. Do not avoid their questions. It leaves a bad impression on your audience. Try to answer their questions politely.

“I guess that’s it”

You should not end your presentation with this statement. Prepare your speech in such a way that it becomes obvious it is the end. Your transition to your next point should come naturally.

Make your speech fit in the given time-slot. Do not come underprepared and prolong your speech. You should not completely depend on the prepared write-ups or slides. Try to conclude it with some interesting information. Keep some time to interact with the audience, but do not get stuck with irrelevant points or questions.

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Business

Home Office Safety Tips

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Here’s some home office safety tips. In today’s digital world more and more companies are allowing their employees to work from home. The employees can increase their productivity when they do not need to commute daily. The only requirement is an internet connection. However, there come some security issues with this freedom and flexibility. You need to create a safe home office environment to reap the benefits of telecommuting.

Security of sensitive data (Home Office Safety)

Cyber security is a big concern for the business houses as more and more people are electing the ‘work from home’ option for freedom and flexibility. It is vital to work from a secured Wi-Fi connection to keep all the sensitive data away from the prying eyes. The companies provide VPN access to its employees, but if someone hacks the home Wi-fi connection or public hotspot, your data could be compromised. Make sure you secure your sensitive data to have proper home office safety.

So, you need to be extra cautious about other devices connected to your wi-fi. You should also invest in a robust anti-virus software. Do not let your family members use your work laptop. You should always follow the company policy of accessing the company network remotely. Your computer should have up-to-date operating systems, antivirus software and regular scanning programs. You should take extra care about storing office files and backup. The storing location should be approved and accessible by your company.

Workstation safety

Many organizations ask their employees to read and sign a telework agreement. These agreements clearly mention the home safely checklist. People who want to telecommute must have a separate and secure workstation. The work area should be peaceful and quiet. Your desk height and chair should be proper. You cannot work for longer periods if your table and chair are not comfortable. Your back should be adequately supported. Floors should be dry and free of hazards. You must also keep a first aid kit at your workplace. To avoid fire hazards, there should be more than one exit. You should keep a fire extinguisher too. The workspace should be free of clutter and trash. You should keep your work devices far from flammable items. Your office furniture and equipment should be ergonomically correct. Your table should have enough space for computer, printer, document holder, and phone.

Electrical safety

In recent years, computer-related accidents and falls have increased quite a bit. Experts suggest placing the computer or any other work devices away from the edges of desks. You need to organize and secure the open wires to avoid tripping over them. You should install safety covers on unused electrical outlets. You should keep your computer equipment connected to a surge protector. You should not keep any damaged or exposed wiring. Avoid use of extension cords. Keep the electrical plugs and panels in good condition.

The employer often overlooks the health and safety issues of a telecommuter. The teleworkers should have a proper understanding of the hazards of working alone at home. There should be a safety surveillance program to check the ‘work-at-home’ arrangement. Monitoring the safety of every telecommuter is difficult for the company, but they can provide proper safety guidelines to every teleworker. The employees can do self-inspections and send in regular reports to the company HR department.

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Business

Customer Satisfaction Should Be Your Number One Priority

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No matter what your product or service is, without customers you don’t have a business. This is because customers are the backbone of any business. In fact, customers are so important many businesses have adopted a “customer is always right” policy. Many companies strive to keep their clients happy. However, there are businesses that do not know why customers are important. Here are reasons why your customers should be your number one priority.

No Business

Let’s say that your product is so cool it solves many problems. This is very good but without customers to patronize it, you have no business. Customers are important because without them, your company does not need to exist. Businesses exist to provide products and services to customers. In the entrepreneur world, businesses exist to provide products and service that customers consume. Prioritizing customers will let you learn what they want so that the cycle is unbroken.

Helps You Improve

Customers are important not only because they consume your goods and services, but also because they help you improve. By listening to their feedback, you will learn what can make your product/service better. Many companies spend millions of dollars on R&D but there is no better source than the people who patronize your product. By listening to your customer’s feedback regularly, you can improve and tweak your product so that it gets better each time.

More Customers

Loyal customers are the best brand ambassadors for your products. If they really like your product, they will tell their friends about it. This is good news for businesses because it is free advertising and because it will bring in more customers. Having loyal customers rave about your product to other people is a good way to measure success. By listening to what they want, you are establishing a relationship with your customers. Prioritizing their feedback will gain their trust and they in turn will recommend you to other people.

Quality Feedback

Customers are also the best source of quality feedback. Remember that they are the ones who are using your products on a regular basis. Prioritizing customers means that you are engaging them. You will have good sources for feedback which allows you to analyze quality information. Following this strategy will let your company analyze and respond better to make your products or services improve which could help boost sales.

Make You Rich

When consumers are happy they consume more of your products which can make you rich. How? Customers like to buy from a brand they trust. They are happy to use a product that is of good quality and will recommend your product so that their friends are happy thereby expanding your customer base. The more people that buy from you, the more potential for profit. Most of the time, more profit means more money inside your pocket.

Ensuring that customers are happy and are prioritized is a good marketing plan. Making them number one is a good way to make your business successful. Prioritizing them could start a chain reaction that can propel your business forward.

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