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Move Over Detox Teas, Wise Ape Tea Is Here



 Tea is taking over Instagram. There’s no escaping beautifully photographed Instagram influencers promoting their “detox” teas, promising a smaller waistline in just days. These teas use an ingredient called senna, which is a laxative that will dehydrate your body if used everyday. Though there is no hard proof that this is effective, however The Australian Medical Association says, “It causes electrolyte and fluid loss, as well as the loss of other nutrients needed by the heart and brain to function.”  That doesn’t sound healthy. If you are looking for a healthy tea, Wise Ape Tea is perfect for you. Unlike those “detox” teas, Wise Ape Tea is made from a combination of specialty tea leaves with specialty herbs to create performance tea blends. Designed for your mind and body, the ingredients are 100% organic and natural. Instead of promoting a detox, Wise Ape Tea focuses on your well-being and a healthy lifestyle. We interviewed the founder, Joe Scola, who tells us about their mission and why their tea is unique.

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Wise Ape Tea

How did you get into tea?

I was previously the founder of a video-tech startup when my father was suddenly diagnosed with terminal brain cancer (GBM). I began researching herbs and alternative medicines which eventually led me to the health benefits of tea. My love and consumption of tea grew as I cared for my father over the last 14 months of his life. The universe had ultimately presented my new path and I had recognized that.

Can you describe your process of conception to production?

All of our blends start in-house. We design all natural performance tea blends by blending specialized herbs into our teas. I’ll usually have a concept in mind or the type of effect we’re looking for, and it always begins with tons of research. I’ll typically isolate the all of the ingredients or herbs we might use in a blend and then taste them individually to get a sense of taste. From there we’ll begin making custom in-house blends, tasting and testing until we get it close. Next, we work with our vendor to tweak that formula, going through dozens of iterations until we get it right.

What is your team like?

We’ve got a kick-ass team of bloggers who help research and create all of the amazing science-based blog content we publish in the “knowledge” section of our website. We have a biochemistry PhD in Philadelphia we work with to help vet all of our formulations from a scientific approach. In addition, we also have a consulting partner based in Seattle. And last but certainly not least, The Baboon is our rockstar designer who’s truly helped to bring this vision to life from the early stages. He’s a multi-talented creative who always shows up with a banana.

I’d be remiss not to mention that we’ve recently partnered with the National Brain Tumor Society, who we’ve been working closely with for our first blend, Chocolate Hustle. They’ve got an incredible team of do-gooders over there as well.

What makes Wise Ape Tea different from others?

Each performance tea is designed with ingredients to serve a unique purpose. Beyond that I would say it’s our mission and our brand. We’re a lifestyle tea brand speaking to a younger demographic of tea drinkers. We’re funky, unconventional, and have an altruistic movement at our core.

Who is the ideal Wise Ape Tea drinker?

People of all walks of life and ages have enjoyed our tea. If I had to narrow it down, I’d say we are a tea brand for the new generation of tea drinkers. Not necessarily your tea traditionalists, but anyone who’s intrigued by unconventional blends that are healthy and flavorful.

Our first blend, Chocolate Hustle, was designed around 3 adaptogenic herbs to promote focus. So we’ve had an awesome response from entrepreneurs, biohackers, and even students.

Who are your biggest inspirations?

Without a doubt my father is the biggest inspiration for Wise Ape… and in life for that matter. My mother too. She was an art teacher and I hold her fully responsible for the majority of my creative and sometimes crazy ideas.

As for business, I’m a big fan of Richard Branson, Tim Ferris, Gary Vaynerchuk, Aubrey Marcus, and Joe Rogan. I’m actually a huge Rogan fanboy.

What are your favorite variations of drinking tea?

For our Chocolate Hustle tea I love blending in healthy fats like grass-fed butter and coconut oil. Similar to bulletproof coffee, but we call it SIlverback tea.

I also enjoy some of the traditional teas and steeping them in a cast iron teapot. I find the ritual of doing so can often be meditative.

Now that you’ve launched, what’s next?

We need to grow. That means reaching new customers and continuing to provide value for our current customers. We’ve got some pretty epic new tea blends on the way that we’re excited to share with the world.

What’s a piece of advice you can give to those thinking about starting their own business?

Have an honest conversation with yourself about why you want to start the business and make sure it’s something you’re ready to commit to. Identify your personal strengths and weaknesses as early as possible. This will help you figure out what you can handle on your own and what you’ll need help with. Delegate your weakest areas when possible.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.


