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Move Over Detox Teas, Wise Ape Tea Is Here

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 Tea is taking over Instagram. There’s no escaping beautifully photographed Instagram influencers promoting their “detox” teas, promising a smaller waistline in just days. These teas use an ingredient called senna, which is a laxative that will dehydrate your body if used everyday. Though there is no hard proof that this is effective, however The Australian Medical Association says, “It causes electrolyte and fluid loss, as well as the loss of other nutrients needed by the heart and brain to function.”  That doesn’t sound healthy. If you are looking for a healthy tea, Wise Ape Tea is perfect for you. Unlike those “detox” teas, Wise Ape Tea is made from a combination of specialty tea leaves with specialty herbs to create performance tea blends. Designed for your mind and body, the ingredients are 100% organic and natural. Instead of promoting a detox, Wise Ape Tea focuses on your well-being and a healthy lifestyle. We interviewed the founder, Joe Scola, who tells us about their mission and why their tea is unique.

Use discount code “OWNERSMAG” for 10% off your entire order!

Wise Ape Tea

How did you get into tea?

I was previously the founder of a video-tech startup when my father was suddenly diagnosed with terminal brain cancer (GBM). I began researching herbs and alternative medicines which eventually led me to the health benefits of tea. My love and consumption of tea grew as I cared for my father over the last 14 months of his life. The universe had ultimately presented my new path and I had recognized that.

Can you describe your process of conception to production?

All of our blends start in-house. We design all natural performance tea blends by blending specialized herbs into our teas. I’ll usually have a concept in mind or the type of effect we’re looking for, and it always begins with tons of research. I’ll typically isolate the all of the ingredients or herbs we might use in a blend and then taste them individually to get a sense of taste. From there we’ll begin making custom in-house blends, tasting and testing until we get it close. Next, we work with our vendor to tweak that formula, going through dozens of iterations until we get it right.

What is your team like?

We’ve got a kick-ass team of bloggers who help research and create all of the amazing science-based blog content we publish in the “knowledge” section of our website. We have a biochemistry PhD in Philadelphia we work with to help vet all of our formulations from a scientific approach. In addition, we also have a consulting partner based in Seattle. And last but certainly not least, The Baboon is our rockstar designer who’s truly helped to bring this vision to life from the early stages. He’s a multi-talented creative who always shows up with a banana.

I’d be remiss not to mention that we’ve recently partnered with the National Brain Tumor Society, who we’ve been working closely with for our first blend, Chocolate Hustle. They’ve got an incredible team of do-gooders over there as well.

What makes Wise Ape Tea different from others?

Each performance tea is designed with ingredients to serve a unique purpose. Beyond that I would say it’s our mission and our brand. We’re a lifestyle tea brand speaking to a younger demographic of tea drinkers. We’re funky, unconventional, and have an altruistic movement at our core.

Who is the ideal Wise Ape Tea drinker?

People of all walks of life and ages have enjoyed our tea. If I had to narrow it down, I’d say we are a tea brand for the new generation of tea drinkers. Not necessarily your tea traditionalists, but anyone who’s intrigued by unconventional blends that are healthy and flavorful.

Our first blend, Chocolate Hustle, was designed around 3 adaptogenic herbs to promote focus. So we’ve had an awesome response from entrepreneurs, biohackers, and even students.

Who are your biggest inspirations?

Without a doubt my father is the biggest inspiration for Wise Ape… and in life for that matter. My mother too. She was an art teacher and I hold her fully responsible for the majority of my creative and sometimes crazy ideas.

As for business, I’m a big fan of Richard Branson, Tim Ferris, Gary Vaynerchuk, Aubrey Marcus, and Joe Rogan. I’m actually a huge Rogan fanboy.

What are your favorite variations of drinking tea?

For our Chocolate Hustle tea I love blending in healthy fats like grass-fed butter and coconut oil. Similar to bulletproof coffee, but we call it SIlverback tea.

I also enjoy some of the traditional teas and steeping them in a cast iron teapot. I find the ritual of doing so can often be meditative.

Now that you’ve launched, what’s next?

We need to grow. That means reaching new customers and continuing to provide value for our current customers. We’ve got some pretty epic new tea blends on the way that we’re excited to share with the world.

What’s a piece of advice you can give to those thinking about starting their own business?

