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The Future of Good Posture: UpRight Go Review

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2017 gift guide

Presentation is everything. Our overall persona can be damaged by a simple mess up in bad posture. The new wearable technology device, Upright Posture Trainer is designed to correct your posture. To function properly, the Upright wearable is put discreetly on the skin of your back and under your clothes. The moment you slouch, the device lightly vibrates to condition you away from the bad habit. From an UpRight Go review, the only escape from the irritable vibration is to maintain an upright posture.

The device is about 4.25’ long, 1.5’ wide, and 1’ thick. The product is of silicone rubber material and can be used up to 10 days a single charge. Upright is also connected to your iOS or Android smartphone app, with individual training plan for gradual change.

The wearable device is ultimately inspired by BF Skinner’s operant conditioning theory, in the belief that behavior can be changed through sequences of actions and consequences. From an UpRight Go review, the strict reinforcements in Upright’s gentle vibration delivers a cue to help you remember to sit up.

Barbara Corcoran is best recognized as a Shark tank investor and businesswoman. She has met a lot of Entrepreneurs and can explain what specifically turns her off. “There’s some basic things that I think mothers use to teach. I’m not sure who’s teaching them anymore. You’ve got to have good posture. Underestimated. When I see someone walk on the “Shark Tank” set and they’re hunched over, I interpret that, rightly or wrongly, that they lack confidence”. In being an advocate for the perfect first impression, Barbara explains the significance of good posture. “Good posture. First impression. Looking someone straight in the eye. Creates trust. Some politicians are very practiced at looking someone in the eye, and yet they still can’t be trusted. But if someone’s not looking you in the eye, believe me, you’re not trusting them. You don’t even sometimes even register, it’s just an intuitive thing. “Hm, I wonder what this guy or gal is up to?”

Entrepreneurs are hard workers by nature but fail to neglect the simple cues to making a good first impression. Subconsciously, our looks do make a factor in the workplace. A strong image of a leader influences confidence in the workplace. Good posture defined by Harvard Health is to keep your chin paralleled to the floor, with your shoulders even, spine neutral, in natural position, and arms at your sides with straight, even elbows. Hips are also enforced to be even, creating it very difficult to obtain proper posture. Seeing that it’s more comfortable to slouch, many fall into the category of health damage, poor physical outlook, and more. Upright posture is capable of gradually fixing the habit of slouching.

How you pick to represent yourself will ultimately reflect on people’s opinions of you after, whether or not it’s true or false. There are two more benefits on maintaining a good posture:

Increased Productivity

Approximately more than 13% of startup entrepreneurs fail to produce decent work due to common postural distortion patterns. The cause of poor posture results in blood vessel and nerve constriction, back pain and discomfort, and ongoing problems with your muscles, discs, and joints. The effects forces entrepreneurs to lose a minimum of 6 hours a week from work. The most common symptoms experienced are headaches, back pain, and a loss in concentration. Lost productive time from common pain conditions result in an estimated loss of $61.2 billion per year. 76.6% of the lost productive time was justified by the pain. By maintaining proper posture, this can all be avoided.

Influence Motivation

To look good is to feel good. Confidence is grown heavily when in good health. As Barbara Corcoran explained, when someone is hunched over, the immediate assumption is that they lack confidence. When your nonverbal cues are executed confidently, you look more trustworthy. Confidence is the ultimate motivation.

upright go  upright go  upright go

Product Review

Overall, the product was a joy to try. Set up was relatively easy and was a true “plug and play” experience.

Upon opening the box, I initially became nervous as soon as I saw the charging cables. I thought to myself, “ugh, another product to charge” but after settling and opening the incredible high quality packaging, I noticed that the product was ready to use. Before beginning the UpRight Go review, first, you have to download the app. You can find the app by searching for “UpRight Go” on your app store. Downloading the app was as simple as… downloading an app? Relatively simple. Quick download and an even faster set up option.

Upon loading, you are met with an option to sign up or sign in. Add the appropriate information as expected, and you’re all set! Setting up the app is easy as well. Just read the screens and follow the instructions. The interesting part comes in when you have to add the device onto your back. I read this and thought to myself, “this is going to be annoying!”, but it wasn’t at all. I placed the product into my right hand and placed it as best as I could in the middle of my back. (spine region) I can say that when I first wore the product, I felt like an intergalactic alien with a device sticking out of my body, but after moving around and using it for several hours, it was a joy to have and a great product to maintain good posture.

