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Video Is Changing Businesses, Education, And Careers

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Video seems to have existed for a long time, decades even. Why then, is it causing such consequential changes now? The 21st century has so far proven itself to be the fastest-paced time in human history. This change has prompted conventional industries and organizations to shed their old practices and embrace the digital current. A key aspect of this sweeping current is the refinement and accessibility of video, and its overwhelming presence online. The “viral video” is a key component in the Internet space, and has amassed so much esteem and regard, that it has allowed average individuals to cross over and be showcased in mainstream media. Viral videos usually make an appearance on the main broadcasting channels or on shows like The Ellen DeGeneres ShowThe power and scope of video is not limited to viral pieces alone. Entertainment and humor from short clips online, videos have extended to impact every aspect of the physical world from business, current affairs, and education. A single, powerful device has found decades’ worth of practices and assumptions to uproot and revolutionize. A prime example is the mannequin challenge, were people freeze in action for about one min. It all started as a college challenge, filmed on a smartphone and shared on Facebook.

Businesses

Businesses have undoubtedly experienced the most positive change with the dominance of video. Videos are now widely used to market products and services that businesses may have to offer. This form of marketing has proven to be more concentrated and effective, and each video is a result of high-end production value and laser-like focus on a target audience’s consumption and response patterns.

With the popularity of social networking platforms and the sheer amounts of site traffic, businesses have taken to video to trace online patterns and usage to target advertisements accordingly. This makes for marketing campaigns to be far more lucrative in that they reach the intended audience at optimal times. Video production and video marketing services are encouraging businesses in all fields to use video to attract customers and to reach a new level of engagement.

A teenager scrolling through Facebook with a particular bias towards beauty will have makeup advertisements come across as an endorsed video of a particular brand. Likewise, if any user’s online preferences and behavior lean towards software and technology, they are more likely to find a few marketing videos related to the subject during their usual scrolling.

Video is increasingly used in presentations and orientations, to better accustom fresher recruits with business models and practices. A short 5- minute video outlining the core philosophy of a business has a better chance at engaging investors. The online fundraising website, Kickstarter, requires pitchers to publish a video alongside their business model which details their entire product at length. This specific video alone has the power to make or break potential investment deals, and startups often allow a lot of time and attention to go into making this short video exceptional.

Video calling and conference calls are slowly becoming somewhat of a norm. Businesses have found video to be an ever-helpful alternative. Not only are calls easy to arrange and connect, but they can be carried out on short notice and dramatically reduce the costs that usually go into long-winded business trips.

Video is also increasingly used by businesses in training initiatives and programs. This practice stems from the vast amounts of scientific evidence available that proves how learning and retention is linked with visual and sound aid.

Education

Statistics, numbers, and information are better processed via visuals. 40% of the brain’s nerve fibers are connected to the retina, which makes the brain’s ability to process visuals much more efficient than computing text. This is the reason why video is assuming a more dominant position in modern education and teaching processes.

According to the Visual Teaching Alliance, visuals are processed up to 60,000 times faster than plain text. This has greatly impacted the way teachers approach their jobs, and has allowed a number of companies to invest in the market of providing educational material that supports visual-aid.

Providing visual aid does not only translate into a positive increase in scores, averages, and performance values; the key here is retention and comprehension, and how researchers have discovered that visuals and video improve learning by 400%. Schools and colleges are now reinforcing video in curriculums and courses, to make teaching programs more efficient. The end result is a more competent, able, and lucrative job force, that is able to approach various areas of business with fresh perspectives and ideas. Video is quite literally aiding the development of a smarter, more skilled workforce for future generations. This has vastly changed career dynamics and competitiveness, as well as opened up new careers and professions.

The reach and influence of video is only expected to expand in the coming years. Educational institutions all across the world have begun to replace conventional paper-bound textbooks with iPads containing downloadable texts that feature a number of videos. For subjects such as History and Science where greater retention is required these videos prove themselves to be extremely efficient.

Careers

People can now form functioning careers out of video. The second-most popular website globally, YouTube, is a video sharing network that features a considerably substantial amount of online content creators and entrepreneurs.

