From having mobile yoga events in New York City to a beautiful modern boutique in Philadelphia, Grey Dolphin is redefining fitness and wellness for the community in the Northern Liberties area through its lifestyle boutique concept. Walking through the family friendly neighborhood and passing by several hipster cafés, you’ll suddenly find Grey Dolphin standing out between all the homes and shops. The large windows give you a sneak peek at what’s inside. This boutique has a simple sleek aesthetic with clean white interiors and hardwood floors. An entire wall is dedicated to mirrors that is perfect for barre classes. The potential for this space is great, and instructors should be excited to hold their classes in this beautiful space.
One thing is for certain, Grey Dolphin is not a gym. Because of its location, their customers are the immediate neighborhood. With classes like “Daddy & Baby” and “Yoga & Brunch”, Grey Dolphin is family friendly, serving a millennial demographic that is in the process of settling down. “Group fitness is a big deal right now,” says their General Manager, Michelle. They provide specialty items for their clients like champagne during events and a complimentary scented towel at each class. The experience is extremely personalized and luxurious. The space has been used for several events including “Happy Hour Yoga”. You can also find a Turbo Kick class to step up your cardio routine. Each client is special and leaves feeling refreshed.
The most important part about growing Grey Dolphin is being mindful about the community and connecting with their audience. Michelle Nelson and Abby Stevens, Grey Dolphin’s Marketing and Event Planner, are constantly checking in with the public and creating buzz about personal wellness. The key to their success has been knowing how to speak to their audience, whether it is by social media or answering inquiries. An establishment like this is still fairly new in Philadelphia, and they are trying to stay authentic to what they do best.
Grey Dolphin’s boutique features prestigious instructors like Fabiana, who has featured a “FAB w/ Fabiana” class. Grey Dolphin is doing something that is very refreshing for Philly. The fitness classes are small with limited access, having no more than 8 attendees. Clients are getting something very specific with each service, based on the experience of the instructors. Grey Dolphin has also partnered with Alex and Kim of The Styles Chronicles Blog, a Philadelphia based lifestyle blog. Their “Yoga and Brunch” events are a relaxing way to meet new friends with a little bit of exercise. As you can see, Philly’s fitness culture is embedded in the heart of Grey Dolphin.
There is much more to be excited for in this little gem in the heart of Northern Liberties. With regular yoga events and exciting partnerships like PAWS for “Cats On Mats”, there is a field of possibilities for the space. As a true entrepreneur, Michelle tells us, “We are here to create. Life can be so much about competition. Focus on yourself and your work. We are grateful to have the opportunity, because there could be no opportunity at all.” Philadelphia is transforming with fresh startups all the time, and with a space like this, it is a great place to develop lasting relationships while feeling refreshed. If you are looking for a more personal wellness and fitness experiences, Grey Dolphin is the place to be.