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XBox One X: Is It Worth It?

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XBox

Back in April, Microsoft revealed detailed specs for Project Scorpio, Microsoft’s big upgrade to the Xbox One that promises to deliver true 4K games and compete with Sony’s PS4 Pro. At E3 this week, Microsoft finally revealed Project Scorpio to be the Xbox One X.

Most of the hardware details of the Xbox One X are already known since April: A 31 percent increase of CPU power over the regular Xbox One, the GPU is four times more powerful, a total of 12 GB of RAM (with nine available for use by game developers, and a 4K HDR Blu-ray drive. What wasn’t known back in April was the actual look of the new console and price. The Xbox One X has a similar look as the redesigned Xbox One S console although instead of the white top half, the Xbox One X will come in black. Like the Xbox One S, the One X will also have the same port array with three USB 3.0 ports and HDMI In and Out. Despite the similar look to the Xbox One S, the console is smaller, making it the smallest Xbox console ever while also being the most powerful gaming console ever. Price-wise, the Xbox One X will cost $499.

During Microsoft’s E3 presentation, much ado was made about the Xbox One X 4K capabilities with numerous games shown to output in 4K. Interestingly, only Forza Motorsport 7 ran at 60 frames per second (fps). It looks like Forza may be the exception rather than norm when it comes to outputting native 4K while running at 60fps. Even in the PC gaming world, it would take at least an Nvidia GTX 1080 (which by itself costs as much as Xbox One X). Still, the feat that Microsoft has accomplished here cannot be overstated. The fact that they could not only achieved native 4K on almost all games but do it in a form factor that’s smaller than the Xbox One S is admirable. The console war will continue to heat up once Xbox One X is released on November 7th worldwide.  

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Startup Central

Lane Petrauskas Is Switching Up Your Saturdays With Skorch

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skorch

Picture this. It’s a Saturday night. You finally have a day off and you’re ready to let your hair down and release the tension of the week. Your friends shoot you text asking where is the best club or bar to go to and you are stuck. There are so many places to go to on the weekend and you are not particularly sure where to go for the night. This issue is why Lane Petrauskas took her background in advertising and designed Skorch, the new app taking review sites out of the equation with millennials in mind. Rather than aimlessly scrolling through geotags on social networks, Skorch is a curated heat map to show you what’s hot, in real time. Skorch functions both as a foodie finder and a social networking site, where users can follow friends, influencers, and add hotspots and so much more! Skorch has now launched in 14 cities across the United States and has more to come in the future. With such a promising future ahead, its time to get some insight on the company that solves the debate on “where to go tonight?”.

Tell me about yourself! What is your background?

Lane Petrauskas

I began my career in advertising as a Writer, creating ads and campaigns for major brands like Patrón Tequila, McDonald’s, PepsiCo, Zappos, JetBlue, and more. I had the opportunity to work at several world-renowned agencies in LA, Chicago and Boston, and learned a lot from working with some of the brightest minds in the ad industry. From pitching my ideas to the CMOs of major brands, to bringing those ideas to life, my career as a Creative in advertising really helped groom me for my entrepreneurial pursuit.

What attracted you to creating Skorch?

Finding great places to go was too much work! For too long, people have been forced to comb through pages of years-old, subjective reviews, skim lengthy articles, and scour social media for the geo-tags of friends and influencers. Plus, let’s be honest, we are all super skeptical of strangers’ opinions on the Internet. With Skorch, you won’t have to read someone’s long-winded rant just to discover they rated a place 1 star because they had to wait too long for the bathroom.

Skorch

Is Skorch different from its competitors?

Absolutely. Skorch is a super-selective, curated database. If a place isn’t awesome, it’s not on Skorch. The app is also inherently social. You can follow friends and influencers, post to Skorch while you’re out, submit locations for inclusion on the app, and create your own hotlist of your favorite #SkorchWorthy places. Finding somewhere to have fun should BE fun.

What is a major goal Skorch has this year?

This year, we’re looking forward to hosting events for our most active users in their cities. Skorch users are a group of people who love to have fun at the best and buzziest places, and it’s a priority for us to continue that sense of community off the app.

Who would benefit from using Skorch? Describe your customers.

Anyone who likes going to great places would benefit, i.e. everyone! Skorch was built with Millennials in mind, but turns out, it has broad appeal. My grandmother even once said “Honey, that’s nice.” In all seriousness, our users are a good time. They have discerning taste, they enjoy discovering new spots, and they love to share their experiences.

Lane Petrauskas

Who has inspired you in business?

I’m inspired by Whitney Wolfe Herd, the Founder and CEO of Bumble. As a fellow female app Founder, I admire the success she’s achieved while empowering Bumble’s user base. I believe that she has revolutionized that category of apps, and her brand is one to watch.

What advice would you give young entrepreneurs stepping out on their own?

Spend like a startup. I’ve seen too many young entrepreneurs secure early investments, and then exhaust the capital quickly. As a founder, you will grow with your business. Give yourself and your budget time to do that.

Where do you see Skorch in the next five years?

I see Skorch becoming the go-to source for discovering places to go and sharing your experiences. In five years, we will have expanded to several new markets, both nationally and internationally. What’s more, I see the brand growing beyond the app. This would be the perfect time to say something cliché like “stay tuned!” But really, stay tuned!