I completed initial training and even completed overtime. I then began to work and maybe my thoughts on my posture aren’t as bad as I once that. For me, I sit about 10 hours a day and although that can be challenging, I only set the device off four times in the first day. All in which were purposefully set up by myself. I wanted to see the vibration. I wore the device for a total of five straight days, each day for 9 hours. I can say in full confidence that each day I wore the device, I was cognizant of my posture and wanted to make sure that I was sitting up in a healthy manner. Although this is a huge pro for the UpRight Go team, I do not see myself using this product on a routine basis. Great posture is important to my daily life, but from the UpRight Go review, it’s not important enough to get a tool like this.

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Business

Why Amazon’s Second Headquarters Should Choose Northern Virginia

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Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Why Amazon HQ2 Should Choose Chicago

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HQ2

Most of the cities on the top 20 shortlist for Amazon HQ2 had given some extreme proposals. The majority of the pick is located on the East Coast with an important city that is Chicago, Illinois. The city of Chicago is an important business hub that is currently attracting millennial entrepreneurs and corporate talents. The region offers a broad selection of professionals that are specialized in tech, logistics, advertising, and more. This is a huge bonus for Amazon if the tech company picks Chicago as the rightful city for HQ2.

Chicago ranks high in tech, affordability, and infrastructure. These benefits will fulfill Amazon in their search for employment, land, and logistics. The city offers the O’Hare International Airport and Chicago Midway International Airport to the company for traveling affairs. This is just one of the city’s proposal, the entire bid for Chicago was put together by Mayor Rahm Emanuel and Governor Bruce Rauner. There is a promising bid that if Amazon chooses Chicago, then the massive tech company will collect at least $2 billion in incentives and $1.3 billion in tax revenue back. Employees are still expected to pay the taxes, however, it would be Amazon who is receiving that money back and not Illinois.

HQ2

Image From PBS

There are 10 total potential sites to situate HQ2. One includes the Sterling Bay’s 70-acre Lincoln Yards, and many more sites including the Illinois Medical District. The forefront for a new location is The River District, Riverside Investment and Development in River West. This 37-acre site connects to Chicago’s downtown, River North, Fulton Market, and more. The best deal for any other location. 

Amazon will be able to create a substantial amount of benefits from Chicago’s bid for Hq2. Illinois has given over $1.4 billion of tax money to companies like Amazon ever since 2001 when EDGE was created. The EDGE Tax Credit Program provides tax credits for businesses that make capital investments in Illinois and more. The massive tech company is more than qualified for this program and this will be deemed beneficial to Amazon if they participate. 

The Chicago metro area grew by 0.6% and it will only get better from here. The region is populated by a big number of young and educated students from the notable schools of University of Chicago, Northwestern University, Loyola University Chicago, and the University of Illinois at Chicago. The work force in Chicago are tech driven and strives for professional support, which is an attractive atmosphere for all companies. Amazon  should be using up that advantage as well. 

HQ2

Proposals are still being presented to Amazon by representatives. Small businesses and agencies within Chicago are now able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Chicago.

If you are an agency from Chicago, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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How The Technology of 23andMe Benefits You

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23andMe

Tracing down our ancestry is a difficult but possible task thanks to 23andMe. Ancestry research is an obsessive hobby that is provoked by curiosity. You can discover historical events, trace medical conditions, find birth parents, and understand yourself through DNA testing. With 23andMe, people can now discover the truth about their genes. Through extensive DNA analysis, 23andMe can interpret your biological roots from a simple saliva sample.

More than 500,000 consumers have bought a test from 23andMe. For it to work, consumers have to spit into a tube and ship it to the company. To retrieve your results, you must first create an account on the 23andMe website and log in within six-to-eight weeks to view your data.

The massive biotech company employs scientific researchers to study customer data for research on inherited disorders. The team is filled with quality workers and a pool of professional partners in fields like pharmaceutical and biotechnology. 23andMe hopes to provide consumers who wanted to know about their DNA information on any potential genetic disorders or diseases. For the first time ever, the genetics company offers direct to consumer genetic tests on breast cancer. Anyone who is curious about their future health risk, 23andMe is the ideal service to get answers from.

In tracing back your genetic roots to compare you to a total of 150 regions, people can now discover their DNA background. 23andMe have united many disconnected families from their service. The option to publicize your results to rekindle with other family members have proved to serve a great purpose to users.

23andMe

Image From 23andme.com

The precision of 23andMe is impressive. The results are not vague responses. The scores show percentages and specific breakdowns on your ancestry. With a total of 150 regions, 23andMe ensures an informative report to fulfill your curiosity. The ancestry discovery has given people an identity and the chance to reconnect with their culture. Customers have the opportunity to share their results for research purposes, so most have consented while others chose to remain anonymous.