Have an honest conversation with yourself about why you want to start the business and make sure it’s something you’re ready to commit to. Identify your personal strengths and weaknesses as early as possible. This will help you figure out what you can handle on your own and what you’ll need help with. Delegate your weakest areas when possible.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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Why Amazon’s Second Headquarters Should Choose Northern Virginia

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Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Why Amazon HQ2 Should Choose Chicago

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HQ2

Most of the cities on the top 20 shortlist for Amazon HQ2 had given some extreme proposals. The majority of the pick is located on the East Coast with an important city that is Chicago, Illinois. The city of Chicago is an important business hub that is currently attracting millennial entrepreneurs and corporate talents. The region offers a broad selection of professionals that are specialized in tech, logistics, advertising, and more. This is a huge bonus for Amazon if the tech company picks Chicago as the rightful city for HQ2.

Chicago ranks high in tech, affordability, and infrastructure. These benefits will fulfill Amazon in their search for employment, land, and logistics. The city offers the O’Hare International Airport and Chicago Midway International Airport to the company for traveling affairs. This is just one of the city’s proposal, the entire bid for Chicago was put together by Mayor Rahm Emanuel and Governor Bruce Rauner. There is a promising bid that if Amazon chooses Chicago, then the massive tech company will collect at least $2 billion in incentives and $1.3 billion in tax revenue back. Employees are still expected to pay the taxes, however, it would be Amazon who is receiving that money back and not Illinois.

HQ2

Image From PBS

There are 10 total potential sites to situate HQ2. One includes the Sterling Bay’s 70-acre Lincoln Yards, and many more sites including the Illinois Medical District. The forefront for a new location is The River District, Riverside Investment and Development in River West. This 37-acre site connects to Chicago’s downtown, River North, Fulton Market, and more. The best deal for any other location. 

Amazon will be able to create a substantial amount of benefits from Chicago’s bid for Hq2. Illinois has given over $1.4 billion of tax money to companies like Amazon ever since 2001 when EDGE was created. The EDGE Tax Credit Program provides tax credits for businesses that make capital investments in Illinois and more. The massive tech company is more than qualified for this program and this will be deemed beneficial to Amazon if they participate. 

The Chicago metro area grew by 0.6% and it will only get better from here. The region is populated by a big number of young and educated students from the notable schools of University of Chicago, Northwestern University, Loyola University Chicago, and the University of Illinois at Chicago. The work force in Chicago are tech driven and strives for professional support, which is an attractive atmosphere for all companies. Amazon  should be using up that advantage as well. 

HQ2

Proposals are still being presented to Amazon by representatives. Small businesses and agencies within Chicago are now able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Chicago.

If you are an agency from Chicago, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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How The Technology of 23andMe Benefits You

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23andMe

Tracing down our ancestry is a difficult but possible task thanks to 23andMe. Ancestry research is an obsessive hobby that is provoked by curiosity. You can discover historical events, trace medical conditions, find birth parents, and understand yourself through DNA testing. With 23andMe, people can now discover the truth about their genes. Through extensive DNA analysis, 23andMe can interpret your biological roots from a simple saliva sample.

More than 500,000 consumers have bought a test from 23andMe. For it to work, consumers have to spit into a tube and ship it to the company. To retrieve your results, you must first create an account on the 23andMe website and log in within six-to-eight weeks to view your data.

The massive biotech company employs scientific researchers to study customer data for research on inherited disorders. The team is filled with quality workers and a pool of professional partners in fields like pharmaceutical and biotechnology. 23andMe hopes to provide consumers who wanted to know about their DNA information on any potential genetic disorders or diseases. For the first time ever, the genetics company offers direct to consumer genetic tests on breast cancer. Anyone who is curious about their future health risk, 23andMe is the ideal service to get answers from.

In tracing back your genetic roots to compare you to a total of 150 regions, people can now discover their DNA background. 23andMe have united many disconnected families from their service. The option to publicize your results to rekindle with other family members have proved to serve a great purpose to users.

23andMe

Image From 23andme.com

The precision of 23andMe is impressive. The results are not vague responses. The scores show percentages and specific breakdowns on your ancestry. With a total of 150 regions, 23andMe ensures an informative report to fulfill your curiosity. The ancestry discovery has given people an identity and the chance to reconnect with their culture. Customers have the opportunity to share their results for research purposes, so most have consented while others chose to remain anonymous.

The health and wellness report will analyze your genetic risk for up to 10 diseases. This information is intended for people who are concern about their future health. The data comments on your potential variants to lactose intolerance, saturated fat and weight, alcohol flush reaction, genetic weight, deep sleep, muscle composition, sleep movement and more.