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Business

Why Amazon’s Second Headquarters Should Choose Northern Virginia

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Amazon’s second headquarters

Among the top 20 shortlist for Amazon’s second headquarters, Northern, Virginia is not a stranger to the massive tech company. Amazon CEO Jeff Bezos have frequently conducted business in the region. Bezos is known to own The Washington Post and Amazon’s cloud service AWS is situated in a huge data center in the northern Virginia region. It is no surprise that Northern, VA is listed on the list. This region proved to be a safe home for Bezos’ businesses, it would only make sense that Northern, VA is the next home for HQ2.

While the nation waits for the announcements of Amazon’s second headquarters, speculations rise as Amazon employees crowd ARLnow.com. The local news-source for Arlington Virginia have reported major traffic from an internal Amazon site. The article reporting the county’s green building council had received over 6,000 page views and 3,500 visitors from an Amazon web page that is only visible to Amazon employees. Amazon’s interest in the community’s dedication to sustainability is predicted to help the company’s future development of a sustainable building of their own.

The area is surrounded by copious international airports including Ronald Reagan Washington National Airport, Washington Dulles International Airport, and Richmond International Airport for Amazon’s consideration  of transportation. The bid for Amazon had reports of the Hub property as a potential site for Amazon’s second headquarters. This 85-acre undeveloped location is near the Dulles Airport, perfect for Amazon’s demands.

Amazon’s second headquarters

Amazon announced that they are developing a second headquarter of up to 8 million square feet in order to accommodate 50,000 workers. The plan to bring in 50,000 lucrative jobs to the new location will create billions of dollars in investment for the community. This opportunity for economic expansion does not come often, but neither does a perfect business location in Northern Virginia that is close to Bezos’ other businesses.

A possible site for Amazon’s second headquarters is on the border of Fairfax and Loudoun counties along Metro’s Silver Line. “We are very excited that Northern Virginia is included on the short list as a potential location for Amazon’s second headquarters,” spoke the chairman of the Fairfax County Board of Supervisors, Sharon Bulova. “Fairfax and Loudoun counties are able to offer a great quality of life coupled with an innovative and business friendly culture for future Amazon corporate neighbors and employees. With our highly educated and talented workforce and a location close to Dulles International Airport and a new Silver Line train station, we hope we will have the opportunity to welcome Amazon HQ2 to Virginia.”

Small businesses and agencies within Virginia are able share their professional insight to Amazon now as well. This is why Amazon HQ2 Should Choose Virginia.

If you are an agency from Virginia, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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Business

Why Amazon HQ2 Should Choose Chicago

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HQ2

Most of the cities on the top 20 shortlist for Amazon HQ2 had given some extreme proposals. The majority of the pick is located on the East Coast with an important city that is Chicago, Illinois. The city of Chicago is an important business hub that is currently attracting millennial entrepreneurs and corporate talents. The region offers a broad selection of professionals that are specialized in tech, logistics, advertising, and more. This is a huge bonus for Amazon if the tech company picks Chicago as the rightful city for HQ2.

Chicago ranks high in tech, affordability, and infrastructure. These benefits will fulfill Amazon in their search for employment, land, and logistics. The city offers the O’Hare International Airport and Chicago Midway International Airport to the company for traveling affairs. This is just one of the city’s proposal, the entire bid for Chicago was put together by Mayor Rahm Emanuel and Governor Bruce Rauner. There is a promising bid that if Amazon chooses Chicago, then the massive tech company will collect at least $2 billion in incentives and $1.3 billion in tax revenue back. Employees are still expected to pay the taxes, however, it would be Amazon who is receiving that money back and not Illinois.

HQ2

Image From PBS

There are 10 total potential sites to situate HQ2. One includes the Sterling Bay’s 70-acre Lincoln Yards, and many more sites including the Illinois Medical District. The forefront for a new location is The River District, Riverside Investment and Development in River West. This 37-acre site connects to Chicago’s downtown, River North, Fulton Market, and more. The best deal for any other location. 

Amazon will be able to create a substantial amount of benefits from Chicago’s bid for Hq2. Illinois has given over $1.4 billion of tax money to companies like Amazon ever since 2001 when EDGE was created. The EDGE Tax Credit Program provides tax credits for businesses that make capital investments in Illinois and more. The massive tech company is more than qualified for this program and this will be deemed beneficial to Amazon if they participate. 

The Chicago metro area grew by 0.6% and it will only get better from here. The region is populated by a big number of young and educated students from the notable schools of University of Chicago, Northwestern University, Loyola University Chicago, and the University of Illinois at Chicago. The work force in Chicago are tech driven and strives for professional support, which is an attractive atmosphere for all companies. Amazon  should be using up that advantage as well. 

HQ2

Proposals are still being presented to Amazon by representatives. Small businesses and agencies within Chicago are now able share their professional insight to Amazon. This is why Amazon HQ2 Should Choose Chicago.

If you are an agency from Chicago, and wish to contribute, please fill out this form here: https://ownersmagazine.com/need-talk-marketing-pr-agencies-amazon/

*Sponsored by Penji

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