These “YouTubers” have managed to gather millions of devoted followers, and content creation has become nothing short of a highly successful career for many of them. These individuals earn a considerate amount yearly by simply creating engaging and thought provoking content with paid endorsements and advertisements. Majority of these online personas go on to star in movies and series, become best-selling authors, and go on world tours. Video has opened platforms that seemed impossible before.

There are a number of Internet celebrities that started off with uploading shaky footage, and have now catapulted into mainstream media platforms. Comedian Bo Burnham began his career 10 years ago in his room, where he recorded himself singing his own pieces. Today, the 27 year old has two specials on Netflix, and has been able to tour and perform stand-up comedy on live television shows.

Leading online sites such as BuzzFeed and NowThis offer 30-second videos to viewers that cover a range of topics. Anything between politics, current affairs, style, and technology trends are covered via short, informative videos. These have become nothing short of the evening news bulletin for much of the online crowd today.

As this year comes to a close, one can only help but marvel at the revolutionary leaps and bounds video has taken recently. What began as an innocent medium to share engaging content and media, has now transformed into something of a business essential, a corporate tool, and a socio-political rallying-point. Though video is still overwhelmingly used for various purposes, a sizable chunk of leading businesses and social institutions have discovered that video may be an excellent tool to engage, market, relay, and educate.

Tobrise Chinosa

I’m a fun loving rouge from Leeds West Yorkshire. Now living in Croydon South London. I create promotional videos for businesses who need an online presence. I also create videos for paid ad purposes on Facebook and Youtube. You can follow me on YouTube, Facebook, and Instagram.

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Business

Holiday 2017 Gift Guide for Stocking Stuffers

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2017 gift guide

Stockings are a traditional ornament to Christmas, but the stuffings inside are what makes it jolly. Stocking stuffers redefine gift giving, that neither size or price matters in the premise of giving a present. These miniature gifts give entrepreneurs the advantage to pick up gifts last minute. The standards for stocking stuffers are to simply be small and compact, but that shouldn’t reflect on the quality of the gift. When entrepreneurs want to impress their receivers, these are the gifts to provide for them in the 2017 Gift Guide:

Vanacci

2017 gift guide

 

The Vanacci lockstone bracelet is the bracelet that I have been waiting for. I have been using the Vanacci bracelet for about a month now and I haven’t taken it off since. Not only is there quality fantastic, there is the added benefit of the my unique scent/cologne will follow me around throughout the day.

Like most men, I did not follow the original directions of spraying the bracelet and letting it sit. I sprayed directly on the arm, and rarely have to reapply. My personal band is black and goes with just about anything. This is a great gift for the fashionable male.

Moment Lenses

2017 gift guide

The size and quality of Moment Lenses are impressive. The detail on each glasses are built professionally, while the weight of the lens are kept at a decent size. These attractive lenses are perfect for either starters or professionals in photography, since the product is easy to navigate through. The lenses offered are in the shape of a Wide 18mm lens, or a Macro 25mm lens, and also includes a 170 degree Superfish field of vision lens. Moment Lenses now have a battery case as well, that is also equipped with its new mounting system. They now offer external shutter buttons, travel cases, and other accessories all on their website. With finally an attached via a mounting clip(these new lenses twist 180 degrees). The perfect gift for self-proclaimed photographers from the 2017 Gift Guide.

Nomad’s Leather Charging Wallet

2017 holiday gift guide

Nomad brings the perfect combo to solving iPhone’s battery problem and wallet situation. The wallet contains a thin lithium-ion battery that holds a 2400 mAh charge in their built in cable. Mobile users are saved from a sudden battery shortage with this unique product. The idea of applying a charger within a wallet stems from the belief that we will always have our wallets with us. Now, with a charger embedded into our wallets, you can charge your phone whenever or wherever. Displayed in brown, the advanced SoC (system on chip) microprocessor additionally enable the battery to fully charge your mobile device. A first choice gift to a loved one from the 2017 Gift Guide. 

