Connect with us

Sales

How To Tailor Social Media To Your Customer

Published

on

customers from social media

In this digitally connected world, it is rare to meet someone who does not use social media in some way. Most people use social media platforms like Facebook, Twitter, Snapchat, and Instagram to communicate with friends and family. In reality, though, social media has expanded to provide loads of opportunities for all types of businesses. Below are some of tips that will help you in reaching your potential customers through social media effectively and efficiently.

Create customer centric websites

Having a pretty website is all well and good, but it is totally useless if the customers do not find what they are looking for. This might cause a massive reduction in traffic to our websites. Therefore, we need to make sure that our website is centered solely on our target audience. This would be done by focusing entirely on solving our customers’ problems through the products and services that we offer. The website should be popularized on your social media pages, and efficient backlinking strategy should be in place to drive traffic back to the website and vice-versa.

Identifying the target audience

We must have a clear picture of our target audience, what they want, and what they like before we go ahead with social media campaigns on any social media platforms in general. If we are not able to identify the right target audience, then our marketing strategies will fail due to the lack of focus.

Proper market research

Businesses must conduct market research before they start creating any sort of content for their social media as it helps in understanding the target audience’s needs, wants, and desires. This is one of the most important techniques that is being used by businesses before promoting their offerings on social media.

Choosing the correct platforms and practices

Though it might be tempting to jump on to each and every social media platform for spreading our business, maximizing our social media connect practically means choosing only those platforms which suit our core business strategy.

For example, a company selling apparel should have a presence on Facebook, Twitter, and Instagram, whereas a company dealing with consumer goods does not require a presence on Instagram. The best strategy would be to determine which platforms our potential customers are active on and use the data to build our own social media presence.

Increasing website traffic and search ranking

Social media is used by businesses to increase traffic to their sites, drive sales, and position their brand effectively. Not only do social media platforms help us direct potential customers to our website, but the more social media patronage we get, the higher the ranking on various search engines. This indirectly helps and backs our search engine optimization strategy.

Providing better customer experiences

As we are using social media to reach our target audience, so will our competitors. Customers expect fast response times and round the clock support. This is where companies that deliver quality services have an edge over others. Even studies show that companies engaging in social customer service have bigger financial gains than those which choose not to.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Why Amazon Headquarters Should Choose New York

Published

on

Amazon Headquarters

The most infamous city to reach Amazon’s shortlist is New York, New York. The crowded city has an established tech industry and competitive business environment. Respectable companies from all types of industries race for a spot in New York. NYC, or in other terms, ‘the big apple’ is a staple to business activities in America. Even though NYC is not offering any financial incentives other than what is already provided to companies in their city, the new Amazon headquarters will be impacted heavily if they choose New York. Amazon will be more innovative due to the support of this city. 

Possible locations include the Midtown West, the Financial District, the Brooklyn Tech Triangle, and Long Island City. There is about 8.5 to 26 million square feet of space being offered to Amazon from these potential areas. If these locations are not appealing enough, there is an additional and unique opportunity at hand. Charles J Urstadt, a real estate investor proposes to build the Amazon headquarters in the Hudson river. The new Amazon headquarters would pay a nominal price of $5 million for the land extending 1,000 feet into the river. This site is named cheaper by Urstadt, but he hopes that Bezos views it that way too.

The area is flooded with international airports like John F. Kennedy International Airport and LaGuardia Airport. This move can be an opportunity to introduce the company into the East-Coast. The first impression will be a boost if the most influential city of America (New York) is representing the tech company.

Amazon Headquarters

The city collects students from the most prestigious colleges in Columbia University, Barnard College, New York University, and Fordham University. NYU Stern and Columbia University are ranked as the most difficult school to get into. These business and tech professionals are more than qualified to be employed in the tech company of Amazon. The city offers the most reliable employees to help grow Amazon and New York.

The New York has a pool of diverse cultures, from influences in fashion, entertainment, business, technology, and more. This can contribute immensely to the innovative company. Amazon already sees great potential in New York as there are traces of Amazon doing business in NYC currently. The tech innovative company occupies about 855,000 square foot of space for a distribution center in Staten Island. Also an additional seven floors in a Manhattan Tower for workers in finance, sales, and marketing.

