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Social Media As A Customer Feedback Tool



customer feedback

Many companies spend thousands sometimes millions of dollars in advertising. But no matter how much you spend, the cost can be counterproductive especially if you have poor customer service. According to studies, poor customer service costs American companies up to $41 billion each year. It does not matter what industry you belong to. Engaging customers can help improve not only customer service but also relationships and social media is about connecting and building a network. Companies join social media because they want to humanize their brand. They want to develop trust and relationship with their customers while at the same time improving their branding. Here are some ways you can use social media as a customer feedback tool.


Social media has an emphasis on connections. People do not only use them to connect with family and friends but also to know what is going on outside this group of people. Nowadays we use social media to know what’s going on in other countries, to read the latest news and gossip and to know the latest in tech and entertainment. Companies and individuals can capitalize on this by connecting directly to customers. If you’re selling pancakes for instance, connecting with customers via social media will give you valuable feedback. It’s like having free access to what they think about your product 24/7.


Interacting with customers is now possible thanks to social media. You can post a blog and discussions can happen in an instant. Your customers can read what’s new about your product. When they try it they can post comments and you can respond accordingly. This will not only give you insight as to what they think but also information on how you can improve your product or service. You can use blogging not only to spread word about your product but also as a tool to help you reach out to customers. When you develop your social media presence, customers will begin to trust you and look at you as an authority figure giving you and your product credibility. This simple interaction between you and your customers will strengthen your relationship.

Monitor Feedback

Tools like Google Analytics can be used to monitor what other people say about you on social media. You can use this information to improve your product or to see how the competition is doing. Google Analytics can also be utilized to find reviews of your product or service.

Competitor Check

Speaking of competitors, do you know that you can use social media to find out what they are up to? On platforms like Facebook, Instagram and Twitter, you can follow your competitors so that you their latest news, what they are doing or what event they are hosting. You can use this information to get a competitive edge.

Improve Customer Service

Many companies use social media to improve their customer service as they can respond to queries in real time. Many customers prefer to use social media because they feel that it has a better response time compared to filling up forms on the website. They also feel that social media accounts are more “human” compared to websites so you will be able to receive more customer feedback through various platforms.

Keep Updated

Aside from knowing what the competition is up to, social media can also be used to know what the industry is up to. Customers are usually the first people to try when there is something new in the market and many of them are eager to share their experience on social media. Aside from this, it can also be used to monitor news and laws that affect the industry.

Emergency Updates

Sometimes the best way to find out if something is wrong is by going to social media to see customer feedback. If Gmail does not work for example, many people go to Twitter to find out what’s going on. Having social media pages can let you update your customers in situations like this.

Drive Traffic

Customer feedback can help drive traffic to your blog or website. If you regularly update your blog or company website, you can post these updates on social media with a link so that customers can click on it to find out what’s new. Posting on social media can help drive visitors to you main site and onwards.

The benefits of social media go beyond generating sales and leads. Companies can use social media to learn more about themselves and their customers. Social media gives companies a human component that is more approachable to customers.


First Tech Startup to join Camden NJ




First Tech Startup to join Camden NJ

Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.

camden nj


Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought. 

” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)

Penji’s unique mission

Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.

“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran


The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.

Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.

“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”




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Marketing Lingo you need to know for 2018



7 Marketing Lingo you need to know for 2018. If you own a small business, chances are you’re wondering how you’re going to market yourself.  Looking online you’re going to find quite a few article and resources for marketing, most of them coming from marketing company themselves.  Give or take an hour of research and you’re pretty much ready to quit because there’s too many options and because you’re not a part of the marketing or digital marketing world, all the lingo being used such as SEM, SEO, Digital Marketing, etc. becomes overbearing. That’s ok, we’ve created a short guide for you to follow that will help you better understand the world of Digital Marketing. These are the essential keywords and lingoes in digital marketing that you’ll need in order to navigate marketing information.

SEO (Common marketing lingo)

The first is the most common marketing lingo. Search Engine Optimization.  This is a service that many digital marketing agencies provide to help get more people to come to your website via an organic search result.  When someone online searches for a keyword that your business represent, your website will come up on the front page.  They will then click on your link and be directed to your website.  This doesn’t guarantee business, but it does increase the likelihood of you getting more leads and sales.


Search Engine Marketing.  This service is similar to SEO because it rely on you getting good rankings on the 1st page of Search Engines.  The difference is that SEM depends heavily on paid advertisements to get you there instead of appearing there organically.  You know those ads on top and on the side?  Those are probably the works of an SEM Campaign. Learn more about Search Engine Marketing here. 


Paid Per Click.  How SEM does it’s work is through a Google service known as Paid Per Click.  This is where you pay Google to place your business on the front page in the form of an advertisement.  Whenever someone clicks on the advertisement, you pay google a small fee (anywhere between 50 cents to $20 depending on keyword and competition).


Social Media Marketing.  The goal for this is to deliver traffic to your website via Social Media.  Depending on your business certain social media platforms may be better suited for you.  A clothing/retail business may benefit more from Instagram and Pinterest than Twitter for example. Learn how to maximize your social media’s effectiveness here. 

Digital Marketing

Digital Marketing is a broad spectrum of online marketing services.  Typically a Digital Marketing campaign will include more than one services to accomplish a goal, whether it be branding or simply more traffic and customers.  Digital Marketing can include SEO, SEM, SMM, PPC, and many other online-related marketing services.  Typically it doesn’t include direct mail, bill boards, or bus wraps.


This marketing lingo stands for Cost Per Click and is most common with Google’s Pay Per Click model. However many other advertising platforms also utilize CPC to determine the effectiveness of a campaign. Cost per click simply means how much does it cost you every time someone clicks on your promoted ad. Usually you want the CPC to be low, that way you won’t have to pay more for people clicking on you ads.


This is a confusing marketing lingo because it could mean a lot of things. Conversion could mean the rate at which someone goes onto your website and then converts to become a customer. Your formula would be Sales conversion / Visitors. However Conversion can be something completely different if you’re advertising on Google, Facebook, of Instagram. Conversion doesn’t mean sales on your website, it could mean simply someone converting and eventually browsing to a desired page on your website, however not necessarily making any transaction. Learn about social media conversion here. 

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Low Cost Business Ideas



Low Cost Business Ideas

Here are some low cost business ideas to feed the entrepreneur inside you. Contrary to popular belief, you don’t need thousands of dollars to start your own business. If you want to make it as an entrepreneur, what you really need is determination and patience in order to survive the business world. If you’re looking for low cost business ideas, you’ve come to the right place because we have some brilliant ideas you can cash in on.

1. Ride Sharing Service

Thanks to platforms like Uber, ridesharing services are becoming popular worldwide. If you already have a car, you can start this business without shelling out a dime. If all goes well you can turn your ride sharing service into a chauffeur service, or hire other subcontractors to launch your own brand.

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