Upright Go

2017 gift guide

The device that is about 4.25’ long, 1.5’ wide, and 1’ thick, Upright Go is the perfect gift for people who slouch. The product is made of silicone rubber material and can be used up to 10 days on a single charge. Upright is also connected to your iOS or Android smartphone app, with individual training plan for gradual change. The strict reinforcements in Upright’s gentle vibration delivers a cue to help you remember to sit up. The method is taken from B.F. Skinner’s operant conditioning theory, that is effectively used in Upright technology today. The obvious gift to offer in the 2017 Gift Guide. 

Anker SoundBuds Curve Bluetooth Headphones

2017 gift guide

Anker headphones are the perfect fit for athletes. The headphones have an earhook with a waterproof nano coating for complete comfort, this also includes a gym and running workout headset with pouch. Athletes can continue their rigorous workouts with Anker headphones on due to their lightweight condition. The product itself is durable with a strong connection to devices up to 30 feet. Their most special quality is within their CVC noise cancellation feature that runs on 12.5 hours of battery. Although Anker’s bluetooth headphones have amazing qualities, a headphone can’t be rated without mentioning their sound. With that, Anker provides a quality sound with it’s ample bass, that will allow users to really capture a feel for their music. 

Anker PowerLine + Lightning Cable with Pouch

2017 gift guide

The charging cable for many apple products, including the new iPhone X to the iPod touch. The product is named the lightning cable simply due to their fast speed charge, due to their wide diameter wires and minimized cord resistance. Like many of Anker’s products, the lightning cable is durable. The cable is 5x more durable than other original products also. The product’s performance remained constant, no matter how many times the cable has been bent. The 3ft toughest and fastest cable product comes in black, grey, white, red, and blue. 

Anker PowerCore Portable Charger

2017 gift guide

The Anker powercore ultra-compact 10000mAh portable charger is designed to be smaller than a candy bar. Their unique cut ridged-surface brings a new experience to users, allowing a precise grip to the charger. The surface is also intended to avoid smudges so the product is looking presentable always. This includes an output temperature control, high voltage protection, current regulation, and more. Their most distinctive feature is within their 8-light led sensor to detect the power percentage on the charger. One of Anker’s most unique product and a good choice for the 2017 Gift Guide.

Mikol Marble Notebook

2017 gift guide

For writers, sketch artists, or simply anyone, Mikol provides an attractive notebook for a gift. The Mikol notebooks offer a Carrara white and the Nero Marquina style, made of 100% real natural stone from Spain. With this, their brand name is engraved in gold on the front. This can be altered by an additional $25 for a word of your choice engraved below. The notebook contains 180 pages of cream colored paper, while each section is divided up by a variety of different types of styles. One section of the notebook provided lined pages, the next a grid, and the last section, blank pages. A quality notebook for all types of talents.

Sudio AB

2017 gift guide

Headphones are an essential asset due to the digital age, Sudio AB are as aesthetically pleasing as it is practical. The wireless headphones are lightweight, easy to use, and are perfect for entrepreneurs who desire functionally and beautifully designed products. Tres headphones are ideally for office use, with the 9-hour battery life and quick charge capability. The packaging is simplistic and mirrors Apple’s minimal designs. The headphones themselves come in neutral colors with an accent of black, gold, or rose gold that appears more like pink in person. Different size ear comforters allow fit for a variety of users, although long term wear can leave the ear a bit sore.

 

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Holiday 2017 Gift Guide For Techies

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2017 gift guide

Gift giving is either a pleasant or overwhelmingly pressuring experience. There are various types of people to shop for and it is difficult to indicate their interest. More complications arrive as an entrepreneur, there is simply no time to look for gifts. Fortunately, with new and improved technology products being released, the search for gifts are located here with the 2017 Gift Guide. Everyone is an announced techie now in modern times with the release of newly different products. With the iPhone X, Qi charger, and more, no matter their level of tech-knowledge, these are the perfect gifts for techies.