The health and wellness report will analyze your genetic risk for up to 10 diseases. This information is intended for people who are concern about their future health. The data comments on your potential variants to lactose intolerance, saturated fat and weight, alcohol flush reaction, genetic weight, deep sleep, muscle composition, sleep movement and more.

The more serious analysis are the findings of potential late-onset Alzheimer’s disease, Parkinson’s disease, AAT Deficiency (a lung and liver disease), Celiac Disease, Hereditary Hemochromatosis (iron-related) and Hereditary Thrombophilia (blood clots), and others. Users do not have to oblige and see the results, you can choose to keep the answer hidden.

Although the company have experienced issues with the FDA in the past, since last April, the FDA agreed to allow 23andMe to sell direct-to-consumer genetic predisposition tests for 10 diseases, including Parkinson’s, Alzheimer’s and Celiac disease. This innovative business idea is benefiting many consumers. 23andMe’s technology have reconnected families, provide useful knowledge, and give health warnings.

23andMe

Image From 23andme.com

The innovative biotech company proves just how rapidly technology is advancing. DNA testing will only improve from this point on. 23andMe have benefited many customers with their technology. As they continue to grow and improve, a 23andMe spokesperson shares how the technology of 23andMe benefits you:

How does 23andMe work?

“You can read about the process on our website here. You choose from our two products – the  Ancestry Service and Health + Ancestry Service. You can either buy the kits from one of our retailers (Target, Walgreens, CVS, Amazon, etc.) or from our website. Your kit will take 3-5 days to arrive, you follow the kit instructions to spit in the tube provided, register your kit with the 14-digit barcode associated with your kit, and mail the tube back in the prepaid package.

In approximately 6-8 weeks, we’ll send you an email letting you know your reports are ready in your online account!”

What inspired 23andMe?

23andme

Image From 23andme.com

“Our company’s founders believe that everyone has the right to access their personal genetic information. We believe in the power of genetics to transform health and empower people, and that your genetic information is the most valuable thing you can contribute to help accelerate research”.

How will people benefit from 23andMe?

“23andMe customers will benefit in three ways:

  • Access Revolutionary Science
    • The only crowdsourced data set for genotypic and phenotypic big data analysis.
    • Health and ancestry reports driven by top-tier scientific rigor
    • Data-driven drug development by accomplished scientists
  • Discover Evolving Insights
    • Explore your unique health, ancestry, wellness and personal trait data
    • Engage with family members or connect with new ones
    • Learn more as new reports are released
  • Improve Healthcare
    • Easily participate in disease-fighting research
    • Drug development based on human genetics
    • Stay informed about the impact you’re making”

Are the analysts completely accurate?

23andme

Image From 23andme.com

“We proved through the FDA review process our ability to accurately call, or find, these variants with 99.9% accuracy when compared to Sanger sequencing results, the gold standard for accuracy.

23andMe uses an Illumina genotyping chip, widely used in academic and medical research, to capture genetic information and samples are processed in a CLIA-certified laboratory, the gold standard for laboratory testing, that also adheres to CAP (College of American Pathologists) standards. These are the same standards applied to doctor-ordered tests. We also have a variety of proprietary validation processes and quality controls that are applied to data before information is ever returned to a customer”.

How does 23andMe stand out to other competitors?

“We offer the only FDA-authorized genetic health reports directly to consumers, without a prescription. We also have a unique Research division, in which our customers can consent to participate in research (over 80% of them do consent) and answer questions that we can then use for research. Our customers have contributed to over 100 studies/published papers to date!”

How does the company overcome setbacks?

“Our CEO has said she doesn’t shy away from conflict. If you put your head down, do the work you need to do, and don’t give up, persistence will pay off. In 2013, when we received the letter from FDA warning us to stop marketing the Ancestry + Health Service, we didn’t give up. We believe people have a right to their genetic information without going through a doctor, and we are committed to providing it in the most responsible way possible. We will continue to work with the FDA to get more genetic information out to the public”.

Are you looking to improve? If so, how?

23andMe

Image From 23andme.com

“Yes, we are constantly looking to improving and working to provide additional information to our customers. Prior to November 2013 had more reports than we currently offer. As an FDA regulated company we’re working with the agency to provide health-related reports to our customers, beginning with carrier status, authorized by the FDA in February 2015, and genetic health risk reports, authorized by the FDA in April 2017. In fact, we just announced the FDA clearance of our BRCA 1/2 (Selected Variant) report, that is the first FDA authorized genetic test for cancer risk, and also expanded our Ancestry Composition product to over 150 populations around the world. We also just launched our Conditions pages, where customers can rate various treatments for common health conditions they suffer from, including asthma and depression”.

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