The more serious analysis are the findings of potential late-onset Alzheimer’s disease, Parkinson’s disease, AAT Deficiency (a lung and liver disease), Celiac Disease, Hereditary Hemochromatosis (iron-related) and Hereditary Thrombophilia (blood clots), and others. Users do not have to oblige and see the results, you can choose to keep the answer hidden.

Although the company have experienced issues with the FDA in the past, since last April, the FDA agreed to allow 23andMe to sell direct-to-consumer genetic predisposition tests for 10 diseases, including Parkinson’s, Alzheimer’s and Celiac disease. This innovative business idea is benefiting many consumers. 23andMe’s technology have reconnected families, provide useful knowledge, and give health warnings.

23andMe

Image From 23andme.com

The innovative biotech company proves just how rapidly technology is advancing. DNA testing will only improve from this point on. 23andMe have benefited many customers with their technology. As they continue to grow and improve, a 23andMe spokesperson shares how the technology of 23andMe benefits you:

How does 23andMe work?

“You can read about the process on our website here. You choose from our two products – the  Ancestry Service and Health + Ancestry Service. You can either buy the kits from one of our retailers (Target, Walgreens, CVS, Amazon, etc.) or from our website. Your kit will take 3-5 days to arrive, you follow the kit instructions to spit in the tube provided, register your kit with the 14-digit barcode associated with your kit, and mail the tube back in the prepaid package.

In approximately 6-8 weeks, we’ll send you an email letting you know your reports are ready in your online account!”

What inspired 23andMe?

23andme

Image From 23andme.com

“Our company’s founders believe that everyone has the right to access their personal genetic information. We believe in the power of genetics to transform health and empower people, and that your genetic information is the most valuable thing you can contribute to help accelerate research”.

How will people benefit from 23andMe?

“23andMe customers will benefit in three ways:

  • Access Revolutionary Science
    • The only crowdsourced data set for genotypic and phenotypic big data analysis.
    • Health and ancestry reports driven by top-tier scientific rigor
    • Data-driven drug development by accomplished scientists
  • Discover Evolving Insights
    • Explore your unique health, ancestry, wellness and personal trait data
    • Engage with family members or connect with new ones
    • Learn more as new reports are released
  • Improve Healthcare
    • Easily participate in disease-fighting research
    • Drug development based on human genetics
    • Stay informed about the impact you’re making”

Are the analysts completely accurate?

23andme

Image From 23andme.com

“We proved through the FDA review process our ability to accurately call, or find, these variants with 99.9% accuracy when compared to Sanger sequencing results, the gold standard for accuracy.

23andMe uses an Illumina genotyping chip, widely used in academic and medical research, to capture genetic information and samples are processed in a CLIA-certified laboratory, the gold standard for laboratory testing, that also adheres to CAP (College of American Pathologists) standards. These are the same standards applied to doctor-ordered tests. We also have a variety of proprietary validation processes and quality controls that are applied to data before information is ever returned to a customer”.

How does 23andMe stand out to other competitors?

“We offer the only FDA-authorized genetic health reports directly to consumers, without a prescription. We also have a unique Research division, in which our customers can consent to participate in research (over 80% of them do consent) and answer questions that we can then use for research. Our customers have contributed to over 100 studies/published papers to date!”

How does the company overcome setbacks?

“Our CEO has said she doesn’t shy away from conflict. If you put your head down, do the work you need to do, and don’t give up, persistence will pay off. In 2013, when we received the letter from FDA warning us to stop marketing the Ancestry + Health Service, we didn’t give up. We believe people have a right to their genetic information without going through a doctor, and we are committed to providing it in the most responsible way possible. We will continue to work with the FDA to get more genetic information out to the public”.

Are you looking to improve? If so, how?

23andMe

Image From 23andme.com

“Yes, we are constantly looking to improving and working to provide additional information to our customers. Prior to November 2013 had more reports than we currently offer. As an FDA regulated company we’re working with the agency to provide health-related reports to our customers, beginning with carrier status, authorized by the FDA in February 2015, and genetic health risk reports, authorized by the FDA in April 2017. In fact, we just announced the FDA clearance of our BRCA 1/2 (Selected Variant) report, that is the first FDA authorized genetic test for cancer risk, and also expanded our Ancestry Composition product to over 150 populations around the world. We also just launched our Conditions pages, where customers can rate various treatments for common health conditions they suffer from, including asthma and depression”.

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