Sewell Direct Mos Pack

2017 gift guide

The Sewell Direct Mos Pack carries all of your electronic devices in an organized fashion. It is the backpack that allows you to plug in to charge your laptop, tablet, and more. The charging mechanic of the backpack didn’t seem to be that useful at first but after a bit of adjusting it was convenient and quick for me to unload my laptop and begin work. The one thing I want to have seen was the ability to have the charge stay stationary since it was sitting in an uncomfortable position in the bag, additionally I had a protector on my laptop making it unable to fit into the dedicated pocket for the laptop. With its durable and rigid designs I can safely say it could protect my laptop and with all the custom navigation with all the wires I had, organization was easy. Especially the top pocket, which held my most used items and was quick to access most importantly.  

iPhone X

2017 gift guide

In honor of the iPhone’s 10th anniversary, Apple released the iPhone X in November, just in time for the holiday season. The upgrade contains numerous features that are highly beneficial. With the removal of the home button and the add in on a wireless charging option, the iPhone X stands out from their past models. A Qi charger will come along in the order to wirelessly charge your phone, however, the most popular upgrade is within the camera. The dual Optical Image Stabilization helps avoid blurry pictures due to camera shakes, and as a result, produces intensive high quality photos. Although the iPhone X is also water and dust resistant, their camera feature is an upgrade that is unmatched. The ultimate gift that is desired from all techies and the first choice in the 2017 Gift Guide. 

Choetech Qi Charger

2017 gift guide

 Choetech reveals their new wireless charging system for the iPhone X with the Choetech Qi charger. Upon initial review and opening the box, the overall quality was lacking, but after placing it on my desk, I can’t stop using it. A few weeks back, I purchased the iPhone 8 plus. Yes, I know. Judge me., One of the leading selling factors for me was the wireless charging. I never knew I needed the wireless charge, until using it. At my office desk I have the core nerd essentials, funko pop toys, legos, computer stand, keyboard, and my Choetech charger. I use the wireless charger primarily in the office and can grab my phone and go as I wish.

I decided to go a step further and take the charger home with me. I placed it on my night stand and in order to indicate if my phone is charging, you are met with a rather dim light. Contrary to their competitor product, ROCK qi charger which has an extremely “loud” light that turns an entire dark room light.

After leaving the phone on the charger overnight, I did notice my phone was considerably hot. Not drastic, but it was indeed warm to the touch. I found with this product, it’s best to use the device in an office setting that promotes the use of place and grab.

Incase DJI Mavic

2017 gift guide

Incase contains various technology products that are subdue. This is by far the best case for any magic pro users. Upon opening the case, you immediately see the foam casing that will secure the magic pro, controller, extra batter, and various items in it’s case. The foam casing layout alone is enough to already win as best in class, but not to mention there is additional space to store things like extra propellers, entire charging unit, and more than likely a third battery (I did not try this personally)

The overall weight of the case was light and can easily fit on any carry on/check in luggage or backpack. Upon testing, I accidentally dropped the incase carrying case and the magic was still securely tucked away, unscathed without a scratch.

Overall, this compression case was marvelous and perfect for the 2017 Gift Guide, but it’s as expected from a quality company like Incase.

Anker

2017 gift guide

Anker’s Powercore Slim 500 Charger is a light and compact battery. In offering a fast charge for both Androids and Apple devices, this is a gift for techies, travelers, and anyone who possesses a mobile device. Anker’s slim charger is designed at a uniquely perfect size to carry with your phone. The weight also is light but the most impressive feature is within the speed charge to almost any device of up to 2A. Identified as part of an essential 2017 gift guide for mobile users.

Twelve South Hirise

2017 gift guide

The height adjustable stand for MacBooks deliver a comfortable working position for the office, and at home. The Twelve South Hirise has a soft silicon grip to your laptop without damaging it, that is additionally attached to a V-shaped arm. With a structure that has an opening at the bottom with the V, this product allows complete airflow around your laptop in case of overheating. The adjustment lifts your MacBook between 2-6 inches above the surface to support good posture. This product prevents you from slouching and is perfect for tech entrepreneurs that are working on their laptops 24/7. The Twelve South Hirise allow entrepreneurs to get work done safely.  

