Growth Hacking

Benefits Of Using a Social Media Influencer To Market Your Product

social media

Do you want to spend less time in front of the laptop but increase brand recognition, traffic and sales with minimal costs? 90% of marketers claim that social media has helped them generate immense exposure for their business indeed; social marketing has become a large part of the overall marketing strategy and is used by marketers to implement their strategies in a cost-effective manner. While social media is a key element in social media marketing, working with a social influencer can make your job easier. Here are some of the benefits of using social influencers to market your product.

Increase Brand Awareness

Social media is a cost-effective way of increasing your brand awareness. By working with an influencer you can harness the power of social media further by gaining access to their vast network of followers. It can be hard to increase brand recognition in the early days of your campaign. However, influencers already have authority over their followers. They have already gained the trust of their audience and you can us this influence to improve your reputation and brand awareness.

For example, Influencer can blog about your product and tell his audience how it made his life easier. Since the influencer is recognized as an authority by his network, they will be enticed to try your product since it is recommended to them by somebody they trust.

Inbound Traffic

Increased brand awareness can result in an increase in traffic to your website, hopefully to try your product, reuse it or when they recommend it to other people. Without social media marketing, you are just basically selling to people who can physically see your product or those who stumble onto your website. Without utilizing social media and influencers you are only accessible to these people. Adding an influencer to your marketing strategy is like adding another doorway to your website or product.

Improved SEO Rankings

In the world of the internet, search engine rankings are important. You can improve your rankings not only by following true and tested strategies but also by partnering with an influencer. This way you have other people blogging, talking and networking your products which can affect your SEO rankings in the long run.

Higher Conversion Rates

Because influencers are considered by their network as an authority figure, audience will be more willing to try their recommendations. This can help improve your conversion rates because people will want to see if what the influencer is true. Every blog post, video and Tweet has the potential of landing people to your website and influencers can give your product a humanization factor that will make visitors more willing to buy.

Better Customer Satisfaction

Influencers build their authority by engaging and building relationships with their network and followers. This one-on-one interaction can help with customer satisfaction because it helps them become more loyal. The more time you and your influencer spend with customers the more loyal they will become and the more likely they will tell their friends about you

Improved Brand Loyalty

When customers are loyal to your product, they are loyal to your brand. This is very advantageous when you introduce other products. They become more receptive because they are loyal to the brand. This is because customers will begin to see social media and your influencer as a channel where they can communicate with the company.

Increased Brand Authority

Influencers are seen as people with credibility and authority. These characteristics are transferred to your product thereby increasing your brand authority. When somebody who is seen as an expert recommending or is talking about your product, their personas become interchangeable so you become more credible. The more authority you have, the more likely your customers will talk about your product because they become satisfied and will want to recommend you to their friends.

Cost-Effective

Working with a social influencer is a cost-effective marketing strategy. You might need to pay the influencer to talk about you and blog about your product, but it is still more affordable than buying TV air time or advertising on newspapers or radio. Start small and as you begin to see results, fine tune your strategy and increase your budget.

It is clear that working with social influencers can help boost your marketing campaign. It is cost-effective so you have little to lose. An influencer can help you gain ground against your competition so start now.

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