Why Amazon’s Second HQ Should Choose Nashville



Amazon's Second HQ

Nashville is amongst 20 cities being considered for Amazon’s second headquarters site. The “Country Music Capital of the World” hopes to boost their state’s job market with the new Amazon Headquarters. Amazon’s second HQ expects to invest more than $5 billion to build the 8-million-square-foot facility and promises to create as many as 50,000 high-paying jobs over the next 15 years. Before any decisions are made, the company created specific requirements to be met for each city. Some of the requirements include a metropolitan area with over a million people, a time distance of 45 minutes from an international airport, direct access to public transportation, and to be able to expand 8 million square feet in the next decade.

The Unemployment rate is on the rise in Nashville. City officials have their sights set on the on the jobs that Amazon’s Second HQ will provide for 50,000 residents. “It is going to increase the size of the economy,” University of Tennessee Economist Bill Fox stated, “It is going to bring in a really highly skilled labor force that is not already there, a lot of community leaders. To have somebody with the worldwide vision of Amazon look at Nashville and say, ‘This is the place we want to be’ is really good for the brand.”

The aspect of new jobs may not be enough for some to welcome the online retailer with open arms. Residents of Nashville fear the new site would affect the housing market for low income families  in the process. “If you look at the size of Nashville, a headquarters like this bringing tens of thousands of jobs, it’s going to radically affect what the housing landscape looks like,” said Javier Vivas,’s director of economic research. Amazon’s decision creates an atmosphere for the conservation of gentrification not only for Nashville, but the other 19 cities in the running. “We have a housing crisis now and all this would do is throw gasoline on the fire,” said John Summers, a former Metro Council member who now leads the Coalition for Nashville Neighborhoods. “We cannot build affordable housing to replace what’s being lost by the rapid gentrification in all of our inner-city neighborhoods.”

The community of Nashville are now able to broadcast their opinions on Amazon. While state officials deal with the financial benefits, agencies and businesses within Nashville are now able to give insight on their city as well. This is why Amazon’s second HQ should choose Nashville.

If you are an agency from Nashville, and wish to contribute, please fill out this form here:

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Why Amazon’s Second Headquarters Should Choose Northern Virginia



Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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Why The Second Amazon Headquarters Should Choose Toronto



Second Amazon Headquarters

Amazon is considering their first international city for their second Amazon headquarters. The bids for HQ2 have reached Mexican regions too but the tech company have their eyes on Toronto. Prior to this announcement, Toronto has been established as a major technology center. Their advancement will only grow from here, perhaps even more when Amazon arrives.

The city reported that they are not offering Amazon much financial incentives, but is offering a 100-acre land as a potential site for their second Amazon headquarters that is approximately close to downtown Toronto. Although this site is outside of the United States border, Toronto is the best option for the innovative company.

The mayor of Toronto, John Troy expressed how proud he was of the city when Toronto attracted Amazon without offering significant tax breaks. Toronto does not have to resort to selling themselves for the second Amazon headquarters, unlike other competitors on the top 20 shortlist. Toronto is already home to a significant Google engineering operation, a major artificial research center and quantum computing institute. Due to the massive influence in technology, there are plans to direct Toronto’s waterfront into a massive tech-city for the near future. This environment will foster Amazon and future companies moving to Toronto.

 Second Amazon Headquarters

The second Amazon headquarters require proximity to a metropolitan area with a large population for employment, mass transit, an area that is 45 minutes from an international airport, and an 8-million-square-foot facility that will eventually expand to 740,000 square metres over the next decade. Toronto would be an ideal location to attract talent from overseas. This move will put Amazon’s name outside of the United States and begin their serious international affairs. North America acknowledged the massive tech company’s capability when Jeff Bezos was announced as the richest man alive in 2017. After Amazon CEO Jeff Bezos dethrones Bill Gates, the entrepreneur should look to invest in talent from overseas. This plan can start with a move to Toronto for the second Amazon headquarters.

Toronto holds a strong quality of life. Canada is notorious for their free healthcare, something that the United States is lacking. The affordable area is attractive to employees. “We’re excited to have this opportunity and to be able to tell Toronto’s unique story,” told John Troy. “There is no other place in North America that can boast the same talent, the same quality of life, the same vibrancy, the same economic strength.”

Small businesses and agencies within Toronto are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Toronto.

If you are an agency from Toronto, and wish to contribute, please fill out this form here:

*Sponsored by Penji

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