Nomad USB Charging Hub

2017 gift guide

Tech entrepreneurs are on a constant move and are dependant on their phones. These mobile devices guide all communication and business activities so without it, entrepreneurs are inhibited from work. With the Nomad USB charging hub, you and the whole team can charge their devices from up to five different stations. The availability in multiple charging outlets allow users to destress about finding a station to charge their phones. Uniquely, the Nomad USB charging Hub has an ambient light sensor that mutes the LED indicator in the dark. An essential 2017 gift guide choice for a business team.

Super NES Classic

2017 gift guide

A collision of modern technology with classical components, the Super NES classic is a nostalgic gift to receive. To fully relive your childhood, the gaming system offers the Super Mario RPG, Donkey Kong Country, Street Fighter, and more games from the original Super Nintendo. The product has a SNES Classic Edition Console, two controllers, AC adaptors, and HDMI cables to come along to complete the purchase. There is an additional HDMI cable to grant access to play the games on your television. The Super NES Classic is an absolute choice for a 2017 gift guide for techies.

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Increase Business During The Holiday Season

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The holidays are quickly approaching and when running a business there is plenty to do to get ready. The holiday season is a busy time for shopping, gift giving, and should be a busy time for sales in your business. This is the time to ramp up with marketing in creative ways because of the influx of sales that will be coming your way. Making sure that your business is prepped for the return of loyal customers and for any new customers that may come your way will be vital. Here are some tips to prepare your business ahead of time for the holiday season.

 

Make sure your information is up-to-date

During the holiday sales rush, especially during Black Friday and Christmas you may see an influx of new customers. In order to prepare for this you must make sure that your information is up-to-date. Your website must have accurate contact information on it and your social media must be customer appropriate. If you have an office or location is the address on the website correct? You do not want to risk losing out on potential business because of careless errors or typos that could quickly make the customer lose interest. If someone is taking time to visit your website, making yourself easily accessible takes the hassle off of the customer.

 

Holiday Promotions

It never hurts to treat your current and new customers to discounts or promotions. In fact, this is an effective way to get customers excited about what is to come and gives incentive to loyal customers to return. Find creative ways to promote the deals through social media, giveaways, or contests so that it keeps people engaged. This will help your sales and also potentially bring a new wave of clients through the doors. If you have loyalty or rewards programs, modifying them during the holidays is a good idea, even if you need to offer bigger rewards or discounts.

 

Update your website

Many people want to avoid going out to stores during the holidays and do the majority of their shopping online. This growing trend can be an advantage for you if you have a functional, optimized, updated website. If you sell products or services online you need to have your website prepared for traffic. There are a number of factors that need to be in place before your website is ready. Your images should be high quality and related to the products, your content should be optimized for SEO, and your inventory should be up to date. You should be paying close attention to what items are available so that you can quickly re-stock what sells out. Having deals for online shopping customers only is another way to present incentives to customers and bring traffic to the website.

 

Create a gift guide

Creating a gift guide is a fun way to get customers excited about your products. The holidays are the time that people are searching extensively for what to buy their loved ones. There are even holiday gift guides for pet owners! In this case, a gift guide is a great way to influence those decisions. Getting a spot in the gift guides of influential websites and blogs can be huge for your brand’s marketing campaign! In some cases you may have to pay for this promotion, but in many cases it can be earned through general interest in your product.

 

Engage on social media

It is great to have a holiday gift guide, an up-to-date website, and marketing campaign but without an audience these things are pointless. If you have a brand that has been running for awhile the rise of social media should be one of the biggest outlets that you use for promotion. Your campaign cannot market itself, and social media is key for expanding your reach in a fast way. A creative visual campaign on social media can go viral and cause your business to blow up in hours. Take advantage of the direct connection to customers and engage your base while humanizing your brand.

 

The holiday season is a festive time and can be a great time for your business if you make sure that all of these things are in order, this holiday season can be a successful one for your business. Some things to remember: reach out on social media even when you are not in promotion mode, create a visual campaign, promotions and loyalty rewards programs go a long way, and make sure your website is updated. If your holiday sales season goes great that can snowball into bigger and better things for the rest of the year and the new year.

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