Amazon Headquarters

Small businesses and agencies within New York are able share their professional insight to Amazon now. This is why Amazon HQ2 Should Choose New York:

How will Amazon HQ2 affect the economy of the city?

“New jobs and people with new jobs will spend more money”. -Sam Insalaco of theBrewRoom, LLC.

Amazon Headquarters

Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?

“Growing and thriving. Brooklyn and Queens have the largest talent pool in the country”. -Sam Insalaco of theBrewRoom, LLC.

Amazon Headquarters

How will the community welcome Amazon HQ2?

“Amazon is a loved company, i believe the community will embrace them. Just don’t bring Walmart.” -Sam Insalaco of theBrewRoom, LLC.

Amazon Headquarters

Do you support the major’s proposal? Why, or why not?

“I am not familiar with all the details on the proposal, but I do support anything that will create more jobs”. -Sam Insalaco of theBrewRoom, LLC.

Amazon Headquarters

Image From Wikimedia Commons

Besides financial incentives, what does your city offer?

“Culture, amazing food, music, dance, art, are all at its highest level in NYC”. -Sam Insalaco of theBrewRoom, LLC.

Amazon Headquarters

What is in your city that isn’t found anywhere else?

“NYC is a global city and attracts talent and culture from all over the world. It is the most dynamic and well rounded city that offers more to business and the lifestyle of its employees than any other place in the world”. -Sam Insalaco of theBrewRoom, LLC.

Amazon Headquarters

There are also other many more agencies that do not believe New York is the right fit. “I’m one who doesn’t think it is good idea for NYC. Housing prices are too high as is and infrastructure can’t handle the traffic etc that we already have.  50k new employees etc will simply exacerbate the situation. I respect other points of view but not a good fit for us”, says Rob Key of Converseon

If you are an agency from New York, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

Continue Reading

Business

Why Amazon HQ2 Should Choose Miami

Published

on

HQ2

The unexpected city to be on Amazon’s top 20 short-list is Miami,Florida. Information about the proposal for Amazon has yet to be released. South Florida is currently keeping it a secret, but from the looks of the region, Florida holds the best benefits. Florida has no state income tax, which can save Amazon a lot of money. The founder of Amazon holds personal ties with the city as well. CEO of Amazon Jeff Bezos spent some time in the Miami area. He spent his childhood there and was valedictorian of his class at Palmetto High in 1982. Bezos now has the opportunity to return to dominate the corporate scene of the region. Florida may be the perfect choice for Amazon HQ2.

The massive tech company seeks a city with a high population in order to attract employees. Miami holds a population of 453,579 people and is growing. The location is perfect in size and the site holds special features. The area will cover the southern-region for Amazon, but is still remotely close to the East Coast. South Florida is also a pipeline for Amazon to connect with Latin America. This represents a positive, diverse company. The southern location also emphasizes the importance of weather forecast. South Florida embodies the perfect temperature for businesses. There won’t be any delay due to snow or low temperature, so traveling and delivery will hardly get affected.

Amazon is currently looking to adopt 500,000 square feet of space but will then move on to consume a total of 8 million square feet after 2027. South Florida had offered at least eight sites that is located in downtown Miami. Other locations include government buildings, so in total there are five in Miami-Dad, two in Broward, and another in Palm Beach. Florida had planned out this move drastically and is offering various options to fit the taste of Amazon.

HQ2

The University of Miami and Florida International University are within the region, along with other colleges. The region attracts a younger scene, which is beneficial to companies seeking employment. Miami also provides the Miami International Airport and Fort Lauderdale Hollywood International Airport to Amazon for transportation.

“There are a lot of cities that are showing off for Amazon … We took a different approach. We put out a challenge,” Commissioner Russell said. The message of the video, he said: Miami isn’t for everybody and if you are not welcoming of diversity, don’t come. “We believe that will resonate with Amazon because they do embrace a lot of the values that we have in Miami and they will recognize how this is really a jumping off point not only for South America but for Europe and the world.”

Small businesses and agencies within Columbus are able share their professional insight to Amazon now. This is why Amazon HQ2 Should Choose Miami:

How will Amazon HQ2 affect the economy of the city?

“Beyond the short-term construction and long-term full-time job direct economic benefits, delivering such a high-visibility endorsement of South Florida as the diverse, international and “enterprise-ready” region that is has become, would create the momentum needed for long-term prosperity. South Florida is about so much more than beaches and cruises and bringing HQ2 would reinforce that message for decades”. -Aaron Lee of The iluma Agency.

HQ2

Image From David Balyeat

Amazon is searching for talent in software development and related fields. What is your city’s tech scene like?

“South Florida has seen a vast expansion of tech startups, incubator programs and higher education development. In fact, the 2017 Kauffman Index of Startup Activity recognized South Florida as the leading region for startup activity, ahead of Austin. As the President of the South Florida Chapter of the Entrepreneur’s Organization, I can also attest to our region’s thriving tech and entrepreneurship scene first hand. Our chapter is among the top 10 largest worldwide and continues to grow with mature, scaling businesses as well. Considering that Amazon is much more than just an online store, we also offer one of the few direct backbones to the global internet, right here in Miami. Finally, it’s no accident that several “unicorn” tech startups are based here already, including MagicLeap”. -Aaron Lee of The iluma Agency.

HQ2

How will the community welcome Amazon HQ2?

“Not with a parade, but with an unforgettable beach party. Seriously though, there is a unified and aligned vision across three counties and more than 9 million residents who are ready to embrace and support Amazon. We are also a perfect region for Amazon to test new innovations and reach a global audience, not just a domestic one. Our businesses, residents, organizations and local governments have spent years investing in ourselves to prepare for such an opportunity”. -Aaron Lee of The iluma Agency.

HQ2

Do you support the major’s proposal? Why, or why not?

“Absolutely. As a business owner and South Florida resident for nearly 4 decades, I have the shared opinion that our area has more of a branding problem for enterprise business, versus a lack of opportunity and infrastructure. We have been ready for Amazon HQ2 since before it was an idea”. -Aaron Lee of The iluma Agency.

HQ2

Image From Translating Cuba

Besides financial incentives, what does your city offer?

“South Florida offers a diverse metropolitan culture that combines international influences with a rich history of hard working, but equally fun loving people. We thrive on our diversity and it’s a community that celebrates living. From the arts, sports, entertainment and of course the fabulous weather and beaches, there’s no other part of America like it”. -Aaron Lee of The iluma Agency.

HQ2

What is in your city that isn’t found anywhere else?

“I’d have to say that the rich diversity of our people has helped build a community that reflects the global world we live in today. It’s a region that also reflects the nature of Amazon’s vision and scale as well. We are a city of the world, built by people who have come together from all around it, sharing their culture and experiences to create something truly unique”. -Aaron Lee of The iluma Agency.

HQ2

If you are an agency from South Florida, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

Continue Reading

Business

Why Amazon HQ2 Should Choose Dallas

Published

on

HQ2

Dallas made it on the shortlist for Amazon to build their second headquarters. Though they are up against 19 other cities including Atlanta, Boston, and Chicago. Amazon’s requirements include a metropolitan area with over a million people, be 45 minutes from an international airport, direct access to public transportation, and be able to expand 8 million square feet in the next decade. Amazon HQ2 will be diving deeper with each of the finalists to evaluate each proposal before making a final decision. They encouraged the top 20 finalists to go through this process in secrecy.

“We’re proud of the great work done by our regional cities and leaders,” said Mike Rosa, senior vice president of economic development at the Dallas Regional Chamber. “We’re looking forward to the next steps and are in direct contact with Amazon to begin that process.”

Amazon

Amazon is planning $5 billion in infrastructure with the first building opening in 2019. The online retailer will employ 50,000 people with an average salary of $100,000 or more at the new campus. The sites proposed included downtown Dallas skyscrapers, Victory Park, multiple locations in Collin County, property on the University of Texas at Dallas campus, and another at the station of the planned bullet train connecting Dallas and Houston. In Tarrant County, potential sites include a future Trinity River development north of downtown Fort Worth, and 800 acres in Grapevine on Dallas Fort Worth International Airport property. Dallas kept quiet about the tax incentives that were offered to Amazon.

This is why Amazon HQ2 should choose Dallas. If you are an agency from Dallas, and wish to contribute to this article, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji*

Continue Reading

Trending